The post Tourism Authority of Thailand introduces its global Be My Guest campaign appeared first on TD (Travel Daily Media) Travel Daily Media.

As part of the Amazing Thailand Grand Tourism and Sports Year 2025 initiative, the Tourism Authority of Thailand (TAT) launches its global campaign Be My Guest.

Representing the Grand Celebration pillar of the year-long initiative, Be My Guest seeks to amplify the country’s cultural influence internationally through two key programmes: the Be My Guest Soft Power Fam Trip and Rhythm of Thailand. 

The campaign also aims to attract high-value tourism and promote sustainable travel across emerging destinations.

Creating economic value via cultural storytelling

A key pillar of Thailand’s Soft Power strategy, Be My Guest reflects the government’s ambition to position the country as a premier Tourism Hub while creating economic value through cultural storytelling. 

The campaign merges heritage and innovation, pairing immersive Thai experiences with contemporary content creation to forge global awareness of Thai identity.

According to TAT governor Thapane Kiatphaibool: “This campaign is about more than tourism: we’re inviting the world to see Thailand through the eyes of those who live it; namely artists, chefs, creators, and communities. Be My Guest allows our heritage to speak for itself, sparking admiration through real stories and shared moments. This is where Soft Power becomes a true influence by forging connections through culture, creativity, and authentic collaboration.”

The campaign officially took effect yesterday, 26th June and will run until Tuesday, 1st July. featuring both strategic storytelling and experiential tourism.

A warm welcome to immersive experiences

The Be My Guest Soft Power Fam Trip will welcome over 20 prominent international guests, including celebrities, embassy-nominated guests, entrepreneurs, and influencers, to explore curated routes through three culturally rich provinces: Samut Songkhram, Sukhothai, and Chanthaburi. 

These routes are shaped by the Thailand in the Box concept, which offers a compact yet complete immersion into Thai food, history, craft, and lifestyle, reflecting the country’s multi-dimensional identity.

Simultaneously, the Rhythm of Thailand initiative will pair ten global influencers from key markets such as the US, UK, France, China, Italy, and South Korea with ten leading Thai creators. 

Each duo will embark on a mission-driven journey across ten diverse destinations, including Sukhothai, Chanthaburi, Samut Songkhram, Phetchabun, Nan, Loei, Sakon Nakhon, Phang-nga, Surat Thani, Rayong and Chanthaburi, Phetchaburi, Nakhon Nayok and Khao Yai, and Bangkok. 

Their content will explore distinct Thai Soft Power themes such as Muay Thai, wellness, gastronomy, fashion, and traditional arts.

This approach represents a deliberate shift from one-sided reviews to meaningful co-creation, its framework a storytelling model rooted in cultural immersion, mutual exchange, and shared perspectives. 

TAT will gradually unveil each duo’s journey and destination on its official Facebook page: Amazing Thailand, allowing audiences to follow along in real time and engage with the stories as they unfold.

As TAT deputy governor for marketing communications Nithee Seeprae puts it: “We didn’t just bring influencers to Thailand – we gave them purpose. By designing meaningful collaborations and routes rooted in local identity, we’re helping them tell fresh stories that resonate across cultures. This is content creation with intent, spotlighting the charm of Thailand’s lesser-known gems and redefining how the world experiences our country.”

A grand gala

A major highlight of the campaign will be the Amazing Thailand Saneh Thai Gala Night, scheduled for 30 June 2025 at the Dusit Thani Hotel, Bangkok. 

As the embodiment of the Grand Invitation concept, the event will welcome distinguished guests to experience the very best of Thai culture in one unforgettable evening.

The gala will feature the “5 Must Do in Thailand”, offering immersive encounters with Thai cuisine, traditional craftsmanship, cultural heritage, iconic locally-made products, and lesser-known destinations. 

Serving as the campaign’s grand finale, the event will be a vibrant celebration of Thailand’s cultural richness in all its dimensions.

With rich media content, live coverage, and extensive digital promotion, TAT expects the Be My Guest campaign to spark widespread engagement both online and offline. 

The campaign is designed to build trust in Thailand’s tourism brand while expanding its cultural reach worldwide.

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The post Singapore Oceanarium all set to offer new attractions appeared first on TD (Travel Daily Media) Travel Daily Media.

Resorts World Sentosa officially opened ticket sales for the revitalised Singapore Oceanarium today, 26th June.

This is ahead of the opening ceremony scheduled for 23rd July, with the attraction formally opening to the public on the following day, 24th July.

