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Digital travel platform Agoda has officially introduced its Agoda Ambassador programme for travel creators on social media.
This new initiative seeks to strengthen commercial ties with these creators and will see Agoda working directly with them to inspire their audiences to book travel through the platform.
As Agoda chief marketing officer Matteo Frigerio explains: “Travel creators play an increasingly important role in how travelers discover and choose their next trip. By giving them the tools to share authentic experiences and rewarding them for the bookings they generate, we’re building a partnership model that benefits travel creators, travelers and our hotel partners alike.”
A unique approach to travel marketing
Under the programme, participating travel creators will be given unique promo codes to share with their followers.
For every booking made with these codes, they will receive a commission, and Agoda will also offer sponsored stays and activities valued at up to US$225 per month enabling them to showcase first-hand experiences of Agoda’s partner hotels and destinations of their choice.
The programme also aims to enhance exposure for creators by featuring them in Agoda campaigns, thereby expanding their reach.
Rewards range from earning profits and receiving exclusive Agoda swag packs to winning special trophies and accumulating travel credits of up to US$1,000.
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Source: traveldailymedia