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Hong Kong Disneyland hosts The Most Magical Party of All this summer

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Hong Kong Disneyland Resort (HKDL) is set to celebrate its 20th anniversary starting this summer with The Most Magical Party of All.

Everyone is invited to join the year-long celebration that promises unparalleled joy and enchantment.

HKDL is set to throw a magical party hosted by everyone’s favourite Disney friends and numerous celebrities.

Guests can enjoy Disney magic from day to night all year round at this star-studded celebration where glitter and glamour will transform the park into a fabulous wonderland, across every themed land, stage, and corner as the most magical party unfolds only at HKDL.

The celebration extends beyond entertainment experiences: even more magic and excitement await throughout the entire resort.

Guests can anticipate a wide array of party elements to make HKDL’s 20th anniversary experience truly memorable.

Mickey and Friends, along with Duffy and Friends, will be dressed in exclusive 20th Anniversary outfits, making for the perfect photo opportunities.

Everywhere you look, the park will be brimming with party decor, turning every corner into a beautiful photo backdrop for capturing moments of magic and joy.

An extravaganza at the castle

Guests will be welcomed by Mickey and Friends, Duffy and Friends, and Disney princesses in a brand-new anniversary-only castle stage show.

This daytime extravaganza brings together beloved Disney friends for a high-energy, fun-filled party experience in front of the Castle of Magical Dreams.

This electrifying limited time celebration will energise guests with captivating rhythms, dance moves, and visually spectacular theatrics.

Be spellbound by the most magical show on earth

No celebration is complete without The Most Magical Show on Earth, the “Momentous” nighttime spectacular.

As the grand finale to each exhilarating day, guests will experience a special edition of this guest favorite nighttime spectacular.

This special 20th Anniversary edition of “Momentous” will elevate the magical party to new heights, offering an unforgettable climax to the day-to-night celebration.

With even more Disney stories, majestic projections that extend down all of Main Street, U.S.A., and enchanting drone choreography, the enhanced “Momentous” will be even more magical.

As the night sky is filled with dazzling lights and Disney magic, “Momentous” will become a heartfelt memory for every guest to take home from the 20th Anniversary, and treasure forever.

Get friendtastic at the Main Street parade

Hong Kong Disneyland Resort is unveiling the brand-new “Friendtastic!” Parade, the largest ever in scale at HKDL.

This daytime parade will take over and energize the entirety of Main Street, U.S.A.

Jumping into an empowering party atmosphere, this long-anticipated parade will be full of spectacular theatrics, positive energy, and toe-tapping beats.

Featuring 11 party floats with 11 groups of beloved Disney friends, including Mickey Mouse, Minnie Mouse, and many others, alongside parade dancers adorned in vivid costumes; guests can immerse themselves in the excitement, and grooving to the beats.

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Crystal unveils Stories of the South Seas, its 2027 World Cruise

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Experiential cruise line Crystal announced its 2027 World Cruise aboard Crystal Serenity today, 6th February. 

The 140-night journey spans 83 destinations, inviting travellers to discover the rich cultures of Central and South America, the idyllic islands of French Polynesia, New Zealand and Australia, the ancient wonders across Asia, and the majestic scenery of Alaska. 

The Stories of the South Seas cruise opened for bookings last 27th January, and the waitlist is now available.

This bucket-list voyage promises a blend of cultural discovery, world-class service and curated global itineraries crafted exclusively for Crystal guests.

A&K Travel Group chief executive Cristina Levis said: “Crystal continues to redefine what it means to embark on the journey of a lifetime, offering innovative and educational ways to explore the world while delivering the highest levels of service. This thoughtfully designed World Cruise itinerary, developed in collaboration with Abercrombie & Kent, exemplifies our commitment to create exceptional experiences that inspire at every turn.”

An unforgettable expedition

Departing from San Diego on 8 Jan 2027, and culminating in Vancouver, British Columbia, on 28 May 2027, the Pacific Rim World Cruise, “Stories of the South Seas,” offers an unforgettable expedition to 29 countries, four continents and will cross the International Date Line twice. 

Fernando Barroso de Oliveira, Crystal’s chairman and brand ambassador himself, will accompany the 2027 World Cruise voyage, sharing his expertise and passion for travel.

