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IndiGo launches direct flight from Hyderabad to Madinah

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IndiGo, India’s preferred airline, today launched its new direct service between Hyderabad and Madinah, IndiGo’s 38th international and 128th overall destination. This new route further strengthens the airline’s commitment to connecting people, places, and cultures. IndiGo operates over 190 daily departures connecting 65 domestic and 15 international destinations from Hyderabad. This thrice-weekly service provides convenient and affordable travel options for pilgrims and other travellers seeking to visit this revered city.

Vinay Malhotra, Head of Global Sales, IndiGo, said, “The introduction of direct flights on the Madinah-Hyderabad route represents a vital bridge facilitating religious as well as cultural exchange between India & the Kingdom of Saudi Arabia. By commencing direct flights to Madinah, a major Islamic pilgrimage site, we aim to simplify travel within the region and beyond. IndiGo will now operate over 100 flights, a week, from various cities in India to 4 destinations in the Kingdom of Saudi Arabia viz. Riyadh, Dammam, Jeddah and Madinah. As India’s leading carrier, we remain committed to delivering affordable, on-time, courteous, and hassle-free travel experiences across an unparalleled network.”

Hyderabad, a vibrant metropolis in southern India, is renowned for its rich history, delectable cuisine, and thriving technology industry. Often referred to as the “City of Pearls,” Hyderabad boasts magnificent historical landmarks such as the Charminar, Golconda Fort, and Qutb Shahi Tombs, showcasing its diverse cultural heritage. The city’s unique blend of tradition and modernity makes it a captivating destination for travellers from around the globe. Beyond its historical significance, Hyderabad is also a major center for commerce, education, and information technology, contributing significantly to India’s economic growth.

Madinah holds immense spiritual significance and is home to the Prophet’s Mosque, Al-Masjid an-Nabawi, which houses the tomb of the Prophet Muhammad. Madinah is a place of deep reverence and a central destination for pilgrims undertaking Hajj and Umrah. The city’s serene atmosphere and historical importance create a profound spiritual experience for visitors. Beyond its religious significance, Madinah also offers a glimpse into the rich history and culture of Islam, with numerous historical sites and museums that showcase the city’s heritage.

Flight schedule:

Flt Num Origin Destination Effective Frequency Departure Arrival
6E 0057 Hyderabad Madinah Feb 20, 2025 Mon, Thurs, and Sat 19:35 23:45
6E 0058 Madinah Hyderabad Feb 21, 2025 Tues, Fri, and Sun 00:45 08:10

 

 

 

 

 

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Massive surge in transportation for Maha Kumbh 2025

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Prayagraj: Priest perform ‘Ganga Arti’ at Sangam during ongoing Mahakumbh mela in Prayagraj

 

Sciative Solutions released a Maha Kumbh Mela 2025 travel trends analysis through their deep-tech start-up which focuses on AI-enabled automated price optimization solutions. A study explores the exceptional rise in transportation service demands because Prayagraj attracts massive numbers of religious visitors. Furthermore, the data shows significant improvements in bus transport since Kumbh began with a 378% greater supply level than before the event, and train operations revealed seat pre-bookings reached 62% of available capacity by January’s conclusion. Based on research findings scientists identified over 1,600 new additions and expansions to train and bus routes to handle the expanding size of pilgrim participation.

Vijeta Soni, Co-founder and CEO of Sciative Solutions commented on the findings, “This year’s Maha Kumbh Mela puts extraordinary pressure on transportation systems. Our analysis indicates that bus transport between Delhi and Prayagraj spiked by 648% during January alone. The analysis demonstrates how transportation networks make possible one of the world’s largest religious gatherings by serving as its fundamental facilitation framework.

According to the report, bus deployment services peaked at maximum levels on February 10th followed by decreasing to 34.9 percent below peak after demand stabilized. Taking a cue from the success of other mega events such as the Olympics and Commonwealth Games, the Indian Railways introduced additional train routes for the event: Chandigarh–Prayagraj, Ludhiana–Prayagraj, Mohali–Prayagraj; with schedules going up four times from November 2024 to January 2025.

