Performance beats personalisation: we speak to Seth Cassel, president of EveryMundo

Performance beats personalisation: we speak to Seth Cassel, president of EveryMundo

At the Aviation Festival APAC in February, our CEO Brett met Seth Cassel, president of EveryMundo, which you might say was an airline performance marketing company. But this is only half the story.  That’s because the platform has some fundamentally different approaches that are seriously bucking the trend in digital advertising. I caught up with him to learn […]

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