Barroso de Oliveira said: “Sailing on more than 30 world cruises has been the journey of a lifetime,” said Barroso de Oliveira, who is currently on the 2025 World Cruise aboard Crystal Serenity. “Each voyage is unique: a tapestry of unforgettable destinations, inspiring cultures and the cherished connections made along the way. No matter how often I embark on a world cruise, the sense of wonder and discovery remains just as vivid as the first.”

Revisiting standout destinations, such as Tasmania, American Samoa, and Indonesia from Crystal’s acclaimed 2019 itinerary, the 2027 voyage will feature several immersive experiences curated by Crystal’s sister brand Abercrombie & Kent. 

Highlights include guided culinary tours in Thailand, private access to Indonesia’s historic temples, and intimate cultural moments such as Fijian firewalking ceremonies. 

Guests will also journey to Mexico’s vibrant coasts, uncover Central America’s hidden gems, marvel at the mysterious statues of Rapa Nui (Easter Island) and bask in French Polynesia’s turquoise lagoons. 

The adventure continues with stops in New Zealand, Australia, Southeast Asia, China, South Korea, and Japan, before winding down in Alaska with visits to Sitka, Ketchikan, and Hubbard Glacier.

Key highlights for a global journey

  • January: Depart from San Diego, sailing down Mexico’s vibrant coasts before exploring Central America’s cultural gems, such as El Salvador’s Acajutla and Costa Rica’s natural beauty. Visit South America with stops in Manta and Guayaquil, Ecuador.
  • February: Cross the South Pacific to French Polynesia’s Bora Bora, Tahiti and Moorea, famed for their lagoons and volcanic landscapes. Continue to Samoa and Fiji for cultural ceremonies, tropical beaches and lush rainforests.
  • March: Explore New Zealand’s fjords, Maori heritage, and cities including Auckland and Christchurch. Sail on to Australia, visiting Tasmania, Sydney’s Harbour and the Great Barrier Reef.
  • April: Discover Southeast Asia’s treasures, from Indonesia’s ancient temples to the vibrant streets of Singapore and Bangkok. Experience Thailand’s cuisine, Vietnam’s history in Ho Chi Minh City, and China’s landmarks in Shanghai and Xiamen.
  • May: Visit Busan, South Korea, then explore Japan’s Hiroshima, Kobe and Tokyo. End in Alaska and visit glaciers, forests and ports such as Sitka before arriving in Vancouver, BC.

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Agoda reveals five top travel habits among young Asian travellers

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Digital travel platform Agoda shares the results of their most recent study, showing the top five travel habits of Asian Gen Z.

These show that the younger generation finds inspiration in the digital realm, embraces spontaneity, and values shared experiences whilst on the go. 

The survey highlights the unique ways travelers aged 18-27 are shaping the future of travel in Asia with a fresh perspective, not only by influencing travel trends but also by setting the stage for future generations to explore the world in innovative ways.

Agoda senior vice-president for supply Andrew Smith said: “Gen Z is redefining travel with their digital-first approach and spontaneous spirit. At Agoda, we’re thrilled to support their adventures with diverse options and the best deals in accommodations, flights and activities, ensuring every trip is as unique as they are.”

Social media is the new travel guide

Gen Z is blazing a trail on social media, with TikTok leading the way as their top source for travel inspiration. 

While Millennials lean on friends and family as their preferred source of recommendations, Gen Z is scrolling through TikTok and Instagram to discover their next adventure. 

Despite the digital influence, personal recommendations remain a close second, proving that word-of-mouth still holds sway.

Getting spontaneous with last-minute bookings

In a world where plans can change in an instant, Gen Z embraces the thrill of last-minute travel more than any other generation. 

Around 20 percent of Gen Z book flights less than a week in advance, outpacing Millennials, Gen X, and Boomers. 

Accommodations follow suit, with one in four Gen Z travelers making bookings at the eleventh hour, showcasing their penchant for spontaneity.

Travelling in twos

For Gen Z, travel is a shared experience, with 38 percent preferring to explore the world with a partner. 

Group trips with friends and family vacations also rank high, highlighting the importance of connection and companionship in their journeys. 

Millennials, on the other hand, prioritise family trips, reflecting a generational shift in travel dynamics.

Becoming cost-savvy when it comes to travel

When it comes to travel spending, Gen Z and Millennials are on the same page. Both generations prefer to keep accommodation costs under US$50 per person per night, with Gen Z more inclined to do so than their Millennial counterparts. 

