Regional marketing collateral

Regional marketing collateral

TOURISM Australia and Austrade have today released a range of collateral which aims to showcase investment opportunities in Australia’s regional tourism destinations.

The new tools provide a snapshot of key information such as visitation, airport infrastructure, accommodation and the investment landscape in eight destinations – one for each state or territory.

The Whitsundays, Katherine, Margaret River, Kangaroo Island, East Coast Tasmania, Canberra, the Great Ocean Road and the Snowy Mountains all feature, as an indication of the opportunity for tourism across the country.

Steve Ciobo, Minister for Trade, Tourism and Investment, said “Australia remains an attractive destination for tourism investment.

“Our economy has outperformed its peers for more than two decades, and is in its 27th year of consecutive economic growth,” he said.

Ciobo noted that Australia is the world’s 10th largest international tourism market, as well as leading the globe for visitor spend per trip according to the UN World Tourism Organization.

He said international visitors are seeking world-class nature and wildlife experiences, food and wine, and aquatic and coastal activities, “all of which are abundant in regional Australia”.


Source: traveldaily