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Globus family of brands (GFOB) recently announced the appointment of travel marketing expert Johanna Raeder as its new head of marketing in the Asia Pacific.
Raeder’s appointment formally took effect on Tuesday, 7th October.
GFOB managing director Chris Hall said of her: “Johanna’s global brand expertise, and her deep travel industry experience across cruise, air and land will support our business as we strive for a strong phase of growth in the APAC region.”
Hall added that Raeder has a keen understanding of multi-channel marketing distribution and is expected to drive growth by ensuring that GFOB’s regional marketing supports its diverse product offerings.
Among the brands Raeder will be handling are Globus, Cosmos, and Avalon Waterways.
Based out of the Sydney office, Raeder will be responsible for leading the marketing strategy and full trade and consumer marketing mix for Globus family of brands across APAC.
Getting to know Johanna Raeder
A well-respected and highly knowledgeable senior international marketing leader, Raeder has over 15 years of experience in the travel industry.
Her work has involved executing growth and ROI driven marketing strategies and leading teams across airlines, cruises, hotels and destinations.
Most recently, she held the position of marketing director at Voyages Indigenous Tourism Australia.
Prior to that, Raeder also held various senior positions at Norwegian Cruise Line Holdings, as well as the LATAM Airlines Group.
She said of her appointment: “I’m thrilled to be joining the Globus family of brands and leading a strong APAC marketing team to build on the company’s recent growth.”
For Raeder, GFOB is a company that is deeply respected in the touring and cruising sectors, with a fantastic team culture and diverse product suite.
She enthused: “I’m looking forward to growing the brands, increasing awareness and working with the team and our trade partners to achieve even better results.”
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Source: traveldailymedia