The Philippines aims to boost numbers in terms of Taiwanese arrivals by way of sports tourism, particularly golf and diving.
In a release issued on Wednesday, 19th February, the Philippine Department of Tourism (DOT) will be working with the Manila Economic and Cultural Office (MECO) to increase inbound tourists from Taiwan by way of several initiatives, including joint promotional campaigns.
Tourism secretary Christina Frasco and MECO chair and resident representative Cheloy Velicaria-Garafil discussed the partnership during the latter’s courtesy visit on Tuesday, 18th February.
According to the DOT, the meeting served as a platform to discuss strategic initiatives aimed at enhancing tourism cooperation between the two destinations.
It also explored the possibility of renewing and updating the existing Memorandum of Understanding (MOU) on tourism cooperation between MECO and the DOT to further solidify tourism collaboration.
Advancing cooperation between nations
For her part, Garafil said the MECO will continue advancing tourism cooperation with Taiwan as she highlights the opportunities in tapping into the Taiwanese travel market, particularly through sports tourism attractions like golf courses and dive sites.
She said collaborative efforts in marketing, policy support, and enhanced connectivity would further position the Philippines as a top destination for Taiwanese travelers.
Meanwhile, the two officials agreed to develop policies that will facilitate seamless travel and destination opportunities between the Philippines and Taiwan.
With the upcoming launch of a Taipei-Bohol direct flight in April of this year, the DOT anticipates an increase in Taiwanese arrivals in the country.
With the vision of incorporating the element of fun into a fitness facility to create an experience like no other, Changi Airport recently launched a new Fit&Fun Zone in Terminal 2’s transit area. Comprising five different activity areas, the facility offers an innovative new way for travellers to stretch their legs, let off some steam, or simply capture an insta-worthy travel photo, all in one area.
Shirley Tay, Senior Manager at Changi Airport Group’s Experience Creation team shared: “The Fit&Fun Zone presents an innovative new take on airport wellness spaces, where we have prioritised fun and accessibility to ensure that all visitors will be able to have an enjoyable time. For travellers looking to shake off any travel blues and get ready for their next flight, this is a spot that you cannot miss during your time at Changi.”
Express your excitement by getting a bouncy workout in at the Yellow Zone’s trampoline pods.
Breathing life into a repurposed space
The area where the Fit&Fun Zone currently stands was once an entertainment deck where travellers could relax and play video games.Different gaming consoles were available for passengers’ use at the old entertainment deck, to let them try their hands on various games.
Observing the trend that travellers were increasingly prioritising wellness and wellbeing in their everyday lives, the team decided to transform the old entertainment deck into a fitness-based attraction. At the same time, there was a desire to differentiate the space from the traditional idea of a gym to give it wider appeal.
Rock your worries away on the Green Zone’s pendulum swings as you overlook the lush Dreamscape garden below you.
Putting together a first-in-the-world concept in an airport
As a fitness-tainment facility, the Fit&Fun Zone was imagined as a space that could provide travellers with a quick energy boost to combat travel lethargy. However, the team also realised that not all passengers are alike. The experience of travelling differs from person to person – some are extremely excited to be jetting off, while others may just want to take things slow. To that end, the decision was made to segment the space into five different zones. Each catered to an emotion that was commonly associated with travel, with the intensity of the activities in each zone adjusted accordingly.
Put your mind to test as you figure out the best way to traverse the obstacles in the Blue Zone’s rope maze.
To ensure that the space was visually appealing, the team used dynamic colours that breathed energy into the space. Since colours are closely associated with emotions, this also helped to shape the theme in each zone. For instance, the brightness of the Yellow Zone was angled towards travellers who are excited for their journey and have energy to spare, while the serenity of the Green Zone provides an environment for those looking for some rest and relaxation before their flights.
Shirley Tay (first from the right) and her colleagues from the Experience Creation team work with consultants to identify the colours are most compatible with common traveller emotions.
