The post From Coral Reefs to Desert Canyons, Saudi’s Solar-Powered Red Sea EDITION Reimagines What Desert Luxury Looks Like appeared first on TD (Travel Daily Media) Travel Daily Media.
Saudi Arabia’s hospitality scene just got a striking new symbol of its transformation. The Red Sea EDITION, the first hotel to open on Shura Island, has officially launched — a solar-powered, design-driven sanctuary that fuses modern minimalism with the raw beauty of the desert and sea. More than just another opening, it marks a turning point in how the Kingdom is reimagining luxury — shifting from opulence to authenticity, from spectacle to soul.
The launch comes at a time when Saudi Arabia’s tourism industry is rewriting its global narrative. With over 100 million visitors in 2024 and an ambitious goal of 150 million by 2030, the country is no longer a “next” destination — it’s happening now. Under Vision 2030, over $800 billion is being invested into tourism infrastructure, from giga-projects like NEOM and Diriyah to coastal marvels such as The Red Sea, positioning the Kingdom as the world’s newest frontier for design-led, sustainable travel.
At the heart of that story now sits The Red Sea EDITION — a collaboration between Marriott International, EDITION Hotels, and Red Sea Global (RSG), the developer known for its regenerative tourism philosophy. The hotel’s arrival signals the start of Shura Island’s next chapter — an archipelago of 90 untouched islets surrounded by coral gardens and crystalline lagoons. Every detail of the resort embodies RSG’s ethos: solar-powered systems, locally sourced materials, and architecture that doesn’t dominate the landscape but flows with it.
“The opening of The Red Sea EDITION marks a significant milestone in the brand’s continued growth across the region,” said George Fleck, EDITION’s Global Brand Leader. “As our second property in Saudi Arabia, this resort captures EDITION’s commitment to creating experiences that feel connected — to place, to people, to purpose.”
The 240-key resort is sculpted from rammed earth and natural oak, with coral-stone floors and undulating rooftops shaped like reefs. Suites come with private plunge pools and terraces that open to sweeping Red Sea views, blurring the line between indoors and out. Guests arriving via Red Sea International Airport are taken across the country’s longest internal bridge to reach Shura Island.
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Source: traveldailymedia