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58% increase projected for in-person events in Asia: Cvent

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Representative Image

 

Cvent, a provider of meetings, events, and hospitality technology, has unveiled the Cvent Event Industry Report 2025 Asia Edition. This comprehensive report is designed to equip event professionals with the latest trends and insights, empowering them to navigate the evolving event landscape, make informed decisions, and uncover opportunities to create more engaging and impactful experiences for their target audiences.

The report indicates that event planners intend to expand their events across various formats, with a 58% increase projected for in-person events. Webinars and virtual events are also expected to see a 58% increase, while hybrid events are expected to grow by 57%. Generating revenue emerged as the top factor influencing planners and managing competition from other industry events, which remains the biggest challenge in event management. Planners must strategise better, leverage technology and innovate experiential solutions to stand out.

The report further decodes the reason behind the positive market outlook in Asia, with 74% of event professionals planning to increase spending on events and 100% of Asia event professionals viewing event expenditure as a priority. The report also underscores the willingness of organisations to invest in event technology if additional funds are allocated, with 25% prioritising event technology, 21% emphasising event promotions, and 13% focusing on doing more events.

Technology is rapidly transforming the events industry, with factors like brand reliability, ease of use and reporting analytics determining the choice of event tech. The report further highlights Asia’s high receptiveness to tech advancements, with 90% of organisations showing a strong willingness to adopt and try out uncharted territories in event tech solutions. The report also underscores the increasing role of AI, with 87% of organisations using it to plan, design, manage, and/or market their events. This digital transformation is not just a trend but a new frontier that event professionals can explore to create more engaging and impactful experiences.

The report underscores the industry’s commitment to sustainability and accessibility. A significant 88% of respondents claim a sustainability target for their events this year, with 70% willing to track event/attendee carbon footprint to become more sustainable. Moreover, 80% of organisations implemented sustainable events last year. This commitment to sustainability is further complemented by the increasing focus on accessibility, with 72% of respondents claiming they have an accessibility target for their events this year. This collective responsibility and consideration are shaping the future of events positively.

Will Kataria, Cvent Senior Director and Country Head, Singapore, stated: “The event industry in Asia is experiencing remarkable growth as organisers invest heavily in hosting and enhancing events. This year, the need for differentiation in a competitive landscape will drive increased spending on standout experiences. Organisations are prioritising event management technology that ensures reliable branding, ease of use, and insightful reporting to showcase ROI. Additionally, sustainability is becoming a key competitive edge, with eco-friendly practices being integrated into event designs. Embracing these trends is essential for staying ahead in this dynamic market.

 

 

 

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Asia’s full rebound meets AI revolution: Lou

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Asia’s travel scene is on the verge of a major shift, driven by two powerful forces: the region’s full post-pandemic rebound and the rapid acceleration of AI. Schubert Lou, CEO of Trip.com, recently spoke to WiT about how he believes this combination will create a wave of innovation, allowing Asia to leapfrog ahead in tech advancements.

“We have a relatively younger population in Asia that is tech-savvy and more willing to adopt new tech and offerings than in other markets,” he said during a visit to Singapore. Companies like DJI in drones and BYD in electric vehicles are already proving how Asia is solving local challenges with cutting-edge solutions. Lou predicts the same transformation in travel, as AI reshapes supply and demand, with regions like India and the Middle East playing a key role in pushing innovation forward.

AI is already making an impact on travel services, with Trip.com integrating AI-powered tools to streamline operations. “We are infusing AI into our products and service operations. Co-piloting is happening in many of our operations,” Lou explained, highlighting how AI can speed up decisions on refunds and customer queries. However, he sees a hybrid future where humans and AI collaborate rather than replace each other. “It also depends on the customer – older people might need humans. Gen Z might be okay dealing with an AI agent.” While AI is evolving rapidly, Lou doesn’t see it as a linear race. “AI is a series of sprints – everyone is innovating in different ways, and the landscape is constantly shifting.”

Caroline Bergstrom, Head of Ancillary Products at SAS,  spoke about how the company is doubling down on AI and self-service to create  seamless travel experiences. She envisions a “one-stop-shop” where passengers can book everything in one place, from flights to hotels and experiences. “We probably know exactly what the customer wants for their trip,” Bergstrom said, highlighting how AI can suggest relevant ancillaries like breakfast for early flights. To support this shift, SAS rebuilt its app from scratch, pausing new features for a year but emerging with an award-winning platform.

