CELEBRITY Cruises’ president and ceo Lisa Lutoff-Perlo told Travel Daily there was “a lot of potential” in the Australian market, during a media and trade event in Sydney last night.
In Australia this week for the first time, Lutoff-Perlo confirmed there were “a lot of discussions” around bringing more ships to Aussie waters, but “no specific plan”.
“There’s a couple of things that need to happen,” she said.
“We need a terminal because we can’t grow without a terminal and…to work really hard together to build the market in a way that would support a second ship.”
As the number three source market for Celebrity Cruises, Lutoff-Perlo said she thinks the line needs to do more to make Australia a strong contender for the number two spot, including investing in marketing.
“I think it’s our job to do more to consumer marketing so that the travel agent’s job is easier when the consumers go in to talk to them,” she said, adding that it would “probably” take 3-4 years to build the market enough so it could support a second ship.
Lutoff-Perlo is pictured with Adam Armstrong, RCL Cruises md Australia and New Zealand.