EMIRATES is ending its longstanding naming rights sponsorship of the Melbourne Cup this season, with the Victorian Racing Club understood to have signed a new partnership deal with carmaker Lexus.
EK has been involved with the Spring Racing Carnival for the last 14 years, and Emirates vice president Australasia Barry Brown yesterday confirmed from the podium that 2017 was the final year, as he presented the winner’s trophy.
The travel industry is enjoying the last year of Emirates’ hospitality at its landmark Flemington Birdcage marquee, with the carrier hosting key partners for Derby Day, Cup Day, Oaks Day and Stakes Day – pics from yesterday on page four.
Travel Daily will be on location at the Spring Racing Carnival for Oaks Day – see all the action from the Emirates A380-themed venue in tomorrow’s issue.
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Source: traveldaily