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Thailand and Italy jointly mark the founding of Rome and Bangkok

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The Tourism Authority of Thailand (TAT) and the Thai-Italian Chamber of Commerce hosted the Foundation of Rome & Bangkok Grand Celebration last 21st April at the Siri Sala Private Thai Villa.

The event commemorated the shared founding date of the capitals of Thailand and Italy, both of which were established on 21 April.

TAT deputy governor for international marketing in Europe, Africa, the Middle East, and the Americas Chiravadee Khunsub represented the tourism board at the event which is also on the slate of the Amazing Thailand Grand Tourism and Sports Year 2025.

In her remarks, Khunsub put an emphasis on the importance of tourism and cultural exchange in strengthening international understanding and long-standing bilateral relations.

A showcase of traditions and innovations

The celebration featured live music, traditional performances, showcases by Italian businesses, and a panel discussion titled Bridging Cultures Through Tourism: Thailand & Italy in Focus.

The evening concluded with a networking dinner to foster closer collaboration between Thai and Italian partners.

Italy remains a high-potential source market for Thailand, with 267,000 visitors in 2024 and strong momentum into 2025. 

With growing demand for independent and sustainable travel, and direct flights from Rome and Milan, TAT continues to engage Italian travellers through targeted campaigns and partnerships.

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How Personalisation is Reshaping the Future of Hospitality with data based decision making

The post How Personalisation is Reshaping the Future of Hospitality with data based decision making appeared first on TD (Travel Daily Media) Travel Daily Media.

 

For decades, cab companies measured success based on the number of bookings and average fares – until platforms like Grab and Uber rewrote the playbook. By putting the passenger, not the ride, at the centre of their strategy, they shifted the focus from monetising trips to understanding the customer. From anticipating takeout orders to simplifying travel plans, apps like Grab now deliver seamless, personalised services that cater to one’s lifestyle.  

Such a revolutionary shift in hospitality is long overdue. According to the Agilysys 2024 APAC Hospitality Impact Study, 68% of APAC travellers are willing to spend more on personalised experiences. Yet the industry continues to rely on RevPAR, a metric which reduces guests to the revenue per available room. While travellers increasingly expect tailored, memorable stays, many hotels remain fixated on one-time bookings and short-term revenue. 

Now imagine applying that same customer-centric principle to hospitality: when your system remembers a guest’s preferred tee time, it doesn’t just schedule a round – it unlocks an opportunity to offer tailored golf packages with club rentals, post-game dining recommendations, and even a lesson with the club pro. This is RevPAG (Revenue Per Available Guest) in action, where every interaction and data point transforms into a revenue opportunity and relationship-building moment that keeps guests coming back for more. 

Why Personalisation Matters for Hotels  

The genius of such ride-hailing platforms lay in harnessing data to turn commoditised services into tailored experiences – proving that guest data is the key to unlocking infinite revenue streams.  

Similarly, hotels have an opportunity to look beyond room sales to foster long-term loyalty and deepen guest relationships. As occupancy rates plateau and OTAs tighten their grip on bookings, forward-thinking operators are focusing on RevPAG. This is because while a room is a limited asset, the total value of guests’ journey and expenditure on their favourite dining spots, spa treatments, or curated local experiences go far beyond.  

Disjointed Data Keeps Hotels from Knowing Their Guests  

Many hotels struggle to personalise at scale and deepen engagement as they lack a unified view of the guest. The issue is data fragmented across disparate systems, making it impossible to build a holistic profile and prompt relevant recommendations.   

Moreover, with OTAs controlling multiple bookings, hotels often have little to no visibility into their guests’ preferences while intermediaries profit from upselling flights, car rentals, and activities.  

Unified Profiles: The Foundation of Personalisation  

The solution lies in unified guest profiles like those powered by Agilysys’ PMS with Single Guest Itinerary (SGI) technology. By integrating booking history, spending habits, and real-time behaviour from app interactions to service requests, hotels can gain a 360° view that goes beyond basic demographics.  

Properties using unified guest profiles could unlock substantially more revenue. The key is moving from reactive personalisation predictive hospitality. This requires breaking down silos and embracing platforms that centralise data at every touchpoint. 

Imagine a business traveller who books a standard room but upgrades to a suite after receiving a tailored offer via the hotel app. Later, they dine at the property’s restaurant, where the sommelier recommends a wine based on past preferences. Upon checkout, they join a loyalty programme that rewards them with exclusive access to future events. It is these thoughtful gestures that will turn them into a repeat guest. 

