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Pullman Danang Beach Resort invites guests to experience innovative MICE options

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Perfectly positioned between business and leisure, Pullman Danang Beach Resort continues to elevate the Meetings, Incentives, Conferences, and Events (MICE) experience in Central Vietnam. 

Following a comprehensive renovation in September 2024, the resort presents a refreshed MICE portfolio designed to meet the evolving needs of modern event organisers, combining versatility, creativity, and a distinctive coastal charm.

Nestled along the white sands of Bac My An Beach, the beach front resort offers a seamless blend of indoor and outdoor venues with a total capacity of up to 1,500 guests. 

Whether for an executive workshop or a beachfront gala, Pullman Danang is ready to host events with style and substance.

The perfect venue for any kind of event

The resort’s Lotus Ballroom provides a sophisticated setting for up to 500 guests, enhanced by advanced AV systems and a customizable 16-million-color LED lighting setup to bring any concept to life. 

For open-air occasions, the lush beachfront lawn and private beach area together accommodate up to 1,000 guests, offering breathtaking views and fresh coastal energy, ideal for evening celebrations, networking sessions, and incentive gatherings.

Indeed, from strategic meetings to celebratory milestones, Pullman Danang Beach Resort is where business meets the beauty of Central Vietnam, setting a new standard for MICE experiences with purpose and personality.

A taste of excellence

Culinary excellence is at the heart of every event, so from interactive food stations to internationally inspired menus and local Vietnamese delicacies, the resort’s F&B team curates experiences that are both memorable and tailored to each occasion, from a casual coffee break to a refined gala dinner.

With a passionate team boasting over a decade of event expertise, Pullman Danang ensures smooth coordination, attentive service, and end-to-end support. 

Likewise, high-speed internet, hybrid meeting options, and professional technical assistance provide added assurance for seamless execution.

As general manager Agnaldo Garibaldi puts it: “We offer not only a MICE service, we create a comprehensive, culturally inspired experience shaped by our beachside setting, local engagement, and proven organisational excellence.”

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Skytrans rebrands into SmartLynx Australia

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Australian passenger airline Skytrans, part of the world’s largest Aircraft, Crew, Maintenance, and Insurance (ACMI) provider Avia Solutions Group, will now be known as SmartLynx Australia. 

Earlier this year, the company expanded its fleet with new aircraft types: Dash 8-200 and Airbus A319 aircraft, making the airline ready to expand existing operations and introduce ACMI services. 

Both developments mark a new phase in the company’s integration into the Avia Solutions Group’s growth strategy for the Asia-Pacific region. 

Avia Solutions Group acquired Skytrans in March 2024. 

As an Australian Air Operator Certificate (AOC) holder, the company has helped to solidify the group’s market position and address the challenges of seasonality by providing valuable leverage to counterbalance the reduced seasonal demand in Europe. 

The obtained AOC has brought the total number of air operator certificates held by the group to 12.

Significant changes

With this rebranding, the company will benefit from a new visual identity coherent with that of EU-based SmartLynx Airlines and Thailand-based Thai SmartLynx, which are both parts of Avia Solutions Group.

According to Gytis Gumuliauskas, managing director and CEO of SmartLynx Australia, the move also provides deeper integration with the group, allowing for seamless access to resources and expertise:

Gumuliauskas remarked: “The new brand marks a new stage for the business – one that bridges the quality transportation services Skytrans was known for locally and ACMI, the new line of business that Avia Solutions Group has perfected.”

Jonas Janukenas, CEO of Avia Solutions Group, added that SmartLynx Australia plays an important role in the group’s plans in the region:

He said: “Our global expansion strategy is built around geographic diversification. By establishing operations across different continents and time zones, we create a natural hedge against seasonal fluctuations that affect individual markets. SmartLynx Australia represents a key piece of this puzzle, offering us the opportunity to both optimise our fleet use and serve the growing demand in the Asia-Pacific region.”

Business as usual

Skytrans’ rebranding will not affect its existing services, and all client commitments remain valid.  

The company will continue to provide scheduled air transport and charter services, however, its strategic focus will be on establishing itself as an ACMI provider of both turboprop and narrow-body jet engine aircraft. 

This is in line with the group’s overall goal of becoming a leader in the Asia-Pacific ACMI market.

Taking into account its growing operational needs and long-term expansion goals, SmartLynx Australia is actively increasing the number of aircraft it operates. 

