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Global OTAs report growing popularity of Vietnam’s tourism brand

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A number of online travel agencies (OTAs) and booking platforms report that Vietnam is gaining increasing recognition and competitiveness as one of the world’s most searched destinations.

Recent reports from both domestic and international tourism research firms highlighted Vietnam as a top searched destination with numerous attractive locations for international travellers.

That said, global travel experts suggest that Vietnam ought to make the most of the trend by enhancing destination branding campaigns, introducing new tourism products, and expanding marketing efforts in key markets.

Likewise, travel agencies and tourism-centred businesses emphasised Vietnam’s need to promote itself in both emergent and high-potential markets.

Agoda Vietnam country director Vu Ngoc Lam remarked that this reflects a growing global preference for immersive and adventure travel experiences.

A number of online travel agencies (OTAs) and booking platforms report that Vietnam is gaining increasing recognition and competitiveness as one of the world’s most searched destinations.

Recent reports from both domestic and international tourism research firms highlighted Vietnam as a top searched destination with numerous attractive locations for international travellers.

That said, global travel experts suggest that Vietnam ought to make the most of the trend by enhancing destination branding campaigns, introducing new tourism products, and expanding marketing efforts in key markets.

Likewise, travel agencies and tourism-centred businesses emphasised Vietnam;s need to promote itself in both emergent and high-potential markets.

Destinations of choice

Popular travel platform Agoda pointed out that Da Nang was the destination most searched for by American tourists as of January of this year.

The Vietnamese location bested other popular destinations, including Tokyo and Bangkok, as it showed growth of 1,538 percent year-on-year from January 2024.

Likewise, the mountain district of Ha Giang is rapidly becoming a must-visit destination for international tourists, renowned for its breathtaking mountain passes and majestic natural landscapes. 

The northern province is especially popular for weeklong motorbike adventure tours that offer visitors an authentic cultural experience through stops at local towns and ethnic minority villages.

This year, there has been a significant influx of tourists into Ha Giang from South Korea, Taiwan, and the United States, with Koreans making up the bulk of arrivals.

Japan remains a top source market

Reports also show that Vietnam welcomed 711,464 Japanese tourists in 2024, with Ho Chi Minh City alone receiving 348,239 visitors.

This makes Japan one of the Vietnamese capital’s top six international tourist source markets.

Vietravel deputy general director Phan Phuong Hoang also pointed out that the number of Japanese visitors to Vietnam has risen steadily over the past several years, proof that marketing efforts in the East Asian nation continue to be effective.

HCMC’s Department of Tourism likewise noted the high frequency of direct flights between Vietnam and Japan as a key driver of growth. 

As such, these serve as a strong foundation for further expanding inbound tourism between the two nations.

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Eastern Visayas reports PHP 39.33 billion in tourism revenues for 2024

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The Eastern Visayas regional office of the Philippine Department of Tourism (DOT) reports that the Central Philippine region earned PHP 39.33 billion in tourism revenues in 2024.

In her report on Thursday, 13th March, DOT regional director Karina Rosa Topes declared that tourist spending in the region is up from the PHP31.52 billion total reported in 2023.

According to Tiopes: “If we look at our growth rate from 2022 to 2023, we actually achieved a growth rate of 27.27 percent. Also, between 2023 and last year, we experienced a growth rate of 21.75 percent.”

The arrival of 1.6 million tourists in the region drove up its tourism revenues in the past year, as earnings came from hotel stays, restaurant dining, transportation, and retail.

Tiopes added: “With regard to day tours to the different tourism sites in Eastern Visayas, we welcomed 5.55 million visitors. That is how vibrant the tourism industry of Eastern Visayas was last year.”

Tiopes’ report is based on the individual reports of cities and municipalities in the region, and shows that the Eastern Visayas surpassed the national tourism growth target of 15 percent.

Tale of the tape

Among Eastern Visayan provinces, Samar ranked first in terms of overnight guests arrivals with 338,727; followed by Tacloban City, 377,000; Leyte, 361,000; Southern Leyte, 232,000; Northern Samar, 208,000; Eastern Samar, 60,000; and Biliran, 42,000.