Vijeta Soni also pointed out: ‘The analysis shows how reliable transportation systems emerge as a necessity when you have a massive event like the Kumbh Mela.’ On the other hand, the route between Delhi–Prayagraj recorded the highest growth in the number of passengers, and the routes between Kanpur–Prayagraj and Lucknow–Prayagraj saw a notable increase in passenger demand. As a pilgrimage to the religiously important Kumbh Mela, millions of visitors from all over India are attracted and therefore the increase in the volume of transportation services is huge.

Transportation showed its dedication to meeting demand by increasing the number of unique bus routes from the initial 322 bus routes to 1,611 bus routes by January 2025. However, during peak hours operators of buses and trains effectively adjusted their services to provide seamless transportation for all the people traveling to Prayagraj.

“The Kumbh Mela is not only a major religious event but also a massive logistical challenge,” explained Vijeta Soni. “The role of efficient travel networks in supporting such a massive event is demonstrated by the transportation sector’s ability to rapidly scale services and modify routes.”

With the progression of Maha Kumbh Mela, the transportation sector is adapting to respond to the change in demand and enable smooth travel of pilgrims to Prayagraj. The report emphasizes the immense efforts needed to accommodate the millions of people who will visit this major event, and that they are necessary whenever thousands or even millions of people are brought together in one place.

 

 

 

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Baur au Lac appoints Heavens Portfolio as its representation partner in India

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The iconic Baur au Lac, Zurich, has strengthened its partnership with Heavens Portfolio by expanding its market coverage to India. The seventh-generation, family-run hotel, located in the beating heart of Zurich, is nestled in its own leafy park and surrounded by spectacular views of the Swiss Alps and Lake Zurich. Celebrating 181 years of operation in 2025, the property embodies Swiss hospitality combined with a keen sense of innovation. Heavens Portfolio will represent Baur au Lac for PR, marketing, and sales in India. Through this partnership, Baur au Lac aims to solidify its positioning as a leading luxury hotel in the Switzerland region within the Indian market.

A member of The Leading Hotels of the World, Baur au Lac has maintained a key position in the international luxury hotel industry for nearly two centuries. The hotel offers 119 rooms, including 27 junior suites and 18 suites, all featuring Art Deco, Louis XVI opulence, and English Regency styles, paired with contemporary elements and exclusive French, Italian, and English fabrics. Baur au Lac has been ranked No. 1 among the world’s top 50 hotels and the best hotel in Europe for three consecutive years at the Readers’ Choice Awards by U.S. travel magazine Condé Nast Traveler.

Christine Galle-Luczak, Founder & MD of Heavens Portfolio, said, “We are excited to work with Baur au Lac to establish a strong brand presence for the brand in the Indian market. India has always been a major source market for Switzerland, with Zurich seeing a substantial influx of affluent Indian tourists. This strategic partnership will focus on increasing visibility in India for this exceptional brand, which has been beloved by guests across generations. We aim to effectively tap into the vast potential of the Indian market and bring the brand closer to luxury Indian travelers seeking meaningful vacations.”

Heavens Portfolio represents a curated collection of unique, exclusive, and unforgettable travel providers from around the world, ranging from luxury hotels to wellness resorts, Destination Marketing Companies (DMCs), and Tourism Boards. With over 90 experts across India, Malaysia, Singapore, Vietnam, Indonesia, Thailand, the Philippines, Hong Kong SAR, Mainland China, Taiwan, Japan, South Korea, the GCC, Switzerland, and Australia, Heavens Portfolio is the partner of choice for any tourism brand seeking to expand its business in these high-potential markets.

 

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Jais Ride to take place at Jebel Jais Mountain in Ras Al Khaimah

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Ras Al Khaimah Tourism Development Authority (RAKTDA) is ramping up its reputation for staging world-class sporting events with the launch of a new cycling challenge set to take place on Jebel Jais, the UAE’s highest peak, on 12-13 April 2025. 

