From Saudi Coffee to Immersive Tech: Riyadh Air Debuts the Hafawa Lounge, a 2,000-sqm Desert-Inspired Oasis Redefining Premium Travel

From Saudi Coffee to Immersive Tech: Riyadh Air Debuts the Hafawa Lounge, a 2,000-sqm Desert-Inspired Oasis Redefining Premium Travel

The post From Saudi Coffee to Immersive Tech: Riyadh Air Debuts the Hafawa Lounge, a 2,000-sqm Desert-Inspired Oasis Redefining Premium Travel appeared first on TD (Travel Daily Media) Travel Daily Media.

As the airline prepares for its first commercial flights, Saudi Arabia’s new national carrier Riyadh Air has officially opened its first premium airport lounge — the Hafawa Lounge. Located between Terminals 1 and 2 at King Khalid International Airport, the 2,000-square-metre space, designed to host up to 370 guests, represents a new era in luxury air travel, where Saudi coffee, immersive technology, and desert-inspired design come together to elevate the pre-flight experience.

Derived from the Arabic word symbolizing generosity and warmth, Hafawa perfectly captures Riyadh Air’s ethos of delivering a world-class, culturally grounded guest experience. Exclusively open to Business Elite and Business Class travellers, the lounge offers multiple curated zones for relaxation, social interaction, dining, and digital immersion — each one designed to reflect the rhythm and richness of Saudi hospitality.

Conceived by the award-winning global studio Yabu Pushelberg, the lounge draws from Saudi Arabia’s natural landscapes, where the desert horizon blurs earth and sky. The material palette — limestone, oak, bronze, and textured plaster — creates a calm, tactile atmosphere that pays tribute to the Kingdom’s terrain. Wind-shaped forms evoke movement and possibility, while garden views and soft lighting foster serenity. The result is a space that feels both monumental and intimate — a setting where travellers can rest, recharge, and reconnect before takeoff.

Technology flows quietly throughout the space — from barrier-free design and digital wayfinding to interactive touchpoints that personalise each guest’s experience. Every detail — scent, sound, texture, and taste — has been intentionally curated to balance innovation with a human touch. For Riyadh Air, the Hafawa Lounge is more than an airport amenity; it’s a statement of intent — a reflection of Saudi Arabia’s ambition to set global standards in hospitality and design as part of Vision 2030.

The post From Saudi Coffee to Immersive Tech: Riyadh Air Debuts the Hafawa Lounge, a 2,000-sqm Desert-Inspired Oasis Redefining Premium Travel appeared first on Travel Daily Media.

Source: traveldailymedia