The region’s most visited destinations in 2024 were Kalanggaman Island, San Juanico Bridge, Leyte Landing Memorial in Leyte, Sambawan Island in Biliran, diving sites in Southern Leyte, Calicoan Island in Eastern Samar, Sohoton Cave and Natural Park in Samar, and Biri Rock Formations in Northern Samar.

These statistics will help experts design strategies that can help local government units market their products more effectively whilst measuring key progress indicators.

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HK Express introduces two new routes to South Korea

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Cathay Group’s low-cost carrier HK Express recently introduced two new routes connecting Hong Kong with South Korea.

Announcing that “The K-Wave is back in Hong Kong,” HK Express launched a pair of fresh routes: one to Cheongju International Airport, and the other to Daegu International Airport.

The Hong Kong-Cheongju route takes off on 5th June, while the Hong Kong-Daegu flights take off on 6th June.

Airline executives explained that the new routes will enable passengers to discover South Korea’s rich cultural heritage, stunning landscapes, as well as iconic K-drama locations.

The only one

At present, HK Express is the only airline in Hong Kong and the Greater Bay Area offering direct flights to five major destinations in South Korea.

Flights to Cheongju will be operated four times per week on Tuesday, Thursday, Saturday, and Sunday.

On the other hand, flights from Hong Kong to Daegu will depart thrice weekly on Monday, Wednesday, and Friday.

It should be noted that the last flights from Hong Kong to Daegu were in 2019, when South Korea-based T’Way Air gradually reduced the number of weekly departures on the route throughout the year.

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AirAsia Malaysia expands into Australia with new Kuala Lumpur-Darwin route

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AirAsia Malaysia expands into Australia with a new route from Kuala Lumpur direct to Darwin.

This new route reinforces the airline’s ongoing commitment to enhancing international connectivity from Malaysia.

From 27th June, travellers will have more affordable options to explore the vibrant capital of Australia’s Northern Territory, with four flights weekly. 

AirAsia Malaysia chief executive Fareh Mazputra said of the new route: “We are thrilled to launch our very first flight to Darwin, creating greater opportunities for both leisure and business travellers to explore one of Australia’s most vibrant and unique destinations. At the same time, we are opening a new gateway to Asia and beyond for ‘Territorians’ in the Top End of Australia.”

Mazputra added that, as adventure travel continues to grow in popularity, AirAsia sees Darwin as a hidden gem for Malaysians and travellers across Southeast Asia, offering a distinctive experience beyond the usual tourist hotspots. 

He said: “With our seamless Fly-Thru services via Kuala Lumpur, Darwin is now more accessible than ever for travellers from key markets within our network, including Thailand, India, Sri Lanka, the Philippines, China, Cambodia, South Korea, and beyond.”

AirAsia’s ongoing commitment to enhance connectivity across its core markets aligns with the overarching goal of providing affordable travel options and making Asia more accessible to everyone.

A vital reconnection

Australian minister for trade, business and Asian relations, Robyn Cahill OAM commented: “We welcome this important milestone for AirAsia to reconnect Darwin with the global capital city of Kuala Lumpur.  This will not only improve air accessibility and affordability for Territorians, but will make it easier to invest, visit and do business in the Territory.”

Cahill added that AirAsia is consistently recognised as amongst the world’s best low-cost airlines, so their decision to invest in Darwin reinforces the territory’s bright economic future. 

She pointed out that air connectivity is a priority for the Territory, so its government is currently focused on working with all airline partners to ensure all flights see strong commercial outcomes.

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Overtourism poses issues for Japan’s onsen industry

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The massive influx of foreign tourists has proven to be more bane than boon for the Japanese onsen [hot spring] industry.

As of Saturday, 15th March, local government units throughout the country reported water shortages at hot spring resorts within their jurisdiction, apparently affected by greater water use due to a greater number of tourist arrivals.

In some areas, onsen have been forced to close due to inadequate water supplies and some municipalities have restricted new drilling and construction initiatives in order to save water.

