Thumbs up for BESC strategy

Thumbs up for BESC strategy

BUSINESS Events Sunshine Coast (BESC) showcased its new Signature Experiences Guide last week to a group of Indian buyers following this year’s Dreamtime event held in Brisbane.

Also highlighted to the Indian delegates were BESC’s Business Events Assistance Program, case studies, industry updates, dual itinerary options in collaboration with Brisbane Marketing & more.

The group enjoyed a VIP experience at Australia Zoo (pictured) before being whisked off to Fraser Island for further adventures.

Visit Sunshine Coast chief exec officer Simon Latchford said the region’s increased marketing activity in foreign markets was now gaining traction.

“The Sunshine Coast offers pristine beaches and a lush hinterland that can cater to groups looking to venture beyond more well-known Australian city destinations, and regional areas seem to be really resonating with the industry,” Latchford remarked.

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Source: traveldaily