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Sheraton Maldives Full Moon Resort & Spa saves five tonnes of endangered coral

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Sheraton Maldives Full Moon Resort & Spa, in partnership with marine conservation organisation Reefscapers, successfully rescued  five tonnes of endangered corals to a thriving new habitat at the resort. 

This ambitious effort began on 19th February and involved the careful transportation of 800 coral colonies from Ras Malé to the resort’s dedicated coral restoration site.

Resort general manager Greg Allan said: “Coral reefs are the heart of the Maldives, and protecting them is not just an option: it’s a responsibility. Through our partnership with Reefscapers, we are preserving these delicate ecosystems and inspiring global awareness and action. This initiative is a testament to our commitment to sustainable tourism and environmental stewardship.”

Allan spearheaded the initiative alongside Reefscapers co-founder and managing director Thomas Le Berre whose expertise and dedication were instrumental in executing this complex mission.

A need for immediate movement

Coral reefs are among the most fragile and vital ecosystems on the planet, providing habitat for countless species and offering coastal protection. 

Faced with the threat of land reclamation, the relocation of these corals became an urgent and necessary undertaking.

Sheraton Maldives and Reefscapers took swift action to ensure these colonies would continue to flourish in a safe and protected environment.

A milestone for marine conservation

The relocation process was meticulously planned and executed to minimize disruption to the corals. 

Over nearly six hours, the corals were delicately and safely transported to Sheraton Maldives, a task that tested both expertise and endurance.

Some colonies, weighing several hundred kilograms, were transported on a large vessel equipped with a controlled water flow system. 

Others were suspended underwater in submerged floating cages, designed to reduce stress during the journey. 

In a heartwarming turn of events, some smaller fish accompanied the corals, seeking refuge among them during the journey. 

Upon arrival, they quickly adapted to their new habitat, further underscoring the importance of the relocation for the surrounding marine ecosystem.

The art of bringing habitats to life

Once at the resort’s coral restoration site, marine biologists and skilled divers worked in tandem to position and secure the corals in their new environment. 

These monumental structures are already beginning to transform the landscape into a complex and vibrant reef ecosystem. 

Within days, fish, eagle rays, and even sharks were seen exploring the newly restored area, signaling early success.

Reefscapers’ marine biologists continue to ensure that each coral colony is properly anchored to the resort’s existing coral pyramid structures. 

The precise placement is critical for long-term survival and supports the corals’ continued growth in their new habitat.

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Tourism New Zealand brings its country into Minecraft

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Tourism New Zealand teamed up with Warner Brothers Pictures and Mojang Studios to enable gamers to “play” New Zealand in Minecraft.

The collaboration led to the creation of a world-first destination downloadable content (DLC) celebrating the upcoming release of A Minecraft Movie.

Tourism New Zealand CEO René de Monchy said: “This innovative approach to destination marketing offers millions of Minecraft fans the unique opportunity to virtually explore and create within a range of iconic New Zealand locations.”

Torfi Frans Ólafsson, senior creative director of original content and entertainment at Minecraft and one of the film’s producers, shared his enthusiasm on the collaboration.  

He declared: “Shooting A Minecraft Movie in New Zealand was an amazing experience. The talent and boundless creativity of the highly talented local crews embodies the values we at Minecraft hold so dear: positivity, creativity and curiosity. For those of us not local, whenever we were not holed up on the sound stages at the studio, we used every opportunity we could to explore the magnificent beauty of New Zealand. When principal photography wrapped, we were sad to leave with so much yet unexplored, but me, like many others on the production, were already planning our holidays to return to New Zealand as proper tourists.”  

A unique approach to tourism promotion

With more than 300 million copies sold globally, Minecraft is the best-selling video game of all time and offers a unique way of promoting New Zealand as a destination on and offline.

Likewise, the collaboration casts the spotlight on New Zealand’s strong film production, game development, and Indigenous creative industries – areas that offer unique appeal for the business events sector.

According to de Monchy: “The project creatively combines technology, gaming, culture, New Zealand’s otherworldly places, Māori culture, and people to present New Zealand to the vast Minecraft universe in an innovative way.”

