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Hong Kong Airlines and Etihad Airways announced the relaunch of their codeshare partnership, alongside the signing of their first-ever loyalty programme reciprocity agreement.
The renewed alliance further strengthens the strategic ties between the two carriers, offering travellers an even broader and more flexible range of travel options.
Given that the inaugural codeshare flight between Abu Dhabi and Hong Kong took off on Monday, 3rd November, the two airlines are leveraging their complementary network strengths to deliver more seamless connectivity.
Passengers can now enjoy convenient connections via Hong Kong on Hong Kong Airlines to popular Asian destinations, or via Abu Dhabi on Etihad Airways to destinations across the Middle East and beyond, enhancing travel links between Asia, the Middle East, and the wider world.
Hong Kong Airlines executive vice-president Louis Li said of the new agreement: “This partnership marks an important milestone in Hong Kong Airlines’ return to the international market. The expansion of our codeshare and the launch of a reciprocal loyalty programme not only benefit travellers from both airlines but also lay the foundation for deepened commercial collaboration.”
Li explained that Hong Kong Airlines’ relationship with Etihad Airways began in 2014 through codeshare cooperation and has remained strong ever since.
He added: “In recent years, we have observed growing travel demand from the Gulf Cooperation Council (GCC) region to Hong Kong and other major Asian cities. As the capital of the United Arab Emirates, Abu Dhabi plays a vital role in facilitating trade and economic ties between Hong Kong and the Middle East. We are confident that this renewed partnership will create significant commercial opportunities for both airlines and deliver greater convenience and value to business and leisure travellers alike.”
For his part, Etihad Airways chief revenue and commercial officer Arik De remarked: “This partnership delivers meaningful value to Etihad Guest members through full earn-and-redeem access across Hong Kong Airlines’ network, complemented by codeshare connectivity to high-demand Japanese destinations. It underscores our commitment to providing our loyal guests with greater flexibility, broader reach, and superior rewards.”
What the new agreement entails
Under the new codeshare arrangement, Hong Kong Airlines places its HX code on Etihad Airways-operated flights between Hong Kong and Abu Dhabi.
In return, Etihad Airways places its EY code on Hong Kong Airlines-operated flights between Hong Kong and Japan, covering key leisure destinations including Fukuoka, Sapporo, Okinawa and Osaka.
In addition, Hong Kong Airlines and Etihad Airways will introduce a reciprocal loyalty programme in the coming months.
This will allow members of Hong Kong Airlines’ Fortune Wings Club (FWC) and Etihad Airways’ Etihad Guest to seamlessly earn and redeem miles when travelling across both carriers’ networks.
FWC members will be able to earn Fortune Wings Club reward and status points when flying on Etihad Airways-operated services between Hong Kong and Abu Dhabi, while Etihad Guest members flying on designated Hong Kong Airlines services will also earn Etihad Guest miles and tier miles.
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Source: traveldailymedia