With the new aircraft, SmartLynx Australia will have a fleet of 13 aircraft. 

According to Gumuliauskas: “Our fleet size fluctuates throughout the year based on seasonal demand and operational requirements. However, we plan to expand our total fleet by the end of 2025 to provide greater operational flexibility and enhanced solutions for our clients. In the long term, we are oriented toward ambitious growth, which includes increasing the number of aircraft, expanding the team, and adding new markets and business directions.”

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SriLankan Airlines takes Best Airline for South Asia title

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SriLankan Airlines was named the ‘Best Airline for South Asia’ at the recently held International Tourism Conclave and Travel Awards in Delhi, India, cementing its position at the pinnacle of the region’s aviation landscape. 

The award honours SriLankan’s expansive, next-level network connecting South Asia to the world, its signature Sri Lankan hospitality and the meaningful connections it fosters with travellers across the region, as recognised by a distinguished panel of judges and jury members. 

Airline head of commercial Dimuthu Tennakoon remarked: “Receiving this award further validates our unwavering commitment to delivering an exceptional travel experience to our customers in South Asia. Our extensive connectivity across key markets, combined with our renowned service, make us the preferred choice for travellers in this part of the world. This recognition inspires us to continue pushing boundaries in our quest to enhance both the travel experience and our network, so we can serve our customers even better in the future.”

Linking nations together

With nearly 90 weekly flights linking India to Colombo and beyond, SriLankan Airlines offers multiple daily connections from key metro cities including Delhi, Mumbai, Chennai and Bengaluru, along with strong connectivity from Tier two cities. 

The airline operates eight weekly flights from Tiruchirappalli, proudly holding the distinction of being the first international carrier to serve the city. 

SriLankan also connects Madurai with six weekly frequencies, while operating four weekly flights each from Hyderabad and Thiruvananthapuram. 

From the Kerala hub of Kochi, the airline offers daily services, reinforcing its role as a key enabler of India’s rapidly growing leisure travel market, both from metros and emerging urban centres. 

India is Sri Lanka’s single largest tourism source market, accounting for about one-fifth of the total inbound traffic to the island, underscoring the commercial and cultural significance of India to SriLankan Airlines, which holds market leadership on routes connecting Chennai, Bengaluru, Delhi and Mumbai with Colombo. 

Serving comfort and exceptional service

SriLankan Airlines serves South Asia with spacious wide-body and narrow-body Airbus aircraft, offering both Business and Economy Class cabins. 

Passengers can look forward to a fusion of regional cuisine and global flavours, including the airline’s award-winning Sri Lankan cuisine. 

They can also relax with an extensive selection of movies, music and more, while enjoying the warmth of true Sri Lankan hospitality as they travel. 

Complementing its schedule and onboard service are targeted engagement initiatives to the Indian market. 

These include bespoke holiday packages and special deals, such as the airline’s recent and successful Ramayana Trail campaign, covering the legendary sites from the epic tale of King Rama. SriLankan also caters to business travellers through all-inclusive MICE (Meetings, Incentives, Conferences, and Exhibitions) solutions, and to couples planning trending destination weddings in Sri Lanka. 

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UnionPay makes paying for purchases easier for Chinese travellers in Malaysia

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UnionPay International helps Chinese tourists experience Malaysia better this summer. as they shop, dine, and travel through the Southeast Asian country. 

Since the implementation of the mutual visa exemption between China and Malaysia on 1st June of this year, travel between the two countries has become more convenient, and UnionPay is ensuring that payment experiences keep pace with that convenience.

Chinese visitors can enjoy smooth and secure payments across Malaysia using UnionPay cards and its mobile app. 

Around 95 percent of local merchants in Malaysia now accept UnionPay cards at POS terminals. 

At the same time, the UnionPay App is now compatible with DuitNow QR, Malaysia’s national QR code standard, allowing UnionPay cardholders to make payments at millions of locations including restaurants, retail stores, hotels and popular attractions.

Jian Jiangtao, UnionPay International’s regional head in Southeast Asia, said: “From arrival to departure, UnionPay is committed to offering Chinese travelers a seamless, secure, and rewarding payment experience in Malaysia. Our goal is to integrate payment solutions into every stage of the journey and support the development of local tourism.”

As Chinese and Malaysian travellers enjoy greater mobility and deeper bilateral ties, UnionPay remains committed to enabling mutually beneficial, two-way digital payment experiences between the two nations.