Tourism New Zealand worked with Piki Studios, an official Minecraft Partner and award-winning Māori game design studio, to build the DLC. 

Chief business operator Whetu Paitai led the development, working with Tourism New Zealand, the wider tourism industry and mana whenua (local Māori) from the regions depicted to create an authentic and fun experience.

Paitai said: “Working with Mojang on such an iconic game has been an incredible experience, filled with both excitement and responsibility. Developing the first ever Minecraft game for a destination, especially a place as close to my heart as New Zealand, feels immensely rewarding.”

He added that doing this also came with its own set of unique challenges, one of which was ensuring that the rich Whāraki (interconnected tapestry of stories, traditions, and cultural heritage) of the land and its people was accurately and respectfully represented. 

We have been able to work with Mojang in a way that is very collaborative and respectful.  

Paitai said: “Māori game development is growing, but our whanau (people) have to see models of that happening in front of them and this is what projects like this achieve.” 

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Philippines generates over US$10 million in sales leads at ITB Berlin

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The Philippine Tourism Promotions Board (TPB) announced that its participation at the Internationale Tourismus-Börse (ITB) Berlin 2025 in Berlin, Germany yielded over US$10 million in sales leads.

In a statement released on Monday, 17th March, the TPB declared that leads generated at ITB 2025 were 30.31 percent higher than in 2024.

TPB chief operating officer Maria Margarita Nograles said: “The enthusiasm for our renowned and emerging destinations affirms the transformative experiences that await visitors to our shores. I am immensely proud of the unwavering commitment of our Philippine sellers, whose hard work translated into strong partnerships with the global tourism industry.”

This is the 40th time that the Philippines has participated at ITB Berlin, having originally joined in 1985.

Best foot forward on the world stage

The Philippines showcased world-class artistry and creativity at this year’s ITB Berlin, with 29 private sector exhibitors from the travel and tour agencies, destination management companies, and the accommodation sector making up its delegation

As part of the booth activations for the three-day fair, guests witnessed a live demonstration of handmade Sagada stoneware pottery and had the opportunity to make their own pottery.

Likewise, exhibitors presented the country’s foremost destinations, namely Siargao, Boracay, Palawan, Cebu, Iloilo, Ilocos Sur, and Negros Occidental, to potential foreign buyers and travellers.

According to Nograles: “Along with our country’s breathtaking destinations comes a diversity of immersive experiences visitors can enjoy. We are optimistic that the partnerships we have forged and the interest we have generated will lead to greater global awareness of the Philippines and, ultimately, increased visitor arrivals, strengthening our tourism industry in the years ahead.”

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British Airways NDC content makes its way to Sabre’s travel marketplace

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Global traveltech firm Sabre Corporation formally launched British Airways’ New Distribution Capability (NDC) content in its travel marketplace today, 19th March.

From today onwards, Sabre-connected travel agencies worldwide can shop, book, and service NDC offers alongside traditional ATPCO/EDIFACT options.

By activating NDC through Sabre, agencies will seamlessly manage British Airways’ offers and orders via Sabre Red 360, Sabre Red Launchpad, and the Sabre Offer and Order APIs. 

Sabre’s multi-source content strategy enables NDC content to integrate smoothly with traditional ATPCO/EDIFACT options, providing a unified shopping experience that simplifies workflows and enhances productivity.

Currently, thousands of agencies in over 150 countries use Sabre’s NDC capabilities to efficiently shop, book, and service dynamic airline content. 

By incorporating BA’s NDC content, travel sellers gain access to more personalized offers, enabling them to stay competitive and deliver exceptional value to travelers.

Going digital-first

According to British Airways chief commercial officer Colm Lacy, the airline wants to give its customers a seamless digital-first retailing experience.

Lacy then said: “We’re pleased to extend access to our exclusive NDC content, using Sabre’s technology, to our agencies worldwide. This will open up even more ways for agencies to search, book, and service our offers, all whilst providing a more personalised experience for customers across the globe.”