Let out any pent-up energy on the soft punching bags or petals lining the wall of the Orange Zone.
Putting the parts together
With the concept’s visual identity worked out, all that was left was to decide what type of activities would work best in each zone. For accessibility reasons, the team was keen to move away from the typical workout stations or exercise machines that could be found in conventional fitness spaces. Instead, each activity centred around simple movements that travellers of all ages and fitness levels could easily perform.
Squeeze in a strength session with the Pink Zone’s floating Lumi-weights – they change colour when pulled!
Rock your worries away on the Green Zone’s pendulum swings as you overlook the lush Dreamscape garden below you.
Now open at Terminal 2’s transit area at level 3, the Fit&Fun Zone is ready to welcome travellers looking to get a quick energy boost before their flights. For those looking for something different to pass your time, consider a visit to refresh yourself and get ready for your upcoming flight!
The Pacific Asia Travel Association (PATA) and the Türkiye Tourism Promotion and Development Agency (TGA) have announced the theme for the PATA Annual Summit 2025, “Timeless Wisdom for a Sustainable Future”.
Scheduled to take place at the CVK Park Bosphorus Hotel İstanbul from April 21-23, 2025, the Summit will explore timeless principles that have shaped perspectives on culture, community, and conservation, providing a stage for industry leaders to discuss how these insights can be applied to tackle current challenges and seize new opportunities. The theme also highlights Türkiye’s unique duality, where its rich heritage is preserved while progressing towards a sustainable future.
PATA CEO Noor Ahmad Hamid stated, “The PATA Annual Summit is a premier thought leadership event that brings together global players in the tourism industry to explore trends and address critical issues shaping the future of tourism. We take pride in uniting a diverse range of stakeholders—from public and private sectors to industry experts and young professionals—to foster meaningful, high-level discussions that drive the evolution of the industry.”
He added, “Set against the backdrop of Istanbul, Türkiye, a city renowned for its rich history and cultural heritage, the summit provides an ideal platform for global dialogue. This dynamic setting underscores the mission to inspire collaboration and innovation in tourism development. Delegates from around the world will have the opportunity to engage in critical conversations, exchange insights, and contribute to the advancement of an ever-evolving global tourism landscape. We look forward to welcoming participants to this landmark event and to collectively shaping a more sustainable, inclusive, and resilient future for the tourism industry.”
Sinan Seha Türkseven, Acting General Manager of TGA, stated: “We are thrilled to host the PATA Annual Summit 2025, a key event that will bring tourism specialists together to share valuable insights, network, and exchange ideas. We feel that it is quite significant that the focus of this year’s summit will be cultural heritage and sustainability.
This year’s summit will provide a great experience to its attendees, as they will be able to experience our country’s rich cultural heritage. With 21 ancient sites on the UNESCO World Heritage List and 79 on the Tentative List, Türkiye is home to many historical heritage sites. In addition, Türkiye has the second-highest number of items registered on the UNESCO Intangible Cultural Heritage List, with its enlisted 31 cultural values. This wealth of humanity treasures and natural beauties also give us the responsibility to safeguard this heritage, and in this context, we are striving to set the world an example as the first country in the world to sign an agreement with the GSTC (Global Sustainable Tourism Council) to develop a national sustainable tourism program.
We look forward to having the PATA delegates in İstanbul, a city rich in history and culture, to witness these first hand and enjoy their time at the most ideal venue for this global meeting.”
Turkish Airlines, a global leader in connectivity with a network spanning over 120 destinations, is the Official Airline Partner for the event. The airline will offer exclusive flight ticket discounts to delegates attending the event.
In line with the theme Timeless Wisdom for a Sustainable Future, the Summit will feature a comprehensive programme, the PATA Executive Board & Board meetings, PATA Policy Forum, Honours Committee Meeting, PATA Life Members Get-Together, Government, Education & Industry Roundtables, Chapter Meeting, Youth Symposium, Ask the PATA Experts sessions, a one-and-a-half-day conference and plenty of networking opportunities. The PATA Annual General Meeting (AGM), where the Association conducts official business and ratifies election results for the PATA Board and Executive Board members, will be a key element of the event.