A significant agreement

In May 2025, UnionPay International and Tourism Malaysia signed an MoU in Shanghai to advance tourism promotion and merchant enablement. 

This cooperation aims to improve payment accessibility, enhance joint marketing, and support preparations for Visit Malaysia Year 2026.

In addition to serving inbound travellers, UnionPay is also strengthening its local value proposition. 

Malaysian-issued UnionPay cards from Public Bank, ICBC Malaysia, Bank of China Malaysia and AmBank can now be connected to WeChat Pay and Alipay for use across mainland China, waiving the standard three percent international card service fees. 

This initiative enhances cross-border connectivity and benefits Malaysians traveling to China for business, study, or leisure.

Great offers for the season

To make each trip even more rewarding, UnionPay presents a range of summer offers in collaboration with well-known merchants across several key destinations in Malaysia:

  • Kuala Lumpur: Enjoy RM80 cashback at Pavilion KL with a minimum spend of RM400; RM20 instant rebate at Watsons (min. RM120); exclusive gifts with RM150 spent at Gateway@KLIA2; and RM5 off at selected airport F&B outlets (min. RM40);
  • Selangor & Johor: Tiered cashback offers at Paradigm Mall PJ and JB, with up to RM300 in rewards; triple WCT Buddy Points for UnionPay users (limited to 9 million points);
  • Penang: Get RM100 off at Japanese restaurants ENOSHIMA, Kirishima, and Miraku (min. RM500); RM10 off at Entopia Butterfly Farm (min. RM50); and 10% discount at Tapestree Café; and
  • Durian Experience: RM32 off with a minimum spend of RM150 at DKing durian outlets. Eligible purchases also come with a complimentary Musang King Mooncake, while stocks last.

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SITA reports 8.3 percent revenue growth in 2024

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With global IT spend in air transport soaring to an estimated $37 billion in 2024, aviation tech firm SITA noted that the race is on to modernise as soon as possible. 

As infrastructure strains under rising passenger numbers, the focus is firmly on smarter systems, seamless journeys, and sustainable operations.

In light of this, company CEO David Lavorel presented the company’s financial results for 2024 at SITA’s recent annual general assembly in Geneva, Switzerland.

In his report, Lavorel said: “With air traffic set to grow seven percent between 2025 and 2027, infrastructure will continue to be stretched. At the same time, travelers are expecting more convenience than ever, and regulatory pressure is rising. But the opportunities to do things better through transformation are huge. Our role is to deliver the travel tech the industry needs for new levels of efficiency in the flow of passengers, the movement of aircraft, and the fluidity of operations.”

Corporate performance in 2024

SITA’s 8.3 percent revenue growth to US$1.6 billion in 2024 was primarily driven by strong performance across its Airports, Borders, and Aircraft businesses, and all four of its geographies. 

Strategic acquisitions and product innovations fueled this momentum, allowing customers to transform quickly and operate with greater agility. 

The newly released SITA Group Impact Report 2024 shows how SITA is helping airports, airlines, and governments respond by delivering smart, data-driven technologies to keep passengers, baggage, and operations flowing smoothly and sustainably.

Ongoing transformation

SITA’s continued transformation as an organization has also played a critical role in powering this momentum. 

In 2024, the company streamlined delivery, digitalized service models, and added new skills and competencies essential to the innovation the industry needs. 

With AI, cloud, apps, digital ID, and real-time data, SITA has agile building blocks that help airports and airlines adapt quickly, operate efficiently, and deliver seamless journeys. 

By strengthening its technology engine and investing in high-performance teams and tools, SITA is building the foundation to deliver the next generation of travel technology at scale.

Relevant acquisitions

A key milestone in the year was SITA’s acquisition of Materna IPS, expanding its ability to deliver fast, self-service passenger journeys through the industry’s most powerful passenger processing portfolio. 

SITA also acquired ASISTIM, adding centralized airline operations control services, and launched SmartSea, bringing the company’s travel tech expertise into cruise and rail. 

Its most recent acquisition is Italian airport design experts CCM, to create future-ready travel spaces, planning for optimum passenger flow and baggage handling in the early stages of airport and terminal design.

Sustainability in 2024

When it comes to sustainability, already more than 40 airlines use SITA OptiFlight, or other products contributing to reducing carbon emissions, collectively saving an estimated 308,000 tons of CO₂ in 2024, enough to fly a commercial aircraft around the world over 1,000 times.