For her part, Sabre Travel Solutions’ senior vice-president for the distribution experience Kathy Morgan remarked: “Our partnership with British Airways demonstrates our commitment to building a modern travel marketplace where agencies have access to the most comprehensive content portfolio available.”

Morgan went on to say that Sabre takes pride in leading the way towards NDC adoption through robust technology solutions.

These innovative solutions empower Sabre customers, enabling them to evolve with a rapidly changing industry.

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Bonjour, Riyadh! Air France opens direct gateway to Paris from Saudi

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In a move that strengthens ties between Saudi Arabia and France, Air France has announced the launch of direct flights between Riyadh and Paris Charles de Gaulle, starting May 20, 2025. The new service aims to enhance connectivity for business and leisure travelers, providing a seamless link between two of the world’s most dynamic capital cities. The airline will begin with three flights per week, before increasing to five weekly services in June to accommodate growing demand.

The Riyadh-Paris route will be operated by the state-of-the-art Airbus A350-900, a long-haul aircraft designed to offer enhanced passenger experience. With this new service, Air France strengthens its footprint in Saudi Arabia, a country experiencing remarkable growth in both tourism and business sectors.

Stefan Gumuseli, General Manager of Air France-KLM India and the Middle East, emphasized the airline’s commitment to the Kingdom. He said: “Saudi Arabia remains a key market for the Air France-KLM Group, and this new service is a testament to our ongoing expansion in the region. Riyadh and Paris are both strategic hubs for business and leisure travel, and we are proud to provide more connectivity between these two cities and our wider global network.”

Air France’s expansion in the country also aligns with its broader growth strategy in the region. With this launch, all three airlines under the Air France-KLM Group now operate flights to Saudi Arabia. KLM already connects Amsterdam-Schiphol to Riyadh and Dammam, while Transavia France offers services between Paris-Orly and Jeddah. The growing presence of the airline group in the region reflects the increasing demand for travel between Europe and the Middle East and reinforces France’s longstanding diplomatic, economic, and cultural relationship with Saudi Arabia.

Beyond its role in expanding flight options, this new route is expected to support Saudi Arabia’s Vision 2030 initiative, which aims to develop the Kingdom into a leading global tourism and business destination. With Paris being a major gateway to Europe and a hub for connecting flights worldwide, the new Riyadh service will provide seamless connections to more than 190 destinations across Air France’s extensive network.

The addition of Riyadh to Air France’s route map underscores the airline’s continued investment in high-growth markets and its confidence in Saudi Arabia’s potential as a key aviation hub. As demand for travel between the Middle East and Europe continues to rise, this new direct service is set to play a crucial role in fostering even closer ties between the two regions.

The aircraft features 34 Business Class seats that convert into full-flat beds with direct aisle access, 24 Premium Economy seats offering added comfort, and 266 Economy seats with spacious layouts. Air France is known for its signature hospitality and attention to detail, ensuring that passengers enjoy a premium travel experience from takeoff to landing.

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Riding the Wave of luxury travel: Wego expands into high-end yacht experiences

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Middle East and North Africa’s online travel marketplace Wego has announced a strategic partnership with Waves, an experience aggregator specializing in luxury yacht and chalet bookings to enhance luxury travel options across the region. This will provide travellers seamless access to premium experiences on both land and sea.

Through this partnership, Wego users can now book yacht trips ranging from 2 to 6 hours, accommodating up to 25 guests for exclusive journeys across Dubai, Kuwait, Jeddah, and Qatar. Whether for a tranquil coastal getaway, an adventurous boating excursion, or a high-end celebration, this integration simplifies and elevates the luxury travel booking process.

Founded in Kuwait, Waves quickly expanded to Qatar, Saudi Arabia, and the UAE, making a name for itself as a hassle-free and reliable platform for premium travel experiences. AbdulRahman AlSaadoon, CEO of Waves, highlighted the significance of this collaboration.
“This partnership redefines travel by seamlessly connecting land and sea, offering effortless access to luxury experiences,” he said.

Mamoun Hmidan, Chief Business Officer at Wego, added: ” This partnership enhances our mission of providing travelers with unique, hassle-free travel options beyond conventional tourism.”

