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Digital travel platform, Agoda, has unveiled a new multi-film digital campaign titled “Amazing Hotel Prices”, featuring an exciting line-up of Indian entertainment favourites: Sunil Grover, Ekta Kapoor, Chunky Panday and Varun Sharma. The campaign brings Agoda’s surprisingly low domestic hotel prices to life through a series of humorous, high-energy ad films. As part of the campaign, Agoda offers discounts of up to 50% select domestic accommodation.
Launched ahead of India’s busiest travel period, the campaign taps into a strong consumer insight: when it comes to travel, what Indians want most are incredible hotel deals without compromising on comfort or experience. Each film uses a playful, quirky narrative style, true to Agoda’s fun brand personality, and showcases the talent in situations where their spontaneous reactions capture the joy of discovering unexpectedly amazing hotel rates. The campaign has been rolled out across digital platforms and social media channels and is conceptualized and produced in partnership with Collective Artists Network.
Speaking about the campaign, Gaurav Malik, Country Director for the Indian Subcontinent and Indian Ocean Islands at Agoda, said: “With travel’s high season upon us in India, we know that great hotel prices play a huge role in trip-planning decisions. The ‘Amazing Hotel Prices’ campaign celebrates the excitement travellers feel when they find an incredible deal, and nobody brings that energy to life better than Sunil Grover, Ekta Kapoor, Chunky Panday and Varun Sharma. They each represent a distinct style and sense of humour, and together, they help us speak to our audience in a language they love.”
Sudeep Subash, Co-founder & CRO, Collective Artists Network & CEO, Big Bang Social, shared: “We believe a great campaign is more than marketing; it’s about telling real stories that people will remember. We’re happy to play a part in bringing this campaign to life for Agoda. This campaign not only underscores Agoda’s dedication to providing exceptional value but also beautifully captures the joy and spontaneity of finding great hotel deals, as showcased by the celebrated artists.”
In its first weeks, the campaign already garnered close to 100 million impressions on YouTube, Facebook, Instagram along with talents’ social handles on Instagram. The campaign further reinforces Agoda’s commitment to offering unmatched value, choice, and ease for Indian travellers booking domestic stays.
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Source: traveldailymedia