CARLSON Wagonlit Travel (CWT) secured US$1.7 billion in contracted new sales during 2017, having completed its first full year under the group’s digital strategy “CWT 3.0”.
“2017 was the year our digital transformation strategy… started feeding through to the numbers,” said CWT’s president and ceo Kurt Ekert.
“We remain focussed on delivering a technology-driven, consumer-grade experience across all channels – and on building a high-growth hotel distribution business,” he said.
“Our 2017 results show our strategy is working.”
CWT increased its total transaction volume by 3.6% over 2017 levels to reach US$23.2 billion last year.
It also increased revenues by 1.9% to $1.4 billion.
CWT’s other 2017 highlights included the delivery of its new tech platform myCWT, part of the group’s 61% increase in technological investments.
It also became the first travel management company to build and launch its own hotel distribution business, RomIt by CWT, which integrates retail and corporate-negotiated hotel rates with those from other large hotel content providers.
Its launch coincided with a 13% increase in hotel revenue for CWT during 2017.
Source: traveldaily