However, national authorities have yet to come up with a long-term solution to the issue.

An ongoing issue

The issue regarding falling water levels and decreased supply in onsen locations was initially noted in January of this year.

At the time, Daisuke Murakami, mayor of the onsen town of Ureshino in southwestern Japan assured constituents: “Water levels are falling, but hot springs remain operational.”

Murakami remarked that city officials were taking the issue seriously, especially when water levels in the area dropped to a record low of 40.8 metres in 2024.

This decline was attributed to the way Shinkansen services brought more tourists to the area.

As a result, officials from Ureshino and other affected areas have urged onsen to limit daily extraction.

At the same time, hospitality providers have needed to regulate late-night in-room baths to allow water levels to recover gradually.

Despite ongoing measures, fears linger that such steps may not be enough to ensure supplies are sustained, especially with the continued influx of overseas tourists.

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Finland for summer travel 

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Aerial view of bridge road with red car over blue water lake or sea with island and green woods in summer Finland

 

Often associated with icy winters and the enchanting Northern Lights, Finland may not be the first destination that comes to mind for a summer holiday. However, beyond its snow-covered landscapes lies a hidden gem for travelers seeking a refreshing escape from the summer heat. With its pristine lakes, unspoiled wilderness, and the extraordinary phenomenon of the Midnight Sun, Finland transforms into an idyllic retreat during the warmer months.  

 Offering an ideal balance between relaxation and adventure, the country provides endless opportunities to embrace nature, explore cultural traditions, and enjoy long sunlit days. Here are five reasons why Finland is the perfect destination for a summer getaway. 

 Escape to a Lakeside Paradise 

Finland’s summer offers an opportunity to retreat from urban life and immerse in nature’s tranquility. The Finnish tradition of spending time in lakeside cottages provides a serene escape, where fresh air and picturesque surroundings create a setting for relaxation. Renting a cabin by the lake allows visitors to experience this cultural hallmark, with activities such as swimming in pristine waters, rowing across scenic landscapes, and engaging in traditional fishing practices. 

Chase the Midnight Sun 

A defining feature of Finland’s summer is the Midnight Sun, a natural phenomenon where the sun remains above the horizon for an extended period. This occurrence, visible in regions within the Arctic Circle from May to August, bathes the landscape in a surreal glow. The phenomenon is particularly striking at elevated vantage points and is celebrated through cultural events such as the Sodankylä Midnight Sun Film Festival, which attracts renowned filmmakers and audiences from across the world. 

 

Nature’s Playground Awaits 

Finland is home to 40 national parks, each offering an opportunity to explore unspoiled wilderness. The Pallas-Yllästunturi National Park in Lapland, Oulanka National Park in Kuusamo, and Nuuksio National Park in Southern Finland are among the notable destinations. Visitors can enjoy hiking through dense forests, taking in panoramic views, and experiencing some of the world’s cleanest air and purest water. These parks provide a setting for both adventure and solitude. 

Sun, Sand, and Seaside Bliss in Helsinki 

Despite being primarily associated with its lakes and forests, Finland also offers appealing coastal retreats. Helsinki features a selection of picturesque beaches, such as Hietaniemi Beach, known for its sandy shores and vibrant atmosphere, and the tranquil Pihlajasaari Island with its historic villas and secluded beaches. Mustikkamaa provides a family-friendly environment, while the Allas Sea Pool offers a modern urban retreat with heated seawater pools in the heart of the city. These coastal locations present an alternative way to experience Finland’s summer charm. 

 With its distinctive natural phenomena, rich cultural traditions, and diverse landscapes, Finland stands out as an exceptional summer destination, easily accessible via regular direct flights from New Delhi to Helsinki. 

 

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ixigo records strong YoY bookings during Maha Kumbh Mela with 5.4x flight, 4x train & 20x bus surge

The post ixigo records strong YoY bookings during Maha Kumbh Mela with 5.4x flight, 4x train & 20x bus surge appeared first on TD (Travel Daily Media) Travel Daily Media.

ixigo reveals a massive surge in travel bookings to Prayagraj during the Maha Kumbh Mela (January 13 – February 26, 2025). Flight bookings witnessed 5.4x YoY demand, with nearby airports in Lucknow and Varanasi witnessing 69% YoY growth. Train bookings saw a 4x YoY rise, while bus bookings saw the highest surge at 20x YoY, underscoring strong demand across all segments for the world’s largest spiritual gathering.

