THE new youth-focussed river cruise brand from The Travel Corporation, U by Uniworld, officially launched last night at a media, trade and content creator cocktail event in Sydney.
The function was designed to bring to life the destinations the line will visit through a range of different “activations”.
Guests were able to visit a space designed to showcase the flower markets, sample from a cheese table inspired by the Netherlands, indulge in a French dessert bar, dig into a pretzel stand and more.
“We are the first cruise line in the world and certainly the first river cruise line to design and offer cruises for a 21-45 age group,” Fiona Dalton, U by Uniworld md told attendees.
“This age group really wants to experience Europe differently.
“They don’t want to see Europe, they want to do Europe and U by Uniworld will offer them a seamless way of doing Europe,” she explained.
Tim “The Bachelor” Robards made a special appearance, naming Michelle Mickan of Phil Hoffmann Travel (pictured) as the winner of a seven-night U by Uniworld cruise of her choice.
Other media personalities at the event included models Jordan and Zac Stenmark, actor Lincoln Younes and journalist Matt Doran.