Jais Ride will see cyclists pushed to their limits as they ascend the legendary mountain route of Jebel Jais – often ranked among the most scenic cycling routes in the region and one of the stages of the UAE Tour – with thrilling competitions at key split points along the 25km course.

The modern road, constructed in 2017, is considered among the best mountain roads in the world. With smooth, winding ascent, multiple switchbacks and dramatic elevation changes, it is a firm favourite among professional cyclists and endurance athletes. The upcoming race will enable participants to test their skills on this challenging yet rewarding route, with strategic checkpoints and sprint segments.

Commenting on the launch of the race, Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, said, “We are excited to introduce this thrilling new cycling event on Jebel Jais, offering cyclists the unique opportunity to test their endurance on one of the world’s most breathtaking and challenging mountain roads. As part of our commitment to establishing Ras Al Khaimah as a leading destination for outdoor adventure and sports, this tournament brings world-class sporting experiences to the emirate, showcasing its natural beauty and dynamic landscapes.”

The race will feature a structured competition format, with prizes awarded in multiple categories:

Sprint Segment (Green Jersey Award): A 500-metre sprint section, with the winner to receive the Green Jersey Award for fastest sprinter.

King of the Mountain (KOM) Points: The top 20 riders at each split point (7km, 14km, and 21km) will earn KOM points. The lead rider at each split will receive 20 points, with consecutive points awarded down to 20th place.

Polka Dot Jersey Award: The rider with the highest total KOM points across all three splits (7km, 14km, and 21km) will be awarded the Polka Dot Jersey, recognising them as the best climber of the race.

Yellow Jersey Award – Overall Winners: The top three cyclists to reach the summit will be crowned overall race winners and awarded the prestigious Yellow Jersey.

With its challenging climb, rewarding summit finish, and spectacular scenery, this race is expected to attract elite and amateur cyclists alike from across the UAE and beyond.

Participants can register for the event online for a hassle-free sign-up process, while complimentary refreshments will be provided on the to ensure they are refuelled and hydrated. An awards ceremony will be held post-race to recognise the top finishers in each category.

 

 

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OTAs make huge inroads in ‘attraction’ ticket sales: Arival  

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Visitor attractions have seen a dramatic shift in distribution, with online travel agencies (OTAs) more than doubling their share of bookings since 2019.  New research released by Arival, the  research authority and community for the tours, activities, and attractions sector, reveals that OTAs now deliver 18% of all attraction bookings globally from less than 10% before the pandemic.

Arival’s new research, ‘The State of Visitor Attractions’, delves into the big changes in distribution, ticketing technology, operations and marketing sweeping across the sector. Ticket distribution for visitor attractions – which include cultural sites and monuments, museums, zoos and aquariums, observation decks and amusement parks – has undergone dramatic change over the past five years.

“Visitor attractions have long been key drivers of tourism, the very reason to visit a place,” said Douglas Quinby, co-founder and CEO of Arival.  “Traveller demand to see the great sites is boundless, but the availability of tickets, and the travel industry’s technical ability to access them is not.  The big online travel experiences marketplaces recognize this, and they’ve made significant investments to be able to offer attraction tickets, in some cases in spite of – rather than in partnership with – the attractions themselves.  There remains much work to be done to connect attractions to the global travel distribution ecosystem.”

Arival’s report, based on a survey of nearly 700 visitor attractions worldwide, reveals that despite the growth of OTAs and attraction websites, offline ticket sales remain by far the largest point of sale. Technology remains a limiting factor. One in three attractions to not use a modern online ticketing system and do not have online connectivity to reseller partners.

Findings from the report will be explored in more detail at the upcoming Arival 360 event in Valencia, taking place from April 28-30 at the Valencia Conference Centre.  This must-attend European gathering – which has previously been held in Berlin – will bring together creators and sellers of tours, activities, experiences, and attractions to learn, connect, and grow their businesses.

