THE “sporadic” availability of Premium Economy class seating is adversely affecting its growth prospects with corporate clients, according to a recent report by 4th Dimension, Flight Centre’s business travel consulting arm.
The report believes the patchy supply of Premium Economy options from airlines is out of step with a rising demand from businesses, with one third of corporate flyers now saying they would consider purchasing.
The most popular routes for the seating have been on services between Europe and North America, within North Asia and between Australia and Singapore.
The rising demand for Premium Economy from the corporate market is believed to be attributable to a desire for improved comfort at an affordable price.
“Whilst containing travel program costs is important for many, an increasing number of corporate clients are becoming travel-centric in placing greater emphasis on traveller comfort for long-haul travel,” said FCM Travel Solutions’ general manager Australia Melissa Elf.
“It is a viable option…for those going straight into a meeting.”