Additionally, the great adoption of solutions like SITA Eco Mission, Total Optimizer, and eWAS supporting compliance, emissions reduction, fuel efficiency, and data-driven decision-making is a testament of an industry taking positive action on critical areas as such.

On SITA’s own efforts towards sustainable operations, a bold new sustainability strategy, centered on four key areas: reducing climate impact, supporting its people, improving business practices, and providing products that have a positive impact on the air transport industry’s journey to net zero carbon by 2050. 

As part of its strategy, the company has also committed to reducing its own emissions to net zero by 2050, cutting its carbon footprint by 4.2 percent every year.

Lavorel concluded by saying: “Our customers tell us they need flexibility, speed, and visibility: all while needing to do more with less. Transforming travel and transport means having the right travel tech to streamline journeys and operations while also reducing carbon emissions. That’s why we’re investing in AI, data, apps, cloud, and digital identities, and co-innovating with customers to build smarter, more sustainable journeys from end to end.”

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Element Kuala Lumpur marks Malaysia Day with its Merdeka Rasa Afternoon Tea

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To mark Merdeka and Malaysia Day, Element Kuala Lumpur collaborates with Dilmah Tea to serve up the Merdeka Rasa Afternoon Tea.

This unique offering is a thoughtfully curated tea pairing experience that honours Malaysia’s vibrant culinary heritage through a refined and flavor-forward lens.

The phrase Merdeka Rasa, which translates to “freedom of taste”, captures the spirit of this experience: a celebration of the diverse flavors, traditions, and stories that define our Malaysian identity. 

Served at TRACE Restaurant & Bar, perched on Level 40 with panoramic views of the Kuala Lumpur skyline, this high tea offers a tribute to local ingredients reimagined with global finesse, beautifully complemented by Dilmah’s premium tea selection.

The Merdeka Rasa Afternoon Tea is priced at RM168 nett for two persons, available daily from 1:00 PM to 5:00 PM, from 1st August to 30th September.

Inspired pairings

Guests are welcomed with a refreshing Dilmah’s Rosehip & Hibiscus Iced Tea, a bold and floral welcome drink made with hibiscus, Malaysia’s national flower, blended with citrus and mint. What makes this high tea truly special is its tea pairing concept. 

Each sweet and savoury item is carefully crafted to complement specific Dilmah blends. 

Savouries pair best with Dilmah’s Brilliant Breakfast Tea, while sweets shine alongside Dilmah’s Jasmine Green Tea. The full set is served in a nostalgic three-tier basket, evoking warmth and Malaysian charm.

Truly Malaysian tastes

Crafted by Element Kuala Lumpur’s culinary team, the Merdeka Rasa Afternoon Tea features six savories and five sweet items, each with its own story.

Among the savory highlights is the Pulled Beef Rendang Brisket & Mushroom Vol-au-Vent, where the beef is slow-braised for over six hours in a medley of local spices, offering a deep, robust flavor. The Lobster Roll with Garlic Cheese Sauce, made using fresh Sabah lobster, adds a creamy, indulgent touch to the selection.

On the sweet side, chef Hafiz Iskandar, the hotel’s Pastry Chef de Partie, shares that one of his proudest creations is the Pandan Cranberries Scone. 

Iskandar said: “I spent nearly two years refining the texture of this scone. The pandan lends a uniquely Malaysian aroma, and we serve it with clotted cream and jam for the perfect balance.”

The chef also highlights two desserts made using Dilmah teas, saying: “For something light and refreshing, try the Honey Chamomile Jelly. It’s made with Dilmah’s Chamomile Tea, and filled with fresh local fruits. We top it with sengkuang pearls for a chewy, fun texture.” 

Meanwhile, the Peach Tea Cream Cheese Mousse, infused with Dilmah’s Peach Tea, is smooth and delicate. 

The top is adorned in colors inspired by the Jalur Gemilang, paying tribute to the Merdeka spirit.

Other notable items include the Cucumber & Tuna Tataki, Cannellini & Fava Bean Salad in Tart Shell, Crispy Fried Prawn Dumpling, BBQ Grilled Chicken Tortilla Wrap, Passionfruit Bavarois, and Green Spirit Petit Gâteau, all thoughtfully crafted to showcase Malaysian ingredients with a modern twist.