Meanwhile, 32 percent of Gen Z plan to spend between US$51 to $100 per person per night compared to 41 percent of Millennials. This trend underscores a shared commitment to affordable travel without compromising on experiences.

Wanderlust draws generations together

Despite differing preferences in where different generations find travel inspiration, when they book their travels, and who they go with, the desire to explore the world is universal. 

Nearly half of Gen Z and Millennials plan to embark on one to three trips this year, while a third are aiming for more with four to six adventures. 

This shared wanderlust bridges generational gaps, proving that the love for travel knows no bounds.

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Cathay Pacific announces collaboration with Mott 32

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Cathay Pacific announced a gastronomic partnership with leading global restaurant brand Mott 32 today, 6th February.

The partnership will deliver an exquisite dining experience to passengers staying at The Pier, the first-class lounge at Cathay Pacific’s home hub Hong Kong International Airport.

This collaboration exemplifies Cathay Pacifics commitment to providing customers with an unmatched level of service and hospitality, not just in the air but also on the ground, as it sets sights on becoming the worlds best premium airline.

Cathay general manager for customer experience and design Vivian Lo said of the partnership: As a world-renowned fine-dining establishment, Mott 32 is deservedly celebrated for its innovative approach and dedication to true Chinese flavours. This deeply resonates with our commitment to pursuing quality and service excellence at Cathay, and offering our customers a truly memorable dining experience by partnering with premium, award-winning brands that share our values.”

Lo added that the collaboration also reflects their shared roots in Hong Kong as well as a similar passion for delivering a culinary experience that not only delights the palate, but also enriches customers journeys even before they set off for their next destinations. 

She said: Our home citys rich heritage and culinary vibrancy are front and centre in the dishes and drinks we serve, highlighting the diverse flavours and traditions that make Hong Kong unique.

For his part, Mott 32 co-founder Malcolm Wood expressed his delight at the partnership, seeing it as an opportunity to work with a Hong Kong icon by bringing the restaurant’s authentic Chinese cuisine to The Pier.

Wood said: “This collaboration is a testament to our shared commitment to showcasing the vibrant flavours and traditions of our home city. Together, Mott 32 and Cathay Pacific are proud to share the essence of Hong Kong with travellers from across the globe, elevating their journey with an unforgettable taste of its culture and cuisine.

Mott 32 co-founder Xuan Mu added: “For this partnership, weve carefully crafted a menu that reflects the essence of Mott 32 while tailoring it specifically for Cathay Pacifics discerning guests. Featuring signature favourites like our crispy crab meat puff and Sichuan-style dumplings, alongside new creations inspired by Hong Kongs culinary diversity, each dish has been reimagined to suit the elegant lounge setting. We focused on delivering an authentic yet innovative experience that embodies the harmony of traditional techniques and contemporary flavours, just as Mott 32 has always done.

Exquisite flavours expertly crafted 

The thoughtfully crafted tasting menus have been introduced and are now on rotation alongside The Pier’s monthly ala carte menus, featuring Mott 32s iconic dishes reimagined for the lounge setting. 

Embracing seasonality, variation and a sense of balance, the dishes offer a sophisticated taste of contemporary Chinese cuisine that honours the rich culinary heritage of the airlines home city, Hong Kong.

Customers can look forward to an amuse bouche of crispy mushrooms with green beans and sesame, chilled tofu with roasted green chilli sauce, or crispy crab puff. 

Each dish masterfully creates an irresistible fusion of textures and flavours, setting the perfect stage for what is to follow.

A touch of authentic regional tastes

A tantalising selection of starters has been crafted to showcase the bold and invigorating flavours of Sichuan cuisine. 

The free-range chicken with Sichuan peppercorn and chilli sauce features delicate, tender chicken, heightened by the unique numbing spice of Sichuan peppercorns and the zesty kick of chilli sauce.

Just as enticing are the hand-wrapped Sichuan pork dumplings with chilli sauce,, which are filled with savoury minced pork and enveloped with rich, fragrant chilli oil. 

This mainstay of Sichuan cuisine delivers a comforting balance of spice and umami to make each bite as satisfying as the last.

The free-range chicken with black truffle and coriander presents an elegant balance of flavours, where earthy notes of the black truffle dressing enhance the succulent chicken, and the fresh coriander adds a bright, herbaceous touch.