 

 

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EaseMyTrip signs MoU with Korea Tourism Organization

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Gyeongbokgung palace with cherry blossom tree in spring time in seoul city of korea, south korea.

 

EaseMyTrip.com has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organization (KTO) to enhance Korea’s visibility as a key outbound destination for Indian travellers. The signing ceremony took place on February 19, 2025, formalizing a strategic partnership to drive Indian tourist arrivals to Korea by leveraging EaseMyTrip’s digital reach, industry expertise, and extensive customer base.

The event was attended by senior representatives from both organizations, including Mr. Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization (KTO), signifying the commitment of both entities to fostering tourism growth between India and Korea.

This collaboration aims to position Korea as a premier travel destination for Indian tourists, offering a mix of cultural, natural, and adventure-driven experiences. Through a targeted marketing approach, EaseMyTrip and Korea Tourism Organization will work together to increase awareness, improve accessibility, and create seamless travel experiences for Indian travelers exploring Korea.

As part of the agreement, EaseMyTrip will develop a dedicated Korea microsite on its platform, offering curated travel itineraries, must-visit attractions, and essential travel insights tailored specifically for Indian travellers. To further engage potential visitors, EaseMyTrip will produce destination-specific blogs, video content, and social media campaigns, showcasing Korea’s rich cultural heritage, modern cityscapes, and natural landscapes. The two organizations will also launch co-funded marketing campaigns, ensuring widespread visibility and deeper engagement in the Indian travel market.

EaseMyTrip will also expand its promotional efforts to Tier 2 and Tier 3 cities in India, tapping into emerging outbound travel markets. This initiative will ensure greater accessibility and awareness of Korea among Indian travellers from smaller cities, where interest in international travel has seen significant growth.

Using data-driven insights and analytics, EaseMyTrip will provide Korea Tourism Organization with regular reports on Indian traveller preferences, booking trends, and high-demand periods. This will help in refining destination marketing strategies and optimizing promotional efforts to maximize Korea’s appeal in the Indian market.

Speaking about the partnership, Myong Kil Yun, Regional Director, India & SAARC Countries, Korea Tourism Organization said: “India is an important and growing outbound travel market, and Korea has immense potential as a preferred international destination. Through our collaboration with EaseMyTrip, we aim to introduce Indian travelers to Korea’s unique blend of tradition and modernity, making it an exciting and accessible travel choice.”

Rikant Pittie, CEO and Co-Founder of EaseMyTrip, added: “Korea is a potpourri of history, vibrant city life, and breathtaking landscapes, making it a highly desirable destination for Indian travellers. Our partnership with Korea Tourism Organization will allow us to bring exclusive travel opportunities to Indian tourists while ensuring seamless booking experiences and customized itineraries. We look forward to making Korea a top choice for Indian outbound travel.”

With this strategic partnership, EaseMyTrip and Korea Tourism Organization are set to transform the Indian travel experience to Korea, offering seamless and memorable journeys while strengthening cultural and economic ties between the two nations.

 

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Minor Hotels expands partnership with  HBX Group

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Carlos Muñoz, Chief Commercial Officer of HBX Group (Left) and Fernando Vives, Chief Commercial Officer of Minor Hotels Europe & Americas (Right) at MarketHub Asia 2025 in Macau, China

 

Minor Hotels and HBX Group have announced the global expansion of their preferred distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.

The expanded partnership builds on the success of Minor Hotels and HBX Group’s existing collaboration in Europe and the Americas. Under the agreement, Minor Hotels will add 181 properties from Asia, Australasia, Africa and the Middle East to its distribution partnership. The group will also designate HBX Group as a preferred B2B distribution partner, enabling streamlined distribution, optimised operational costs, and greater control over rates and inventory.

