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flydubai has announced a strategic collaboration with Amazon Web Services (AWS) to enhance its digital capabilities and improve customer experiences. The partnership, revealed on 15 December, will see the Dubai-based airline leverage AWS’s cloud and artificial intelligence (AI) services to drive innovation in its operations.
The agreement was formalised in a signing ceremony attended by Mohammed Hareb AlMheiri, Chief Procurement & Technology Officer at flydubai, and Werner Vogels, Chief Technology Officer at Amazon. The collaboration will focus on developing and scaling digital and AI use cases across flydubai’s operations, with a particular emphasis on generative AI, data analytics, and machine learning.
AlMheiri highlighted the significance of the partnership, stating, “This initiative marks an important milestone in flydubai’s digital evolution. Working with AWS will enable us to introduce new digital capabilities that enhance our operations and elevate how we serve our customers.”
AWS will support flydubai through structured innovation engagements, aiming to accelerate the delivery of production-ready solutions that enhance operational efficiency and create greater value for customers. Vogels commented, “The aviation industry is at a pivotal moment where cloud technology, AI, and data analytics can revolutionise both operational efficiency and customer experience.”
This collaboration underscores flydubai’s commitment to investing in cutting-edge technologies, aligning with Dubai’s vision for innovation and forward-thinking initiatives. The partnership is expected to shape a more connected future for the airline’s operations, setting a new standard for customer service in the aviation industry.
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