The post Loganair launches direct route from Edinburgh to Guernsey  appeared first on TD (Travel Daily Media) Travel Daily Media.

Loganair has completed its inaugural direct flight between Edinburgh and Guernsey, kicking off its summer offering that will enable Scots the opportunity to explore the untapped island of Guernsey.  Launched on Saturday, 24 May, this direct weekly summer service will run every Saturday through 13 September making it an ideal option for those seeking an island adventure this summer.

Flights depart Edinburgh at 16:10, touching down in picturesque Guernsey by 18:10, with the return leg leaving Guernsey at 18:40, arriving in Edinburgh by 20:45 – perfect timing to make the most of both destinations. Passengers can also use Loganair’s regional network via Southampton airport for longer or shorter stays in Guernsey.

The direct route offers Scots a unique holiday location for those craving sea views, cliff walks, and seafood dining, while Guernsey islanders can enjoy Edinburgh’s rich history, festivals, and welcoming culture synonymous with the Scottish capital.

Luke Lovegrove, chief commercial officer at Loganair, said: “The launch of our direct service between Edinburgh and Guernsey offers a seamless connection between two distinct destinations and underlines our ongoing commitment to regional connectivity.

“Whether customers are heading to Guernsey for a relaxing island break or flying north to explore Edinburgh’s rich history and culture, Loganair’s latest expansion of our regional routes offers a convenient and direct service.”

For Edinburgh-based holidaymakers, Guernsey offers a taste of island life without leaving the British Isles – with golden beaches, charming seaside towns, and an escape from the everyday. For Guernsey travellers, the route acts as a gateway to one of Europe’s most vibrant cities – from the historic Royal Mile to buzzing festivals.

Gordon Dewar, chief executive of Edinburgh Airport said: “It’s great to see Loganair start its weekly service to Guernsey, adding another route to their Edinburgh network.

“We know passengers will look be looking forward to the stunning coastline and beaches of Guernsey, and we hope people visiting Edinburgh will enjoy the sights and sounds of our fantastic capital city.”

The launch follows close collaboration between Loganair and Guernsey Ports to ensure the route meets the needs of both leisure and business travellers. With flexibility and ease at its heart, the weekend flight offers a new option for exploring, visiting loved ones, or taking a well-deserved break.

James Underwood, head of commercial for Guernsey Ports, said: “It has been a pleasure to work with Loganair, and we are looking forward to their return to Guernsey.

“Whether it’s for business or leisure, Loganair’s new weekend service provides more choice and more versatility for people travelling between Guernsey and Edinburgh.

Fares start from just £89.99 one-way, and all passengers can enjoy Loganair’s signature perks – including a 21kg luggage allowance including 15kg hold and 6kg cabin baggage.

Additionally, families can benefit from the airline’s family-friendly discounts for children under 12 – including its Kids Fly Fare Free promotion. Families hoping to make the most of this promotion are urged to act quickly as it ends on midnight 27 May.

Earlier this year, Loganair was ranked second in the Which? annual customer survey of short-haul airlines, achieving a 72% customer score. The airline received a five-star rating for customer service and four stars for booking, boarding, and cleanliness.

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The post Lufthansa Collaborates with European Artists to Redefine the Travel Experience Through Design appeared first on TD (Travel Daily Media) Travel Daily Media.

What does creativity look like at 30,000 feet? Lufthansa is answering that question through a new collaboration with illustrators from Italy, Spain, the UK, and France. Their aim: to transform the new Lufthansa Allegris travel experience into works of art, inspired by the journey.

Launched in April 2025 with Italian illustrator Antonio Colomboni, the project continues in May with contributions from Diego Blanco (Spain) and Daniel Frost (UK). Later this year, Lufthansa will welcome artists from France and currently in discussions with several outstanding female illustrators.