HBX Group’s global network, which connects 60,000 travel distributors across over 190 source markets, will now have access to over 560 Minor Hotels properties across 58 countries. These include renowned brands such as Anantara, Avani, Elewana Collection, Tivoli, NH, NH Collection, nhow and Oaks. Looking ahead, Minor Hotels announced its intent to add nearly 300 properties to its portfolio over the next three years, which will also join the preferred distribution partnership.

Carlos Muñoz, Chief Commercial Officer at HBX Group, commented: “This global partnership represents a significant milestone in our collaboration with Minor Hotels. By consolidating distribution efforts and reducing operational complexity, we are enabling Minor to streamline its strategy and focus on reaching high-value markets where we can add real value. HBX Group becomes an extension of Minor’s commercial arm, bringing their brands to markets and customers that would otherwise be out of reach. Together, we are setting a new benchmark for what a true partnership between a hospitality group and a distribution tech platform should look like.”

Ian Di Tullio, Chief Commercial Officer of Minor Hotels, added: “Our partnership with HBX Group has been instrumental in maintaining our agility and efficiency, allowing us to leverage best practices and insights from their network. This collaboration in Europe and the Americas has been invaluable in accelerating our growth and expanding our distribution. We look forward to broadening this successful relationship to encompass our global portfolio, ultimately delivering superior value to our customers.”

Fernando Vives, Chief Commercial Officer of Minor Hotels Europe & Americas, reinforced: “Our collaboration with HBX Group has accelerated our growth in Europe and the Americas and provided us with the insights to refine our approach in the markets. As we expand our partnership globally, we are excited to build on this momentum and deliver greater value to our guests.”

This announcement also underscores Minor Hotels’ longstanding support for MarketHub, HBX Group’s flagship event series for the travel industry. A dedicated partner, the hotel group hosted MarketHub Europe 2023 at the nhow Amsterdam RAI and will welcome the European edition of the event at the Tivoli Marina Vilamoura Algarve Resort from 1-4 April 2025.

 

 

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Seychelles sets the pitch for FIFA Beach Soccer World Cup 2025

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As an archipelago comprising of 115 islands, the Seychelles has no shortage of exciting activities under the sun for everyone. Adding to this list, the glistening shores of Mahé, Seychelles will be shining a lot brighter this May, as Seychelles gets ready to host the 13th edition of the FIFA Beach Soccer World Cup ™ from 1 – 11 May 2025.

 

Impressively so, it will be the first time that this prestigious event will be held on the African continent. Showcasing the best of the best from 16 teams from around the world competing for the cup.

Why attend? 

Get ready to witness world-class beach soccer with 32 sensational matches over 9 days. The stunning venue, set against turquoise waters and white sandy beaches, is the perfect blend of sport and paradise. Seychelles also offers a one-of-a-kind cultural experience, with the tournament’s branding and festivities showcasing the island nation’s vibrant spirit. For the time in between matches, Seychelles lends itself as a playground for an active vacation, with a wide range of activities and distinctive experiences waiting to be discovered.

Beyond the Pitch in Seychelles 

From its heritage monuments, busy markets, colonial-style mansions, museums and natural wonders to the diversity of its local art, cuisine, music, dance and its very own spirit, Seychelles offers an array of experiences for one to enjoy. Take a break from nail-biting matches to hike the scenic coastal trails of the islands, feed local tortoises, kayak through the waters of La Digue or indulge in Creole cuisine in Victoria.

Whether a sports enthusiast or traveller seeking a unique experience, this event combines top-tier competition with Seychelles’ unmatched natural beauty. For tickets, team line-ups, and more, visit the official FIFA website.

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Travel + Leisure Co releases full-year financials for 2024

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Vacation ownership and membership travel company Travel + Leisure Co released its fourth quarter and full-year 2024 financial results for the period ended 31st December.

The report was released on Wednesday, 19th February.

Among the key highlights for Q4-2024 are that Travel + Leisure earned a net income of $119 million (diluted EPS of $1.72) on net revenue of $971 million, and registered an adjusted EBITDA of $252 million, as well as an adjusted diluted EPS of $1.72.

