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China-based global hospitality firm H World Group Limited marked its 20th anniversary by announcing a new strategic phase focused on supply-side innovation and quality growth.
Nearly 4,000 franchisees, investors, and partners joined the celebration as the company reflected on its journey from a single hotel in 2005 to more than 12,000 properties across 19 countries and regions.
The company plans to operate more than 20,000 hotels in 2,000 Chinese cities by 2030, aiming for approximately 15 percent market share.
At the Partners Day event in Shanghai, H World founder and executive chairman Ji Qi expressed his long-term confidence in China’s economy and hospitality sector, saying: “I remain firmly optimistic about China, the hospitality industry, and H World. China’s hotel industry holds tremendous potential, and the real opportunities lie in supply-side reform.”
Vision for the next decade
Ji said H World’s growth strategy centers on three pillars: brand leadership, a powerful membership ecosystem, and an advanced technology backbone.
- Brand Leadership: Multi-brand portfolio spanning mass-market to luxury, including Hanting, JI Hotel, Orange Hotel, Steigenberger Hotels & Resorts, IntercityHotel, and Crystal Hotel, supported by industrialized supply chain capabilities and strong brand equity;
- Membership Advantage: The H Rewards membership program has surpassed 280 million members, making it the world’s largest hotel loyalty platform, driving direct bookings and repeat stays; and
- Technology Backbone: A self-developed, full-stack digital platform covering booking, operations, and analytics powers real-time management and personalized experiences for guests and franchise partners.
To date, H World has welcomed more than two billion guests and contributed over RMB 300 billion in industry investment.
According to HOTELS Magazine, H World ranks 4th globally among hotel groups by room count as of 2025, with Hanting recognized as the world’s largest single hotel brand and JI Hotel among the top five.
Ji declared in closing: “H World is committed to delivering high-quality growth and becoming the infrastructure of China’s hospitality industry. Our mission is to make ‘Chinese hospitality’ resonate globally, and to build inspiring spaces that redefine travel experiences in China and around the world.”
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Source: traveldailymedia