Beyond personalisation, SAS is pushing direct bookings and loyalty benefits to strengthen customer relationships. Over 50% of its bookings now come directly through its channels, with perks like free WiFi for EuroBonus members. “If you want to connect to the world while flying, you need to be a EuroBonus member, and then it’s free,” Bergstrom noted. The airline is also experimenting with gamification, introducing real-time bidding for upgrades, where passengers can see their ranking and adjust their bids accordingly.

By the way, are you all caught up on season three of The White Lotus? Thailand is riding a wave of global attention thanks to HBO’s hit show, with hotels like the Four Seasons Koh Samui seeing a 40% surge in bookings. But can Thailand turn this short-term boost into sustainable tourism growth? Andrew Smith, SVP of Supply at Agoda, believes so, pointing out that the show “showcases Thailand’s cultural and visual identity and promotes its soft power through its constant focus on stunning locations.” Agoda’s data shows a 65% spike in U.S. searches for Thailand, but intra-Asian markets still dominate. Smith advises hoteliers to balance offerings for both groups, noting that “Korean travellers value accommodations with breakfast, pools, and spas, while Japanese visitors are drawn to local prices and authentic cuisines.”

But as Siew Hoon, Founder, WiT writes in her latest column, not everyone is enamoured by the White Lotus craze – even though it’s nearly impossible to escape. “I tried to escape it — literally,” she said. “I flew to Cape Town. Surely, I thought, the White Lotus spell couldn’t reach the tip of Africa. And then I passed a building on Kloof Street. Big sign. Familiar font. “The White Lotus.”

Turns out it’s a wellness centre. Though I did wonder — do you go there to be killed or healed?”

“Clearly, I’m the outlier here — immune (or resistant) to the White Lotus effect,” says Siew Hoon. “But the data tells a different story. The original resort in Maui reported a 425% spike in website visits after Season 1. The second season’s hotel in Sicily? Booked out for six months post-filming. Whether it’s the scenery, the drama, or the fantasy of being someone else somewhere else — the lotus continues to bloom.”

 

 

 

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BREAKING: The Intrepid Foundation asks for help for Myanmar

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In light of the devastating earthquake with a magnitude of 7.7that hit Myanmar and parts of Thailand on Friday, 29th March, Intrepid Foundation will match donations up to AU$100,000 to bring urgent aid to those affected by the disaster.

The Foundation is the corporate social responsibility arm of Intrepid Travel and executives from both entities have a long and heartfelt history with Myanmar.

Mike Stewart, Intrepid Travel’s regional general manager for Southeast Asia, said: “The Intrepid Foundation sprung into action immediately and its Myanmar Earthquake Appeal is now raising funds for emergency aid on the ground in Myanmar. If you are in a position to donate or share, please do. The people of Myanmar need us more than ever. Your support means a lot to us and the people of Myanmar.”

Foundation general manager Biheng Zhang declared that now is the time for the global community, especially fellow professionals in the travel and tourism sectors, to step in and provide support.

Zhang said: “The impact of the earthquake in Myanmar is severe. Although we’re not currently travelling in Myanmar, the country continues to hold a special place in Intrepid’s heart. I appeal to our global travelling community: those who’ve been to Myanmar in the past or who have simply visited the region. Your support at these times can bring critical aid to the thousands of families at a time they need it most.”

To know more and send assistance to the Intrepid Foundation’s Myanmar Earthquake Appeal, log on to https://www.theintrepidfoundation.org/t/myanmar-earthquake-appeal.

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Cartier transforms Narita International Airport Boutique

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Cartier, in collaboration with NAA Retailing Corporate (NAAR), has unveiled its redesigned airport boutique in Narita International Airport Terminal 1 on March 26. The transformation is part the Maison’s broader initiative to redefine the luxury airport retail experience through an enhanced concept, expressing creativity and elegance, while emphasizing sustainability. Showcasing the interplay between the skies of Narita and Cartier’s craftsmanship, this latest refurbishment reflects Cartier’s ongoing commitment to connect luxury travelers with authentic and meaningful experiences at major airports around the world.

