The post EKFC to serve 300,000 meals at the Dubai Airshow appeared first on TD (Travel Daily Media) Travel Daily Media.

EKFC, the official caterer for Dubai Airshow 2025, is preparing to serve over 300,000 meals to a diverse audience of aviation and aerospace executives, government ministers, military delegations, industry professionals, guests and visitors from over 98 countries.

This feat requires building two complete central kitchens from scratch, deploying nearly 2,600 staff members, and catering to over 150 chalets, country pavilions and exhibition stands with cuisine as diverse as the global aviation and aerospace community itself.

The scale is significant. Over 35,000 meals have already been pre-booked for chalets and country pavilions, 74 interns have been recruited from prestigious hospitality institutions, and the required on-site infrastructure has been built in less than two weeks.

But scale is only part of the story. By bringing all catering in-house, EKFC can ensure consistent quality and flexibility to adapt quickly to any request.

Shahreyar Nawabi, Chief Executive Officer of Emirates Flight Catering said: “At the upcoming Dubai Airshow 2025, EKFC’s focus will be showcasing what’s possible when you combine airline catering expertise with event-scale execution. Our diversity of culinary talent means we can authentically deliver any cuisine, from French, Middle Eastern and Indian to Russian, Chinese and Japanese dishes, among a multitude of others. Our skilled and experienced team of chefs don’t just understand recipes, but also the cultural nuances and preferences of guests from nearly 100 countries.

We’ve assembled a robust workforce of professionals and well-trained interns from top hospitality institutions and constructed two full-scale central kitchens on-site, supported by our Dubai World Central facility’s 150,000-meal daily capacity. This combination of culinary talent, purpose-built infrastructure, and strategic investment is operational excellence ready to be tested and proven at an unprecedented scale.”

Building from the ground up

EKFC has completed the construction of two major central kitchens strategically positioned between the exhibition building and the chalets to ensure optimal service delivery across the massive event site. EKFC facilities at the Dubai Airshow feature cold rooms, dishwasher areas, dedicated storage, independent power supply, and specialised refrigerated zones for pastry, cold kitchen operations, and central kitchen production.

EKFC has also set up staff infrastructure including canteens, check-in facilities, welfare tents, uniform distribution centres, and rest areas. Everything has been built from the ground up, with construction commencing in late October and completed in approximately two weeks thanks to meticulous planning. One week before the airshow begins, the entire operation will be stress-tested with a dry run to ensure flawless execution.

The logistics between EKFC’s DWC facility, located just behind the airshow site, and its Airshow site operations have been streamlined, with security scanners and airside access capabilities already in place to ensure secure and efficient operations throughout the event.

Global flavours, made to order

At the Dubai Airshow, EKFC will deliver authentic cuisine at scale with complete menu flexibility. EKFC chefs and culinary specialists will be matched to each pavilion’s requirements. And the culinary roster reads like a world tour: braised beef cheeks in black truffle sauce, elaborate Middle Eastern mezze spreads complementing lamb kofta kebab, Emirati tandoori lobster with saffron rice, Indian chicken pistachio kormas, Chinese dishes featuring wok cooking, and the list goes on.

Exhibition halls will get on-demand service with basket orders, fresh pastries, and bespoke catering that responds to real-time needs rather than predetermined menus. This flexibility draws directly from EKFC’s airline catering heritage, where understanding diverse tastes, cultural preferences, and dietary requirements forms the foundation of the airline’s daily operations and unique regional menus.

EKFC has partnered with leading brands, including several UAE-based concepts, to bring seven distinctive food experiences to Dubai Airshow attendees: Origami (Japanese cuisine), Onda (premium coffee), Yann Couvreur Pastry & Barista Experience, Dibba Oyster Bar (showcasing local Fujairah producers), an in-house salmon and caviar lounge, Bustanica Salad Bar (with poke bowl-style options), and a Middle Eastern and Persian BBQ station. Emirates Leisure Retail (ELR), a subsidiary of Emirates Group, will be operating Costa Coffee and a food truck village in the airshow’s SkyView area.