Each artist from these key international markets brings their own visual language and personal interpretation of the Lufthansa Allegris experience, having flown the journey themselves. The resulting artwork is described as follows:

• • “Flying is like daydreaming. It’s a wonderful place for inspiration.” Daniel Frost (UK)

• • The cabin became… “a sort of living room, a super cosy atmosphere to draw and create in.” Diego Blanco (Spain)

• • “Travel is at the heart of everything. The source of my inspiration.” Antonio Colomboni (Italy), whose piece features a couple drifting through a sky of clouds.

To document this creative journey, each artist was followed by a film crew capturing their journey from sketchbook to finished poster. These stories, scheduled for release throughout the summer, highlight how the aircraft cabin can be a source of inspiration as well as functional.

“Lufthansa Allegris offers every passenger their own personal space. With this variety of artworks, we illustrate how Allegris provides a highly individualised travel experience — tailored to your wishes and needs”, says Michael Knapp, Head of Marketing Europe, Middle East, and Africa, Lufthansa Group.

Produced by Serviceplan Munich, the series is built on the strategic foundation of the Lufthansa ‘Yes’ platform and tailored to the Italian, Spanish, British, and French speaking audiences. Media planning and activation are led by Mindshare. Beyond digital channels, the artworks are also coming to life in the streets of Europe. During design events such as OFFF Festival in Barcelona and Milan Design Week, the designs are being showcased in public spaces for all to enjoy — from bus shelters and trams to large-scale murals.

The campaign will shortly add a French artist to the collaboration, asked to share their creative take on the Lufthansa Allegris journey, offering a new perspective from the skies. Discover their journeys on Lufthansa Insights:

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The post North Africa gears up to become China’s next destination of choice appeared first on TD (Travel Daily Media) Travel Daily Media.

Attendees at this year’s ITB China may have noticed that North African nations took up a considerable amount of floor space at the event, and this is proof of their rising popularity among travellers from China and the greater Asian region.

North Africa is the seven-nation cluster made up of Algeria, Egypt, Libya, Tunisia, and the Western Sahara.

These are countries with an average of between 3,000 to at least 5,000 years of recorded history and stand at the cultural crossroads, offering richly diverse areas for intrepid travellers to explore.

In recent years, the number of inbound travellers from the Far East has risen significantly, making the region a destination to watch on a global scale.

Morocco works to get China Ready

Travel Daily Media has the privilege of attending a panel discussion featuring Achraf Fayda, chief executive of the Moroccan National Tourism Office, yesterday, 27th May.

Fayda spoke about how Chinese travellers are making their way to his country, citing the return of Royal Air Maroc’s direct route between Beijing and Casablanca which currently flies three times a week but will be expanded to at least seven weekly flights in the near future.

This is just one way by which Morocco has been working to adapt to the evolving needs of Asian travellers, the Chinese in particular.

Indeed, as Fayda puts it: “We are working to make Morocco China Ready.”

China Ready is a certification awarded to countries whose tourism facilities help make trips easier for Chinese travellers.

As of 9th May, Fayda and his team are begun the process of earning that certification and Morocco stands to become the first nation in North Africa to get it.

As a way of fast-tracking the process, Morocco plans to hold a B2B event later this year, matching up to 60 major Chinese travel agencies with their local counterparts.

This will be key in boosting the number of Chinese tourists in the country, as Morocco welcomed 106,000 Chinese nationals last year.

Tunisia: 30,000 Chinese visitors and counting

Earlier today at the Tunisia booth, we had the privilege of sitting down with Anouar Chetoui, chief representative of the Tunisian Tourism Office in Beijing.

Chetoui pointed out that, in terms of Chinese tourists alone, Tunisia is set to welcome up to 30,000 by the end of this year.

While this seems considerably small with reference to the 11 million foreign arrivals projected for 2025, China remains a significant source market for the country.

Chetoui said: “We will continue our promotional activities for Tunisia in the Chinese market, as well as the rest of the global market. We are going to have a media trip to Tunisia by the end of June where we’re going to invite Chinese stars to the country.”

