BEST Western Hotels & Resorts has introduced two new boutique brands to the market — Sadie Hotel and Aiden Hotel.
The Sadie Hotel brand will target the upscale hotel market, while Aiden Hotel will compete in the upper to midscale segment.
Both of the brands will be supported by a design program aimed at making it easier for developers or independent hotel owners to convert to either brand quickly and with “unprecedented flexibility”.
“Sadie Hotel and Aiden Hotel are chic, sophisticated and unique hotel brands that will reflect the style and pulse of the community they are in — bringing a sense of adventure and fun to guests at each hotel,” said Best Western Hotels & Resorts Chief Executive Officer David Kong.
“Both Sadie Hotel and Aiden Hotel present the opportunity for independent hoteliers or developers with branded hotels to reposition their property in a unique way, taking advantage of our cost-effective, turnkey and customised design and renovation program.”
Extra incentives for hotel developers to adopt the brands include a range of modern design elements to choose from, integration with Best Western’s global partnerships team and revenue management system, and access to the company’s public relations and marketing collateral.
To view a preview video of the new brands, CLICK HERE.