Luxury travel in the Middle East has seen an increasing demand for premium, tailor-made experiences, with travelers seeking out high-end services like yacht rentals, private island stays, and bespoke adventure tourism.

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PONANT EXPLORATIONS signs exclusive partnership with India’s STIC Travel Group

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Small-ship luxury expedition cruise line PONANT EXPLORATIONS recently signed an exclusive partnership with STIC Travel Group, one of India’s most established travel service providers. 

This collaboration strengthens PONANT’s presence in the Indian market and ensures seamless support for travellers and trade partners through STIC’s dedicated PONANT team.

PONANT director of sales in the Asia Pacific Julie Rogers said of the partnership: “We are delighted to join forces with STIC Travel Group, a company that shares our commitment to delivering exceptional travel experiences.”

Rogers added that India represents an exciting and growing market for luxury expedition travel.

Via STIC’s nationwide network and expertise, PONANT will continue to expand its footprint well into South Asia.

STIC Travel Group CEO Isha Goyal remarked: “We are thrilled to be partnering with Ponant Explorations, reaffirming our commitment to bringing world-class travel experiences to Indian travelers. PONANT offers some of the world’s most extraordinary ocean experiences across all seven continents. With this partnership, we are excited to offer Indian travellers unparalleled access to PONANT’s unique voyages.”

What to expect from this partnership

From intimate yacht-style voyages to immersive polar and tropical expeditions, PONANT’s fleet of state-of-the-art, sustainably designed ships offers unparalleled access to some of the world’s most remote and breathtaking destinations.

As part of this strategic alliance, STIC Travel Group has established a dedicated PONANT team to provide expert guidance, reservations, and personalised services for Indian travellers looking to embark on unforgettable voyages with PONANT.

Indeed, STIC Travel Group, with its deep expertise in global tourism representation, will provide Indian travel professionals and luxury travellers with exclusive access to PONANT’s extraordinary expedition experiences.

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From Muscat to the Maasai: SalamAir’s first African route takes off with inaugural Nairobi flight

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SalamAir, Oman’s leading low-cost airline, has officially launched its first-ever flight connecting Muscat to Nairobi, Kenya, marking a significant milestone in the airline’s expansion into Africa. The inaugural flight landed at Jomo Kenyatta International Airport, where a welcoming ceremony was attended by key dignitaries from both nations, emphasizing the route’s importance in strengthening economic, tourism, and cultural ties between Oman and Kenya.

The official ceremony in Nairobi was held under the patronage of Mohamed Daghar, Principal Secretary, State Department for Transport in Kenya’s Ministry of Roads and Transport, alongside Her Excellency Nasra Salim Mohamed Al Hashmi, the Omani Ambassador to Kenya, and His Excellency Abdi Aden Korio, the Kenyan Ambassador to Oman.

Boosting tourism ties between Oman and Kenya

Talking about the new route, Adrian Hamilton-Manns, CEO of SalamAir, stated: “This expansion supports our vision of linking Oman with key global destinations, in alignment with Oman Vision 2040. Nairobi is a bustling economic hub with tremendous business opportunities and rich tourism experiences, and we are excited to offer passengers a convenient and affordable way to travel between the two nations.”

The new Muscat-Nairobi route will cater to both business and leisure travellers, while also providing seamless onward connections from Nairobi to the GCC and the Indian subcontinent, broadening travel options for passengers in both regions.

Growing network

Since its launch in 2017, the carrier has rapidly expanded, now operating 13 Airbus A320 family aircraft across six domestic destinations in Oman and 37 international cities in 18 countries. The airline has been named Oman’s Most Trusted Brand for three consecutive years (2022-2024). Nairobi is expected to be the first of several destinations in East Africa as SalamAir expands its footprint across the region, offering affordable and accessible travel between the Gulf and Africa.

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The Ritz-Carlton makes its debut in Suzhou

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The Ritz-Carlton announced its highly anticipated debut in the historic city of Suzhou today, 18th March.