 Where Automation Meets Personalisation 

Additionally, by automating routine administrative tasks like check-ins, billing, inventory management, hotels can free staff to focus on what truly matters: crafting unforgettable guest experiences.  

With technology seamlessly handling paperwork while the front desk team delivers handwritten notes for returning guests or pre-assigning their preferred suite before arrival. This shift from transactional service to meaningful personalisation transforms guests into loyal advocates. 

The future of hospitality is not just about tapping into ancillary revenue but leveraging technology to offer a thoughtful, customised touch where it matters the most. 

 Guest-Centric Future 

The wake-up call for the hospitality industry cannot be overstated: guests are increasingly holding hotels to the standard of their last Grab ride, their perfectly timed Amazon delivery, and their customised Netflix recommendations.  

While 86% of guests report a satisfied stay, only 37% choose to rebook the same property. This glaring gap reveals the critical missing piece: scaling personalisation through unified guest data, predictive insights, and a RevPAG driven approach is no longer a choice, but a necessity.   

This is where Agilysys delivers future-forward hospitality technology that Goes Beyond. Its innovative technology doesn’t just streamline operations – it turns Return on Experience into your most powerful growth engine. By unifying every touchpoint into a Single Guest Itinerary, Agilysys helps properties transform one-time stays into lifelong revenue. 

So, the billion-dollar question isn’t whether hotels can adopt this model, but whether they’ll act fast enough to claim their share of value waiting to be unlocked. 

 

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Minor Hotels and Chongqing Yuanchu Cultural Tourism Group sign agreement

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Global hospitality group Minor Hotels recently signed an agreement between its Chinese joint venture, Funyard Minor and Chongqing Yuanchu Luquan Cultural Tourism Group.

The deal is part of the development of the Anantara Clear Water Bay Sanya Resort which is set to open by October 2027. 

Minor’s vice-president for development in Greater China Eddy Tiftik said: “We are honoured to collaborate with Chongqing Yuanchu Luquan Cultural Tourism Group to jointly create the Anantara Clear Water Bay Sanya Resort as a renowned resort destination in China. This project represents a significant expansion for our Anantara brand and our commitment to promoting sustainable tourism development in Hainan and supporting Lingshui’s ‘2+7+3+N’ coordinated development plan. We look forward to deepening the influence of the Anantara brand in China through this new project, creating a luxury leisure destination with deep reverence for its natural surroundings and cultural heritage.”

Chongqing Yuanchu Luquan Cultural Tourism Development Group. chair Liu Yuanchu responded with: “We are excited to work with international hotel group Minor Hotels to build the Anantara Clear Water Bay Sanya Resort. The Clear Water Bay offers travellers luxurious facilities that seamlessly blend nature and culture, including an international standard golf course, luxury yacht marinas, fishing villages and tropical botanical gardens. We look forward to welcoming guests to explore the region with Anantara in the coming years.”

Luxury along a Singing Beach

The 90-key Anantara Hotels & Resorts property is located along Clear Water Bay’s 12-kilometre stretch of fine, white sandy beach, known as one of the world’s three Singing Beaches.

Rooms and suites at the resort will range in size from 60 to 240 square metres tailored to the needs of its guests. 

Holidaymakers can explore a range of culinary offerings at the resort’s specialty restaurants and an all-day dining venue. 

The resort’s leisure facilities will include an Anantara Spa, wellness centre, outdoor swimming pool and entertainment centre, complemented by signature experiences that integrate Hainan’s unique charm and local character. 

The property will also feature a versatile 400-square-metre banquet hall and a beautifully landscaped 350-square-metre outdoor lawn, ideal for a wide range of events and gatherings.

An exceptional location

Located in Lingshui Li Autonomous County on the southeastern coast of Hainan and 35 kilometres drive from Sanya’s city centre, Anantara Clear Water Bay Sanya Resort will leverage the region’s beautiful natural surroundings and year-round tropical climate to provide guests with access to sunny beaches, azure seas and stunning outdoor scenery.

Lingshui boasts a wealth of tourism resources, including the pristine waters surrounding Fenjiezhou Island, the fine white sands of Qingshui Bay, the vibrant and engaging Nanwan Monkey Island, and the diverse attractions of R&F Ocean World. 

The resort’s prime location will also allow guests to discover the region’s local culture through handicrafts, fabric and bamboo weaving, music, and lively festival celebrations unique to the island.

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Sabre inks long-term partnership with Gray Dawes

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Travel technology firm Sabre Corporation announced a multi-year partnership with Gray Dawes Group, one of the industry’s largest independent travel management companies (TMCs), on Wednesday, 30th April. 

