The post The UAE’s ‘Garden City’ Is a UNESCO Gem and Jazeera Airways Just Put It Back on the Map appeared first on TD (Travel Daily Media) Travel Daily Media.

Few travellers know that Al Ain, known as the “Garden City” of the UAE, is one of the world’s oldest continuously inhabited settlements — home to ancient oases and several UNESCO World Heritage Sites. Now, it’s easier than ever to visit. Kuwait-based Jazeera Airways has officially returned to Abu Dhabi and Al Ain, bringing new air links that bridge heritage, culture, and modern connectivity.

Abu Dhabi Airports announced the airline’s comeback with four weekly direct flights from Kuwait International Airport (KWI) — twice weekly to Zayed International Airport (AUH) and twice to Al Ain International Airport (AAN) — following inaugural flights on 2 October 2025. The routes highlight the growing importance of both cities in the Gulf’s aviation network and underscore Abu Dhabi’s strategy to strengthen trade, tourism, and cultural exchange. The new services are expected to attract leisure and business travellers alike, adding a convenient option for those exploring one of the UAE’s most historically rich destinations.

The relaunch marks more than a route revival. It’s a reconnection between two historic centres of culture and commerce. By linking Kuwait, one of the Gulf’s most established aviation markets, with Al Ain, the UAE’s cultural heartland, Jazeera Airways reinforces the deepening ties between heritage and innovation shaping the region’s future.

“Jazeera Airways’ return is testament to the strength and attractiveness of the airports we operate across the emirate,” said Elena Sorlini, Managing Director and Chief Executive Officer of Abu Dhabi Airports. “Welcoming direct service back to Al Ain is especially significant, as the city plays a central role in our strategy to develop vibrant gateways that stimulate investment, attract tourism, and connect communities. Strengthening air connectivity with Kuwait, both at Al Ain and Zayed International Airports, also supports our ambition of positioning Abu Dhabi as an accessible, world-class destination,” the CEO added.

For Jazeera Airways, the move represents another milestone in its mission to expand regional access through affordable, reliable service.
“Our return to Abu Dhabi and Al Ain reflects our commitment to providing travellers more affordable and convenient options across the region,” said Barathan Pasupathi, Chief Executive Officer of Jazeera Airways. “We are especially pleased to serve Al Ain — a city of cultural and economic significance — and to play a role in its exciting growth story. This new connection strengthens our expanding Gulf network and supports trade and tourism flows between Kuwait and the wider emirate.”

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The post Riyadh Season Sets Sail: Is Aroya Cruises Steering Saudi Entertainment to the Sea? appeared first on TD (Travel Daily Media) Travel Daily Media.

 

Aroya Cruises, the first-ever Arab cruise line and a subsidiary of Cruise Saudi under the Public Investment Fund (PIF), has announced a landmark partnership with Riyadh Season 2025 — uniting two of the Kingdom’s fastest-growing sectors: entertainment and maritime tourism. As part of the collaboration, the cruise line’s flagship vessel, Aroya, will become one of Riyadh Season’s official venues, hosting select events and curated experiences at sea. The initiative extends the excitement of the annual festival beyond Riyadh’s streets, creating a seamless crossover between land-based entertainment and luxury voyages.

New stage on the sea and on land

The crossover doesn’t stop offshore. On land, Boulevard City and Boulevard World — two of Riyadh’s most popular entertainment zones — will feature Aroya-inspired experiences designed to preview life on board. The centrepiece attraction, the Aroya Lagoon, will transform Boulevard World’s lake into a cruise-themed destination with family-friendly activities and installations that reflect the brand’s Arabian heritage and sense of adventure.

As an official Riyadh Season zone, Aroya Cruises will offer visitors a first-hand look at its “Remarkably Arabian” luxury cruise concept. The partnership connects land-based attractions with sea voyages, underscoring Saudi Arabia’s ambition to position itself as a global leader in leisure, culture, and tourism.

Strengthening Saudi Arabia’s tourism vision

The partnership was formally signed on 2 October 2025 in Riyadh between Cruise Saudi and the General Entertainment Authority (GEA). The ceremony was attended by senior officials including H.E. Turki Alalshikh, Chairman of the GEA; Eng. Faisal Bafarat, CEO of GEA; Turky Kari, Executive Director of Marketing at Cruise Saudi; and Ghassan Khan, Chief Strategic Officer at Cruise Saudi.