Mains made magnificent

For the main course, the braised wagyu beef with aged tangerine peel features melt-in-your-mouth beef to enhance its rich, savoury flavours. The unique tangerine peel sauce adds a refreshing citrusy kick to the dish, enriched by hints of chilli and the aromatic essence of tangerine. 

Mott 32s innovative spirit shines through as it blends traditional Chinese cooking techniques with modern culinary artistry.

Meanwhile, the crispy black cod with golden garlic and chilli is infused with robust notes of deep-fried garlic and a hint of red chilli, with a golden crust encasing its tender and flaky interior. Paying homage to the traditional typhoon shelter cooking style, the dish embodies the community spirit of local fishermen in a symphony of savoury and spicy aromatics.

The pan-fried prawn with pickled ginger and chilli bean paste is a treat for seafood lovers. 

The dish showcases tender and succulent prawns, complemented by zesty pickled ginger and a rich fermented chilli bean paste in a harmonious blend of savoury, sweet and spicy flavours.

A sip of Hong Kong

To further elevate the gastronomic experience, customers are treated to a specially crafted aperitif that celebrates the vibrancy of Hong Kong. 

A twist on one of the most popular drinks in the airlines home city, the Hong Kong Iced Tea is a refreshing concoction of tea and blackcurrant, finished with a kick of tequila and mellowed by Lillet Blanc. 

The use of basil seeds, inspired by the tapioca balls in Taiwanese bubble tea, offers a more sophisticated and healthier alternative.

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Atiom launches its APAC Hotel Service Index

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Atiom, a digital behavioural change platform, debuted its first-ever Hotel Service Index report for the Asia Pacific today, 6th February.

Atiom is an AI-powered behavioural change platform that provides an all-in-one solution for the hospitality industry to boost service, employee performance, and daily operational efficiency. 

Atiom chief executive Matthew Spriegel said at the launch: “Guest expectations are evolving faster than ever, and staying ahead means understanding the nuances of what makes a truly exceptional experience. Atiom’s Hotel Service Index: 2024 APAC report is a vital resource for hospitality leaders committed to continuously raising the bar. Our goal at Atiom is to support the hospitality industry in significantly enhancing service excellence, ensuring that both employees and guests are at the heart of every improvement. By fostering a culture of continuous growth and engagement, we can create sustainable, exceptional experiences that drive long-term success for all.”

What is the index for?

The Hotel Service Index aims to help professionals in the sector understand where their service may be falling short compared to industry standards or competitors while empowering them to benchmark performance and enhance customer satisfaction. 

By evaluating service quality, Atiom’s report can guide hotels, resorts, and other hospitality establishments in aligning their operations with customer expectations, leading to better guest experiences. 

The debut report was built by conducting a complete analysis of publicly available reviews for hotels from the region’s most popular online travel platforms. Comprising a total of 1,623 properties across mainland China, Hong Kong, Taiwan, Macao, Singapore, Indonesia, Thailand, the Philippines, Korea, and Japan, Atiom created a ranking of key performance indicators based on average service scores by country.

It should likewise be noted that the report is a tentpole initiative for Atiom’s lead-generation efforts. 

The plan is to publish it on an annual basis and expand it into other regions, such as the Middle East. 

What makes this report different from others?

With unique insights, the report aims to enable hospitality leaders to assess their own service levels against industry benchmarks. 

This will allow them to cater their services to meet customer expectations and raise satisfaction and loyalty levels. 

In addition, Atiom’s report provides insights into emerging service trends, customer preferences, and new operational practices that can offer a competitive edge.

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International Visitor Arrivals to Singapore increased by 21% vis-à-vis 2023 to16.5 million 

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View of the skyline of Singapore with the Marina Bay Sands and the financial district

 

Singapore’s tourism sector posted a strong performance in 2024, with Tourism Receipts (TR) likely to reach the upper bound of STB’s 2024 forecast, setting a new record in tourism spend. International Visitor Arrivals (IVA) increased by 21% (compared to 2023) to 16.5 million, showing robust growth in visitor arrivals.

Melissa Ow, Chief Executive, Singapore Tourism Board (STB), said: “In 2024, Singapore’s tourism sector posted a strong performance, an affirmation of the industry’s efforts in refreshing our products and experiences, as well as embarking on new collaborations this past year. Collectively, these efforts elevated Singapore’s destination appeal and strengthened the sector’s capabilities and competitiveness.”

