THE Seychelles Islands has confirmed plans to boost its presence in the Australian market, with the appointment of Julie King and Associates to build trade relationships and local industry partnerships.
The 115-island Indian Ocean archipelago welcomed about 350,000 visitors last year from across the globe, with aspirations to boost this to 500,000 by 2021.
Seychelles Tourism Board ceo Sherin Francis said her organisation had extensively analysed the Australian market and the Seychelles positioning among other destinations.
“We recognise there is a lot of untapped potential for our islands,” she said.
Francis said Julie King had a long history with Seychelles and was very familiar with the destination.
“Her company’s strong reputation in the Australian market…will allow us to reach our target market,” he said.
King has represented Dubai Tourism locally for more than seven years (TD 15 Feb 2011).
The Seychelles Tourism Board currently has offices in France, the UK, Germany, Italy, South Africa, Abu Dhabi, China, Hong Kong and Spain, along with reps in India, Brazil, Korea and Russia.
Source: traveldaily