Gen Z & solo travellers drive historic travel boom to Prayagraj for Maha Kumbh 2025

Booking data from ixigo’s bus business, AbhiBus, highlights a surge in young travelers, with those aged 20-25 making up 26% of total bus bookings. Gen Z bus travelers saw a remarkable 20-fold YoY increase during the Kumbh Mela, and 50% of all bus passengers heading to Prayagraj were under the age of 30. Key origin cities contributing to the surge in demand across the ixigo Group included New Delhi, Mumbai, Kanpur, Meerut, Varanasi, Lucknow, Jaipur, Ranchi, and Ayodhya. A significant shift in travel behavior was also observed, as solo travelers dominated train bookings, making up 60% of the total, surpassing group travel.

Speaking on this, Aloke Bajpai, Group CEO, ixigo, said: “The Maha Kumbh Mela has spotlighted the rapid rise of spiritual tourism in India, with a remarkable surge in participation from young travelers. Our data shows that Gen Z and millennials are increasingly embracing cultural and religious journeys, making experiential travel the new norm. As faith-based tourism evolves, the future of travel will be driven by seamless multimodal connectivity – ensuring greater accessibility and convenience for a new generation of spiritually inspired explorers.”

Booking data and trends from ixigo Group for Maha Kumbh 2025

ixigo Flights

  • Flight bookings to Prayagraj surged 5.4x YoY
  • Nearby airports (Lucknow & Varanasi) have seen a  69% YoY growth
  • Top origin cities: Mumbai, Bengaluru, New Delhi, Hyderabad, Ahmedabad, Pune, Kolkata, Chennai, Goa, and Bhubaneswar

 

ixigo Trains & ConfirmTkt

  • Train bookings to Prayagraj surged 4x YoY
  • Solo travellers made up 60% of total train bookings, surpassing group bookings
  • Top origin cities: New Delhi, Mumbai, Kanpur, Meerut, Varanasi, and Lucknow

 

AbhiBus

  • Bus bookings to Prayagraj surged 20x YoY
  • Young travellers, aged 20-25, accounted for 26%of the total bus bookings
  • Top origin cities: New Delhi, Hyderabad, Lucknow, Nagpur, Bengaluru, Jaipur, Ranchi, and Ayodhya
  • During Kumbh, the number of Gen Z bus travelers increased 20-fold compared to the previous financial year.
  • 50% of the bus passengers traveling to Prayagraj were under 30 years old.
  • The most expensive bus seat ever sold was in February 2025 for the Vijayawada-Varanasi route at INR 14,860 for a seat.

 

AIRFARES OF PRAYAGRAJ, LUCKNOW, VARANASI DURING AND POST-MAHA KUMBH MELA

Origin City Destination City Average fare for travel on 01 Feb – 06 Feb 2025 *Advance Purchase of 0-7 days Average fare for travel on 27 Feb – 04 Mar 2025 Advance Purchase of  0-7 days Percentage Decrease in Air Fares Post Kumbh
New Delhi Prayagraj 15763 4360 ⇩ 72%
Mumbai Prayagraj 18343 6037 ⇩ 67%
Kolkata Prayagraj 14051 5398 ⇩ 62%
Bengaluru Prayagraj 27330 7200 ⇩ 73%
New Delhi Lucknow 7905 4141 ⇩ 47%
Mumbai Lucknow 16901 7928 ⇩ 53%
Bengaluru Lucknow 18589 7356 ⇩ 60%
New Delhi Varanasi 9570 5868 ⇩ 39%
Mumbai Varanasi 17847 7940 ⇩ 55%
Kolkata Varanasi 10130 6926 ⇩ 32%
Bengaluru Varanasi 18200 6307 ⇩ 65%

 

 

 

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Wizz Air announces new route from London Gatwick to Wroclaw, Poland

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 Wizz Air UK, the second most punctual airline in the UK*, today announces a new route from London Gatwick Airport to Wroclaw, Poland. The flights will be operated four times a week on Tuesdays, Thursdays, Saturdays and Sundays. The new route adds to Wizz Air’s existing service from the UK to Wroclaw, giving travellers from the UK additional opportunities to explore the historical city or visit their families and friends. 