Furthermore, PAS 2025 will feature a range of curated destination experiences organised by TGA. Delegates will have the opportunity to take part in an Immersive Off-Site Destination Experience on the first day, the programme offers a refreshing change of scenery from the conference setting. After the Summit, complimentary half-day tours will be available, inviting delegates to explore İstanbul’s rich cultural heritage and iconic attractions, including the Hagia Sophia, Dolmabahçe Palace, and Topkapı Palace, among others. Self-paying pre- and post-event tours to other destinations in Türkiye, such as Antalya, İzmir and Cappadocia, will also be available. Registration for these programmes are open.
Cebu Pacific reports that it flew over 2.5 million passengers to and from Davao International Airport in 2024
This shows a 22% percent increase, the total rising from 460,000 passengers from the previous year.
As of January 2025, the low-cost carrier operated over 1,600 flights to and from Davao, up by 44 percent from over 1,100 flights in January of last year.
Likewise, seat capacity grew by 76 percent, rising to 334,000 in January from 190,000 in the same month last year.
The total number of routes to and from Davao rose to 14 in 2024.
Greater accessibility for Minadanaoans
This progress underscores Cebu Pacific’s commitment to providing greater accessibility for travelers to and from Mindanao, making it more convenient for everyone to reconnect with loved ones, discover new destinations, and pursue opportunities across the Philippines and abroad.
Airline chief marketing and customer experience officer Candice Iyog said: “At the heart of our growth is our commitment to enhancing the travel experience for passengers from the broader Mindanao region. With affordable flights and expanded connections, we remain dedicated to making air travel more accessible and convenient for everyone.”
Currently, Cebu Pacific offers direct flights to 12 domestic and two international destinations from Davao.
The Paris office of the Tourism Authority of Thailand (TAT) collaborated with Louis Vuitton to launch the Louis Vuitton City Guide Bangkok 2025.
The luxury tourist guide was formally launched on Tuesday, 18th February, at the Maison de Famille de Louis Vuitton in Asnières-sur-Seine, France.
This refined travel guide offers an exclusive and stylish perspective on Bangkok’s finest experiences.
As part of the internationally renowned Louis Vuitton City Guide collection, this latest edition showcases the city’s unique blend of luxury, culture, and modern vibrancy.
To celebrate this prestigious launch, TAT Paris and Louis Vuitton hosted an exclusive gathering attended by leading travel executives, airline representatives, and tourism influencers.
The event was held at Louis Vuitton’s historic family home, a venue that embodies the brand’s craftsmanship and heritage.
At the event, TAT governor Thapanee Kiatphaibool stated in her remarks: “This partnership is a key initiative for the Amazing Thailand Grand Tourism and Sports Year 2025. By aligning with Louis Vuitton, Thailand continues to strengthen its position as a premier destination for discerning travellers seeking exclusive, immersive, and culturally rich experiences.”
The Louis Vuitton City Guide Bangkok 2025 is now available worldwide in Louis Vuitton stores and online.
A luxurious way to experience Bangkok
During the launch, the Louis Vuitton City Guide Bangkok 2025 was unveiled in keeping with the 5 Must-Do in Thailand initiative.
This special edition invites travellers to discover Bangkok through five curated experiences: must-see iconic landmarks, must-seek hidden gems and cultural sites, must-try unique experiences, must-taste Thai gastronomy, and must-buy artisanal souvenirs and handicrafts.
Guests experienced Thailand’s rich artistic and cultural heritage through live demonstrations and performances. Traditional Thai dance and performing arts took centre stage, with a Khon performance of Hanuman and Suvannamaccha.
Thai craftsmanship was showcased through intricate palm leaf fish weaving and an exclusive display of handcrafted souvenirs.
