ROYAL Caribbean’s tri-brand restructure (TD breaking news) has also seen the return of the company’s long-time sales chief, Peter McCormack, who has come out of his recent retirement to rejoin the fray.
Gavin Smith, local Managing Director of Royal Caribbean Limited (RCL), told Travel Daily the changes positioned the business for further growth.
Under the new structure he will continue to lead the Royal Caribbean brand, while Susan Bonner, who recently departed to undertake a special project in Miami, has returned to oversee the search for a new Managing Director for Celebrity Cruises in Australia and New Zealand.
Additional resources will be devoted to support each brand, with the creation of dedicated teams to “take advantage of opportunities within the region’s growing cruise sector”.
“Our three brands, Royal Caribbean, Celebrity Cruises and Azamara, will grow their sales teams, strengthening our trade relationships and offering more opportunities for store visits and sales support,” Smith said.
“We are excited about the year ahead for each brand,” he added, with the next 12 months to see the arrival of Celebrity Apex, the expansion of Azamara’s extensive land programs, and the launch of Odyssey of the Seas for Royal Caribbean.
Smith said the growth of the business would “bring guests more great opportunities for memory-making at sea”.
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Source: traveldaily