Building workforce capacity

EKFC has recruited 74 interns, including UAE Nationals, from renowned hospitality and tourism institutions, including GLION Switzerland, EHL Lausanne, Swiss Education Group, Bukhara State University Uzbekistan, Dubai College of Tourism, Ajman University, Les Roches Abu Dhabi, Zayed University, and NEST College UAE.

Interns have undergone a six-month programme with cultural training, and they will put their training to work, not only in hospitality, but also in finance, HR, and sales and events operations.

EKFC’s workforce deployment has been a coordinated effort that leverages the full strength of the organisation. This includes 1,800 staff which form the core team, supplemented by 500 personnel from DWTC, 280 team members from Emirates’ kitchens and lounges, and support from across all EKFC departments.

EKFC staff will wear a custom cobalt blue uniform designed exclusively for the Dubai Airshow, breaking from the company’s red and black colour palette.

Waste reduction initiatives

With a focus on waste reduction and using resources more consciously, EKFC has eliminated plastic bottles across its operations at the Dubai Airshow, using glass instead with recycling systems in place.

Each day, leftover food will either be composted or donated to a food bank through Dubai Municipality, with EKFC committed to ensuring minimal waste throughout the event. EKFC also sources locally where possible, partnering with suppliers like Dibba oysters and Mai Dubai to support local businesses.

 

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The post Relish ‘Under-the-Radar’ Activities and Eats to Enjoy this Riyadh Season  appeared first on TD (Travel Daily Media) Travel Daily Media.

Last month marked the return of Riyadh Season, one of the world’s largest entertainment and events festivals – transforming the Saudi capital with dedicated pop-up zones, like Boulevard City, and a packed calendar of world-class events, ranging from WWE’s Royal Rumble to MDL Beast Soundstorm. But beyond its headline shows and mega zones lie another side to the city: rooftop cafés, desert adventures and creative spaces that reveal Riyadh’s cool, contemporary spirit. As the 2025–26 Riyadh Season unfolds, visitors can delight in marquee events and the city’s evergreen entertainment offerings alongside an alternative side to the capital – one that blends heritage with innovation, and tradition with creativity in a way that is unmistakably Saudi.

Art and Design

Riyadh is where futuristic architecture and natural beauty meet, and there is no better place to see the city’s futuristic skyscrapers blend into desert sands than at the Kingdom Centre Sky Bridge. Not one for the faint-hearted, this property is suspended nearly 300 metres above the city, and at just 25SAR (approximately £5), a steal.

For those feeling architecturally enthused, explore other design highlights of the of the King Abdullah Financial District (KAFD) including the Zaha Hadid–designed KAFD metro station, and the KAFD Grand Mosque. This ornate building is designed to resemble a desert rose and blends practicality, such as petals which act as shades, with purpose: at ground level, small windows are designed with multiple layers of Arabic calligraphy of verses from the Quran. Archinations offer specialist architectural tours throughout Saudi, including the KAFD as well as other areas of Riyadh.

Creative Riyadh also thrives in JAX District, a collection of warehouses turned into artist studios and design showrooms, alongside galleries like Lakum Artspace and Naila Gallery. Here you will find Riyadh’s cool, creative scene – hanging out at gallery openings, fashion pop-ups and movie screenings in a chic industrial setting.

Retail Therapy

Wander shimmering alleys at Souq Al Zal where you will find all sorts of Saudi antiquities, from antique carpets to funky 70’s gold and silver jewelry. Bargaining is part of the experience and a glimpse into the city’s trading traditions. Or take a riffle through the stalls at New Haraj Market- known as the heart of Riyadh’s thrifting scene, this is where you can source eclectic, vintage treasures to take home. Or for a more curated experience, hit Urbn Lot. A newer spot in Riyadh, this has become a go-to destination for sourcing high-end and designer vintage pieces.

Not into vintage or thrifting? Fear not, Riyadh has many of cool concept stores kitted out with local brands to explore – Savage blends modern streetwear with traditional sedu embroidery and hand-woven designs, while SK Concept Store sells local fashion designers, such as House of Cenmar and BO Factor.

A Breath of Fresh Air

Escape the city for a day to marvel at the surrounding landscapes. For breathtaking beauty, vertiginous drops and a truly unique spot for envy-inducing holiday snaps, take a daytrip from the city to hike to the Tuwaiq escarpment. A famous route for ridge walking, the cliff peak at the end of the Tuwaiq Mountains will reward brave hikers with magnificent views across the mountains and rolling desert dunes below.