Under this partnership, Gray Dawes has selected Sabre as its sole global distribution platform partner.

Gray Dawes will partner with Sabre to accelerate its next phase of growth, prioritizing investments in innovation to better serve clients worldwide and enhance operational efficiency. 

Advanced capabilities in AI and automation will enable Gray Dawes’ agents to focus on high-value interactions, while Sabre’s multi-source content approach streamlines technology management, ensuring seamless access to comprehensive travel options.

Gray Dawes CEO Suzanne Horner said: “We have selected Sabre as our global distribution technology platform because of their ability to support our operational model and international growth. Their global scale, stable technology infrastructure, and investment roadmap align with our objective to expand beyond our core markets and operate efficiently on a global scale. By focusing our entire global operation on a single GDS, we can achieve far greater efficiencies within our business, freeing up time and resources to further develop our Always On service model.”

Horner added that Sabre offers excellent support to Gray Dawes’ High Tech, High Content value proposition, and she looks forward to seeing how the tech company’s innovation can complement her firm’s in-house technology developments to serve clients better.

For regional growth

Gray Dawes’ partnership with Sabre supports the TMC’s strategic growth initiatives across key regions, focusing on its European markets, particularly in the UK and the Netherlands, as well as continued growth in North America and Australia.

Sabre regional director for Northern Europe and Benelux Richard Addey said: “This partnership highlights Sabre’s capability to collaborate with and deliver integrated solutions for TMCs looking to scale both locally and globally. By combining our AI-driven technology, automation, and multi-source content, we are supporting Gray Dawes’ growth strategy and enabling them to enhance operational efficiency while focusing on high-value services for their clients worldwide.”

Gray Dawes accesses Sabre content through YourTrip, their online corporate travel platform and booking tool, powered by Atriis. 

Gray Dawes has been instrumental in the development of Atriis, as well as pioneering their own online Portal, which provides clients with complete control over their corporate travel program within a secure environment, a model into which Sabre fits perfectly.

Sabre’s open approach and API connectivity enable access to its travel marketplace without the need to change existing technology, supporting Gray Dawes’ operational model and allowing agents to continue delivering high-value service to their clients without disruption.

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Etihad celebrates JV with China Eastern Airlines at ATM2025

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Etihad Airways, the national airline of the United Arab Emirates, and China Eastern Airlines have officially launched their landmark Joint Venture (JV) during a ceremony held at the Arabian Travel Market (ATM) in Dubai this week.

The launch follows the successful arrival of China Eastern’s inaugural MU237 flight from Shanghai to Abu Dhabi on 28 April, which was celebrated with a welcome ceremony at Zayed International Airport. The service starts with four weekly frequencies and will increase to a daily frequency starting 12 September 2025, further boosting connectivity between the UAE and China.

Seamless connectivity and a stronger combined network

Building upon the launch of the Joint Venture, the two airlines have also signed a new agreement between their respective loyalty programmes at the Arabian Travel Market on 29 April. Starting 1 June 2025, members of Etihad Guest and Eastern Miles programmes can earn and redeem miles across both airlines’ global networks — unlocking greater value and seamless travel experiences for loyalty members.

The Etihad Airways – China Eastern Airlines JV, initially announced in June 2024, now becomes operational, offering seamless connectivity and a stronger combined network. This JV signifies the long-standing ties between the UAE and China by offering expanded travel options and seamless travel experiences for passengers travelling between major Chinese cities like Shanghai, Beijing, Guangzhou, Xi’an, and Kunming, and key cities in the UAE and across the Middle East and Africa regions.

Arik De, Chief Revenue and Commercial Officer of Etihad Airways, said: “The official launch of our Joint Venture with China Eastern is a major leap forward—not just for our two airlines, but for the future of both the UAE and China. By combining our networks and aligning our loyalty programmes, we’re not only expanding choice and connectivity for our guests, but also setting the foundation for a new era of cooperation, innovation, and shared success across our markets.”

More convenience for passengers

Wan Qingchao, Executive Vice President of China Eastern, stated: “The launch of the Shanghai-Abu Dhabi route and the implementation of the joint business cooperation with Etihad Airways are key achievements in advancing our shared vision under the Belt and Road Initiative. Backed by a modern Zayed International Airport, we will further enhance our transit capabilities and improve travel convenience for passengers.”