This collaboration reflects Cruise Saudi’s ongoing commitment to supporting national initiatives that foster cultural engagement and align with Vision 2030’s goals of economic diversification and community development. Through this partnership, Aroya Cruises assumes an active role in the Kingdom’s entertainment ecosystem while spotlighting the growing potential of Saudi Arabia’s cruise tourism sector.

Extending Riyadh Season to the seas

Aroya Cruises’ participation will see Riyadh Season experiences integrated into its upcoming voyages, transforming its vessels into floating entertainment destinations. Select seasonal activities will be hosted on board, offering passengers immersive, themed events that mirror the creativity and vibrancy of Riyadh Season. The initiative aims to merge the thrill of Saudi Arabia’s most dynamic festival with luxury maritime travel, positioning the Red Sea, Arabian Gulf, and Mediterranean as central elements of the Kingdom’s evolving tourism narrative. It also marks a milestone moment for the cruise industry in the Middle East, introducing a new category of entertainment-driven voyages inspired by Saudi culture.

Launching on 10 October, Riyadh Season 2025 is expected to attract millions of visitors from across the world. As one of the Middle East’s most prominent festivals, it continues to showcase Saudi Arabia’s growing influence as a destination for creativity, innovation, and cultural celebration.

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The post Warwick Davis returns to Hogwarts for the first Creative Careers Fair appeared first on TD (Travel Daily Media) Travel Daily Media.

Warwick Davis, famed for his role as Professor Flitwick in the original Harry Potter film series, opened the first-ever Creative Careers Fair at Warner Bros. Studio Tour London – The Making of Harry Potter, where he inspired students with behind-the-scenes stories and words of advice for the next generation of budding filmmakers.

Set against the spellbinding backdrop of the iconic sets, hundreds of secondary school students in years 8 to 13 from different schools across the UK, stepped into the Great Hall for a night of expert insights and inspirational guidance for future careers in film.

With exclusive access to film professionals who worked on the Harry Potter film series, the experts shone a light on the craftsmanship, skills and aptitudes required for a host of exciting careers in the industry.

Students had the opportunity to speak to with Head Prop Maker, Pierre Bohanna, Head Sculptor, Julian Murrary, Art Director, Gary Tomkins and Set Decorator, Rosie Goodwin to hear all about their roles in bringing the Harry Potter film series to life, in the place where it all began.

Attendees explored a variety of career paths and heard real-world stories from professionals including Sound Director Glen Gathard, Special Effects Supervisor John Richardson, Costume designer, Laurent Guinci and Chief hairdresser, Lisa Tomblin on how they got into their creative careers. The event also offered a valuable opportunity to learn how subjects like art, physics, English and design can translate into careers in costume, editing, effects, production and more.

Warwick Davis, who attended the fair, inspired the students with his nostalgic stories from his time as Professor Flitwick, saying: “For the film industry to prosper, it’s really important that young people have access to creative careers education so they can understand what roles are open to them. Many of those I spoke to today, hadn’t realised the number of people it took to bring my characters to life on these very sets, but after the Careers Fair and chatting to the people who run the education programme, a world of possibilities has opened up.”

The new initiative builds on Warner Bros. Studio Tour London’s existing education programme, which is now offering a new lesson for screenwriting, media and film students aged over 16.

“The future of the film industry depends on fresh, diverse talent, which means showing young people the many paths that can lead to careers behind the camera,” said Julie Green, Education and Learning Manager, Warner Bros. Studio Tour London – The Making of Harry Potter. “Whether their passion lies in technology, design, movement, storytelling, or science, there’s a place for them in this industry. Through our Education Programme, we shine a light on the many careers that exist giving students a first-hand look at the skills, creativity, and innovation that power the films they love.”

Earlier this month, the fair was announced to highlight the diverse careers available, and inspire the next generation, with research by Warner Bros. Studio Tour London finding that secondary school students could only name on average three positions in film, out of the hundreds of skilled roles required.

According to latest reports from the British Film Institute*, the sector must continue to support efforts to improve careers advice across schools and in higher and further education.

Alice Henderson aged 16 who attended the fair said: “It was magical, I never realised there were so many careers in filmmaking. It felt like a whole new world of possibilities opened up before my eyes.”

Jo Zanetti, Head of Careers at Parmiter’s School said: “The fair was truly inspiring, it opened our students’ eyes to the vast and varied careers in filmmaking, sparking imaginations and ambitions we can’t wait to see grow. Events like this remind us just how important the arts and creative industries are in shaping futures and nurturing talent.”