Best enjoyed as the desert sun and temperatures dip, spend golden hour cycling on one of many Riyadh’s many dedicated cycling, such as urban oasis The Promenade, or along waterways in lush, tree-lined Wadi Hanifah, which both form parts of Sports Boulevard, set to become the world’s longest continuous bike path.

Drink, Dine and Dance

For a taste of authentic Saudi hospitality, don’t miss Al Najd Village. Classic dishes like jareesh (a cracked wheat porridge slow-cooked with meat and spices) and margoog (a hearty stew of vegetables and thin flatbread pieces simmered together) are served in a warm and friendly setting, designed to feel like a traditional Saudi home. For a more contemporary take on local favourites try Meez, a modern Saudi restaurant that elevates traditional dishes with creative twists.

For something a bit more unusual, try exclusive Attaché in the diplomatic quarter, from the team behind music festival MDL BEAST. Tucked behind the embassies and set in former stables, this spot boasts retro interiors, sprawling grounds and a menu which fuses international flavours and farm-to-table flair. After dinner, head to sister venue, Unstable, where you can dance into the early hours. As with all diplomatic dealings, just ensure you don’t forget to apply for your Unstable VISA, for effortless entry.

Those who like their meals with a side of history, Saudi sisters and food bloggers Sarah and Aljohara (Two Boots and a Farwa) run food tours around Riyadh old town, where you can try local delicacies in situ for an authentic taste of local culture.

 

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The post MAG appoints Captain Nasaruddin A. Bakar as the President and Group CEO appeared first on TD (Travel Daily Media) Travel Daily Media.

The Board of Directors of Malaysia Aviation Group (“MAG”) has appointed Captain Nasaruddin A. Bakar (“Captain Nasa”) as President and Group Chief Executive Officer, a new designation succeeding the former Group Managing Director.

Captain Nasa, a home-grown leader with more than three decades of experience across flight operations, management and strategic roles within MAG, has held several leadership positions within the Group, most recently as Chief Operating Officer of Malaysia Airlines. He brings extensive experience and a deep understanding of MAG’s business, culture and strategic ambitions, having led multiple transformation initiatives, including the successful turnaround of MASwings in 2022 and the implementation of profit-driven structures under the Long-Term Business Plan 2.0 (LTBP2.0).

As President and Group CEO, Captain Nasa will oversee the execution of MAG’s strategic priorities, driving operational excellence, customer experience and sustainable growth across both its airlines and non-airlines portfolio, as the Group advances its LTBP3.0 and strengthens its position as a leading aviation group.

Captain Nasa’s appointment marks an important milestone in MAG’s ongoing evolution, ensuring continuity in leadership and execution across the Group’s portfolio of businesses.

Captain Nasa will be supported by a strong and capable management team across the Group and three profit centres – namely Airline Business, Loyalty and Travel Services and Aviation Services.

Dato’ Amirul Feisal Wan Zahir, Board Member of MAG and Managing Director of Khazanah Nasional Berhad, said, “On behalf of the Board and the entire MAG family, we extend our sincere gratitude to Datuk Captain Izham for his outstanding service and leadership. He has exemplified relentless commitment, integrity and passion in guiding MAG through pivotal periods of transformation and growth. His tenure has strengthened the Group, defined its strategic direction and fostered a high-performance culture that positions MAG for continued success. We wish him the very best in his future endeavours.

We are pleased to welcome Captain Nasa as President and Group CEO of Malaysia Aviation Group. He brings extensive experience within the Group and a deep understanding of the business and industry. The Board has full confidence in his leadership to advance MAG’s strategic priorities and strengthen the Group’s position in a competitive global aviation landscape.”

 

 

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The post VisitEngland names winners of its ‘Visitor Attraction Accolades’ for 2024-2025 appeared first on TD (Travel Daily Media) Travel Daily Media.

Accolades were awarded to 78 English attractions covering all aspects of what makes an outstanding visitor experience. The five categories include: ‘Welcome’; ‘Best Told Story’; ‘Hidden Gem’; ‘Quality Food and Drink’ and ‘Gold’ for overall excellence.