This marks the public’s first opportunity to experience a transformative, world-class marine experience where storytelling, marine science and meaningful engagement come together to spark knowledge, love and action for our oceans.

A series of celebrations

To mark the launch, Singapore Oceanarium will present a season of opening celebrations featuring a curated series of showcases and a variety of activities by distinguished local talents, encompassing hands-on workshops, installations, presentations and more, designed for visitors of all ages to discover their role in ocean stewardship. 

Beyond these special celebrations, the oceanarium has also unveiled an expanded suite of purpose-driven public programmes that can be added on to the oceanarium’s day experience.  

A highlight of the opening is Research & Learning Week (25th to 27th July) within the Singapore Oceanarium’s dedicated Research and Learning Centre. 

Curated for individuals interested in ocean stewardship, the programme features a range of expert-led talks, hands-on workshops, and curated installations that showcase ongoing research and advance ocean literacy.

Living waters

Among the featured showcases is the Living Oceans Exhibition, an insightful look at the diversity and beauty of our blue planet. 

Presented in collaboration with the National University of Singapore (NUS) and Sentosa Development Corporation (SDC), this showcase features curated specimens from the Lee Kong Chian Natural History Museum and research posters from the RWS-NUS Living Laboratory partnership. 

Together, they underscore the rich biodiversity of marine ecosystems and highlight the importance of protecting our shared ocean heritage.

Ties That Bind, a compelling photo gallery by internationally acclaimed Singaporean photographers Toh Xing Jie and Michael Aw, takes centre stage at the oceanarium. 

Located within the Spirit of Exploration zone, the installation highlights the intricate relationships that sustain ocean life, offering an emotive visual narrative of interdependence, resilience and hope. 

As part of SG60 National Day celebrations, Ties That Bind highlights the works of Singaporean photographers, showcasing their passion for the ocean and efforts to inspire greater awareness and action for marine conservation. 

The showcase also has a dedicated section that features marine animals native to Singapore waters, emphasising the rich biodiversity of our local marine environment. 

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The post Silversea introduces its new Venetian Society Reunion Voyage appeared first on TD (Travel Daily Media) Travel Daily Media.

Silversea unveiled its new Venetian Society Reunion Voyage aboard Silver Shadow for 2026. 

The 12-day sailing will depart from Nice on a round-trip itinerary beginning 19th June 2026, taking in some of Italy’s most iconic destinations, as well as smaller gems. 

Open to both returning guests and those new to the brand, Silversea’s Venetian Society Reunion Voyages provide travelers with an opportunity to discover the world’s most enriching destinations while making lifelong friends.

From Nice, France, Silver Shadow will take in Livorno (Tuscany) on an overnight call, before setting course for Porto Santo Stefano; Civitavecchia (Rome); Valletta, Malta; Giardini Naxos (Sicily); Salerno; Ponza; Portoferraio (Elba); and Portofino. 

Guests will arrive back in Nice on 1st July. 

An exciting time on and off board

Hosted by Silversea president Bert Hernandez, the special voyage will feature onboard receptions, enriched entertainment, and special experiences ashore. 

Venetian Society members can enjoy perks such as a five percent cruise fare discount and commemorative gifts.

According to Hernandez: “Our Venetian Society Reunion Voyages truly reflect what makes Silversea special. They bring together a close community of past guests, offer exceptional service, and feature immersive experiences both on board and ashore. From curated events to memorable entertainment and thoughtful touches along the way, these voyages celebrate the spirit of Silversea. I look forward to welcoming both returning and new guests aboard Silver Shadow in 2026 for an unforgettable reunion.”

Exceptional excursions

Complementing the signature enhancements that enrich each Silversea Venetian Society Reunion Voyage, guests can enjoy the following experiences ashore, which feature among over 100 distinct shore experiences offered on this sailing alone: 

Livorno, Italy

Mid-Voyage Land Adventure: A taste of Tuscany Guests can opt to disembark Silver Shadow, rejoining in Porto Santo Stefano, to take a captivating three-day journey through the heart of Tuscany, where rolling hills, hilltop villages, and unforgettable flavors come together in perfect harmony. Guests will explore Siena and its deep-rooted Palio traditions, discover charming Cortona, and enjoy authentic farm experiences, cheese-making, and wine tastings in the idyllic Val D’Orcia. From the Renaissance beauty of Pienza to the prestigious wine estates of Montepulciano and Montalcino, this tour offers the very essence of Tuscany — including its storied history, unrivaled scenery, and exceptional cuisine.

