AUSTRALIANS have rated the promotional benefits of the Commonwealth Games as being more important than new infrastructure and jobs in a survey commissioned by the Tourism & Transport Forum (TTF).
Conducted by Nielsen, the study asked Australians from all states about the long-term legacy of the games and what benefits they considered most important.
The international promotion of the Gold Coast was rated the top benefit by 40% of respondents, followed by new infrastructure and services (22%) and additional jobs and economic growth (14%).
When asked whether the games would help promote Australia to the world, 71% said yes, 11% said no and 18% were not sure.
“The Commonwealth Games will well and truly put the Gold Coast on the global tourism map,” said TTF head Margy Osmond.