MILLENNIALS are said to love their avocados, and Virgin Trains in the UK is making the most of the green affinity by offering discounts to anyone carrying one of the trendy superfoods.
The initiative was sparked after a promotion of 10,000 special rail cards to people aged 26-30 sold out in just minutes.
The #Avocard stunt is valid for fares booked 13-20 Mar, with 33% off the normal prices.
“Simply present an avocado in place of the rail card at any Virgin Trains West Coast station to get a third off our fares,” the company said.
The fine print says the avocado must be carried throughout the duration of the journey (so don’t try spreading it on toast) – and moreover pictures of avocados will not count.