TRAVEL Associates is “performing above market and expected to end the year with double digit growth,” the network’s General Manager Danielle Galloway told Travel Daily at the Travel Associates 2019 Showcase held at The Star Gold Cost over the weekend.
Travel Associates has undergone significant growth since the closure of the Cruiseabout and Escape Travel brands last year, which saw 50 stores transition to the Travel Associates brand, and it now has 96 wholly owned businesses, 21 franchise businesses and over 400 staff.
The company is currently focusing on a number of core areas, all of which are built around the customer.
The first is the expansion of Travel Associates’ Aspire range, which initially launched a year ago focussing on hotels, but is now growing its cruise range.
Galloway said the collection of exclusive, curated holiday packages is “designed to increase the customers’ experience throughout their whole journey and add more value than ever before”.
Last month Travel Associates unveiled cruise-specialised stores, Cruise Boutique (TD 21 Aug), which will be a focal point for the group and had been going “extremely well”, Galloway said.
“We have received an excellent response from our customers, partners and the whole industry.”
Another focus for Travel Associates is loyalty, with Galloway adding: “with our focus on loyalty and connection that underpins the brand, we are looking at greater customer preferencing and targeting to acquire new customers and reward the loyalty of our existing network through the introduction of a new CRM system.”
In the technology space, the company has also recently released its own application.
Looking forward, the group is eyeing sustainable growth with the right partners.
“We are always focused on growth, but the right growth is very important to the brand,” Galloway said.
“We only select the very best advisers to join the family as this is fundamental to our success and delivery to the customers.”
More from Travel Associates on page four.
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Source: traveldaily