THE Travel Corporation’s value operator CostSaver has revealed a new brand proposition under the tagline of Essentials by Us, Tailored by You, and dubbing itself as the “first true Guided Independent Touring brand”.
CostSaver trips offer travellers with accom, sightseeing, some meals & a travel director trained by Trafalgar, along with free-time to enable guests to tailor a holiday – an “emerging market” the company has billed as the Guided Independent Traveller (GIT).
Managing director of CostSaver & sister-brand Trafalgar, Matthew Cameron-Smith said the company saw increased demand for a “differentiated touring experience globally” and moved to “refine and reposition CostSaver”.
Cameron-Smith said “Essentials by Us, Tailored by You is precisely what we offer with CostSaver and there’s no one else really taking this ‘building block’, or flexi-touring approach”.
He said 2017 had been the brand’s best yet, meaning it was “resonating well” with travellers.
CostSaver has also introduced a new three-step sales solution for agents called the ‘C3 Factor’ – “enabling agents to gain more customers, cut time by planning and booking within 20 mins & close the sale to ensure…agents & clients are kept happy”.