The culinary arts were highlighted with the preparation of Khanom Dara Thong, while cultural performances included Muay Thai, Nuad Thai massage, the Nora dance, and Serng Kapo.
The event concluded with a musical fusion of East and West, blending traditional Thai instruments such as the Krajappi and Saw Duang with piano and violin compositions.
MG Relations announces its newest client, Silolona Sojourns, a luxury yacht charter that delivers extraordinary off the grid expeditions across South East Asia, rooted in education and preservation. Transporting guests to some of the most untouched destinations in the world, Silolona operates two traditional Phinisi boats, Silolona and Si Datu Bua, and is renowned for having been one of the first companies to sail guests to destinations such as Raja Ampat, Papua, the Flores Archipelago, and more.
Founded in 2002 by pioneer Patti Seery, Silolona is an independent family business through and through and was the first luxury boat offering private charters in Indonesia. Having fallen in love with Indonesia during various educational adventure trips with friends around the archipelago while living in India, Patti created Silolona as the first ship in the fleet. In 2012 Patti’s son Tresno, having studied Naval Architecture in Maine, built the second ship, inspired by his mother: Si Datu Bua, meaning ‘beloved princess’. Together, the two vessels make up the Silolona Sojourns fleet, and Patti and Tresno together built a business based on love, passion, tenacity, and extraordinary experiences. Following Patti’s passing in 2020, Tresno took the helm of Silolona Sojourns, honouring her legacy as the ‘Mother of Phinisi Charters’.
Silolona Sojourns’ mission is to transport people to the world’s most beautiful places, and encourage guests to foster a deeper connection to the planet and its diverse cultures. While each charter is steeped in luxury, five-star service, and comfort, all guests will also experience the local culture, community, wildlife, and learn about the history and future of these remote regions. Silolona Sojourns is invested in the protection of land and people, and is passionate about creating ambassadors out of its guests through exposure and education; over the years, the team have built meaningful relationships throughout the archipelago, and the villagers and tribes across Flores, Alor, Banda and Papua know the crews well. This not only opens up unique experiences to guests that no other charter can arrange, but also demonstrates Silolona’s commitment to supporting these communities, and working with them in a sustainable and sensitive way that tackles overtourism while still celebrating their culture, and educating guests.
Silolona’s vessels are unlike any on the market, and a celebration of heritage, authenticity, and innovation. The two Phinisi boats, inspired by the traditional Indonesian sailing ships used on the Spice Island Trading Routes, are designed to not only hark back to the history and tradition that guests will learn about throughout their voyage, but to redefine guests’ understanding of elegance, adventure, and relaxation. Both exquisite vessels were meticulously handcrafted by the Konjo boatbuilders of Ara, using carefully selected timbers and recycled 300-year-old colonial teak planks.
Silolona houses 5 suites (3 King and 2 Queen), each named after fabled Spice Islands and designed with original art that reflects the islands’ culture. The ship also comprises indoor and outdoor lounge and dining areas, outdoor day beds, a library and multimedia centre, and a dive shop and dive area. Similar in design, Si Datu Bua is a more intimate vessel, with 3 suites (1 King and 2 Queen). The interiors of each yacht are inspired by the rich cultural heritage and traditions of the ancient Spice Trade routes, incorporating original maps and charts dating from the 16th to 18th century, Chinese trade ceramics, alongside all the luxury amenities guests would expect onboard a private charter.
Each itinerary is created bespoke for guests, based on multiple conversations with the guest relations team upon booking. The expert team will ascertain exactly the destinations and experiences that would suit each group – while some may be looking for a relaxing and indulgent sailing trip, others will want to get under the skin of history and meet local communities, and many will request active elements to their trip, from hiking to diving. However guests choose to spend their time onboard, and whichever destinations they take in, the Silolona Sojourns team will ensure that every trip promises natural wonders, educational opportunities, and above-and-beyond service levels. Silolona’s most popular destinations include Raja Ampat, Komodo, Banda, Flores Archipelago, and Papua, and they have managed trips to other locations including Andaman and Nicobar Islands, Thailand, and Myanmar.