The company likewise repurchased $70 million of common stock during the fourth quarter.

Overall performance for 2024

In 2024, Travel + Leisure Co earned a total net income of $411 million (with a diluted EPS of $5.82) on net revenue of $3.9 billion.

The company also reported an adjusted EBITDA of $929 million, along with an adjusted diluted EPS of $5.75.

Net cash provided by operating activities was at $464 million as of year’s end, while adjusted free cash flow was pegged at $446 million.

A great year

According to president and chief executive Michael D Brown, 2024 was a tremendous year for Travel + Leisure Co as it showed an exemplary performance by delivering strong top and bottom-line growth.

The company actively executed its multi-brand strategy during the year, as seen by its acquisition of Accor Vacation Club.

Brown added: “Our strong financial performance was driven by adjusted EBITDA and vacation ownership sales volume per guest (VPG) at the top end, or above, our initial guidance, as consumers continued to prioritize their vacations with us.”

Performance per segment

Vacation ownership

Vacation ownership revenue increased by five percent to $813 million in the fourth quarter of 2024 compared to the same period in the prior year. 

Net vacation ownership interest (VOI) sales increased 11 percent year over year despite a higher provision rate. 

Gross VOI sales increased 10 percent driven by a seven percent increase in VPG and a two percent increase in tours.

Fourth quarter adjusted EBITDA was $222 million compared to $208 million in the prior year period, due to revenue growth and lower costs of VOIs sold.

Travel and membership

Revenue for the travel and membership sector fell by one percent to $157 million in the fourth quarter of 2024 compared to the same period in the prior year. 

This was driven by a four percent decrease in subscription revenue offset by a one percent increase in transaction revenue due to strong Travel Clubs performance with a nine percent increase in transactions and a six percent increase in revenue per transaction.

Fourth quarter adjusted EBITDA for the segment was $52 million, flat to the prior year period.

Current outlook for 2025

For this year, Travel + Leisure Co expects its full-year adjusted EBITDA expected to range from $955 million to $985 million.

On the other hand, it forecasts that its first quarter 2025 adjusted EBITDA may range between $195 million and $205 million.

It should also be noted at this point that top management will recommend increasing the first quarter 2025 dividend to $0.56 per share, subject to the approval of the Board of Directors.

Brown said of this: “Looking ahead to 2025, we expect to see continued profitable growth in our expanding vacation ownership business, which is the cornerstone of our investment strategy: a focus on growing earnings and free cash flow to benefit our shareholders.”

 

 

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British Airways Holidays launches 2025 Travel Trends Report

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British Airways Holidays unveils its 2025 Travel Trends Report, identifying the most searched for holiday destinations, as well as how travellers are choosing to curate their holidays in new and exciting ways, with social media driving booking patterns and customers now forming “Trip Collectives”. 

The report’s 2025 ‘Hotlist’, showcasing the January Sale’s most searched for destinations, confirms a key prediction from last year’s Travel Trends Report, with Malta moving from the ‘Rising Stars’ category to now being one of the most searched for holiday destinations. Meanwhile, Koh Samui has seen a 38% rise in interest compared to last year, a trend that will undoubtably grow, with the return of a popular TV show launching this week.

Rising Stars 

Eight destinations that are rising in popularity based on holiday package searches on ba.com during January 2025.1

  • Agadir +308%
  • Abu Dhabi +94%
  • Crete  +44%
  • Koh Samui +38%
  • Gibraltar +17%
  • Nashville +17%
  • Kos +16%
  • Qatar +16%

January Sale 2025 Hotlist

Most searched holiday package destinations on ba.com in the 2025 January Sale, for travel this year.3

  1. New York
  2. Dubai
  3. Barbados
  4. Cancun
  5. Tenerife
  6. Orlando
  7. Maldives
  8. Mauritius
  9. St Lucia
  10. Malta