Since its opening in 2006, the Cartier boutique at Narita International Airport Terminal 1 has played host to countless memorable experiences for traveling clients in Japan. The redesigned boutique now welcomes clients with a captivating façade that echoes with the Maison’s signature champagne gold aesthetic. This elegance extends inside, where the décor reflects a color palette inspired by the breathtaking sunsets of the city. An artistic focus wall features the panther motif, crafted in exquisite wood marquetry. The art piece pays homage to traditional Japanese architectural influences, curating a one-of-a-kind sense of place to the local culture. At the heart of the boutique, a VIP salon offers an intimate green sanctuary. Here, rich textures and curated accents create the perfect setting to elevate client experience, inviting them to explore Cartier’s exquisite creations ranging from jewelry, timepieces, leather goods, fragrance, and accessories.

“With travel in Japan remaining buoyant, we’re very proud of our partnership with NAAR to unveil the redesigned boutique at Narita International Airport Terminal 1. Over the past years, we’ve challenged ourselves to reimagine the client experience throughout our airport boutique network. We look forward to welcoming visitors into Japan with this elevated journey and remain committed to hosting enriched experiences across our global network of airport boutiques,” says Virginie Martignac, Global Travel Retail Director at Cartier.

“We are very pleased with our collaboration with Cartier to elevate a luxury airport retail experience that goes beyond expectations. The newly renovated boutique serves as a window into the world of Cartier’s exquisite creations, all crafted with timeless elegance and passion. We are excited to invite travelers to discover the transformed space, where exceptional craftmanship meets unparalleled service,” says Hiroshi Matsuzawa, President and CEO at NAAR.

 

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“Take Off to Thailand with Vietjet” promotion launches 

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Explore the beauty of Thailand’s summer with affordable flights and unbeatable deals, Vietjet Thailand launches ‘Take Off to Thailand with Vietjet’ promotion, with fares starting from INR 8,900 (inclusive of taxes and fees) on daily direct flights between Mumbai (Chhatrapati Shivaji Maharaj International Airport) – Bangkok (Suvarnabhumi), domestic connecting flights to Thailand’s popular destinations—Phuket, Chiang Mai, and Krabi (via Bangkok, with check-through baggage service)—and the airline’s connecting international routes—Da Nang, Phu Quoc (Vietnam), Phnom Penh and Taipei (via Bangkok, with a convenient stopover and check-through baggage service). Book from now until March 30, 2025, for travel between May 1 – December 31, 2025.

The special promotional tickets are applied to Vietjet Thailand’s daily direct flight services between Mumbai (Chhatrapati Shivaji Maharaj International Airport) and Bangkok (Suvarnabhumi). Additionally, passengers can conveniently book domestic connecting flights from Mumbai to Thailand’s popular destinations—Phuket, Chiang Mai, and Krabi—via Bangkok with a seamless check-through baggage service. The airline also offers international connecting flights from Mumbai to Da Nang, Phu Quoc (Vietnam), Phnom Penh, and Taipei (via Bangkok), ensuring a smooth stopover with check-through baggage service. The promotional fares are also available on all other distribution channels, including www.vietjetair.com, mobile app “Vietjet Air”, via Facebook at www.facebook.com/VietJetThailand by clicking the “Booking” tab, as well as travel agencies and booking offices. Payment can be easily made with international debit/ credit cards.

Bangkok, the vibrant capital of Thailand, offers a captivating mix of tradition and modernity. Visitors can marvel at iconic landmarks like the Grand Palace and Wat Arun while immersing themselves in the lively atmosphere of markets such as Chatuchak, night markets, and floating markets. Renowned for its world-class street food, including Pad Thai and mango sticky rice, the city also boasts exciting nightlife, diverse shopping experiences, and impressive hospitality. Whether for leisure or business, Bangkok remains an alluring destination.

For travellers looking to explore beyond Bangkok, Pattaya is an easily accessible and exciting destination, just a short trip away. Whether for its beautiful beaches, vibrant nightlife, or cultural attractions, Pattaya has wonders for visitors.

Moreover, Vietjet Thailand’s extensive domestic and international network provides easy connections to other top destinations in Thailand, including Phuket, Krabi, Chiang Mai, and many international routes, including Da Nang, Phu Quoc and Taipei.

