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A fresh era of branded residential home ownership has arrived in Orlando, elevating the standard for one of the U.S.’s top tourism destinations. The Big Key Group, a real estate investment and development firm specializing in hospitality-forward branded residential and condo-hotel projects in Florida, in collaboration with Marriott International, is introducing Ambar Residences Orlando, Apartments by Marriott Bonvoy — the brand’s first residences for sale in the U.S. & Canada. Sales have commenced for the collection of 322 residences.
With pricing starting in the mid-$300,000s, The Residences bridge the gap between vacation stays and owned residences, merging the foundation of ownership with hospitality service. Ambar (meaning the color “amber” in Spanish) was chosen to reflect living in the warmth and radiance of Florida’s signature year-round sunshine, a hallmark of the state’s lifestyle and appeal.
Set across 11 acres at 3251 Secret Lake Drive in Kissimmee, Fla., the property features a mix of studios, one, two-, and three-bedroom residences spanning 533 to 1,185 square feet, including a limited collection of penthouses, as well as a special selection of units with furnished dens for children. Ideal for families, multi-generational vacation travel, and long-term corporate stays, all units will be delivered fully furnished with full kitchens, in-residence laundry and expansive living rooms with pull-out sofas. Each home is thoughtfully designed to balance residential familiarity with consistency, service and care.
Coury Hospitality’s professional management, including weekly housekeeping and daily property operations, and its residential oversight will promote the highest-quality guest experience.
“Ambar marks the beginning of a new category in hospitality in the market,” said Nate Siehr, Co-Founder of The Big Key Group. “We’re honored to work with Marriott to introduce the Apartments by Marriott Bonvoy brand’s first residential property in the region, and we look forward to providing an offering that combines home ownership with world-class hospitality in one of the world’s most dynamic travel destinations.”
Recreation at The Residences is curated for the everyday escape — a place designed for residence owners to pause, stay, and fully enjoy the spaces around them. Unwind by the resort pool with sun decks, private cabanas, and endless Florida sunshine or take part in thoughtfully programmed experiences, such as outdoor yoga sessions, evening s’mores packages, and weekly community activations designed to bring people together. A 2,000-square-foot, state-of-the-art fitness center promotes healthy living with views overlooking lush green spaces designed for yoga, meditation, and outdoor activities. On-site dining will feature a signature restaurant and an indoor-outdoor bar overlooking the pool, plus a grab-and-go café marketplace for fresh, casual fare.
The project is designed by OTJ Architects, with branding and interiors by Sixteenfifty Creative Intelligence, to reflect modern sophistication and functionality. Located just 10 minutes from Walt Disney World®, in close proximity to Universal Orlando Resort, SeaWorld® Orlando, and the vibrant retail dining at Sunset Walk, Ambar Residences Orlando, Apartments by Marriott Bonvoy are at the heart of Central Florida’s thriving entertainment and business scene. The region continues to see record tourism, welcoming more than 75 million visitors in 2024, generating $94.5 billion in economic impact and ranking as the No. 1 destination for both leisure and corporate travel. It is also home to the nation’s third-largest convention center and is the most-visited city in the U.S.
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Source: traveldailymedia