This promotional endeavour will involve the participation of at least six Chinese key opinion leaders, immersing them in Tunisia’s cultural wonders to enable them to promote the destination to their followers.

Aviation is key

As with Morocco, Tunisia is also working to boost it’s capabilities in terms of direct air routes.

As Chetoui said with a laugh: “Without aviation, there would be no Tunisian tourism! But we are working to establish the first direct flight between Tunis and Beijing.”

Projected to launch by next year, this initiative will make things so much easier for travellers.

Such inroads to convenience are necessary, given the positive results that Tunisian President Kais Saied’s state visit to China last year had on economics, industry, and tourism.

Chetoui said: “Now we are getting more visits from higher economic delegations from China, and our countries are discussing greater cooperation, and tourism is one of the topics being discussed.”

Tunisia and Morocco are not the only ones ramping up their aviation capabilities, as their regional neighbours are also working on making themselves more accessible by air.

Beyond cultural tourism

North Africa, especially Egypt, has long been known for its rich cultural and historical value to humanity.

Indeed, Egypt is renowned for its Great Egyptian Museum (GEM), and its popularity as a destination has been bolstered throughout the decades by film and literature.

In recent years, thanks to global raconteurs like the late Anthony Bourdain, North African nations have gained greater renown for their gastronomic heritage throughout the world.

But beyond these cultural marvels, the region is also gaining ground as a premier destination for the MICE trade, seeing how some nations allow events like corporate retreats to be held Bedouin or Berber style in tents in the Sahara.

Sports tourism in the form of golf in Tunisia and the upcoming FIFA World Cup in Morocco is also getting pride of place, and will be instrumental in further growth in terms of tourist numbers not only from China, but for the rest of an adventure-seeking world.

 

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The post Quark Expeditions brings you “The Polar Bites series: An APAC Webinar Series of bite sized informative sessions” appeared first on TD (Travel Daily Media) Travel Daily Media.

Quark Expeditions is excited to invite you to The Polar Bites Series: An APAC Webinar Series of bite sized informative sessions. An exclusive six-part series designed to deepen your knowledge of the Polar Regions that they have been exploring for over 30 years.

Kicking off this June, each session will spotlight a unique polar destination—from Antarctica’s breathtaking landscapes and Svalbard’s thriving wildlife to the untouched beauty of the Canadian High Arctic and the awe-inspiring Emperor penguins of Snow Hill. You’ll also get a first look at exciting new itineraries, their newest ship World Voyager, and the tools you need to better match clients with unforgettable polar experiences.

Here’s what’s coming up:

June 4 – Be the First to Discover Antarctica in 2026/2027 on the World Voyager

June 11 – Svalbard: Arctic Wildlife & the Kingdom of the Polar Bear

June 18 – Glaciers, Fjords & Fire: Exploring Greenland and Iceland

June 25 – The Canadian Arctic: Remote Cultures, Rich History, and Epic Landscapes

July 2 – Wild & Untouched: The Sub-Antarctic Islands of South Georgia and the Falklands

July 9 – Rare Wildlife Encounters: The Emperor Penguins of Snow Hill

Each webinar will run during the morning hours, so they encourage you to grab a coffee, start your day with them, and soak in some polar knowledge before things get busy!

To make things even more exciting, they are adding a fun interactive twist! At the end of each webinar, they will ask one question related to the session. Agents who answer all six questions correctly—submitted via their APAC Travel Advisor Facebook group—will go into a draw to WIN a cabin to Svalbard in 2026

It’s a great opportunity to stay informed, get inspired, and potentially walk away a winner.

To REGISTER go to the link below:

Webinar Series Landing Page – Quark Expeditions

 

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The post Vietjet Doubles A330neo Orders with Airbus appeared first on TD (Travel Daily Media) Travel Daily Media.