Named the ‘Fastest Growing Airline Brand – Thailand, 2024’ by Global Brand Awards, the airline continues to expand its modern fleet of Airbus A320 and A321 aircraft. Also, awarded ‘Most Passenger-Friendly Cabin Crew – 2024’ by International Finance Magazine, the airline upholds its values of being ‘Friendly & Fun,’ while ensuring ‘Safety,’ ‘Punctuality,’ and ‘Affordable Pricing.’

Book your Vietjet Thailand flight today and experience its best service, ensuring a seamless and enjoyable flight from Economy to SkyBoss class. Indulge in authentic Thai traditional meals and beverages onboard, offering an authentic taste of the region. The airline’s dedicated cabin crew provides exceptional hospitality, ensuring utmost comfort throughout your journey. Plus, enjoy a range of additional services at great prices when you book, enhancing your travel experience.

 

 

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In Pictures: The dual launch for StarCruises and Dream Cruises

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The revitalised StarCruises and Dream Cruises brands were welcomed with great aplomb at the Singapore Cruise Centre on Wednesday, 26th March.

The event coincided with the maiden voyage of StarCruises’ latest vessel: Star Voyager.

 

 

A bevy of lion dancers performed at the opening ceremony for the Star Voyager

 

StarCruises and Dream Cruises president Michael Goh addresses attendees at the launch

 

Singapore Tourism Board assistant chief executive Jean Ng

 

(L-R) StarCruises and Dream Cruises CFO Chris Chan; Michael Goh, Jean Ng, StarCruises mascot Pin Pin, Singapore Cruise Centre CEO Jacqueline Tan, StarCruises and Dream Cruises CEO and executive director Colin Au, and Star Voyager captain Jorgen Holmberg

 

StarCruises assistant vice-president for entertainment Colin Kerr and Michael Goh reply to questions from the media

 

 

 

 

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TAP Air Portugal and Avianca open new Business Class lounge at Miami International Airport

The post TAP Air Portugal and Avianca open new Business Class lounge at Miami International Airport appeared first on TD (Travel Daily Media) Travel Daily Media.

On 21 March, TAP Air Portugal and Avianca hosted a grand opening of their shared Business Class lounge at Miami International Airport.

The 6,559-square-foot lounge, located in the South Terminal near gate J4, will be open 24 hours a day to offer more comfort, convenience, and privacy for up to 337 passengers on flights from Miami.

A wide selection of food and snacks will be offered, along with premium alcoholic beverages, and hot and cold refreshments. The facility features modern restrooms with showers, high-speed Wi-Fi, relaxation areas, dedicated workspaces, and a specially designed children’s play area.

“Our first-ever lounge to open outside of Portugal brings a little bit of Portugal to life in Miami,” said Sofia Lufinha, TAP’s Chief Customer Officer. “Here, with all the comforts of a new Business Class lounge, our guests may also enjoy favourite foods and refreshments, including cheeses and pastries such as pastéis de nata, Portuguese red wine, vinho verde and port wine. It’s all part of TAP’s focus to deliver the most comfortable travel experience for our passengers.”

The lounge is available for TAP, Avianca and Star Alliance passengers travelling in First and Business Class, TAP Miles&Go Navigator and Gold members, as well as Star Alliance eligible Gold Members and LifeMiles eligible Gold and Diamond members. The lounge also accepts Priority Pass and one-day passes may be purchased, subject to availability and capacity.

 

 

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The city of Murcia, Spain, celebrates its 1,200th anniversary

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This year marks a monumental milestone for the city of Murcia, Spain, as it celebrates the 1,200th anniversary of its founding by the Moors. Located in the southeastern corner of Spain, Murcia is a city rich in history, culture and charm.

A wide variety of commemorative events are planned every day throughout the year, encouraging visitors to immerse themselves in the city’s rich traditions and vibrant culture.

To commemorate its 1200-year anniversary, the city of Murcia has launched the “Murcia 1200 campaign, which is transforming the city into a “living museum” with a series of exhibitions, performances and events that will take place every day throughout the year.

Each month will be dedicated to a specific century (from 9th to 20th century) and each quarter will be highlighting key themes in Murcia’s history, including the origins of the city (Q1), the root of the three cultures (Q2), the splendour of Murcia (Q3) and the identity of modern Murcia (Q4).