2024 Tourism Performance

Tourism receipts reached $22.4 billion between January and September 2024 (an  increase of 10% compared to the same period in 2023). All spend categories have  shown year-on-year growth, led by Sightseeing, Entertainment & Gaming (SEG) at 25%,  followed by Accommodation at 17%. Meanwhile, Food & Beverage (F&B) and  Shopping saw a 6% and 5% increase respectively, with other categories such as  airfares and business spending contributing to TR as well.

Mainland China, Indonesia, and Australia emerged as the top tourism receipts generating markets, contributing $3.58 billion, $2.13 billion, and $1.44 billion respectively (excluding Sightseeing, Entertainment and Gaming)2. Notably, Mainland  China and Japan showed strong year-on-year growth in tourism receipts.

Top markets for visitor arrivals were Mainland China (3.08 million), Indonesia (2.49 million) and India (1.20 million). Other markets that exhibited healthy year-on-year  growth included Japan, Taiwan, the UK, and the USA, representing a good mix of short,  mid and long-haul markets. Contributing factors included the 30-day mutual visa  exemption3 with Mainland China, and Singapore’s strong growth in air connectivity. In  2024, Changi Airport had a total international seat capacity of over 41 million,  representing a 15% increase compared to 2023 and 98% recovery to 2019.

Other key factors that contributed to the overall growth in visitor arrivals include  Singapore’s robust year-round calendar of lifestyle events and concerts, which has  enhanced the city-state’s appeal as a premier tourist destination. Family-friendly  attractions at precincts such as Gardens by the Bay, Sentosa, and Mandai Wildlife  Reserve, including the Bird Paradise, along with key leisure events like the Formula 1 Singapore Airlines Singapore Grand Prix 2024 and Singapore Art Week, were also  instrumental in boosting visitor arrivals and spending across the tourism sector and  related industries. Singapore continued to attract quality MICE events, while the cruise  industry saw several highlights including notable maiden calls and ships homeporting.

In addition, Singapore’s hotel industry demonstrated positive growth in 2024, with  Average Room Rate (ARR) and Revenue per Available Room (RevPAR) increasing year on-year, reaching $276 (1.4% increase compared to 2023 ARR) and $226 (3.0%  increase compared to 2023 RevPAR) respectively. Average Occupancy Rate (AOR)  was 81.8% in 2024, a 1.3% point increase compared to 80.5% in 2023. There was an  addition of 1,421 new hotel keys, including notable openings such as The Standard  Singapore, Into the Woods and Mercure ICON Singapore City Centre.

 

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United to restart service to Tel Aviv, Israel

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United is pleased to announce plans to restart New York/Newark to Tel Aviv service on March 15, with a second daily flight planned to begin 29 March. This resumption follows a detailed assessment of operational considerations for the region and close work with the unions who represent our flight attendants and pilots. The flights will be operated on Boeing 787-10s.

United has a longstanding commitment to serving Tel Aviv, and this return will make United the first U.S. airline to resume service this year. United also offers connections to Tel Aviv through partners including Lufthansa Group airlines. United will continue to evaluate opportunities to restore additional flights based on demand.

 

 

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Turkish Airlines opens its largest international lounge outside Istanbul at Tokyo Narita Airport

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Turkish Airlines has opened its largest overseas lounge at Narita International Airport in Tokyo. Opening a seventh lounge outside of Türkiye means that the airline, which flies to more countries than any other carrier, is providing its world-renowned hospitality and service excellence to more travellers globally.

Speaking at the lounge’s opening ceremony, Ümit Develi, Turkish Airlines’ VP of Sales Far East & Oceania, said: “We are glad to open our largest overseas lounge at Tokyo’s Narita Airport, offering our guests a space that harmonises Turkish hospitality with Japanese elegance, symbolising over a century of close relations between our nations. Turkish Airlines’ lounge at Narita International Airport reflects our dedication to enhancing the travel experience and further strengthening our presence in the Asia-Pacific region.”

Akihiko Tamura, President & CEO of Narita International Airport Corporation, said: “We sincerely appreciate the establishment of the lounge at Narita Airport. Turkish Airlines has greatly contributed to the expansion of Narita Airport’s network, and we are truly honoured that the airline has chosen Narita Airport as the location for its second lounge in Asia.