As a special gesture, each set comes with two Dilmah Flavored Green Tea packs, allowing guests to continue their tea journey at home.

 

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Walk Japan introduces its Onsen Gastronomy tour in Nagano

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Walk Japan introduces a new series of tours centred on tradition and gustatory experiences titled Onsen Gastronomy: Kiso in Nagano.

This is the latest in a series of tours that pair the soothing nature of onsen hot spring bathing with Japan’s finest regional cuisines. 

Kiso in Nagano takes intrepid gourmands into the verdant Kiso Valley, Kaida Plateau and Ontake-san, a towering and sacred active volcano. 

Kiso has long welcomed travellers on spiritual and restorative journeys, and Walk Japan invites participants to explore this delightful region on foot, savour hearty rural cuisine and unwind in onsen hot spring baths.

A year-round experience 

The Onsen Gastronomy: Kiso in Nagano tour is scheduled year-round, providing beautiful landscapes gloriously green throughout the spring and summer months, then vividly coloured with autumn leaves before being coated white with winter snow.

The tour’s key features are as follows:

  • Luxurious onsen hot spring bathing;
  • Refined regional cuisine, including handmade soba and locally foraged mountain vegetables, and sake from boutique breweries;
  • Gentle strolls through Edo-period post towns including historic and atmospheric Kiso-Fukushima, Narai and Kiso-Hirasawa, a delightful small town famed for its centuries-old lacquerware craftsmanship; and
  • Sacred shrines and pilgrimage paths leading to Ontake-san’s spiritual heritage.

Likewise, seasonal activities include an alpine cable car ride from spring through autumn, along with snowshoeing through placid woodlands in winter. 

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Singapore Oceanarium officially reopens

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Travel Daily Media had the privilege of being among the first to be enthralled by the revitalised Singapore Oceanarium at Resorts World Sentosa as it served as a living backdrop to welcome delegates to this year’s Singapore MICE Forum on Wednesday, 23rd July.

Previously known as The SEA Aquarium, the revitalised attraction is more than just another array of aquariums, but more of a learning institute seeking to teach visitors about the vital role played by marine ecosystems in the global environment and how they can help maintain and even restore aquatic habitats.

The new Singapore Oceanarium is part of Resorts World Sentosa’s SG$6.8 billion expansion and is another way by which Singapore seeks to boost its tourism offerings in the wake of its upcoming 60th National Day on 9th August.

Sentosa Development Corporation CEO  Thien Kwee Eng said of the new attraction: “As we transform and elevate our island’s offerings, Singapore Oceanarium is a welcome addition to Sentosa’s suite of world-class attractions, strengthening our proposition as a beloved island destination for both locals and overseas guests.”

This unique specimen of jellyfish may be found among the displays welcoming guests to the Oceanarium

More than just another attraction

TDM had the opportunity to speak with Gloria Tan, assistant director of sales planning at Resorts World Sentosa, who explained to us that the new Singapore Oceanarium wants visitors to come away with more than just a memory of having seen exotic species of marine wildlife.

According to Tan: “The new oceanarium was redeveloped to become more like an institute of learning rather than a mere attraction with conventional exhibits. It’s a place where visitors of all ages can learn more about life in the water, from the prehistoric organisms that first populated the seas to the endangered species we stand to lose forever if we aren’t careful. Knowing the creatures underwater could help prevent extinction of species; otherwise, the creatures we see today may only be museum displays tomorrow.”

Indeed, what makes the revitalised Singapore Oceanarium unique is its four-point commitment to conservation which is as follows:

  • Population     Singapore Oceanarium plays an important role in species conservation through the ethical and sustainable management of the animals under their care. Through participating with international zoo associations and collaborating with like-minded aquariums, it supports international breeding programmes and population management best practices. As such, its team works constantly towards placing threatened species under their care to have the best opportunities for conservation and population recovery efforts in the wild.
  • Place     The rapid degradation of natural habitats due to anthropogenic causes and climate change is, inevitably, the primary driver of biodiversity decline worldwide. Protecting and restoring these habitats is more critical than ever to prevent mass extinction of species. Singapore Oceanarium’s efforts are rooted in “place”, in sites of socio-ecological importance. On top of its research, animal care and conservation capabilities, Singapore Oceanarium also strives to position itself as a place for education, outreach and connection.
  • People     People are at the heart of conservation, and protecting the planet takes combined effort. Here, it involves the shared knowledge and expertise of collaborators, partners, team members, and the public. As such, Singapore Oceanarium strives to empower individuals and organisations to learn from one another, develop capacities and and expand its network for a positive, lasting impact for the world’s oceans.
  • Policy     Policy provides the foundation for sustainable, long-term impact as it dictates the allocation of national and international resources, as well as keeping stakeholders accountable for their actions. Singapore Oceanarium aims not only to play its individual role as a driver of conservation, but also to influence policies that guide businesses, governments and international bodies in the collective fight against biodiversity loss.