The new route will fly from 17th June 2025, with fares starting from £26.99. Tickets are available to purchase from today at wizzair.com or on Wizz Air’s mobile app. 

Wroclaw is Poland’s fourth-largest city, and has also been ranked as top mid-sized city in Europe **. Situated on the Odra River, Wroclaw is spread across 12 islands, with 130 bridges, riverside parks and has plenty of Gothic architecture to explore. For tourists visiting the city, the town square – Rynek – is the top destination to visit, alongside “Cathedral Island” and the National Museum, which both offer insight into Polish history. 

Gnomes are also spread across the Old Town for tourists and locals alike to try and locate, adding a unique charm to this city. Wroclaw is a great option for UK travellers looking for an alternative city break this summer – whether that be part of a wider trip to visit family or a short escape with friends. The city is also just a short trip away from Dresden, Prague or Kraków, so is the perfect place for travellers looking to embark on a European city tour. 

Olivia Harangozó, Corporate Communications Manager at Wizz Air, stated: “We are excited to announce this new route from London Gatwick to Wroclaw, making it easier for travellers to visit this historic city while also connecting families between the UK and Poland. Wroclaw is one of Eastern Europe’s hidden gems, so we are delighted to offer more travel options to reach this beautiful city.” 

Jennifer Newman, Airlines Relations Manager, London Gatwick said: “We are delighted to welcome Wizz Air’s service connecting London Gatwick with Wroclaw. The route will provide fantastic connectivity for passengers looking for a great city break, or to visit family and friends, and adds to London Gatwick’s impressive network across Europe and beyond.”

  

Route

Frequency

Fares from ***

Starts

London Gatwick – Wroclaw

Tuesdays, Thursdays, Saturdays, Sundays

£26.99

17th June 2025

 

 

 

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Accenture partners with Air France-KLM

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Accenture is collaborating with Air France-KLM to transform and migrate the airline group’s existing digital applications to the cloud, moving away from its three proprietary data centers. The transition will enhance all operational functions across the organization, including passenger transport, cargo services and aircraft maintenance. This multi-year initiative aims to provide the airline group with increased agility, adapting the availability of resources in real time to ensure greater business resilience through cloud, data and AI, including generative AI (gen AI).

As part of this work, Accenture and Air France-KLM have defined a common operating model with a governance process, allowing Accenture to co-lead the whole initiative. Together, they have established a cloud migration factory that uses predefined processes and reusable templates, enabling the simultaneous migration and transformation of Air France-KLM’s existing applications in the cloud. This industrialized approach, combined with strong quality and delivery standards, has already led to the deployment of 350 applications with a high success rate, thereby fulfilling an ambitious delivery roadmap and allowing for a faster time-to-market of the applications.

The transformation has made a positive impact on Air France-KLM’s operations by providing increased resilience. This new cloud infrastructure enables the airline group to access information in real time, supporting data-driven decision-making and stronger collaboration. This infrastructure was put to the test on the occasion of a recent sales campaign in France and the Netherlands during which the scalability of the cloud provided quick access to a large number of resources.

“Together with Air France-KLM, we are building resilience and new growth opportunities by harnessing the power of cloud and gen AI,” said Sabine Bechelani, managing director for Travel and client account lead at Accenture. “This collaboration underscores our ability to help clients establish the digital core needed to successfully compete in the operationally complex and highly competitive market of air travel. As a result, we are enabling our clients to thrive and innovate with speed, efficiency and access to information.”

