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Scoot, the low-cost subsidiary of Singapore Airlines, has unveiled the second edition of its Scoot With Heart campaign, focusing on the theme What If?
This initiative aims to inspire individuals to reflect on past connections and embrace opportunities for personal growth.
The campaign, launched in December, features reunion stories and a digital photo series to highlight the importance of rekindling meaningful relationships.
Heartfelt imagery and storytelling
The campaign’s centrepiece includes two poignant reunion films featuring Scoot employees: one film follows pilot Vanessa Khaw, who reconnects with her family after hearing their heartfelt messages. Scoot arranged for her family to join her on a flight to Nanjing, fulfilling a cherished dream.
Another story features Asmidar Hamedon, a Section Manager at Scoot, revisiting her childhood memories in Pulau Ubin with her cousin, Ismali, illustrating that it’s never too late to reconnect.
Additionally, the campaign extends to a digital photo series showcasing 20 individuals in Singapore, each sharing their personal “What If?” moments on message boards.
These stories range from a sister longing for a conversation with her late brother to a woman hoping to visit her childhood helper in the Philippines.
Agatha Yap, Director of Marketing, Communications & Loyalty at Scoot, stated, “What if is a question we all ask ourselves at some point in our lives. Through this year’s Scoot With Heart campaign, we want to remind everyone that meaningful connections can be renewed.”
The campaign aims to encourage the community to take the first step towards rekindling connections, turning “What If?” moments into cherished memories.
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Source: traveldailymedia