 

Vietjet has placed a new order with Airbus for 20 widebody A330-900 aircraft to support strategic expansion over the next decade.  The agreement was signed in Hanoi by Vietjet Chairwoman Nguyen Thi Phuong Thao and Wouter van Wersch, President Airbus International. The signing ceremony was witnessed by Vietnamese President Luong Cuong and French President Emmanuel Macron, during the French Head of State’s official visit to Vietnam.

This long-term order will support Vietjet’s ongoing international flight network expansion, enabling the airline to increase flights on high-capacity routes across the Asia-Pacific region, including key markets such as Indiaand to launchfuture long-haul services to Europe.

Vietjet Chairwoman Nguyen Thi Phuong Thao said: “These modern Airbus aircraft, with the latest levels of efficiency and lower fuel consumption, have accompanied Vietjet’s growth and will continue to support Vietjet’s global flight network expansion. Our long-term investment in a modern, environmentally responsible fleet reflects our commitment to strengthening economic and technological ties between Vietnam and France. Vietjet remains dedicated to delivering greater connectivity and sustainable air travel for millions of passengers in Vietnam and around the world.

Wouter van Wersch, President Airbus International said: “Vietjet has established itself as one of the fastest-growing airlines in the world, bringing low fares with warm Vietnamese hospitality. We are proud that the carrier has selected the A330neo as its widebody aircraft of choice to build on its success, and we look forward to continuing our partnership as Vietjet expands its reach.”

With this new agreement, the airlinedoubles its firm orders for the A330neo to 40 aircraft. In addition, Vietjet has 96 A320neo Family single-aisle aircraft on order. Vietjet currently operates an all-Airbus fleet of 115 aircraft, comprising 108 single aisle A320 Family aircraft and seven A330-300s.

Powered by the latest generation Rolls-Royce Trent 7000 engines, the A330-900 is capable of flying 7,200 nm / 13,300 km non-stop. The A330neo features the award-winning Airspace cabin, which offers passengers a unique experience, high level of comfort, ambience, and design.  As of the end of April 2025, the A330 Family had won over 1,800 firm orders from more than 130 customers worldwide. As with all in-production aircraft, the A330neo is able to operate with up to 50% Sustainable Aviation Fuel (SAF), with a target to increase to up to 100% SAF capability by 2030.

In line with fleet expansion, Vietjet has actively expanded flight network. In  March, it launched two new non-stop services connecting Hyderabad and Bengaluru to Ho Chi Minh City, Vietnam’s largest city. With these latest additions, the airline now operates 10 India-Vietnam routes, offering a total of 78 flights per week—making it the airline with the most extensive flight network between the two countries.

 

Vietjet currently operates international services to India, Australia, and Kazakhstan with its A330 wide-body aircraft, offering passengers enhanced comfort and greater choice— especially in Business Class with fresh, distinctive cuisine served by a vibrant, professional crew. The A330 fleet will continue to play a key role as Vietjet expands to more distant destinations, meeting the evolving travel needs of passengers at home and around the world.

 

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The post Top five trends for travel during the 2025 Dragon Boat Festival: Fliggy appeared first on TD (Travel Daily Media) Travel Daily Media.

Chinese tourists are gearing up for a three-day Dragon Boat Festival holiday from May 31 to June 2, 2025. Fliggy, an online travel platform and wholly owned subsidiary of Alibaba Group  has released its 2025 Dragon Boat Festival Travel Forecast, highlighting several key trends:

• Rising interest in cultural experiences: Traditional activities such as dragon boat racing and zongzi(glutinous rice dumplings) making have seen a significant increase in interest.
• Family-oriented travel gains traction: This year’s holiday coincides with Children’s Day, enhancing the appeal of family travel. Bookings for theme park tickets have surged by over 100%, while family hotel packages, which include accommodation, entertainment, and dining options, have increased by 24%. Activities such as outings to the suburbs for water fun and picnics with kids and pets are in high demand, with camping bookings rising by 80%.
• Short trips are more popular: Two-hour high-speed train trips and short excursions are the preferred options. Car rentals for the holiday have risen by 47% compared to last year. Popular regions for self-driving tours include Urumqi, Chengdu, Sanya, Yili, Haikou, Kunming, Guiyang, Beijing, Guangzhou, and Shanghai.
• Popular domestic destinations: Major provincial capitals are still favored, but second- and third-tier cities like Jincheng (Shanxi province) and Haidong (Qinghai province) are experiencing a significant increase in bookings, after the picturesque scenery in these locations went viral on social media. Shuangyashan (Heilongjiang province) and Pu’er (Yunnan province) are also emerging as preferred summer retreats.
• Outbound travel on the rise: Outbound travel is experiencing strong growth compared to last year. Destinations within a four-hour flight radius – such as Hong Kong SAR, South Korea, Japan, Malaysia, and Thailand – remain the most sought after, alongside growing interest in more exotic locations such as Uzbekistan, Iceland, Qatar, Kazakhstan, and Tanzania.

 

 

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The post Cathay and Feeding Hong Kong celebrate 10 years appeared first on TD (Travel Daily Media) Travel Daily Media.

Cathay and Feeding Hong Kong celebrated over 10 years of working together to address environmental and social challenges through their surplus food rescue programme. Driven by their shared values of being a positive force for the community and sustainability leadership, Cathay and Feeding Hong Kong collect surplus food items from inbound Cathay Pacific flights to Hong Kong that would otherwise be sent to landfills and repurpose them to tackle food waste and support underprivileged members of the community.

Benefitting 260,000 individuals over the past decade

Cathay is the first airline to partner with Feeding Hong Kong. Since the programme’s launch in 2014, 2,250 tonnes of food have been collected and redistributed to people in need, benefitting 260,000 individuals over the past decade.

A special event was held at Feeding Hong Kong’s warehouse to celebrate the partnership, hosted by Cathay Chief Customer and Commercial Officer Lavinia Lau, and Feeding Hong Kong Founder and Chief Executive Officer Gabrielle Kirstein OBE.

Cathay’s Lavinia Lau said: “As Hong Kong’s home airline for nearly 80 years, Cathay has deep roots in our home city. We are committed to moving our community forward in life by being a dedicated force of positivity, and our partnership with Feeding Hong Kong is a testament to what can be achieved when businesses and non-profit organisations come together to uplift our communities and create lasting positive impacts. I would like to sincerely thank our teams, our partners at Feeding Hong Kong, as well as the many volunteers from across Cathay over the years who have helped make this meaningful initiative possible.”

Feeding Hong Kong’s Gabrielle Kirstein said: “Our wonderful partnership with Cathay is a true testament to the community and purpose-driven spirit of Hong Kong’s favourite airline. Each and every week, their donation of surplus snacks, drinks, and fresh fruit, fuels over 150 of our frontline charity partners, who are working tirelessly to support vulnerable communities.

“We respect the commitment that Cathay made during the pandemic to rethink waste strategies and their steadfast resolve to continue to donate unavoidable excess stock and find a valuable new home for quality surplus.

“It really is a pleasure to collaborate with an organisation that is willing to go the extra mile, supporting us with a bounty of helping hands, sponsorship and more, to help us move ahead on our journey to bridge the gap between surplus and need.”

Food collection and distribution

Cathay was the first aviation company to support Feeding Hong Kong’s advocacy by donating and redirecting surplus food to help the community. To facilitate the initiative, Feeding Hong Kong has employees permanently located at Cathay Dining, which operates the Cathay Group’s flight kitchen at Hong Kong International Airport.

Feeding Hong Kong collects various kinds of packaged food and beverage items donated from Cathay Pacific flights, including bottled water, juices, canned beverages, soft drinks, snacks, cereal, UHT milk and fresh fruit. After being collected, food items are transported to Feeding Hong Kong’s 11,500-square-foot temperature-controlled warehouse in Yau Tong.

All food collected by Feeding Hong Kong is required to be in good condition to eat with a reasonable window for food to be collected, redistributed and consumed before the expiry date. The expiry dates and packaging conditions of each item are checked one by one to ensure they are safe for consumption.