Some of the key events and festivals taking place in the city as part of the “Murcia 1200” campaign are:

  • Free ‘Murcia 1200’ guided tours: These free tours, which will take place every Friday afternoon from March to June, aim to showcase the city’s rich heritage, gastronomy and history. Participants will have the opportunity to explore various routes, each highlighting different aspects of Murcia’s past and present.
  • Women’s Routes (Rutas en Femenino): These guided tours, which will take place on various Saturdays throughout 2025, aim to highlight the significant contributions of women to the social, cultural, artistic, economic and political development of Murcia over the past 1,200 years. Each tour will focus on different historical periods and themes, such as the lives of medieval Muslim, Christian and Jewish women, and the roles of women in agriculture, commerce and the arts.

Further activities and festivals are regularly added to the “Murcia 1200” events calendar – these will include:

  • Cultural performances: Visitors will be able to enjoy a variety of performances, including traditional music, dance and theatre, showcasing the rich cultural heritage of the Region of Murcia.
  • Exhibitions: There will be a variety of exhibitions delving into the city’s history, art and traditions, offering a deeper understanding of Murcia’s past and present.
  • Gastronomy: Visitors will have the chance to savour the incredible tapas made from fresh local produce, inspired by La Huerta de Murcia, such as Pimientos Asados (roasted peppers), Mar y Tierra (surf and turf) and Albóndigas de Bacalao (codfish meatballs).

The city of Murcia dates back was founded in 825 by the Andalusian emir, Abd-Al-Rahman II. It was built over a previous Roman settlement and was originally named Madinat Mursiya. The Christian city influenced Murcia’s urban layout, however, it wasn’t until the 16th, and particularly the 18th century, when Murcia became more splendid and expanded beyond the original city walls.

Over the last centuries, the city of Murcia has grown and prospered, becoming a significant cultural and economic hub in southeastern Spain; as well as a vibrant destination known for its Baroque architecture, agricultural heritage, delicious cuisine and warm climate.

Beyond the commemorative events, the city of Murcia offers a wide range of activities for visitors – here’s the top 5:

  1. Murcia Cathedral: This magnificent structure is a blend of various architectural styles, with its most striking feature being the Baroque facade added in the 17th and 18th centuries. The cathedral’s bell tower, standing at 93 metres, is the second tallest in Spain and offers breathtaking views of the city. The cathedral underwent a comprehensive restoration and re-opened last year.
  2. Royal Casino of Murcia: Declared a National Historic Building in 1983, the Royal Casino of Murcia is a stunning example of eclectic architecture. Visitors can explore its luxurious interiors, including the Moorish-inspired billiard room and the Andalusian-style courtyard.
  3. Salzillo Museum: Dedicated to the works of the renowned Murcian sculptor Francisco Salzillo, this museum houses an impressive collection of Baroque sculptures, including the famous Easter Week pasos (religious floats) and a stunning nativity scene.
  4. Plaza de las Flores: A charming square in the heart of Murcia, Plaza de las Flores (Flowers Square) is the perfect spot to enjoy traditional Murcian tapas and soak in the lively atmosphere. The square is surrounded by beautiful buildings and is a popular meeting place for locals and visitors alike.
  5. Archaeological Museum of Murcia: This museum offers a fascinating journey through the city’s history, showcasing artifacts from its Roman, Moorish and Christian past. It is a must-visit for history enthusiasts looking to learn more about Murcia’s rich heritage.

The Region of Murcia is well connected to the UK, with frequent departures from several UK airports.

 

 

 

 

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Waldorf Astoria Hotels & Resorts to debut in Texas with signing of Waldorf Astoria Texas Hill Country

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Hilton announced the signing of a branding and management agreement with Wine Country Hospitality Partners LLC—a visionary partnership between Mark Harmon, Robert Radovan, and Tim Sparapani—for the new build Waldorf Astoria Texas Hill Country and Waldorf Astoria Residences Texas Hill Country, marking the debut of Waldorf Astoria Hotels & Resorts in the Lone Star State. Expected to open in 2027 in the heart of Texas Hill Country, the luxury resort will introduce the brand’s sincerely elegant service to the emerging Fredericksburg destination just under two hours outside of Austin and San Antonio. Managed by Hilton, the sprawling property will encompass 60 dedicated hotel guest rooms and suites, 37 branded multi-bedroom resort villas eligible to participate in a hotel rental program as 74 additional keys, and 50 branded private residences. The resort will also include five food and beverage concepts, an 11,000-square-foot spa and fitness center, two resort-style pools and more.