When guests are not on-land exploring the islands, life onboard offers plenty of excitement and opportunities to make the most of the surrounding pristine waters. Throughout their trip, guests can opt for a number of water sports, including SUP, kayaking, snorkelling, wakeboarding, and of course diving, an experience that cannot be missed in these crystal-clear waters. All food and drink is included on each charter, and guests are treated to exquisite cuisine while onboard. The chefs craft menus that are inspired by local ingredients and infused with flavours from around the world, with each meal enjoyed to the backdrop of a stunning landscape. Both vessels also offer onboard spa and massage treatments, or treatments can be arranged on private beaches, for a truly unique relaxation experience.
Silolona Sojourns offers truly unique trips to some of the world’s most remote locations, with a mission to inspire a fresh perspective on life. Combining luxury with authenticity of experience and a genuine education about the destinations in which they operate, as well as a commitment to each environment and community they visit, Silolona Sojourns are creating opportunities for transformation and preservation for both their guests and the world they explore.
The Association of Asia Pacific Airlines (AAPA) announced that Air New Zealand has joined AAPA with immediate effect. “We are delighted that Air New Zealand is joining AAPA. Air New Zealand’s important role in connecting New Zealand to the world and its strong international outlook will reinforce the collective advocacy of airlines in the Asia Pacific region in areas such as sustainability, supply chain recovery and smooth cross border travel,” said Subhas Menon, Director General of AAPA.
Greg Foran, the Chief Executive Officer of Air New Zealand, said, “Aviation is a complex and evolving industry, with airlines around the world navigating similar challenges and opportunities in the coming decades. Joining the AAPA will ensure we can share learnings with our regional counterparts, to ensure a thriving Asia Pacific aviation industry into the future.”
Capital A Bhd’s (AirAsia) YouTube advertising campaigns from November 2024 to January 2025 emphasize accessibility, affordability, and cultural connections to elevate the travel experience. Leveraging engaging visuals, seamless app features, and strategic promotions like holiday discounts, the ads position AirAsia as a hassle-free, rewarding travel choice. By showcasing both popular and emerging destinations, the campaigns use compelling imagery and digital technology to highlight quick, cost-effective travel, reveals the Global Ads Platform of GlobalData, a leading data and analytics company.
Sagar Kishor, Ads Analyst at GlobalData, comments: “AirAsia’s campaigns highlight diverse flight options, discounts, and customer-focused solutions like flight tracking and refunds. The ads focus on enhancing the end-to-end travel experience, from convenient booking through the ‘AirAsia MOVE’ app to ensuring punctual flights and easy access to refunds, and faster travel through ‘Fast Pass” services. This approach resonates with travelers seeking both affordability and reliability. Additionally, region-specific campaigns incorporate local cultural elements, boosting appeal and consumer engagement by aligning with local values.”
Below are the key focus areas of AirAsia’s advertisements, revealed by GlobalData’s Global Ads Platform:
Affordable and accessible travel: AirAsia offers discounts like “25% Off Flights” and targeted promotions for budget-conscious travelers. The airline maintains low-cost travel options while maintaining service quality for a wide range of customers
Effortless digital experience: The AirAsia MOVE app streamlines booking, provides exclusive discounts, and enables real-time flight tracking. Instructional ads guide users through refund processes and digital services, enhancing control, convenience, and overall user satisfaction.
Streamlined travel and customer Care: AirAsia enhances the passenger journey with “FAST PASS” priority services, transparent flight management, and solutions to common travel disruptions. These initiatives reinforce trust, improve efficiency, and elevate the overall customer experience.
Cultural and festive appeal: AirAsia integrates cultural themes and holiday celebrations, incorporating Christmas, New Year imagery, and Indian cultural representation. These campaigns create emotional resonance, encouraging travel during festive seasons and strengthening brand engagement.