 

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The post Changing the game via rural tourism appeared first on TD (Travel Daily Media) Travel Daily Media.

Rural tourism has long fascinated travellers, particularly those from highly urbanised areas.

But in the evolving context of tourism, specifically cultural and sustainable tourism, this could be both a potential game-changer as well as a money-spinner for both governments and the private sector.

From American farmstays and Italian agriturismi, to immersive learning in farms throughout Southeast Asia, rural tourism enables travellers to do more than touch grass, so to speak: these are a solid way of getting into cultures hands on.

Rural tourism in the contemporary context

UN Tourism defines rural tourism as: any form of tourism activity wherein the visitor’s experience is related to a wide range of products generally linked to nature-based activities, agriculture, rural lifestyle and culture, angling, and sightseeing.

For such activities to be considered rural, these need to be done in non-urbanised or provincial areas with the following characteristics:

• Low population density;
• Its landscape and land-use need to be dominated by agriculture and forestry; and
• Its resident community follows a traditional social structure and lifestyle.

Working strategically

Just last year, UN Tourism teamed up with Alibaba’s travel arm Fliggy to move the rural tourism sector forward through the development of target areas and the training of local human resources.

Speaking at ITB China 2025, Fliggy chief executive Zhuoran Zhuang expressed that this partnership, together with ITB officials, will create a powerful network effect.

Zhuang said: “This effect will lead to meaningful dialogues that will inspire global tourism professionals and lead to greater participation throughout the travel value chain with regard to rural tourism development.”

Currently, Fliggy’s Unite to Discover Beauty rural tourism empowerment programme seeks to address key issues in the sector, particularly the need for digital infrastructure to speed up it’s progress.

According to Zhuang: “E-commerce has emerged as one of the fastest-growing and largest segments of the global digital economy, highlighting the urgent need for improved digital infrastructure in rural tourism which currently lags behind.”

The benefits

Properly developed, rural tourism programmes will prove a boon in several ways:

• They cast the focus on the agricultural sector, thus bringing in much needed funding and infrastructure;
• People gain a greater knowledge and appreciation of the agricultural sector and its vital role in society;
• Rural tourism teaches about sustainable practices and environmental welfare;
• Local economies improve with the influx of visitors and increased tourism spending;
• Cultural traditions in danger of dying out are kept alive and even thriving by increased public interest; and
• Urban dwellers also get exposed to healthier, restorative environments beyond the urban sprawl

 

 

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The post IATA Appoints Sheldon Hee as Regional VP for APAC appeared first on TD (Travel Daily Media) Travel Daily Media.

The International Air Transport Association (IATA) announced the appointment of Sheldon Hee as Regional Vice President, Asia-Pacific, effective 1 June 2025. Based in Singapore, Hee will lead IATA in the Asia-Pacific, a region covering 39 countries and home to 53 IATA member airlines.

Hee brings over 25 years of experience in the airline industry. He has held various management roles at Singapore Airlines in Singapore, Japan, Switzerland, and the United Kingdom. Prior to joining IATA, Hee was the airline’s Vice President for Partnerships and International Relations.

“Having spent my professional life in an airline, I am humbled and privileged to continue contributing at an industry level by leading IATA’s activities in Asia-Pacific. The region is vast and diverse, with states at different stages of aviation development. I see significant opportunity for the stakeholders across the region to work together to achieve the region’s potential. Together with the well-established IATA team, I look forward to working with our member airlines, governments and partners across the region to support the safe, efficient, and sustainable growth of an industry that is a catalyst for economic and social development,” said Hee.

The Asia-Pacific region is estimated to observe the fastest-growing passenger demand in the next 20 years. In 2024, it accounted for a third of global passenger traffic, measured in revenue passenger kilometers (RPK), and is projected to contribute more than half of global passenger traffic in the following two decades.

