ONLINE travel booking and expense management firm Serko has announced the establishment of operations in America, along with the appointment of Richard Miller as gm of sales for the US.
Serko ceo Darrin Grafton said the NZ-listed company had set its sights on the northern hemisphere, with the aim of replicating its local model of providing “agile market developments, leading support services and state-of-the-art travel and expense technology”.
He said some of Serko’s existing reseller partners already had agreements in the northern hemisphere, and would shortly be able to roll out a “new and exciting solution that is already proven successful in Asia”.
Miller joins Serko from his most recent role as gm of nuTravel, and also has an extensive career with American Express Travel where he worked in a range of leadership roles for over 30 years.
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Source: traveldaily