VisitEngland Director Andrew Stokes said: “These accolades put England’s outstanding attractions in the spotlight as they recognise the amazing visitor experiences available across the country.  They acknowledge the people who give the warmest welcomes, provide the most mouth-watering food and tell the stories that delight visitors, making them jewels of our tourism offer.

“The excellence on show today underlines the quality within the industry, ensuring fantastic visitor experiences. From galleries and museums, breweries and castles to theme parks and gardens, nature reserves and wineries, these attractions go the extra mile to guarantee visitors leave with magical memories.”

VisitEngland’s Visitor Attraction Accolades, now in their 11th year, are awarded to participants of the VisitEngland Visitor Attraction Quality Scheme across a range of tourism attractions from historic houses, gardens, country parks and farm attractions to galleries, museums, churches and cathedrals.

Participating attractions are supported by a network of highly trained and experienced independent assessors who deliver advice and guidance on improving and promoting the quality, accessibility and sustainability of their offer.  Winning attractions can display the Accolade logo at their attraction, online and in their marketing materials.

The VisitEngland Visitor Attraction Accolades 2024-2025 were presented at a celebratory lunch at the British Motor Museum in Warwickshire on 12 November.

Tourism is one of England’s largest and most valuable industries, delivering economic growth right across the country.

 

 

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The post All-inclusive wellness cruise Bhaya Soul makes its debut in Ha Long Bay appeared first on TD (Travel Daily Media) Travel Daily Media.

Bhaya Cruises, a pioneer in luxury cruising on  Ha Long Bay for nearly two decades, has launched Bhaya Soul, the  bay’s first all-inclusive wellness cruise. 

Designed for discerning travellers seeking  balance, beauty, and mindful exploration, Bhaya Soul redefines the cruising experience with an immersive approach that nourishes both body and mind. Bhaya Soul joins Bhaya Cruises’ three other cruise boats The Au Co, Bhaya Legend, and Bhaya Classic

For its debut season Bhaya Soul is offering two exclusive wellness cruises under The Soul Sanctuary programme, the first of which sailed on 10th  November and the second scheduled for 3rd December.

The Soul Sanctuary programmes promise a  deeply immersive wellness journey that melds yoga, sound healing, and mindfulness rituals with the awe-inspiring natural beauty of Halong Bay.

A holistic getaway

Set amidst the ethereal UNESCO World Heritage backdrop of Ha Long Bay’s limestone  karsts, Bhaya Soul offers a new dimension of luxury travel, combining boutique comfort,  personalisation, and holistic wellness.  

Designed as a holistic escape for the mind, body, and spirit, each sailing transforms the  Bhaya Soul into a floating sanctuary of calm and connection. 

With only a limited number  of guests per voyage, this is an unmissable opportunity to experience wellness at sea in  one of the world’s most breathtaking destinations. 

Guests on board the Bhaya Soul can  expect a fully immersive experience for the mind and body, all set against a backdrop of  spectacular rock formations as you gently cruise around the bay. 

This is a meticulous  series of events that aim to offer passengers an array of meaningful moments set to turn  the Bhaya Soul experience into much more than just a boutique luxury cruise. 

More than ample space

With just 20 spacious cabins, each featuring a private terrace and a bay-view bathtub,  Bhaya Soul ensures absolute privacy.

Guests can indulge in refined gastronomy with  locally inspired menus, flexible dining, and personalised service, all included.

Every stay also features a complimentary 40-minute spa treatment, embodying the ship’s  wellness-first philosophy.

Beyond the vessel, Bhaya Soul curates a series of meaningful excursions that bring Ha Long Bay’s natural and cultural wonders to life.

Guests can kayak through the serene  lagoons and hidden tunnels of Ba Hầm Lake, explore the mysterious Tiên Ông Cave with its ancient stalactites and archaeological significance, or cycle through Việt Hải Village, connecting with local communities and their traditional way of life.

Every activity is designed to encourage mindful exploration and a deeper appreciation of the destination.

A game-changer

Previously, there was but a limited range of cruises to choose from that truly cater to  luxury travellers; Bhaya Cruises has changed all that. 