Many students could aim for a career in film – without even realising it. A new study^** of UK students in secondary school years 8-12 found that 72% may already possess a skill to step into the industry.

The students surveyed actively enjoy pastime passions, that include filming content (70%), editing (63%), model making (45%), or writing (61%) – all of which are transferable skills that can be applied into various filmmaking departments.

These hobbies are especially relevant at the start of the academic year, when students are exploring extracurricular activities and setting new personal goals. Since returning to school, 48% have joined or plan to join a creative club or activity and 60% want to learn more about careers in the creative industries, with film and media (53%) being the greatest area of interest.

The students surveyed believe that media subjects are the most undervalued in schools (36%) with creative subjects including art and design close behind (34%). Meanwhile 61% would like more education about careers in the creative industries.

 

 

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The post Emirates launches The Emirates Centre of Hospitality Excellence appeared first on TD (Travel Daily Media) Travel Daily Media.

 

Emirates has opened a new world-class facility in Dubai, to provide a luxurious training experience to almost 25,000 cabin crew, focused on the art of hospitality excellence. The USD 8 million learning zone and programme features a sprawling restaurant and lounge for up to 170 guests, elegant presentation kitchens and 8 tech-enabled classrooms. More than 10,000 Emirates cabin crew will be trained in the new facility by the end of the year.

The Emirates Centre of Hospitality Excellence is home to a myriad of elevated service trainings, modelled on Michelin star standards, including fine dining protocols, premium guest engagement and table service finesse. In 2020, Emirates began a collaboration with one of the world’s top hospitality management schools – the Ecole hôtelière de Lausanne in Switzerland to establish a new elevated hospitality strategy, which was a resounding success. The Emirates Centre of Hospitality Excellence now stands as the emblem of this very strategy, inspiring cabin crew to deliver Emirates’ four pillars of hospitality in the sky – excellence, attentiveness, innovation and passion.

Thomas Ney, Emirates’ DSVP of Service Delivery remarked:  ‘Emirates continues to uplift the ‘fly better’ experience for our valued customers. We have invested in the highest levels of luxury hospitality training for our cabin crew, enabling them to really relate to the customers they serve and create unforgettable signature moments. We are delighted to provide our crew with immersive training, allowing them to personally sample the cuisine, the beverages, the ambiance and ultimately, the hospitality Emirates is renowned for. This is how we empower world class cabin crew.’

Taking hospitality to new heights, the Emirates Centre of Hospitality Excellence offers a wide range of training and facilities for cabin crew engagement. Newly recruited Emirates cabin crew will be trained in the facility, as well as experienced crew – who receive refresher and upgrade training many times throughout their career.

Immersive fine dining experiences for Emirates cabin crew

A testament to the level of investment and detail invoked in Emirates’ cabin crew training, the Emirates Centre of Hospitality Excellence offers a unique opportunity for cabin crew to dine as guests and experience a gourmet 4-course gastronomy lunch. The fine dining experience is curated by Emirates’ master chefs, serving some of Emirates’ most celebrated First and Business Class dishes and signature meals. The cabin crew are personally served their meal by Emirates’ elite training team, to showcase the best of Emirates’ own 7 star hospitality, leading by example and modelling best practices to cabin crew. Emirates’ 7 star hospitality goals focus on enhanced coaching to cabin crew, to infuse their customer interactions with authenticity, personality, and connection.

Bespoke culinary sessions with Emirates Master Chefs

In the culinary hub of Emirates Centre of Hospitality Excellence, a purpose-built training kitchen has been designed as a fusion between a professional restaurant kitchen and an airline galley. In this area, Emirates cabin crew learn the art of plating from a team of experienced chef trainers. Balancing textures, colours and shape, cabin crew learn how to produce dishes that look like works of art on the plate, adding to the sensory exploration of dining with Emirates.

The Art of Service training

The Art of Service course is a communication-focused course that goes beyond refined techniques, introducing cabin crew to the deeper meaning behind fine dining. Beyond the impeccable handling of silverware, attractive plating and wine service, fine dining is a dialogue between the host and guest. This course encourages cabin crew to go beyond the basic service steps and tune into subtle cues, listen with intention, anticipate needs, and adapt their approach to create personalised experiences. It also focuses on developing their savoir-être – the art of presence, poise, and emotional intelligence, essential for engaging with Emirates diverse customers. This training is custom built by the Emirates’ team from extensive research and exploration across a variety of Michelin-starred restaurants and luxury hospitality globally.