The partnership is the first Joint Venture between a Middle Eastern airline and a Chinese airline, setting a precedent for future bilateral aviation agreements. Both airlines will continue to align in areas including codeshare flights, joint marketing initiatives, and customer experience enhancements.

The new China Eastern flight currently operates four times weekly (Mondays, Wednesdays, Thursdays, and Saturdays), with a one-way flight duration of approximately 9 hours and 20 minutes. The A330 aircraft is equipped with high-speed inflight Wi-Fi, enabling passengers to stay connected throughout the journey.

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IATA: total global passenger demand up by over three percent in March

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The International Air Transport Association (IATA) has issued  its report on March 2025 global passenger demand for air travel.

It was noted that total demand, as measured in revenue passenger kilometers (RPK), was up 3.3 percent compared to March 2024. 

Total capacity measured in available seat kilometers (ASK), on the other hand, increased by 5.3 percent year-on-year. 

Load factor hit 80.7 percent, a 1.6 ppt drop from March 2024.

International demand rose 4.9 percent compared to March 2024, while capacity was up 7 percent year-on-year, and the load factor was 79.9 percent.

With regard to domestic demand, the total was up by 0.9 percent compared to March of last year, and capacity increased by 2.5 percent year-on-year; load factor was at 82 percent.

IATA director-general Willie Walsh pointed out: “A capacity expansion of 5.3%, however, outpaced the demand expansion leading to a load factor decline from record highs to 80.7% system-wide. There remains a lot of speculation around the potential impacts of tariffs and other economic headwinds on travel. While the small decline in demand in North America needs to be watched carefully, March numbers continued to show a global pattern of growth for air travel. That means the challenges associated with accommodating more people who need to travel, specifically alleviating supply chain problems and ensuring sufficient airport and air traffic management capacity, remain urgent.”

Market performance in March 2025

International markets

International RPK growth slowed to 4.9 percent in March year-on-year from the 5.9 percent reported for February and from the 12.5 percent reported in January. 

This slowdown since January reflects in large part the final normalization of year-on-year demand comparisons post-COVID. 

Asia-Pacific was the strongest performer among regions with 9.9 percent growth. 

On the other hand, load factors dropped in every region, reflecting  a -1.7 ppt overall decline. 

Performance by region 
  • Asia-Pacific airlines reported a 9.9% year-on-year increase in demand. Capacity increased 11.6% year-on-year, and the load factor was 84.1% (-1.3 ppt compared to March 2024).
  • European carriers had a 4.9% year-on-year increase in demand. Capacity increased 6.9% year-on-year, and the load factor was 78.2% (-1.5 ppt compared to March 2024).
  • Middle Eastern carriers saw a -1.0% year-on-year decline in demand. Capacity increased 2.8% year-on-year, and the load factor was 74.6% (-2.9 ppt compared to March 2024). The decline in demand is likely related to the timing of Ramadan which impacts travel patterns.
  • North American carriers saw a -0.1% year-on-year fall in demand. Capacity increased 2.0% year-on-year, and the load factor was 83.0% (-1.8 ppt compared to March 2024). While demand had a second consecutive month of year-on-year contraction, it is important to note that this is an improvement on the -1.5% decline reported for February.
  • Latin American airlines saw a 7.7% year-on-year increase in demand. Capacity climbed 12.1% year-on-year. The load factor was 80.9% (-3.3 ppt compared to March 2024).
  • African airlines saw a 3.3% year-on-year increase in demand. Capacity was up 3.5% year-on-year. The load factor was 70.1% (-0.2 ppt compared to March 2024).
Domestic markets

Domestic air travel posted a marginal gain of 0.9 percent, weighed down by declines in the US and Australian markets. 

Brazil and India reported the strongest growth at 8.9 percent and 11 percent respectively. 

Meanwhile, both Australia and the US reported slight declines, whilst the overall load factor fell -1.3 ppt as domestic capacity expanded 2.5 percent.

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AirAsia’s branding expansion leads to golf industry team-up

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Asian low-cost carrier AirAsia Group recently expanded its partnership with the golf industry in the name of branding expansion.

Indeed, the airline just signed a new partnership with Ripper GC, one of the 13 teams in the LIV Golf League. 

Airline officials said the two companies have a common goal to grow the sport together, engage with new golf enthusiasts and potential passengers, and deliver an even more exciting 2025 season. 

Ripper GC captain Cameron Smith shared his experiences from his career playing on the Australian and Asian Tours and said he was delighted to partner with AirAsia. 

