JetBlue pulls content from OTAs

JetBlue pulls content from OTAs

US CARRIER JetBlue has withdrawn its inventory from about 12 small travel websites, as part of an initiative aiming to drive direct bookings.,, and are among the impacted sites, with Jetblue saying the move was the first step in a strategy to remove so-called “lower yield” OTAs from the carrier’s distribution network.

“We looked at the cost structure and recognised that we had an intersection of a relatively high cost channel and some relatively low value customers,” said the airline’s executive vp for commercial and planning, Marty St George.

He said passengers who purchased via the affected sites generally chose cheaper fares and also spent less on ancillaries.

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Source: traveldaily