ACCORHOTELS has signed a major new Memorandum of Understanding with Chinese OTA Ctrip, which will include a “flagship” online store for AccorHotels properties.
The agreement will also see AccorHotels properties more prominently featured by Ctrip, along with joint development of loyalty programs and cooperation on IT.
Ctrip has more than 300 million registered users, with the deal said to allow the OTA’s clientele to “access and enjoy personalised experiences from AccorHotels’ global brand portfolio” which comprises 4,300 hotels and 10,000 homes in 100 countries.
“The MoU is a milestone for both companies to embark on a deeper cooperation which will greatly enhance the growing Chinese travellers’ journey globally,” the companies said.
AccorHotels ceo Sebastien Bazin said the company would launch its own program to train and certify at least 250 hotels by 2020 on Chinese Optimum Standards, “aligned with our strong ambitions on this market”.
Ctrip said the AccorHotels pact was a step in its “continuous efforts to provide cost-effective, convenient, high quality and seamless travel experiences on its various platforms”.