Smith said: “When I started my career, and still today, one of the biggest barriers for new golfers is air travel. I am grateful that AirAsia is helping to give a new generation of golfers the opportunity to realize their dreams.” 

For his part, AirAsia Brands chief executive Rudy Khaw added: “At AirAsia Group, our motto is to make air travel accessible to more people. By partnering with Ripper GC, which won the Team Championship last year, AirAsia is able to support the future of the sport alongside a world-class golf team, which is an ideal brand value for us.”  

Under the partnership, Ripper GC players will wear caps with the AirAsia logo at all LIV Golf events in the 2025 season. 

Both AirAsia and Ripper GC are looking forward to more partnership activities in the future.

What is LIV Golf?

LIV Golf is a new tour which launched in 2022 that features both individual and team competitions. 

Unlike traditional golf tours, each hole begins with a “shotgun start,” with players scattered across the course and teeing off simultaneously, and the relatively fast-paced format of the three-day event has created a buzz among golf fans in a short time. 

Ripper GC, likewise, is a team of proven players including Matt Jones, Marc Leishman, and Lucas Herbert, along with captain Cameron Smith, that has been impressive in the highly competitive LIV golf scene. 

During last year’s season, the team recorded four team victories and secured the team championship title. 

LIV Golf Korea,  which takes place from 2nd to 4th May at the Jack Nicklaus Golf Club Korea in Incheon, is the first LIV Golf event to be held in South Korea and is already generating a lot of interest. 

The Ripper GC team, winners of last year’s team championship, will be looking to repeat their victory at LIV Golf Korea 2025 this week. 

As part of the partnership announcement, AirAsia fares to Seoul in South Korea are currently on sale, starting from AU$381, till Sunday, 4th May.

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Dusit Hotels and Resorts to open Dusit Le Palais Tu Hoa Hanoi

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Thai hospitality company Dusit Hotels and Resorts announced that its newest property in Vietnam is slated to open on  9th May.

Located in the heart of the Vietnamese capital, the Dusit Le Palais Tu Hoa Hanoi is a refined urban sanctuary that also serves as Dusit’s debut in Hanoi.

The opening of the Dusit Le Palais Tu Hoa Hanoi comes in the wake of the successful opening of the Dusit Princess Moonrise Beach Resort Phu Quoc.

That said, the new property brings Dusit’s signature Thai-inspired gracious hospitality to the tranquil shores of West Lake, offering an elegant blend of modern luxury and timeless Vietnamese charm.

Dusit International chief operating officer Gilles Cretallaz said of the property: “We are honoured to expand our presence in Vietnam and bring Dusit’s distinctive Thai-inspired gracious hospitality to Hanoi for the very first time. Inspired by the remarkable legacy of Princess Từ Hoa, Dusit Le Palais Tu Hoa Hanoi is much more than a new hotel: it is a celebration of cultural heritage, artistic spirit, and heartfelt service. By seamlessly blending the elegance of Vietnamese tradition with the warmth of Thai hospitality, we aim to create enriching experiences that resonate deeply with our guests and foster meaningful connections with the local community.”

Regal inspirations

Inspired by the legacy of Princess Từ Hoa, a royal figure celebrated for her pioneering contributions to the silk industry in the Nghi Tàm area near West Lake, the hotel captures the spirit of craftsmanship, community, and cultural pride that defines the neighbourhood.

A daughter of Emperor Lý Thần Tông, who reigned from 1128 to 1138, Princess Từ Hoa famously left the royal court to cultivate mulberry trees and teach silk weaving to the local people. 

Her legacy lives on in the area’s continued association with quality craftsmanship; and now, in the design and spirit of Dusit Le Palais Tu Hoa Hanoi, where traditional elegance is thoughtfully reimagined for the modern era.

A elegant urban hideaway

Boasting 207 beautifully appointed rooms and suites with panoramic views of the lake or city skyline, the hotel has been designed as a serene retreat for business and leisure travellers alike. 

Each space combines contemporary comfort with subtle Vietnamese detailing, all enhanced by the intuitive service and warm hospitality for which Dusit is known.

Guests can enjoy a curated collection of dining experiences celebrating both local and international flavours. 

Soi Restaurant showcases bold and authentic Thai cuisine, while Vinci Italian Restaurant and Rooftop Bar offers refined Italian fare alongside sweeping views of the city. Phở Lụa presents a cosy al fresco setting dedicated to Vietnam’s beloved noodle soup, and Dusit Gourmet provides an inviting space for artisanal pastries, afternoon tea, and freshly brewed coffee.

The hotel also features four private dining rooms designed for exclusive gatherings and VIP occasions.