As the brand’s first venture into the city in Jiangsu province, The Ritz-Carlton, Suzhou introduces its legendary service, timeless elegance and immersive cultural experiences to the city’s scenic Gusu District, offering travelers seamless access to the rich history and dynamic charm of Suzhou.

Bart Buiring, managing director for luxury in Greater China for Marriott International, explained: “The debut of The Ritz-Carlton in Suzhou marks a significant milestone in our commitment to expanding luxury hospitality across Greater China. Suzhou’s cultural legacy and vibrant energy provide the perfect setting for The Ritz-Carlton’s personalized service and exceptional experiences. This opening reinforces our dedication to curating unforgettable moments across inspiring destinations, resonating with travelers seeking to experience both heritage and modernity.”

Hotel general manager Nicolas Kassab added: “The Ritz-Carlton, Suzhou stands as the crown jewel of the city’s China Central Place, and sets to become a vibrant hub for commerce, culture, and social life. We aim to provide guests with a distinctive experience that reflects the luxury and heritage of Suzhou while also contributing to the city’s vibrant cultural and hospitality landscape.”

With this opening, The Ritz-Carlton, Suzhou establishes itself at the forefront of the abundant cultural heritage and modern luxury that Suzhou has to offer. 

By attracting both leisure and business travelers, the hotel is poised to become a vibrant hub for commerce and social life, further elevating Suzhou’s status as a premier travel destination.

An exceptional facility

Designed by the acclaimed KPF Architects, the hotel’s striking facade utilizes modern techniques to reinterpret traditional Suzhou elements of layered, blue-tiled roofs, folding fan screens, and the concept of negative spaces in Chinese paintings. 

The interiors, conceptualized by renowned architect Peter Remedios, pay homage to Suzhou’s storied silk trade and the iconic classical gardens. 

Neutral tones set a serene backdrop, accentuating the contrast of white walls and black tiles, while intricate lattice windows and silk-inspired motifs weave a refined narrative throughout. 

The result is an understated elegance that harmoniously reflects the city’s rich heritage.

The hotel features 190 spacious guest rooms and suites, including 57 luxurious suites of 86-square meters. 

Each room takes inspiration from the minimalist Suzhou architecture of crisp black lines on white, defining shapes and silhouettes in its utmost simplicity. 

This modern Chinese aesthetic is further enhanced by traditional embroideries that depict bridges over streams, creating an immersive sense of place. 

The Ritz-Carlton Suite, spanning 306-square meters, offers an open terrace with panoramic views of the lush Gusu cityscape and Suzhou’s iconic gardens. 

Accompanying each stay are personalized interpretations of the city’s cultural experiences. 

Guests can have the opportunity to join in various activities, including the signature Ritz Kids program, traditional tea master performances, and a unique local tradition of toasting with Huangjiu, a Chinese rice wine often enjoyed marking life’s special moments. 

Each evening, creative tea-infused beverages are also served in the lobby, offering a warm and immersive way for guests to connect with the destination.

Additional facilities include a 24-hour fitness center with state-of-the-art equipment as well as an indoor swimming pool. 

Guests staying in Club rooms and suites will also be able to enjoy access to the signature Ritz-Carlton Club, an exclusive and intimate space that offers an atmosphere of privacy and sophistication, where cultural immersions will be held.

Impeccable dining

The hotel’s three restaurants blend The Ritz-Carlton’s culinary craftsmanship with the region’s vibrant food culture. 

Alkanna, the hotel’s specialty restaurant, serves modern bistro fare alongside a boutique à la carte menu and a selection of oven-grilled steaks. 

Additionally, Feng Pan Ting, a Chinese tea lounge, showcases Suzhou’s famous tea culture, offering performances by tea masters and thoughtfully crafted afternoon tea. 

Biao Xia, the Chinese restaurant, offers Huaiyang cuisine exquisitely crafted from fresh, locally sourced ingredients, capturing the spirit of the destination.

For intimate gatherings, celebrations, or corporate functions, the hotel provides various well-appointed event spaces, including a spacious 508-square-meter grand ballroom, three versatile multi-functional meeting rooms, and a charming outdoor venue in the style of Suzhou’s classical gardens. 