Combining customer research, analysis of ba.com search data, industry expertise and an external nationwide consumer survey with YouGov Plc, this year’s report also unveils a stark contrast of those driven by modern influences, with those desperate to check in and check out, returning to a simpler style of holiday:

Taste Hunting 

Eating habits are shifting gears, moving beyond fine-dining into a social media-fuelled treasure hunt. While most UK travellers (69%)2 agree that food is an important factor in choosing their holiday destination, the trend is evolving and holidaymakers are now crafting entire itineraries around viral dishes and local specialities, transforming everyday meals into shareable epicurean adventures. From quirky convenience store snacks to street food sensations, “Taste Hunting” has become the new frontier for culinary explorers.

Paperback-Packers 

“Paperback-Packers” celebrates the timeless pleasure of reading while travelling – whether diving into an airport novel, savouring a beach read on your e-reader or enjoying a paperback over dinner. Holidays offer a cherished opportunity for literary escapism and unwinding. While e-readers are convenient, physical books retain a special allure. The 2025 British Airways Holidays/YouGov Plc survey revealed that 56% of respondents who read for leisure buy books at the airport.2

Trivial Pursuits 

According to customer research from British Airways Holidays, 70% of customers say they “like to come back from holiday having learnt something new”.4 The 2025 British Airways Holidays/YouGov Plc survey found that 32% of UK travellers who are planning to go on holiday in 2025 are likely to book a hotel or resort specifically for its activities, experiences or sports facilities. Among those aged 18-24, this figure rises to 58%, underlining the growing importance of holidays that align with personal interests.

Trad Holidays

Traditional all-inclusive holidays are making a fully-fledged comeback, with buffets and organised activities winning over younger generations craving effortless, stress-free escapes at a pre-determined price point. According to customer research 42% say they “only want to eat, drink and lie in the sun” when they go on holiday. At the same time, one third (32%) of customers says they like holidays where activities are organised for them.4

Trip Collectives 

Whether it’s reuniting with friends, travelling with your “chosen family” for an annual getaway, or pooling parents to share childcare on holiday, a growing portion of travellers are forming “Trip Collectives”. Unlike traditional group travel, where one booking covers everyone, this trend sees individuals, couples or families making separate reservations but co-ordinating stays at the same hotel or resort simultaneously. This growing trend is supported by the January 2025 British Airways Holidays/YouGov Plc survey, which revealed that 71% of adults who plan to go on holiday in 2025, look to synchronise their holiday dates with friends or families.2

Andrew Flintham, Managing Director of British Airways Holidays, said: “Our third annual report provides some impressive insight on how UK consumers are looking to travel. Not only are they looking for new ways to optimise their time away, but there is a clear trend in travellers embracing traditional holiday elements with the likes of all-inclusive. With 43% of UK adults who go on holiday agreeing that the idea of organising all the components of a holiday made them feel stressed, it is clear that there is a strong demand, now more than ever, for our holiday packages. At British Airways Holidays, it’s at our core to provide our customers with everything they need to make their time away unforgettable and to alleviate the stress of planning, so they can kick back and take their holidays seriously.”

The insights and findings presented in the report drew on research conducted by Globetrender, the UK’s leading travel trend forecasting agency.

Jenny Southan, editor, founder and CEO of Globetrender and author of the report, said:  “Travel in 2025 will be defined by a bold mix of nostalgia, curiosity, and self-discovery. From food-obsessed ‘Taste Hunters’ planning entire trips around viral dishes to ‘Paperback-Packers’ rediscovering the joy of reading on holiday, this year’s British Airways Holidays Travel Trends Report 2025, produced in partnership with Globetrender, reveals how travellers are rewriting the rules of exploration. The desire for structured, stress-free escapes is driving the comeback of all-inclusive ‘Trad Holidays,’ while ‘Trivial Pursuits’ shows how people are using travel to deepen their passions—from pottery in Portugal to beekeeping in the Alps. As the travel landscape shifts, brands that embrace these evolving desires will be best positioned for success.”

 

 

 

 

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