L’art du Vin Wine Training

Emirates Centre of Hospitality Excellence will also be the venue for hosting wine tastings and dedicated events led by expert wine trainers and sommeliers, building on the success of L’art du vin, Emirates’ wine learning experience for cabin crew.

The L’art du vin programme was launched in mid-2024 at Emirates Cabin Crew Training Centre, Dubai, taking place in a classroom that replicates a high-end lounge and offering three intensive wine courses tailored to varying levels of knowledge –  L’art du vin Introduction, L’art du vin – Business Class and L’art du vin – First Class. For each level of the course, Emirates cabin crew are invited to taste the spectacular Emirates onboard selection for themselves, while learning about the heritage of the wines, as well as how to expertly recommend food pairings to customers.

Emirates World Class Cabin Crew Training

The Centre of Hospitality Excellence is the latest addition to Emirates’ suite of state-of-the-art training facilities for cabin crew. Earlier in the year, Emirates also opened a new Crew Zone in Emirates Group Headquarters, Dubai – a dedicated 24/7 space for cabin crew. The Crew Zone provides educational workshops, tech zones, around the clock staff support, a beauty and wellbeing hub, an interactive lounge area, and more services to assist cabin crew.

Recruited from over 140 countries and speaking more than 70 languages, Emirates is proud of the exceptional service, safety and hospitality delivered by its cabin crew. Currently Emirates employs almost 25,000 cabin crew, all of whom have been trained at the esteemed Emirates Crew Training Centre in Dubai. The initial eight-week course covers all aspects of the role, including Corporate Onboarding, Safety & Emergency Procedures, Crew Resource Management, Group Medical, Aviation Security, Image and Uniform Standards, and Service & Hospitality Training.

Within the impressive facilities, cabin crew take part in both theoretical classroom sessions and practical experiences, many of which are in full motion simulators of all Emirates’ aircraft types. Throughout their career with Emirates, cabin crew receive ongoing training and a myriad of opportunities to upskill and advance their opportunities.

Emirates are actively recruiting cabin crew from around the world.

 

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The post Preferred Hotels & Resorts unveils new dedicated Meeting Planner website appeared first on TD (Travel Daily Media) Travel Daily Media.

Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the relaunch of its Meeting Planner website, designed to deliver a best-in-class digital experience for planners seeking luxury venues for meetings and events.

Now fully accessible through the Preferred Hotels & Resorts website, the refreshed website streamlines the venue discovery process by integrating general hotel information with meetings-specific content. Planners and sellers can quickly identify ideal venues and access key details at a glance – such as meeting room size, number of event rooms, total guestrooms, airport proximity, ideal and maximum group size, sales taxes and ancillary fees, plus more – empowering them to submit RFPs with confidence. A dedicated search experience allows users to filter by location and essential meeting criteria, while search results surface the most relevant data tailored to planner needs. Future updates in 2026 will introduce expanded search functionality, with anticipated filters for group rates, buyout availability, natural light, and room configurations, along with a cloud-based resource library offering instant access to menus, floorplans, virtual tours, and space diagrams.

“Guided by insights from our MICE Advisory Board, a dedicated group of internal stakeholders and industry experts who meet quarterly to share feedback and shape priorities, this relaunch marks a major step forward in how we support planners and sellers,” said Amy Butterfield, Senior Vice President, Global Sales – Group, for Preferred Hotels & Resorts. “The updates reflect our deep commitment to the meetings and events space and ensure we continue evolving in step with the needs of our planner community.”

The refreshed Meeting Planner website also integrates the I Prefer Planner Program, which transforms booked meetings and events at 600+ independent hotels across 80+ countries into meaningful rewards and memorable escapes. Planners earn 5 points for every US$1 in actualized room revenue when booking through the Preferred Hotels & Resorts Global Sales Team, with the potential to earn up to 500,000 points per program.

To celebrate the launch, Preferred Hotels & Resorts will debut the new site at IMEX America (October 7–9). Planners are invited to visit the Preferred booth (E1241) for a live demo and a chance to win 100,000 I Prefer Points (for up to five winners each day), which can be redeemed for Free Nights, Cash + Points stays, or Reward Certificates. Certificates can be applied toward room rates and, at select participating hotels, may also be accepted for dining and spa services. Points may further be applied directly toward folio charges, a flexible redemption feature not widely available in other programs, and if individual rewards aren’t an option, planners may direct points to a Corporate Custodial Account for centralized tracking and team-wide use.

