THE Australian Tourism Export Council (ATEC) has been awarded a Federal Government grant to deliver a Wine Tourism Conference, to help wine businesses across the country engage with international visitors.
The $35,000 grant will help to create high quality wine tourism experiences, with ATEC md Peter Shelley saying food and wine had become an important part of Australia’s tourism offering, off the back of Tourism Australia’s successful Restaurant Australia campaign over the past five years.
The conference will take place in mid-2019 – more information available via atec@atec.net.au.
MEANWHILE Mudgee Region Tourism and Mudgee Wine Association have also been successful in a Wine Australia grant application, with a planned three-month campaign focusing on driving visitation from the VFR market from the UK, Europe, USA and Canada – see also page five.
Source: traveldaily