Hee graduated from Singapore’s Nanyang Technological University with a Bachelor of Applied Science and a Master of Science. He also holds a Master of Business Administration from the University of Oxford.

 

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The post Thailand Launches “Amazing Thailand Love Wins Festival” to Mark Pride Month appeared first on TD (Travel Daily Media) Travel Daily Media.

The Royal Thai Government has launched the “Amazing Thailand Love Wins Festival (Pride Month)”, a nationwide celebration taking place throughout June in honour of global Pride Month. The campaign reinforces Thailand’s image as an inclusive and welcoming travel destination.

Presiding over the official launch, Phumtham Wechayachai, Deputy Prime Minister and Minister of Defence, stated: “This festival is more than a celebration—it is a reflection of our national values. Thailand stands proudly for human rights, gender equality, and the freedom to love. With marriage equality now the law of the land, we reaffirm our commitment to inclusion and send a clear message to the world: everyone is welcome here.”

Thailand for PRIDE!

Sorawong Thienthong, Minister of Tourism and Sports, added: “Global Pride Month is a time to celebrate identity, dignity, and love. The Amazing Thailand Love Wins Festival reflects these values while also driving both domestic and international tourism, reinforcing Thailand’s place on the map as a welcoming, inclusive destination for all.”

A flagship initiative under the Amazing Thailand Grand Tourism and Sports Year 2025, the Amazing Thailand Love Wins Festival celebrates LGBTQIAN+ communities around the world and highlights Thailand’s commitment to becoming a leading global Pride destination—one that boldly champions equality, diversity, and human rights.

The festival is rooted in the advancement of fundamental rights and social progress. Thailand has long been recognised as one of Asia’s most LGBTQIAN+-friendly countries, known for its open, respectful, and inclusive culture.

Elevating Pride Month to the national stage

A historic milestone was reached on 23 January 2025 with the official enactment of marriage equality legislation. Following amendments to Section 1448 of the Civil and Commercial Code and approval by both houses of Parliament, the law was published in the Royal Gazette on 24 September 2024. For the first time in Thai history, LGBTQIAN+ couples can legally register their marriages—a landmark in the country’s ongoing journey toward equality. This bold step further strengthens Thailand’s global appeal as a destination that celebrates freedom and diversity.

Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), added: “The festival is a vibrant expression of who we are as a society. We stand for love without labels, equality without exception, and diversity without compromise. This celebration gives us a global stage to show that Thailand is not just open for tourism—we are open-hearted.”

This year, TAT is elevating Pride Month to the national stage, with vibrant celebrations unfolding across every region of Thailand. Running throughout June, the festival serves as a powerful driver of economic activity—boosting tourism businesses, supporting local entrepreneurs, and generating income for communities nationwide. More importantly, it fosters social harmony by promoting love, mutual respect, and a deeper understanding of gender diversity.

Born This Way: From Marriage Equality to Identity Recognition

In the Central Region, Bangkok Pride Festival 2025 takes center stage under the theme “Born This Way: From Marriage Equality to Identity Recognition” from 30 May to 1 June, alongside Thailand’s Drag Star 2025: The Finale on 30 May at Parc Paragon.

In the North, Chiang Mai Pride Parade 2025 runs from 25 May to 30 June, while Tak Pride events unfold across Mae Sot (9 June), Mae Tan in Tha Song Yang (19 June), Rahaeng in Tak Municipality (21 June), and Phop Phra (26 June). Nan Pride 2025 spans the entire month.

The Eastern Region hosts Pattaya Pride from 27 to 29 June and Chanthaburi Pride 2025 throughout the month.

In the South, festivities include Samui Pride Nation, Songkhla & Hat Yai Pride (14–15 June), Trang Pride (28 June), Phuket Pride 2025 (2–8 June), and Krabi Pride 2025, running all month.

In the Northeast, Khon Kaen Pride Festival 2025 will be held on 28 June, with Ubon Pride and Mukdahan Pride 2025 celebrating diversity throughout June.

 

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