 

 

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The post Amex GBT partners with SAP Concur appeared first on TD (Travel Daily Media) Travel Daily Media.

SAP Concur announced a strategic alliance with American Express Global Business Travel (Amex GBT) and the launch of Complete by SAP Concur and Amex GBT. 

Complete, a co-developed next-gen solution with AI at its core, is intended to combine booking, servicing, payments and expense into one experience. Complete will benefit from each entity’s technology, and business travel expertise. Concur Expense will also integrate with Amex GBT Egencia providing additional options for customers interested in an integrated travel and expense solution. The two companies will allocate funding and development resources to build joint innovations on behalf of mutual customers with the vision to redefine the corporate travel and expense experience.

“This strategic alliance represents the future of travel and expense management. By uniting SAP Concur technology and global expertise with Amex GBT’s unmatched marketplace, software and service plus our mutual AI capabilities, we are delivering a unified solution that makes business travel not only easier, but smarter and more impactful for organizations everywhere,” said Fred Fredericks, General Manager and Chief Product Officer, SAP Concur.

The combined investment through this strategic alliance creates an opportunity to deliver end-to-end value in three foundational areas – marketplace, software, and services. Complete will be a streamlined solution with a single road map and integrated servicing model providing customers with accelerated innovation and program optimization including:

• The integration of the Amex GBT marketplace into Complete – access to 600+ airlines and spanning 2 million+ properties – and into the SAP Concur technology stack, offering greater incentives and cost savings.
• Access to richer airline, hotel, ground and rail options and Complete will deliver the next generation of modern retailing.
• Access to unified traveler support via an integrated chat agent designed to deliver a single experience to manage the entire trip with increased time savings and a great user experience.
• Expedited releases of NDC content delivering increased content options, choice and clarity of fares plus increased compliance within existing travel policies.
• The ability to benefit from combined AI offerings trained on the unmatched data from Concur Travel and Expense and Amex GBT that represents millions of trips and transactions to fine-tune experiences in near real-time.

“This bold step forward with SAP Concur reimagines how travel and expense solutions can deliver unprecedented value to our customers and their travelers in the AI age. Our unique collaboration empowers us to build new software together that deeply integrates our data, marketplace, and servicing capabilities across both travel and expense to deliver the future that the industry seeks,” said Evan Konwiser, Chief Product & Strategy Officer, Amex GBT.

Availability

Later this month, mutual customers will have access to Complete with additional features to follow in the coming months. Concur Expense integration into Amex GBT Egencia will be available soon. Future co-innovations will continue to roll out in core areas including content availability and display, travel manager capabilities, utilizing AI to create a new booking experience, manage travel disruptions and provide program insights. Lastly, the SAP Concur Partner Program for TMCs will transform and is intended to generate value for our mutual current and future customers.

Looking Ahead

Today marks the beginning of an exciting journey. Over the coming months, we will share more about how Complete is evolving and how organizations worldwide can benefit from an AI-powered travel and booking experience that is delightfully seamless, built to learn and made to fit. Learn more about Complete by SAP Concur and Amex GBT here or visit us October 15-16 in New York at the Business Travel Show Americas.

 

 

 

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The post Marriott Bonvoy Launches Limited-Time Group Booking Offers appeared first on TD (Travel Daily Media) Travel Daily Media.

For a limited time, Marriott Bonvoy members can unlock two exclusive group booking deals at more than 2,100 participating hotels across the U.S. and Canada. The deals are valid for qualifying events booked between October 1 and December 31, 2025, and hosted by December 31, 2026.

The offers include:

• Double Points Group Offer: Earn up to 200,000 Marriott Bonvoy points for group room blocks of 10 or more rooms and qualifying event spend at participating hotels. Points are doubled based on actualized spend and includes base points, Elite bonus points (if applicable), and promotional points. To take advantage of the promotion, customers can book through the dedicated Double Points landing page and should reference code DB25 to their sales manager.

• Connect Responsibly Offer: Building upon the program introduced in 2024, meeting planners can embed sustainability into their events at participating Marriott Bonvoy hotels. Group customers can book event space or room blocks of 10 or more rooms with a complimentary carbon offset as part of their event, and a Meeting Impact Report to measure their event’s footprint. The Meeting Impact Report provides a clear estimate of an event’s carbon footprint, evaluating energy use, catering, travel, and room nights, helping make sustainable choices and offset emissions. To take part in the promotion, customers can visit the Connect Responsibly landing page and reference code CR25 when booking.