S.A.L.T. Dreamy San Miniato Meet a Natural Wine Master and Learn Wine & Food Pairing with Emiko Davies and Marco Lami: Travelers can delve deeper into the charm of Tuscany and its authentic culinary culture with an exclusive S.A.L.T. day tour that will blend history, gastronomy, and winemaking. Guests will first journey to Fattoria Collebrunacchi, an historic family-run estate nestled on the fertile San Miniato hills. Here, they will explore lush gardens, ancient cellars, and taste exceptional wines crafted since the 14th century, all from land rich with fossils and mineral-rich soils. Next, guests will venture into the medieval hilltop town of San Miniato, renowned for its culinary traditions and stunning vistas, where they will enjoy a private three-course lunch at Enoteca Marilu, hosted by food writer Emiko Davies and sommelier Marco Lami, featuring expert wine and food pairings that reveal the secrets of Tuscan flavor harmony.

Porto Santo Stefano, Italy

Wine Experience at Antinori “Le Mortelle” Winery with Lunch: Guests will journey to Le Mortelle Winery, a stunning estate set amidst the rolling hills of Maremma where centuries of winemaking tradition meet breathtaking landscapes — founded by the Antinori family, whose lineage dates to 1385. Arriving at the 170-hectare vineyard, guests will discover a sustainably designed winery, much of which has been built underground to harness natural temperature and humidity for optimal aging. They will sample estate-grown seasonal fruit and freshly baked focaccia during tastings, before exploring the cellar and learning about the winemaking process. Rounding out the experience, guests will feast on a delicious three-course lunch paired with Le Mortelle’s signature wines.

Giardini Naxos, Italy

Sicilian Cooking with Signora Consoli: Guests can experience the vibrant flavors of Sicily through an authentic culinary journey from Giardini Naxos, beginning with a visit to the bustling markets of Catania. Led by Chef Monica Consoli, daughter of renowned gastronomic journalist Eleonora Consoli, travelers will participate in a small-group cooking class inside a charming 18th-century Sicilian home. After exploring the colorful local market near Porta Uzeda, they will discover fresh produce, seafood, and regional ingredients that embody Mediterranean cuisine. The journey continues to Viagrande, a picturesque village on Mount Etna’s slopes. In Eleonora Consoli’s historic residence, Monica will guide guests through the preparation of traditional pasta, vegetables, meat, and cakes. The meal, paired with local wines, will be enjoyed al fresco in the garden, offering an authentic taste of Sicilian family life.

Portofino, Italy

S.A.L.T. Unforgettable Picnic with a View, Wine & Focaccia at Eco Farm La Portofinese: On this exclusive S.A.L.T. culinary experience, guests will be transported to Monte di Portofino in Liguria, with its breathtaking views. A scenic drive leads to La Portofinese Eco-Farm, a family-owned estate dedicated to sustainable land revival. Upon arrival, guests will enjoy panoramic vistas before participating in a private Ligurian focaccia demonstration, paired with farm-made Vermentino and refreshing local drinks. A farm-to-table picnic will feature crispy focaccia, cheese, honey, fresh fruit, and regional wines, enjoyed against stunning scenery. Afterwards, guests can relax or explore the farm’s olive groves and vineyards, learning about its conservation efforts. They may also taste and purchase farm products, receive recipes, and enjoy the unforgettable views.

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The post Cebu Pacific honours overseas Filipino workers as it marks 20 years in Hong Kong appeared first on TD (Travel Daily Media) Travel Daily Media.

Philippine low-cost carrier Cebu Pacific celebrated the 20th anniversary of its Hong Kong office by paying tribute to overseas Filipino workers (OFWs).

During the celebration, the airline recognised the invaluable contributions that OFWs have given to the airline’s growth and the progress of the Filipino nation.

Cebu Pacific presented its Values Awards at this year’s Gawad Parangal Para sa Bagong Bayani event, honouring five exceptional OFWs who embodied its values of Integrity, Service, Trust, Courage, and the Best of Filipino Spirit. 

Traditionally given to CEB employees, this was the first time that members of the public were considered eligible for the awards.

Airline chief marketing and customer experience officer Candice Iyog said: “OFWs have been with us from the very beginning. They’re not only our most loyal customers but also a part of the Cebu Pacific family This tribute is our way of thanking them for the big roles they play in our journey and our nation’s progress.”