Consoles are placed in strategic areas of the Oceanarium, encouraging visitors to learn more through games

A more interactive approach to enjoying the sights

Today’s Singapore Oceanarium is divided into 22 sections, each of which details an archaeological epoch in the development of marine life, a specific cluster of species based on region, or the ongoing efforts in conservation throughout the globe.

As such, guests are able to explore from fossils and living specimens of species far older than human civilisation such as coelacanths and horseshoe crabs, to titans of the sea that include blue whales and whale sharks, to delving into the work of conservationists and oceanologists who are racing against time to protect threatened and endangered species from the adverse effects of climate change.

Throughout the Oceanarium, guests can also do more than just gawk at marine life swimming in their tanks: several displays within reach are equipped with touchscreen technology, offering specific facts about different organisms and underwater habitats.

Some of the digital displays are standalone consoles which offer games that make learning more about aquatic life enjoyable as visitors of all ages can channel their inner archaeologist or oceanographer in the art of exploration.

 

 

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Emirates introduces retrofitted Boeing 777 to Madrid

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Emirates, the world’s largest international airline, has announced it will deploy its newly refurbished Boeing 777 aircraft to/from Madrid starting from 16 September. Customers can look forward to an enhanced travel experience with upgraded interiors and premium signature travel touches across all cabins. Madrid is Emirates’ first destination in Spain to operate with the airline’s next-generation interiors.

Emirates’ four-class Boeing 777 will operate as flight EK143/EK144. Emirates flight EK143 will depart Dubai at 14:30hrs and arrive in Madrid at 20:20hrs local time. The return flight, EK144 will depart Madrid at 22:05hrs and arrive in Dubai at 7:10hrs local time, the following day.

The deployment of Emirates’ retrofitted Boeing 777 to Madrid marks a new era of premium travel to the Spanish city – offering customers the airline’s award-winning Premium Economy service*, newly configured Business Class cabin, and a ‘better’ travel experience to/from the country.

Enhanced travel experience

Emirates’ newest Boeing 777 cabin interiors will wow customers with its modern design details and signature cabin finishings, including:

  • A refurbished First-Class cabin with upgraded interiors offering unparalleled luxury.
  • New Business Class cabin that provides more privacy and comfort for customers with fully lie-flat seats in an updated 1-2-1 seating configuration.
  • Latest Premium Economy cabin which combines accessible luxury with comfort; offering cream leather seats, increased legroom, adjustable headrests, deeper seat recline and raised cushioned leg rests.
  • Spacious Economy Class seats with new design elements.

Serving ‘fly better’ experiences

Emirates continues to invest in elevating the travel experience through its ambitious multibillion-dollar retrofit program — one of the largest in aviation history. With 61 aircraft already refurbished, including 31 A380s and 30 Boeing 777s, the program is set to upgrade over 220 aircraft with Emirates’ latest cabin products.

Passengers travelling with Emirates will enjoy the airline’s regionally inspired gourmet meals, premium beverage selection, and award-winning inflight entertainment on ice with up to 6,500 channels of on-demand entertainment – including more than 260 channels of Spanish content.

 

 

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United Set to Hire More Special Olympics Athletes As Customer Service Ambassadors

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United announced that it will expand the industry’s only Special Olympics Service Ambassador (SOSA) program to the airline’s hubs in Los Angeles, San Francisco, and Newark. The goal is to welcome 10 more people into the program and reach a total of 28 SOSA employees across all seven of its U.S. hubs, furthering its effort to create employment opportunities for people with physical and intellectual disabilities.

Former San Francisco 49er and all-time receiving touchdowns leader Jerry Rice was on-hand at United’s San Francisco hub today to help recruit, undergo a “boot camp” by some of United’s existing SOSAs and get a firsthand look at their responsibilities.