Versatile Spaces for Every Occasion

• New Orleans Marriott Warehouse Arts District: Once a 19th-century warehouse, this hotel blends historic charm with modern convenience. With over 26,000 sq feet of versatile event space, it’s an ideal setting for conventions, meetings, or social gatherings of any size.
• Gaylord Opryland Resort & Convention Center: Nashville’s rich musical history, friendly reputation and diverse scenery make Gaylord Opryland Resort & Convention Center an exciting and unique venue for your next event. With over 766,000 square feet of event space, and 92 event rooms, Gaylord Opryland Resort is primed to deliver a truly flawless meeting experience.
• W Dallas: Boasting 10 unique venues across 14,000 sq ft, this Victory Park hotel is moments from the Dallas Convention Center. Host meetings in the Great Room before unwinding with a cocktail soirée at Altitude, the hotel’s 33rd-floor event space.
• Sheraton Grand Seattle: Featuring 77,000 sq ft of flexible space, including the Grand and Metropolitan Ballrooms, this hotel blends style and functionality. Floor-to-ceiling windows, panoramic city views, and access to amenities set the stage, while expert event support bring concepts to life.
• The Westin Hilton Head Island Resort & Spa: An oceanfront escape with 22 event rooms and nearly 39,000 sq ft of venue space, this resort hosts everything from conferences to incentive trips. Signature experiences like The Sound of Taste, a sensory journey led by Teaker Harris, Jr,. blends blindfolded tastings, curated dishes and live music, adding dimension to any gathering.
• JW Marriott Bonnet Creek Resort & Spa: Discover 50,000 square feet of modern event space, where striking architecture and thoughtful design set the stage for memorable gatherings.  Indoors and out, every detail – including artful settings, seamless service, and inspired environments – is crafted to spark connection and fuel productivity.

 

 

 

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The post In the last 15 years the transatlantic market has increased by 55%: OAG appeared first on TD (Travel Daily Media) Travel Daily Media.

The transatlantic air market is the fifth-largest international air market in the world, and in the last 15 years has increased in size by 55%. Just five countries account for more than three-quarters of the market, with US carriers operating the largest share of capacity, at 34% in 2025. This has fallen from a peak of 40% back in 2010. Canadian carriers operate 16% of transatlantic capacity, whilst UK and German-based carriers account for 14% respectively.  French airlines provide 11% of capacity on the transatlantic.

Have There Been New Entrants to the Transatlantic Airline Market?

 

 

The transatlantic market is attractive because of high passenger demand, but the dominance of powerful alliances, high costs, seasonality, and slot scarcity mean that new entrants rarely sustain operations long-term.

• Norwegian attempted a low-cost long-haul model operating on the transatlantic market but ended all long-haul operations in January 2021 due to the high fuel costs, competition from mainline carriers, and the lack of premium-class revenue.
• Norse Atlantic and JetBlue currently operate in niche segments of the market, with smaller scale and specialised offering.

Which Airlines Dominate the Transatlantic Market?

 

 

In Summer 2025, 49 airlines operated on this highly competitive market. The two largest carriers, United Airlines and Delta Air Lines, only held 12% market share each, demonstrating the fragmented but alliance-dominated nature of the market.

Why do incumbents dominate the transatlantic market?

• Membership in global alliances (Star Alliance, Oneworld, SkyTeam) enables the carriers to coordinate schedules, pricing and capacity.
• Their loyalty programmes lock in corporate travellers and frequent flyers.
• Control of the prime take-off/landing slots at hubs like Heathrow, JFK, or Paris CDG provides convenient, high-frequency schedules.

Why do new entrants struggle?

• Low-cost, long-haul models (e.g., WOW Air, Norse Atlantic, Norwegian Long Haul) face high fuel, crew, airport slots, and aircraft leasing costs, resulting in thin margins.

How Frequent are Transatlantic Flights?

 

 

• The JFK-LHR route is the world’s busiest long-haul international route, with 44 daily flights:
  • British Airways operates 8 return flights daily.
  • Virgin Atlantic operates 6 return flights.
  • American Airlines operates 4 return flights.
  • Delta and JetBlue 2 return flights each.
• London Heathrow is a key transatlantic hub, connecting 7 of the top 10 routes.
• New York (JFK and Newark EWR) appears in 4 of the top 10 routes.
• On the Paris CDG – New York JFK route, JetBlue Airways and Norse Atlantic compete with Air France, Delta and American, only operating one daily return flight each.
• Air Canada operates 3-4 daily return flights from London to Toronto and 2 on the Paris to Montreal route, where Canadian leisure operator Air Transat operates 1-2 daily return flights.
• British Airways operates the highest frequency of transatlantic flights within the top 10 routes: 23 daily return flights. This is followed by United and Virgin Atlantic, each operating 14 daily return flights.

