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The Tourism Authority of Thailand (TAT) joined Swedavia and Norse Atlantic Airways as the airline sent off the first flight of its new Stockholm–Bangkok route on Wednesday, 22nd October, at Stockholm Arlanda Airport.
The new service marks Norse Atlantic’s first direct route between Sweden and Thailand, enhancing long-haul connectivity between Northern Europe and Southeast Asia for the 2025/2026 winter season.
Thailand remains the top Asian destination for Swedish travellers, welcoming 145,188 visitors from 1st January to 15th October of this year, up 8.56 percent year-on-year. Swedish visitors spend an average of 65,000 Baht per trip and stay 19.9 days, generating over 14.6 billion Baht.
Most travel independently, with growing interest in safety and responsible tourism, underscoring Thailand’s need to sustain its appeal through long-term, sustainable growth.
Celebrating shared commitments
The launch ceremony highlighted the strong partnership and shared commitment to expanding travel opportunities between Sweden and Thailand.
The send-off was led by Stockholm Arlanda Airport director Karl Eklund, and Norse Atlantic Airways chief operating officer Bård Nordhagen, together with TAT Stockholm Office director Patsalinn Swetarat and representatives from the Royal Thai Embassy in Stockholm.
The event featured a ribbon-cutting ceremony and photo session before the departure of the inaugural flight from Terminal 5, Check-in Counter No. 90, which carried a full load of 338 passengers.
Norse Atlantic Airways’ Stockholm–Bangkok flight is one of three direct routes operated by the airline to Thailand, alongside the upcoming Stockholm–Phuket and Oslo–Phuket flights.
Together, these routes form part of Norse Atlantic’s five inaugural services to Thailand this winter season, which also include London Gatwick and Manchester, further reinforcing Thailand’s position as a preferred long-haul destination for European travellers.
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Source: traveldailymedia