Honouring great contributors to the national economy

The awards were given on 15th June, and the ceremony served as a fitting culmination of this year’s Migrant Workers’ Day celebration.

Each awardee received a plaque of recognition and a complimentary CEB international roundtrip ticket.

According to Dante Berido, chair of Hong Kong’s largest OFW organisation Philippine Alliance: “Being recognised for our efforts gives us a deep sense of pride. It means a lot to be seen, valued, and celebrated not just as workers, but as people who make a difference.”

As part of its long-term commitment to OFWs, CEB continues to invest in dedicated initiatives such as the upcoming OFW Processing Center at Mactan-Cebu International Airport (MCIA), as well as ongoing collaborations with the Department of Migrant Workers (DMW) and partner non-government organizations (NGOs).

The airline also recently launched Juan Flight Closer to Home, a campaign offering aviation engineering roles and full relocation support for OFWs looking to return and rebuild their careers in the Philippines.

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The post Hidechika Takasaka takes helm of Okura Nikko Hotel Management Company appeared first on TD (Travel Daily Media) Travel Daily Media.

Hotel Okura Co Ltd subsidiary Okura Nikko Hotel Management Co Ltd announced the appointment of Hidechika Takasaka as its new president and representative director.

A long-time industry veteran, Takasaka brings nearly four decades of experience in the field of financial services to the role.

He said of his appointment: “Okura Nikko Hotels is a collective formed by bringing together Okura Hotels & Resorts with its flagship, The Okura Tokyo, alongside Nikko Hotels International and Hotel JAL City, both of which have their origins in one of Japan’s leading airlines. We operate around 80 hotels, primarily in Japan and Asia. Our mission is to embrace and share on a global scale what we call omotenashi, the Japanese spirit of hospitality, uniquely blending this with the facilities and standards of an international hotel.”

Takasaka added that, as the company looks ahead, its primary goal will be to continually deliver services that will exceed the expectations of guests.

He said: “I feel it is my responsibility to uphold the trust of our hotel owners and contribute to the steady growth of our chain. It will be an honour to play my part in supporting the tourism industry both in Japan and internationally.”

Meet Hidechika Takasaka

Takasaka joined the Hotel Okura Group in April 2024 as senior managing executive officer and chief officer for operations management at Okura Nikko Hotel Management. 

He was appointed as managing executive officer at Hotel Okura in June of last year. 

Prior to joining the Hotel Okura Group, he worked at Dai-ichi Life Insurance Co Ltd from 1987, where he held several key positions, including manager of the Credit Department and general manager of both the International Business Department and the Loan Department. 

He holds a bachelor’s degree in economics from the University of Tokyo and a master’s degree in business administration from Duke University’s Fuqua School of Business.

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The post Accor brings over 350 of its regional leaders in for its Pacific Leaders Conference appeared first on TD (Travel Daily Media) Travel Daily Media.

Accor recently brought together over 350 general managers and regional leaders for its 2025 Pacific Leaders Conference on the Australian Gold Coast.

Revolving around the theme LEAD: Leadership, Elevate, Accelerate, Deliver, Accor’s leaders were invited to explore how strategy, sustainability, innovation, and people come together to create meaningful impact for guests, teams, partners, and communities across the region.

Accor Pacific’s chief operating officer Adrian Williams said of the event:  “Leadership today is about more than just performance: it’s about perspective, partnership, and purpose. This conference brought our community together to exchange bold ideas, celebrate success, and reaffirm our collective ambition – to be the most sustainable, inclusive, and high-performing hospitality network in the region. At the heart of this is our unwavering focus on delivering strong results for our owners and partners, and optimising performance across every hotel we operate.”

Two dynamic days

The two-day conference agenda at the Gold Coast Convention & Exhibition Centre, guided by emcee Melissa Doyle, included keynote sessions, business deep dives, breakout workshops, and thought-leadership forums focused on people and culture, loyalty, brand, commercial strategy, operational excellence, and responsible hospitality.

The conference opened with a welcome event hosted at the newly opened Mondrian Gold Coast, where the “surf shirt chic” dress code theme offered a lighthearted moment of connection and set the tone for two days of high-impact collaboration. 

The following morning, a sunrise Surf Life Saving session was hosted at Northcliffe Surf Club, a nod to the Gold Coast lifestyle and a moment of wellbeing for delegates.

Underscoring leadership on all levels 

Several of Accor’s global leaders were in attendance, including group deputy CEO Jean-Jacques Morin who delivered a keynote on the evolving travel landscape, Accor’s global momentum, and the importance of agility, resilience, and performance at every level of the business.