Captivating destinations and experiences: Through immersive visual storytelling, AirAsia highlights scenic landscapes, city skylines, and cultural landmarks such as Kaohsiung. By showcasing vibrant experiences, the airline inspires travelers to explore diverse and enriching destinations.
Kishor concludes: “As travel demand surges, AirAsia’s ability to balance cost-efficiency with personalized, tech-driven services will be crucial in sustaining customer loyalty and market leadership.”
To celebrate Thailand’s starring role in the third season of HBO’s The White Lotus, the Tourism Authority of Thailand (TAT)’s New York office officially launched a dedicated microsite that offers an immersive virtual journey through the stunning locations featured on screen.
Chief among the locations featured are Koh Samui, Phuket, and Bangkok.
This approach enables TAT to spotlight popular attractions and activities as well as hidden gems and unique cultural and culinary experiences to explore and beyond what is seen on screen.
A diverse range of experiences
This platform invites visitors to explore Thailand’s diverse experiences by incorporating the country’s 5 Must-Do experiences to inspire visitors to immerse themselves in the country’s rich culture, cuisine, and natural beauty.
Destinations such as Mu Ko Ang Thong National Park near Koh Samui, Bangkok’s vibrant markets, and Phuket’s scenic coastline are just a few examples of Thailand’s diverse offerings that are featured on the microsite in an immersive virtual journey.
TAT New York office director Chompu Marusachot remarked: “Thailand offers a perfect backdrop for The White Lotus, with stunning natural scenery and cultural treasures. We are thrilled to celebrate the release of its third season and our Amazing Thailand as its destination. We are incredibly proud of this opportunity to share our diverse landscape, rich cultural heritage, and warm hospitality with a global audience.”
Marusachot added that Thailand is well-prepared to welcome jet-setting visitors with its rich culture, beautiful landscapes, pristine beaches, exquisite food, and world-class hospitality.
With The White Lotus’ global appeal, the series is expected to further solidify Thailand’s status as a top destination for film and TV production.
Tourism Malaysia marked its fifteenth consecutive participation at the Tehran International Tourism Exhibition (TITE) 2025 in Iran from 11th to 14th February.
With a clear focus on enhancing tourism promotions, this initiative sought to build valuable business partnerships and collaborations throughout the region.
Tourism Malaysia took this particular opportunity to promote its Visit Malaysia Year 2026 (VM2026) campaign which showcases the country’s vibrant attractions, unique cultural heritage, and diverse tourism offerings to the Iranian audience.
Throughout the four-day exhibition, Tourism Malaysia engaged in strategic networking sessions with Iranian travel experts, professionals, and key industry players from the tourism and hospitality sectors.
A pavilion for promotion
Tourism Malaysia highlighted its presence through a dedicated pavilion featuring nine booths hosting prominent partners that included tour operators, hotels/resorts, state tourism bodies, and airlines.
Among those in attendance were BetterBooking Travel & Tour, Gulliver Tours & Travel, Pearl Island Holiday Travel Agency, Toranj Tour & Travel, Royale Chulan Hotels & Resorts, Ion Majestic Hospitality, Panorama Langkawi SkyCab, and the Langkawi Development Authority (LADA).
The exhibition presented Iranian guests with a selection of attractive destinations such as Kuala Lumpur, Genting Highlands, Langkawi and Penang.
These offerings were tailored to suit diverse market segments, including retail, theme parks, and family-oriented activities.
Active promotion
In conjunction with the TITE, Tourism Malaysia also organised a Sales Mission to three cities, starting in Shiraz, then moving on to Isfahan and Tehran.
This enabled delegates to actively participate in travel marts for each city in showcasing Malaysia’s diverse tourism products.
The tourism board also held targeted tourism presentations and media conferences to engage local tourism with media communities, culminating in a dinner that featured a video presentation capturing the essence of the Malaysia Truly Asia thematic.
These engagements provided valuable insights into Malaysia’s vibrant tourism industry as it prepares for Visit Malaysia Year 2026.