Its unique overnight cruise experience on board the Bhaya Soul is designed especially for those with the most discerning of tastes and prioritises privacy and personalisation to offer an unequivocally elevated experience. 

Operating in the bay for nearly two decades, Bhaya Cruises has garnered a reputation  for excellence, and its fourth-generation vessel, Bhaya Soul, has already been making  waves amongst affluent travellers thanks to its philosophy of slower and more meaningful  travel. 

It caters not just to the traveller who wants to see the most obvious sights, but to  those who wish to dive a little deeper, taking them on a unique journey that aims to  acquaint them with the harmony between nature, culture and self.

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The post Cruise Traveller announces its extended Black Friday sale appeared first on TD (Travel Daily Media) Travel Daily Media.

Australian small-ship cruise specialist Cruise Traveller recently launched a special, extended Black Friday sale.  

Australian travellers who book one of 17 handpicked journeys across Antarctica, the Arctic, or Europe can receive up to US$2000 in credit for airfares and savings of up to 40 percent if they book by 5th December.

Cruise Traveller’s new bonus offer includes 17 selected expedition sailings with Atlas Ocean Voyages from seven to 19 nights departing between January and July 2026, including destinations like Antarctica, the Arctic, Scandinavia, the Mediterranean, and Western Europe.

According to Atlas Ocean Voyages president and CEO James A Rodriguez: “Our extended Black Friday offering gives travellers more opportunities to experience Atlas Ocean Voyages’ immersive expeditions and luxury yacht experiences. With limited suites available on our 2026 Arctic and Antarctica expeditions, now is the perfect time to take advantage of these exceptional savings and discover the world’s most extraordinary destinations with Atlas.”

Fares include onboard beverages and gratuities, and in Antarctica, Zodiac and land excursions are also included.

Global explorations sans the fuss

According to Cruise Traveller managing director Joe O’Sullivan, Atlas Ocean Voyages is a perfect fit for Australians keen to explore the world without formality and fuss. 

O’Sullivan said: “Australians love adventure and experiencing unique and exotic regions with other like-minded travellers and that’s exactly what Atlas Ocean Voyages excels at with their focus on low-impact discovery, effortless elegance and ease, elevated cuisine, personal service and affordability in an intimate, small-group environment.”

From the untamed beauty and polar bears of Svalbard and Antarctica’s penguins and icy majesty to the rugged fjords of Norway, sun-kissed ports of the Mediterranean and legend-soaked coasts of Northern Europe, every Atlas expedition is designed for modern explorers seeking rare, immersive experiences in the world’s most extraordinary destinations.

As part of Cruise Traveller’s Black Friday sale with Atlas Ocean Voyages, guests can save up to 40 percent and choose one complimentary amenity: air credit savings of up to US$2000 per stateroom, an added, one-night pre-expedition hotel or land package, or enhanced Wi-Fi on 17 unforgettable expeditions across Antarctica, the Arctic, Mediterranean, and Northern Europe.

Fares start from a reduced US$3964 per person, twin-share, in an Oceanview Stateroom on a seven-night expedition cruise, round-trip from the Canary Islands to Morocco beginning 2nd April 2026, aboard Atlas Ocean Voyages’ intimate, 198-guest yacht, World Navigator.

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The post Zuper Resorts announces Empire – The Majestic Stay of Bhopal appeared first on TD (Travel Daily Media) Travel Daily Media.

Located just an hour’s drive away from the city of Bhopal, Bakaniya quaintly sits, facing vast green landscapes that reveal the aesthetic beauty of the land. Herein lies Empire by Zuper, where outdoor spaces blend with nature, and comfort in its most appealing and contemporary form is offered to guests.

As you enter the resort’s gateway, you will see twelve acres of lush, green land transform into a stunning retreat that seamlessly blends luxury, comfort, and thoughtful design. 38 accommodations, including 2 Tulip exclusive Rooms, 2 Lillian exclusive Rooms, 17 Magnolia Rooms, and 17 Azalea Rooms, each with a private portico overlooking panoramic beauty, are made available for guests. The dining options are Savor and Chaska. Savor is a multi-cuisine restaurant offering international fare. At the same time, Chaska is a rooftop brasserie with spacious décor – order your favourite gastronomical delight and indulge in the aroma as you enjoy the looming horizon lined with deep green trees.

