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Technological behavioral change platform Atiom is expanding its current strategic partnership with global hospitality group Accor.
This broadened commitment is set to drive continued operational excellence and strengthen team morale across the hotel group’s global operations throughout the Americas, Middle East, Africa, and Asia Pacific.
The expanded partnership with Accor represents a significant step forward in Atiom’s mission to transform team engagement and performance in the global hospitality industry, reinforcing its market presence and global expansion strategy.
Atiom CEO Matthew Spriegel said of the expanded partnership: “We are delighted to take another exciting step in our partnership with Accor. Working with iconic brands like Raffles, Fairmont, and Sofitel enables us to increase our credibility in the luxury hospitality market and further refine our solutions. In the wider market context, it enables us to set a benchmark for other luxury hotels and service providers.”
What came before and what happens now
The collaboration initially involved the integration of Atiom’s innovative solutions across Accor’s network.
Since 2022, the roll-out has covered 25 Accor brands with the additions of well-known luxury brands such as Raffles, Fairmont and Sofitel.
Additionally, lifestyle brands from Ennismore in Southeast Asia have also recently implemented Atiom’s technology solution.
Using Atiom’s AI Assistant, frontline hotel operational teams gain tools to support their work, including generating daily training, AI tutor modules, and skills practice, ultimately boosting the customer experience.
By introducing Atiom’s gamified learning platform, brands like those from Accor aim to engage their staff better and provide new learning opportunities enabling them to improve performance and boost overall staff morale.
On the other hand, Accor’s goal is to reallocate the time saved through these digital tools directly back into meaningful human connection with their members, thereby truly elevating their ALL Accor loyalty programme experience.
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Source: traveldailymedia