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Saudia redefines global travel with its distinctive USPs

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As Saudi cities gain greater influence on the world stage and more airlines expand routes to the Kingdom, Saudia, the national flag carrier, stands out with a unique set of offerings that distinguish it from its competitors. 

Since it first took off in 1945, Saudia has grown to become one of the Middle East’s largest airlines, offering a vast network of over 100 destinations from its primary hub in Jeddah.

Renowned for its innovation and customer-centric approach, its approach to inflight hospitality and passenger comfort showcases why Saudia is the preferred choice for business travellers to discover Saudia Arabia and beyond.

Today, Saudia operates over 530 daily flights, connecting more than 100 destinations across four continents. In 2024, the airline significantly expanded its network while strengthening codeshare partnerships with leading carriers such as AEGEAN Airlines, Kenya Airways, Virgin Atlantic, ITA Airways, and Delta Airlines. 

These collaborations have enhanced access to major economic centres, including New York, Los Angeles, and Paris. 

All these are in addition to its already extensive network, given how Saudia offers direct flights to the world’s top business hubs, including London, Dubai, Singapore, Hong Kong, and Frankfurt, ensuring seamless travel for business professionals. 

Additionally, the Saudia visa programme enables guests to book their journeys digitally and enjoy a stopover in the Kingdom for up to 96 hours before continuing to their destination.

The ultimate in passenger comfort

Aside from its exceptional global connectivity, Saudia also prides itself on inflight offerings and amenities that combine its home nation’s fabled hospitality with a good dose of 21st century innovation.

Saudia’s Business Class, for example, is designed for business travellers, offering comfort and a productive environment. 

The spacious seats, with generous recline and legroom, adjustable headrests, and ergonomic design provide added comfort and support, especially on long flights. 

Features include a fully flat bed, a 17-inch HD screen for entertainment, and free Wi-Fi.

For its incoming Airbus A321 XLR aircraft which is expected to arrive in 2026, Saudia will introduce a new Business Class suite, offering enhanced privacy with a rear shield and a sliding door, plus an 18-inch IFE screen.

Additionally, a comprehensive seat retrofit program with an aim to enhance both functionality and aesthetics, is planned for Saudia’s current Airbus A330 and Boeing 777 fleet, starting in late 2025 and concluding by late 2027. 

The Business Class cabin across Saudia’s wide-body fleet will all consist of private suites, ensuring an elevated and comfortable travel experience for Saudia guests.

Likewise, Saudia immerses guests in the rich experience of Saudi culture throughout their journey, proudly showcasing the essence of the Kingdom’s heritage. 

Through an extraordinary culinary experience, passengers are invited to explore the history of Saudi cuisine, with time-honoured dishes that reflect the country’s identity. 

Furthermore, adding a distinctive touch to in-flight dining, Saudia’s renowned In Flight Chefs ensure that business class guests receive a restaurant-quality experience. 

These skilled culinary professionals oversee meal preparation and presentation, offering personalised service and the flexibility to tailor dishes to individual preferences.

At the forefront of innovation

Embracing the digital age, Saudia recently launched its groundbreaking digital platform, the Travel Companion, powered by advanced artificial intelligence. 

The innovative service offers personalised and tailored solutions to meet individual preferences and needs, providing search results from trusted and authenticated sources and utilises image-supported responses. 

By consolidating concierge services into a single, intuitive platform, Saudia assists flyers through the whole travel process. 

Industry forecasts suggest that such AI-driven enhancements will be a leading trend in 2025 to soon become the norm, positioning Saudia as a true pioneer in the digital transformation of the aviation industry.

At the same time, Saudia guarantees efficient and timely travel, ranking first globally in departure on-time performance (OTP) for 2024, with a punctuality rate of 88.82 percent, according to the independent aviation tracking site Cirium. 

The airline also achieved second place in global arrival on-time performance, with a rate of 86.35 percent.  

With a consistent and proven track record of timely travel, Saudia is a reliable and efficient choice for flyers to reach their chosen destinations.

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