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Advantage Travel Partnership has launched its new Turn of Year Peaks campaign, “Holiday Dreams. Made Simple.”, designed to boost sales for its members during the peak travel season. This initiative, crafted with input from Advantage members, aims to provide independent travel agents with marketing materials that evoke the holiday spirit and facilitate easy customer engagement.
The campaign allows members to choose between two creative routes, each tailored to different customer demographics whilst maintaining the core idea. Marketing Director David Forder highlighted the campaign’s focus on emotional engagement and ease of booking, stating, “Holiday Dreams. Made Simple. puts the emotion and the experience front and centre.”
Advantage members can personalise static assets with their own branding, ensuring a cohesive customer experience across all touchpoints, including in-store and on the Advantage TV Network. Responding to member feedback, the campaign also includes dynamic social media content, such as interactive reels and videos, to enhance online presence.
To further support members, Advantage will distribute an 84-page consumer magazine in January, combining its “Journeys” and “Navigate” titles. This will be available in both print and digital formats, personalised for each branch.
Additionally, Advantage will host a series of webinars and introduce gamified learning to help members maximise the campaign’s effectiveness. Forder emphasised the campaign’s goal to empower smaller agencies, saying, “We want our members to show up like a national brand, without losing their own identity.”
The campaign reflects Advantage’s commitment to providing practical and profitable marketing support tailored to the needs of independent travel agencies.
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The post Advantage Travel unveils ‘Holiday Dreams. Made Simple.’ for members appeared first on Travel Daily Media.
Source: traveldailymedia