If you are a group, consider a private dining room that easily accommodates 10 to 12 people – make this your exclusive space to enjoy conversation and laughter. You can also enjoy your favourite sips by the bar where expert mixers predict your palate and offer soul-soothing drinks. Indoor recreations are available for those who want to spend their time playing and competing. Play carrom or table tennis – alternatively, jump onto the treadmill to get your daily dose of cardio. The entire space overlooks a greenery that enraptures you. Enjoy the most modern amenities, which are made available to our guests who want to make their stay convenient, comfortable, and memorable.

Akaal Singh Manchanda, Director of Zuper Hotels & Resorts, said, “Empire by Zuper is a refreshing perspective to hospitality and reveals an unseen side of India. It is definitely more than a resort – more of a landmark – where design and world-class comfort culminate. It is one of the most progressive steps yet, putting the entire region on India’s visible leisure map.” He further stated, “Empire by Zuper stands out as one of the best resorts in Bhopal, hosting weddings, private gatherings, and grand celebrations. Thoughtfully crafted for the people of Bhopal, the resort combines luxurious spaces with warm hospitality to make every event unforgettable.”

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The post VFS Global Academy offers community upskilling programme at Debrigarh Wildlife Sanctuary, Odisha appeared first on TD (Travel Daily Media) Travel Daily Media.

VFS Global Academy, the education and skilling arm of VFS Global, is offering community upskilling programme to empower the local staff of the Debrigarh Wildlife Sanctuary in Odisha. This initiative will enrich the eco-tourism experience for visitors while creating sustainable livelihoods, reaffirming the Academy’s long-standing commitment to skill development in the travel and tourism sector.

This initiative stems from an assessment by VFS Global Academy that identified the need for structured training, improved service standards, and enhanced visitor experiences. The goal is to position Debrigarh as a model for community-driven sustainable tourism, where conservation and livelihood creation complement each other.

According to  Anshu Pragyan Das, Divisional Forest Officer, Debrigarh Wildlife Sanctuary: “Our partnership with VFS Global Academy focuses on enhancing community participation in ecotourism by upgrading skills in hospitality, language, etiquette, teamwork, and naturalist training for educational tours in and around Debrigarh Sanctuary. Over 70 community members working at Debrigarh Ecotourism as facility managers, safari drivers, eco-guides, boatmen, and naturalists will benefit from this programme. Last year alone, the Debrigarh Ecotourism Project generated ₹5 crore in revenue, earning recognition as India’s leading nature-based tourism institution.”

The training integrates technical expertise with grooming, communication, and customer service excellence, ensuring that participants are trained to industry-level standards and embody eco-tourism values alongside guest-centric service.

Commenting on the initiative, S M Bondar, District Magistrate & Collector, Sambalpur, said: “This tie-up with VFS Global Academy gives sanctuary staff the opportunity to upskill, adopt industry best practices, and raise service standards at Debrigarh. It will not only enhance visitor experiences but also strengthen the sanctuary’s reputation as a leading eco-tourism destination.”

To ensure quality, the programme will include peer feedback, supervisor evaluations, and recap sessions. The top two performers from each department will also earn an internship at a luxury hotel in Bhubaneswar, giving them first-hand experience of five-star hospitality and opening doors for future career growth.

Delighted at the partnership,  Amit Saincher, Head, VFS Global Academy, said, “At VFS Global Academy, skill development is a passion for us, and Debrigarh gives us another chance to put this into action. By training the local community in hospitality, we aim to enhance visitor experiences and create sustainable livelihoods, making the sanctuary a model for responsible, community-led tourism.”

Debrigarh Wildlife Sanctuary, spread across 350 sq. km around the Hirakud reservoir, has already been recognised as India’s best eco-tourism resort. Its strength lies in deep community involvement, where residents manage operations and guest services, creating sustainable livelihoods.

 

 

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The post Immfly strengthens partnership with China Airlines appeared first on TD (Travel Daily Media) Travel Daily Media.