“Waldorf Astoria Texas Hill Country’s signing marks a monumental milestone for Hilton and is integral to both our growth in the state, which represents Hilton’s largest hotel portfolio in the U.S., and Hilton luxury brands portfolio expansion across the Americas,” said Amy King, vice president, luxury & mixed-use development, Hilton. “Conrad Hilton’s legacy in the hotel business began in Texas more than 105 years ago, and working alongside incredible owners, we’re proud to deliver on Conrad’s vision as we introduce our distinguished luxury hotel and residential portfolio in the destination.”

Located less than one mile from downtown Fredericksburg, Waldorf Astoria Texas Hill Country will provide a central location for visitors looking to indulge in the beauty of Texas Hill Country—the most popular wine-tasting destination in the state, the second most visited wine country in the United States and home to over 100 wineries. Nestled against sprawling vineyards and rolling hills with blooming wildflowers and farms, Fredericksburg offers a picturesque setting and idyllic escape 75 miles west of Austin and 65 miles northwest of San Antonio.

Designed in collaboration between Studio CABAN, FAB Studio, TIPLER Group, Studio Outside and Paul Duesing Partners, the resort will stand as a refined haven for all visitors set against the backdrop of the breathtaking countryside. Accommodations will feature authentically Texan design elements with sprawling views of the surrounding Hill Country and multi-room resort villas catering to individual residents and available for guest rentals, with private plunge pools, outdoor courtyards and specialty programming.

For the ultimate in luxury Hill Country living, the resort will be home to 87 Waldorf Astoria Residences. Designed through the same lens as the resort and celebrating the natural influences of the land, the residences will include single-story estates, villas and cottage-style Sunday homes ranging from three to five bedrooms, with custom options available. 50 of the Waldorf Astoria private residences are strategically placed along the edge of the 106-acre property, backing up to waterside views of Baron’s Creek and picturesque rolling hills with easy access to the historic Fredericksburg city center. Owners will also enjoy access to the wide range of epicurean and wellness amenities provided by the resort, as well as signature resident services legendary to the Waldorf Astoria brand. These homes also introduce the first-ever Waldorf Astoria Residences in Texas, and a one-of-a-kind luxury living experience in Fredericksburg. Limited reservations for the Founder’s Collection homes are available now. Exclusive resident owner benefits include Hilton Honors Diamond status for the length of ownership and bespoke privileges and discounted rates, travel assistance and more.

“Throughout my career, I’ve always looked to create destinations with a true sense of place that invite in new and tenured patrons to experience it through a new lens,” said Mark Harmon, developer, Waldorf Astoria Texas Hill Country. “With Waldorf Astoria Texas Hill Country, we’re drawing upon the unique architecture and history of Fredericksburg to create a new experience that opens this budding wine destination to travelers and future residents—drawing a spotlight to the area as a whole and all that makes it unique.”

“Waldorf Astoria Texas Hill Country marks a significant shift for hospitality in Texas, bringing the renowned service and luxury experience of the brand to a destination with unmatched potential,” said Robert Radovan, developer, Waldorf Astoria Texas Hill Country. “Waldorf Astoria Residences Texas Hill Country open a rare opportunity to call this destination home, with the robust amenities and service that come with branded living. Each of these homes will be a modern rendition of what exists here today, creating a space that feels familiar, celebrates the land and ushers in a new escape to explore and reconnect with one another.”

“We are excited and committed to bringing an unparalleled luxury retreat to Texas, building on Fredericksburg’s reputation as a destination to reset in the Hill Country,” said Tim Sparapani, partner and co-developer, Waldorf Astoria Texas Hill Country. “By collaborating with the exceptional team at Hilton and Waldorf Astoria, we’re creating something truly unique—an extraordinary space for celebrations, gatherings and rejuvenating getaways in one of the most breathtaking landscapes in the state.”