The transatlantic market remains one of the most lucrative and competitive in aviation, driven by dense business and leisure demand. However, it is also one of the hardest markets for new entrants to succeed in. The future of the market is likely to remain shaped by the three big alliances, dominating capacity and frequency, while niche entrants will only survive if they find unique positioning or underserved city pairs.

Source: OAG

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The post Art and storytelling are integral to our identity: Burth appeared first on TD (Travel Daily Media) Travel Daily Media.

Travel Daily Media (TDM): W Kuala Lumpur is set in a city rich with history and tradition. How do you integrate Malaysian culture and heritage into the hotel’s guest experience?

Volker Burth (VB): At W Kuala Lumpur, we believe that culture is not just something you see; it’s something you experience. From the moment guests arrive, they are greeted with design elements, flavours, and rituals inspired by Malaysia’s rich heritage. Whether through locally inspired welcome amenities, reinterpretations of Malaysian street food in our dining venues, or curated guest experiences that immerse them in the heart of the city, we ensure that Malaysian culture is seamlessly integrated into the bold luxury of the W lifestyle.

TDM: What role does local art, design, or storytelling play in shaping the hotel’s identity and differentiating it from global counterparts?

VB: Art and storytelling are integral to our identity at W Kuala Lumpur. Our design narrative is a beautiful blend of Malaysia’s contrasts—where heritage meets modernity and tradition intersects with innovation. Throughout the property, you’ll discover local motifs, textures, and artistry, all reimagined with a contemporary flair. We believe in collaborating with local artists and creators, infusing the essence of Kuala Lumpur into our spaces, ensuring that each stay has a unique connection to the city while reflecting the unmistakable W vibe.

Moreover, W Kuala Lumpur stands as the ultimate urban oasis in the Golden Triangle, offering breathtaking views of the iconic Petronas Twin Towers alongside avant-garde design. With our insider access and signature Whatever/Whenever® service, we promise that every moment spent with us is both seamless and spectacular. Through dynamic culinary collaborations and curated local experiences, we truly place our guests at the heart of Kuala Lumpur’s vibrant scene.

TDM: Are there collaborations with local chefs, farmers, or food artisans to bring authentic experiences to guests?

VB: Absolutely. Food serves as a powerful link to culture, and we actively collaborate with local chefs, farmers, and artisans. We celebrate Malaysian flavours innovatively, from sourcing fresh local produce to partnering with culinary talents for special pop-ups and dining experiences. Guests can enjoy a modern Cantonese meal at YEN, reinterpret hawker classics at Flock, or try limited-time menus created with emerging local talents.

Our culinary collaborations go beyond borders, partnering with W Bangkok, W Bali, W Singapore – Sentosa Cove, JW Marriott Singapore, and W Shanghai – The Bund. We also work with well-known local names like Beta, Aaliya, Tokyo Restaurant, and Phil’s Pizza. These partnerships bring vibrant flavours and new perspectives to our guests, allowing us to deliver authentic cuisine with a contemporary touch. W Kuala Lumpur is positioned as a premier destination for bold, boundary-pushing gastronomy.

TDM: Kuala Lumpur’s festive calendar – from Hari Raya to Deepavali and Chinese New Year – is vibrant. How does the hotel participate in and showcase these celebrations?

VB: Festivals are the heartbeat of Malaysia, and at W Kuala Lumpur, we bring them to life with our unique W twist. Each celebration is an opportunity to honour traditions while reimagining them through bold design, creative programming, and unforgettable experiences. From immersive décor installations in our Living Room, inspired by local motifs, to curated menus that reinvent festive classics, every moment is both authentic and unexpected.

For Hari Raya, we transform our spaces with vibrant, modern interpretations of kampung nostalgia, complemented by culinary offerings that celebrate local delicacies in innovative ways. Chinese New Year at W Kuala Lumpur is always a spectacle—whether it’s a modernised lion dance performance against the backdrop of the Petronas Twin Towers or exquisite Cantonese feasts at YEN, featuring collaborations that push culinary boundaries.

Meanwhile, Christmas takes on a glamorous edge with dazzling installations, themed cocktails, and bold dining experiences, firmly establishing us as a must-visit holiday destination in the city.

