Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch engines. This is part of the 12% of hotel reservations that are made through metasearch engines; these assist in 25% of other channels’ sales (SEO, direct, Adwords, Display, […]
The post 65% of all hotel bookings generated through metasearch engines come from Google Hotel Ads appeared first on Travel Daily Media.
Source: traveldailymedia