Digital onboard solutions provider Immfly recently strengthened its strategic partnership with China Airlines to digitise and elevate its passenger experience. 

The now two-year-long collaboration extended to cover over ten Airbus 330 aircraft that will feature Immfly’s advanced W-IFE system, building on the exceptional success of the initial deployment on China Airlines’ Boeing 737-800s.

This five-year agreement further cements Immfly’s growing presence in Asia, expanding its pioneering digital platform in the Taiwanese market.

According to Immfly co-founder Pablo Linz: “In an era when digitalization is essential, we offer an advanced, modular solution that empowers airlines to evolve their digital strategy at their own pace while unlocking new revenue opportunities. From the passenger’s perspective, the experience is immediately elevated by offering easy access to movies, music, magazines, and online shopping through their phones or tablets.”

Through this expanded partnership, China Airlines and Immfly continue to set new standards in passenger experience, delivering innovative digital services that redefine comfort and engagement in the skies.

The Immfly difference

Immfly’s unique solution not only delivers premium entertainment content, including the latest cinematic releases, but also integrates comprehensive retail solutions, all accessible through a customisable modular interface tailored to the demands of modern travellers.

In a statement, China Airlines officials said: “Based on our operational experience with the 738 fleet, mobile streaming is undoubtedly the preferred choice for the new generation of travelers with an utilisation rate of up to 90 percent so far this year. We have therefore decided to seamlessly transplant this mature solution to the A330 fleet as well. The move will not only represent a new milestone in the digital transformation of China Airlines but also fulfill our commitment on low-carbon and sustainable cabins.”

Two years ago, China Airlines became a pioneer in Taiwan’s aviation industry by partnering with Immfly to introduce the Fantasy Sky Wireless Entertainment System across its B737 fleet. 

This forward-thinking collaboration brought a cutting-edge digital platform to Taiwan, seamlessly integrating entertainment, connectivity, and retail services accessible on any onboard personal device. 

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The post Allison She is ATPCO’s new head of sales and partnerships in China appeared first on TD (Travel Daily Media) Travel Daily Media.

ATPCO announced the recent appointment of Allison She as its new head of sales and partnerships in China.

From her home base in Hanzhou, She will be instrumental in deepening ATPCO’s relationships with airline and partner customers in China, ensuring ATPCO continues to deliver value and foster long-term success in one of the largest markets in the world.  

In her new role, she will ensure ATPCO remains a strategic business partner to major accounts across the country, creating measurable contributions to partners’ long-term success. 

From owning key sales initiatives to leading the planning and execution of long-term strategic partner development plans, She will be collaborating and working with over 50 Chinese carriers and sellers. 

ATPCO director of sales and partner success in Asia Ritchie Ramsamy said of the matter: “ATPCO is further investing in China with our appointment of Allison She, a veteran travel executive with deep relationships in the region. China represents one of the most dynamic and fast-evolving airline markets in the world. With Allison’s leadership, we are well-positioned to help Chinese airlines accelerate modernization, enhance retailing capabilities, and connect more effectively to the global distribution ecosystem. This appointment reflects ATPCO’s long-term commitment to supporting growth, innovation, and collaboration with China’s aviation community.” 

Getting to know Allison She

She brings a wealth of experience in airline pricing and revenue management, having held key roles at Alitrip, Trip.com, Beijing Capital Airlines, and Xiamen Airlines. 

Likewise, she has a proven track record in driving business development, building strong partnerships, and leading strategic sales initiatives within the China market. 

Most recently, she was with Alitrip (Alibaba Group), where she successfully led global travel partnerships across the region.  

She’s focus for the region will be on collaboration, innovation, and modernisation, helping Chinese airlines embrace next generation retailing capabilities through dynamic offers, data standardization, and automation. 

By working more closely with local carriers, ATPCO aims to enable greater pricing agility, enhance content distribution across multiple channels, and strengthen connectivity to global systems. 

She said of her new post: “I am looking forward to working with the ATPCO team and with our customers and partners as we advance flight shopper experiences and deliver value to the industry. ATPCO has been the backbone of pricing and modern retailing for decades and I couldn’t be more excited to help lead that effort in China, bringing innovative solutions and standards to the market here.”

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