ADELAIDE-BASED Discovery Parks has acquired the Top Parks brand of 170 sites, creating Australia’s largest network of holiday parks.
In a licensing deal, Top Parks member locations will remain independently owned but become part of the growing Discovery Parks network, forming a combined group of more than 220 parks nationally.
The new combination claims a loyalty base of more than 140,000 camping fans and becomes the largest group of caravan, holiday and resort parks in Australia.
“It’s the logical next step for Discovery,” said Discovery Parks ceo Grant Wilckens.
“Our customers travel all over Australia and we want to offer them great places to stay and loyalty rewards, even where we don’t own our own parks.”
Under the agreement, both the Discovery Parks and Top Parks brands will be retained.
Top Parks and Discovery Parks members will have access to a new customer rewards program, G’DAY Rewards.
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Source: traveldaily