“This collaboration represents a significant milestone in our ongoing digital transformation,” said Pierre-Olivier Bandet, Executive Vice President Information Systems, Air France-KLM. “By leveraging cloud and AI, we can build more flexible and efficient operations that enhance agility and performance across the organization. Our work with Accenture will help us unlock new opportunities to streamline processes, optimize decision-making, and leverage data to continuously improve the travel experience for millions of customers.”

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Dubai DET signs MoU with Premier Inn

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Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Simon Leigh, Managing Director, Premier Inn Middle East. Image Courtesy: Dubai DET

 

 

The Dubai Department of Economy and Tourism (DET) has signed a strategic Memorandum of Understanding (MoU) with leading hospitality group Premier Inn Middle East to further diversify the city’s tourism offering and enhance the overall visitor experience. A joint venture in the Middle East between Emirates and Whitbread PLC, Premier Inn is known for its high-quality, high value service and accommodations, and shares DET’s vision to cater to the needs and preferences of all international travellers. DET and Premier Inn will work together to boost tourism growth, enhance hospitality training, and develop unique travel experiences, underlining DET’s commitment to drive industry momentum through stakeholder collaborations.

Aligned with the ambitious goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure, the agreement establishes a framework for DET and Premier Inn to showcase Dubai’s diverse destination proposition to global audiences. One of the key focuses of the MoU is joint marketing campaigns. Through targeted advertising, participation in trade fairs and exhibitions, and dynamic social media strategies, Premier Inn will actively promote Dubai as a must-visit travel destination. These efforts will target both B2C and B2B markets, ensuring maximum reach and impact.

In addition to marketing, the two organisations will work together to develop unique tourism products that highlight Dubai’s cultural heritage, seasonal attractions, and other distinctive features. These offerings will be incorporated into tailored packages aimed at specific markets, providing travellers with memorable and personalised experiences.

Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Guided by the city’s visionary leadership, this strategic alliance with Premier Inn supports our broader efforts to meet the diverse needs of today’s global travellers. As we work in close collaboration with our stakeholders to drive Dubai’s tourism growth, partnerships will play a crucial role in expanding our offerings while guaranteeing accessibility across all segments. Supporting the objectives of the D33 Agenda, this agreement underscores our ongoing commitment to delivering a dynamic, inclusive destination experience that caters to all budgets and preferences, ensuring that Dubai remains at the forefront of the world’s widely recommended travel destinations.”

To ensure exceptional service standards across its portfolio, Premier Inn’s team members will have access to specialised training programmes and courses offered by DET’s Dubai College of Tourism. Underlining the partners’ shared commitment to excellence in hospitality, these include workshops, certification courses, and expert-led sessions focused on customer service, cultural awareness, destination knowledge, and revenue management.

Simon Leigh, Managing Director, Premier Inn Middle East, said: “This strategic collaboration with the Dubai Department of Economy and Tourism marks a significant milestone in promoting mid-market hotels in Dubai. With our high-quality, high-value offerings for all travellers, we are proud to support the continued growth of the city’s tourism sector. The partnership reinforces our commitment to strengthening Dubai’s position as a leading global destination, and we look forward to participating in DET’s training and marketing programmes to drive our shared vision for the future of hospitality in Dubai.”

Premier Inn operates 11 hotels in the Middle East, with seven located in Dubai, including its newest property, Dubai Barsha Heights, and its largest, Dubai Ibn Battuta Mall. The group continues to explore opportunities for expansion in both new and existing markets.

Through innovative ventures, a steadfast commitment to excellence, and strategic alliances such as the one between DET and Premier Inn, Dubai continues to attract millions of visitors, bolstering the emirate’s dynamic economy. Dubai welcomed 18.72 million international overnight visitors from January to December 2024, a 9% YoY increase that surpassed the previous record of 17.15 million in 2023, marking back-to-back record-breaking years for the city.

Last year, Dubai’s hotel sector also continued to perform well across all hospitality metrics. Average occupancy stood at an impressive 78.2%, with Dubai’s hotel inventory consisting of 154,016 total available rooms across 832 establishments at the end of December 2024, compared to 150,291 rooms at 821 establishments in 2023.

 

 

 

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