Alongside a fully equipped gym and spaces for wellness activities, the hotel also offers three elegant ballrooms and a rooftop event space with spectacular views over West Lake, making it ideal for weddings, corporate functions, and social celebrations.

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Melbourne Place set to relaunch as Hyde Melbourne Place

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Lifestyle hospitality company Ennismore continues its global expansion with the recent signing of Melbourne Place in the heart of Melbourne’s central business district. 

The celebrated property will be reimagined and relaunched as Hyde Melbourne Place, marking the brand’s debut in Australia.

As such, the hotel will offer a fresh and unique experience for locals and travellers, blending contemporary design with Melbourne’s synonymous cultural essence. 

According to recently appointed general manager Jodi Brown: “Melbourne’s creative spirit, bold energy, and cultural richness make it the perfect setting for Hyde’s Australian debut. With its bohemian aesthetic, playful spirit, and deep roots in music and design, Hyde Melbourne Place will offer guests more than just a stay, it will be a full sensory experience. We can’t wait to reveal what’s coming, including vibrant spaces, live music moments, and design that truly speaks to the heart of Melbourne’s artistic community.”

Even now, Melbourne Place has already been recognised as one of the city’s most exciting new destinations, recently earning a coveted spot on the Condé Nast Traveller Hot List 2025. 

Celebrated for its distinctive design, central location, and connection to Melbourne’s creative pulse, the property’s next chapter under Hyde promises to build on this strong foundation, introducing bold new experiences while honouring the cultural vibrancy that defines it.

A bold new look

Hyde, which has expanded its global presence to cities like Miami, Dubai, London, and Johannesburg, brings its bold vision for lifestyle hospitality to Australia. 

Hyde Melbourne Place will feature a variety of guest rooms and public spaces that reflect Melbourne’s renowned artistic and cultural vibrancy. In the coming weeks, full details on the hotel’s design features, music-led programming, and guest experiences will be revealed.

Hyde Melbourne Place will join Ennismore’s trio of flagship openings in Australia this year; namely Hyde Perth, Mondrian Gold Coast, and 25hours Hotel Sydney The Olympia, all of which mark the group’s highly anticipated debut in the country.

She’s in charge

Brown will help further cement Hyde’s commitment to excellence in its Australian debut. 

She brings over 14 years of experience in the hospitality sector across various hotels and resorts throughout Australia, including a strong presence in Melbourne.

Her tenure at these establishments is proof of her leadership abilities, deep industry insight, and passion for creating extraordinary hospitality experiences.

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Etihad, Tourism Authority of Thailand sign cooperative agreement

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Etihad Airways formally signed a Memorandum of Cooperation (MoC) with the Tourism Authority of Thailand (TAT) at the ongoing Arabian Travel Market (ATM).

This new cooperative agreement aims to strengthen the relationship between the Kingdom of Thailand and the national airline of the United Arab Emirates.

At the same time this agreement is expected to boost tourism to Thailand through Etihad’s extensive global network. 

Aligned with Etihad’s mission to deliver extraordinary travel experiences, the MoC will see both organisations advocating high-quality travel experiences in Thailand through collaborative activities and promotion.

A growing market

Last year, Etihad announced the addition of two new destinations in Thailand, among the 16 new routes the airline is launching in 2025. 

Operations to Krabi and Chiang Mai will begin in October and November respectively, and will strengthen the airline’s presence in the market, alongside existing routes to Bangkok and Phuket. 

Also, Etihad’s extensive global network and four gateways in Thailand make it easy for leisure travellers to fly directly into their favourite holiday destinations in Thailand, supporting tourism in the market on a global scale.

Etihad CEO Antonoaldo Neves said: “Thailand is a very important market for Etihad, this is demonstrated by our continued expansion into the market with two new destinations this year, and further by this Memorandum of Cooperation with the Tourism Authority of Thailand to drive leisure travel. This agreement will help further strengthen our relationship with the Kingdom of Thailand and Etihad’s position in the market, reinforcing our commitment to deliver extraordinary travel experiences.”

For her part, TAT governor Thapanee Kiatphaibool remarked: “Our partnership with Etihad marks a significant milestone in advancing Thailand’s position as a preferred global destination. With Etihad’s extensive network and world-class service, we are confident that this collaboration will inspire more travellers to explore the rich culture, natural beauty, and wellness offerings of Thailand. Together, we aim to deliver unforgettable experiences and reinforce Thailand’s appeal as a year-round destination for international visitors.”

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