Meanwhile, Accor Premium, Midscale, & Economy Division chief financial officer Patrick Laurent presented a global financial perspective on performance strategy, investment priorities, and the importance of financial resilience.

A key highlight on the agenda was a dynamic panel discussion of leaders from Accor’s Middle East, Africa, Turkey & Asia Pacific, Premium, Midscale & Economy Division, led by Duncan O’Rourke.

An Emerging Leaders Forum also brought together aspiring General Managers for an afternoon of leadership insights and development. 

Later, a Q&A session with Colliers’ Neil Scanlan and Accor’s Llewelyn Wyeth provided practical owner perspectives, while the LEAD workshop challenged participants to co-create solutions to real business challenges. 

On the final day, a standout session featured Australian Paralympic gold medallist Curtis McGrath, whose powerful story of resilience, service, and transformation inspired leaders to reflect on the deeper impact of their work on people, purpose, and possibility.

Brand strategy also took centre stage in forums led by global brand presidents Benoit Racle and Jean-Yves Minet who gave participants an in-depth look at how each brand is evolving to meet the demands of tomorrow’s travellers.

A focal point throughout the conference was the Supplier Hub, a dynamic marketplace showcasing key partners and sponsors who play a vital role in Accor’s operations and future-facing innovations. 

Their investment and presence added valuable connection points across every aspect of the programme.

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The post BWH Hotels invite guests to earn more points for every three nights in Asia appeared first on TD (Travel Daily Media) Travel Daily Media.

BWH Hotels invites travelers to discover more and earn up to 5,000 bonus Best Western Rewards (BWR) points through its latest campaign.

As of 12th May, BWR members will earn 5,000 bonus points for every three nights stayed at participating hotels across Asia until 1st September of this year.

Stays do not need to be consecutive, and each member can earn up to 20,000 bonus points during the promotion.

This offer is available at Best Western and SureStay Hotels-branded properties in Japan, Indonesia, Thailand, Vietnam, Pakistan, Laos, Myanmar, and the Philippines. 

To participate, BWR members simply need to sign in to their account and register before booking.

REGISTER HERE

 

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The post ABTA partners with the Royal Life Saving Society UK on ‘holiday water safety’ appeared first on TD (Travel Daily Media) Travel Daily Media.

ABTA is partnering with Royal Life Saving Society UK (RLSS UK) to raise awareness on how to stay safe in and around the water on holiday, particularly in an environment which is new to customers and their families. With the summer holidays fast approaching and off the back of RLSS UK’s Drowning Prevention Week (14-21 June), now is a good time to encourage people to think about their safety and confidence in the water before they go away. The water safety charity and ABTA have worked together to produce the Holiday Water Safety Toolkit, to help ABTA members share advice with their customers.

With a number of reported accidental drownings of British people happening overseas this year, it is incredibly important that customers are aware of the potential hazards in the water and how to keep themselves safe.

The advice in the Holiday Water Safety Toolkit is based on RLSS UK’s Water Safety Code and has specific advice for travellers to stay safe when they’re abroad and know what to do in an emergency.

The advice encourages holidaymakers to:

• Be prepared by practising their skills before going away and packing brightly coloured swimwear
• Keep children within arm’s reach and supervise them at all times, even when a lifeguard is present
• Stick together when near the water
• Learn what to do if they get into trouble

ABTA members can access the toolkit by visiting the Marketing Toolkit on the Member Zone at abta.com/marketingtoolkit. The toolkit includes social media graphics, pre-written social media posts and a blog. The toolkit can be used throughout the summer in members’ customer marketing channels.

Graeme Buck, ABTA Director of Communications, said: “Having fun in the water is at the heart of so many people’s holidays but sadly each year some people do get into difficulty, with some losing their lives in the water.

“Accidents are less likely if people have the right knowledge to enjoy water safely with friends and family.

“This is why we are working with the RLSS UK so that our members can share the charity’s clear and concise advice to help customers and their families have fun in the water safely.”

Charity Director at RLSS UK, Matt Croxall, said: “Holidays are the perfect time for families to enjoy the water together and with the summer holidays fast approaching, it’s an important time to think about water safety. The Water Safety Code is an easy way to start the conversation with your family to ensure a fun and safe holiday. This, along with our partnership with ABTA, will allow us to reach as many families as possible with the vital water safety advice in the toolkit ahead of their trips.”

 

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