What sets us apart is our ability to infuse these traditions with W’s DNA—avant-garde design, insider access, and our Whatever/Whenever® service. Each festival becomes more than just a celebration; it evolves into an elevated cultural experience that connects guests to the soul of Kuala Lumpur while remaining true to W’s bold, stylish identity.

TDM: In your view, what responsibility do hotels have in preserving and promoting local culture while delivering a global standard of hospitality?

VB: Hotels, particularly international brands, play a vital role as cultural bridges. We have a responsibility to showcase the best of our destination to a global audience while also respecting and preserving the traditions that make it unique. For me, it’s all about striking a balance—delivering world-class service and luxury while ensuring that guests leave with a deeper connection to Malaysia. That’s the hallmark of truly meaningful hospitality.

Looking ahead, our responsibility goes beyond mere celebration; it encompasses active preservation and innovation. Hotels must not only highlight culture but also invest in its sustainability. This could involve collaborating with local artisans to keep traditional crafts alive, sourcing products from local farmers to support communities, or providing platforms for emerging Malaysian creatives in fashion, music, and design. At W Kuala Lumpur, we consider ourselves more than just a hotel; we’re a stage where local culture is amplified and reimagined for a global audience.

By continuing to innovate while honouring our heritage, we ensure that culture is not frozen in time but evolves dynamically alongside global hospitality standards. This forward-thinking approach allows us to stay true to W’s DNA while ensuring our guests leave not just with memories, but with a meaningful connection to the heart of Kuala Lumpur.

TDM: Looking ahead, how will the hotel continue to evolve its cultural integration while staying aligned with W’s global brand DNA?

VB: Cultural integration, for us, is not just about reflecting the city; it’s about reimagining it with a sense of bold sophistication. The future at W Kuala Lumpur will feature deeper, more curated collaborations with Malaysia’s most exciting talents in fashion, art, music, and gastronomy. We aim to create experiences that feel both contemporary and timeless.

Expect limited-edition designer showcases, progressive culinary journeys that highlight local agriculture in innovative ways, and immersive art experiences that blend tradition with modernity. By incorporating these elements into our lifestyle luxury approach, we ensure that every stay becomes more than just a visit to Kuala Lumpur; it’s a gateway into the city’s most stylish and forward-thinking expressions.

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The post From “Things Near Me” to “Things That Fit Me”: Janette Roush appeared first on TD (Travel Daily Media) Travel Daily Media.

In a compelling keynote at Arival 360 Washington, Janette Roush, EVP of Marketing at Brand USA, explored how artificial intelligence is reshaping not just travel discovery, but the very purpose of travel itself. “We’re not just transforming travel,” she said. “We’re transforming the transformation process.”

Building on themes introduced by B. Joseph Pine II, Roush argued that travellers are moving beyond checklist tourism and Instagram validation. “Travel is becoming a tool for self-definition, for becoming who we want to be,” she said. “It’s less about proving you were there, and more about discovering who you are.”

She identified three key areas where AI will shape this transformation economy:

• Discovery: “We’re shifting from ‘things near me’ to ‘things that fit me.’ AI will personalize the decision-making process, not reduce touchpoints, but redefine them.”
• Decision: “Search is changing. Google’s AI Overviews now answer questions directly, scraping your content without sending traffic to your site. We need to rethink how we create content, not just for humans, but for AI agents.”
• Definition: “Post-trip reflection will shift from TripAdvisor ratings to personal resonance. What version of yourself did this experience help you become?”

Roush introduced the concept of Model Context Protocol (MCP), a new framework that allows travel products to be discoverable and bookable directly within AI platforms like ChatGPT, Claude, and Gemini. “Think of MCP servers as an app store for AI,” she explained. “They allow structured data and tools, like booking engines or live crowd feeds, to plug directly into a traveler’s personal AI environment.”

She painted a vivid picture of how this could work: “Imagine asking your AI whether to visit the Empire State Building or take the Staten Island Ferry. It could pull live crowd data, weather forecasts, and historical wait times to guide your decision, all without leaving the chat.”

Persistent memory and personalization will make these AI environments feel indispensable. “Soon, it’ll feel disruptive to leave your AI to do travel research elsewhere,” Roush said. “These tools will know you, and help you transform.”

“This is an opportunity for brands to win. If your product can be discovered and booked inside someone’s personal AI, you’re not just part of their itinerary, you’re part of their transformation.”

 

 

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