“I’ve been fortunate to be part of lots of winning teams and world-class organizations, and it’s a real honor to be part of a program like this that proves greatness comes from giving everyone a shot,” said Jerry Rice. “What I saw today being trained by these SOSAs was dedication, skill, and heart, and that’s what makes a team unstoppable.”

United’s SOSA program gives Special Olympics athletes the opportunity to earn part-time employment with full employee benefits. United SOSAs welcome customers in the airport lobby and help them find check-in kiosks, bag check locations, and security lines. Post-security responsibilities include navigating the terminal and using digital customer service tools.

“Our Special Olympics Service Ambassadors deliver a daily dose of inspiration and an extra set of helping hands to our employees while also providing friendly, timely service to our customers,” said United Chief Operations Officer and Special Olympics board member Toby Enqvist. “I’m so proud of our SOSA team and look forward to growing at three more of our hubs – they not only enhance the customer experience in a uniquely United way, but also help to foster inclusive, dynamic, and engaging workplaces for all.”

“The continued expansion of United’s Special Olympics Service Ambassador program is a powerful example of what true inclusion looks like in action,” said Zehra Sayin, Chief Communications, Development and Marketing Officer of Special Olympics. “By creating meaningful, visible roles for our athletes, United is not only enhancing the travel experience for its customers but also helping to shift perceptions about the capabilities of people with intellectual disabilities. We are proud to partner with United as they lead the way in showing how diversity and inclusion can strengthen workplaces, communities, and lives.”

United first launched the SOSA program in Chicago during National Disability Employment Awareness Month in 2019 and quickly expanded to its hubs in Houston, Denver, and Washington DC.

Since its inception, the Special Olympics Service Ambassadors program has given Special Olympics athletes the opportunity to gain firsthand experience working as part-time employees for United Airlines.

“As an athlete, I lean on skills like teamwork and communication to excel in my sport and being able to share those experiences and skills with United customers is really fulfilling,” said Lauren Miller, a current United SOSA in Chicago. “It’s exciting to know that more people are going to be able to experience this great program for themselves and get the chance to impact passengers on a daily basis.”

United’s Storied History with Special Olympics

United has a longstanding partnership with Special Olympics that includes a wide range of sponsorship and event activations including plane pull competitions, localized volunteering, support of the Capitol Hill Day in Washington D.C. and the Global Athlete Congress at the Special Olympics World Games.

As sponsors of the 2025 Capitol Hill Day, United supported Special Olympics delegates championing inclusion and critical funding. Special Olympics athletes led more than 330 face-to-face meetings with Members of Congress in both the House and Senate, inviting their elected officials to partner with them to support inclusive education and health initiatives for people with intellectual disabilities. The event brought together more than 275 participants from 50 programs across the country.

In 2025, United’s Chief Operations Officer, Toby Enqvist was appointed to the Board of Directors for Special Olympics International. His leadership adds momentum to the airline’s shared commitment to inclusion in the workplace and empowering individuals with intellectual disabilities on a global level.

United customers can also support Special Olympics through United’s Miles on a Mission program.

Accessibility Initiatives at United

United Airlines’ implementation of the SOSA program is just one of the many ways the airline has dedicated itself to fostering welcoming and inspiring environments for everyone, both travelers and employees alike.

For over eight years, United has been a Best Place to Work for Disability Inclusion and has worked to improve accessibility through measures including:

  • The industry’s first digital sizing tool for wheelchairs and reimbursing the difference in fares if a customer needs to pay more for a flight that can accommodate their wheelchair.
  • The first U.S. airline to add Braille to aircraft interiors to help millions of travelers with visual disabilities more easily navigate the cabin independently

Launching a new collaboration last year with United Spinal Association where the organization will help support and advise the airline in its efforts to improve accessibility throughout the entire travel experience.

  • The United mobile app makes it easier for people with visual disabilities to use by offering increased color contrast, more space between graphics and an enhanced display and announcement of information to better integrate with the screen reader technologies like VoiceOver and TalkBack
  • United’s Inflight Seatback Entertainment screens offer a wide range of accessible features like closed captioning, text-to-speech controls, magnification, explore-by-touch capabilities, audio-described movies, and adjustable and high-contrast text and color correction
  • United offers day-of travel support for the visually and hearing impaired with Agent on Demand where a customer can use audio, video and chat to get assistance by a United Customer Service Representative

 

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Source: traveldailymedia