Delivering on Waldorf Astoria’s commitment to culinary excellence, guests and residents at Waldorf Astoria Texas Hill Country can look forward to five food and beverage experiences including an all-day dining restaurant, specialty restaurant, bar and lounge, pool bar and convenient grab-and-go juice bar. For wellness enthusiasts, the resort will boast more than 11,000 square feet of spa and fitness facilities, including ten treatment rooms and sports courts. Guests can also indulge in two pools while younger travelers can enjoy a day at the Kids Club. Ideal for corporate retreats, meetings and celebrations of all kinds, Waldorf Astoria Texas Hill Country will feature approximately 6,000 square feet of indoor meeting space, including a 4,000 square foot event barn and more.

 

 

 

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Indians most likely to be inspired by travel influencers: Amadeus

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New research from Amadeus shows that social media ads, travel influencers and virtual reality are key channels now driving trip decisions for Indians. 

New research from technology innovators Amadeus explores what travelers are looking for from a trip and how technology can make those ambitions come true. The report – Travel Dreams – draws on input from 6,000 travelers from US, China, India, UK, France and Germany to understand how they choose where to visit, how they want to book and what factors most impact a trip once they are on the road.

The study finds that the channels now driving travel are changing too. Social media ads and travel influences have risen the most in influence in the last five years, while newspapers, in-person travel agents and TV ads are all seeing fluctuations in importance as a source of inspiration for a travelers’ next destination.  In India, 50% of travelers are likely to be inspired by travel influencers, significantly higher than other countries—27% in the US, 21% in the UK, 16% in Germany, and just 11% in France.

Two-thirds of hotel guests (63%) are willing to pay extra for features such as a specific view or floor, to have an Xbox in their room or to have local attractions added to their package. While in India, travelers would pay on average 16% above the standard average daily rate to get the view they want. The research shows these features could add around 12% to the average daily rate (ADR) charged by the hotel, which could increase revenues by over $5,300 per room*, per year, for an average mid-range hotel chain looking to sell these extra features.

Leisure travellers crave the personal touch from hotels, with 50% of travelers saying that receiving a personalized service and welcome would be top of the list in achieving their ideal hotel experience. Over half of the guests (52%) said they would be willing to share personal data in return for tailored deals (with fewer people, 40%, open to doing so for a reduced price). Nearly half (48%) of all leisure guests shared a preference for a traditional check-in desk, with a person to talk them through the hotel amenities.  Over half of people from India (53%) say that future trips would be improved with enhanced wellness offerings, such as on-site spas, fitness programs, and mental health retreats.

Business travellers are looking for more technology in their pursuit of efficiency, with 71% of business travellers interested in a form of online or self-service check-in. In India nearly a third (30%) of travellers prefer an online check-in process in advance with keyless access to their room. Nearly a quarter (22%) of business travellers want the option of paying with crypto currency or a digital wallet in the future – suggesting the payments landscape may also be shifting.

Lack of insurance is costing travellers real money. The global travellers surveyed said the average amount they think they have lost due to not having travel insurance stands at an average of US$1,210 per person – a sizeable sum. The average Indian traveller said that they have lost over US$1,000 due to not having travel insurance. While for the average Chinese traveller specifically, they put this figure at over $2,500 per person.

Travelers want to embrace virtual reality and artificial intelligence.  82% of business travellers and 66% of leisure travellers said they would like to explore a destination before arrival with a virtual tour. Among Indian travellers, 85% would like to access to virtual reality to explore a destination ahead of their visit​. Half of all travelers said they would now turn to AI to tell them about the best places for dinner at their destination. 18% of travelers said they would even ask an AI assistant to write a review on their behalf about a hotel or dinner they had experienced on their trip.

Commenting on the findings, Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus, says: “From the moment travelers begin thinking about their trip to the time they return home, our mission is to empower the industry to be able to provide exceptional experiences at every step of the journey.

“Projects of this kind show how diverse people’s needs are, depending on key factors such as the purpose of their trip, their age or where they are from. By combining this knowledge with innovative new technology, hoteliers, destinations, mobility and travel protection, providers have real opportunities to drive profitable demand, create personalized trips for guests and connect the dots across the end-to-end experience for people. Working in lockstep with our customers, together we are transforming travel.

 

 

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