“With Turkish Airlines’ world-class route network connecting the entire globe, the opening of the lounge will enable us to provide even greater value to our passengers. We wish Turkish Airlines continued success and look forward to further enhancing Narita Airport’s capabilities while growing together in partnership.

Located in Terminal 1 South Wing, Satellite 4, Gate 47, Turkish Airlines’ Lounge at Narita will cover approximately 1,500 m² once the second phase is complete. In the first phase, the expansive 800 m² lounge will offer a comfortable environment for up to 105 passengers.

Open daily from 07:30 to 21:45, the lounge will be available to Miles&Smiles Elite Plus and Elite cardholders, and Miles&Smiles Elite Corporate cardholders. Star Alliance Gold members and Business Class (First Class) passengers flying with Star Alliance member airlines will also be able to relax in the lounge before their flights.

Designed with a focus on luxury and comfort, Turkish Airlines’ Lounge in Narita presents an array of amenities to elevate the passenger experience. Guests can enjoy a buffet-style selection of Turkish, Japanese, and Far Eastern cuisines, with highlights including a Turkish pide oven (the only one at a lounge outside of Istanbul) offering freshly baked pide during lunch and dinner. Additional features include relaxation areas, daybeds with apron views, and a VIP room for enhanced privacy. Facilities such as shower rooms, accessible restrooms and a baby care room ensure all passenger needs are met.

Connectivity is prioritised with complimentary Wi-Fi, flight information screens, and a dedicated workspace. Reflecting Turkish Airlines’ commitment to artistry and culture, the lounge’s design incorporates traditional Turkish marbling art and nods to iconic destinations, such as Mount Fuji at the entrance.

With the addition of the Turkish Airlines Lounge in Narita, the flag carrier now operates seven exclusive lounges at international airports in Nairobi, Moscow, Miami, Washington, Bangkok and New York. Each lounge represents flag carrier’s commitment to delivering an exceptional standard of service and the warm touch of Turkish hospitality, while enhancing seamless connectivity across its global network.

 

 

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The Amazing Thailand Romance Month is on

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The Tourism Authority of Thailand (TAT) and Central Group  began celebrating the Amazing Thailand Romance Month on 1st February.

This unique campaign kicked off via grand events held at Central World and Suvarnabhumi Airport. 

Part of the 2 BY 4 Global Campaign, the initiative enhances travel experiences for couples and LGBTQ+ travellers throughout February.

The opening salvo at Central World was led by TAT governor Thapanee Kiatphaibool.

Also in attendance were TAT deputy governor for international marketing in Europe, the Americas, Middle East and Africa Siripakorn Cheawsamoot, along with other senior TAT executives and representatives from Central Group. 

Here come the tuk-tuks

A key highlight was the release of 20 iconic tuk-tuks, symbolising Thailand’s warm welcome and promoting key tourist routes, including Siam Square and Sukhumvit. 

In the afternoon, a special Lucky Draw event offered international travellers luxury hotel discounts, shopping vouchers, dining experiences, health and wellness packages, as well as a curated selection of  exciting travel activities.

All of these are made possible through partnerships with over 50 domestic and international brands.

The Amazing Thailand Romance Month celebrations will run until 16th February at four major international airports, with additional exclusive travel benefits and discounts available beyond that date at participating shopping malls and partner venues across Thailand.

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13th edition of the Hotel & Hospitality Expo Saudi Arabia from 8-10 April

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The 13th edition of the Hotel & Hospitality Expo Saudi Arabia is set to return as a standalone event in 2025. It will serve as a pivotal platform for global industry leaders to capitalise on Saudi Arabia’s booming tourism sector while contributing to the Kingdom’s ambitious Vision 2030 objectives.

The strictly B2B event, which will run from April 8-10 at the Riyadh International Convention & Exhibition Centre (RICEC), is already seeing a high demand with hundreds of exhibitors from 26 countries including Türkiye, China, India, and Italy, and strong participation registered from Saudi Arabia. Major industry names confirmed include RAK Porcelain, BAAL, Palatino, Technogym International, Sealy, Sleep High, Port Store, True International, Anatomy Fitness, and Egyptian Porcelain.

Organizers dmg events & KAOUN International have separated the show from its previous co-location alongside INDEX Saudi Arabia and the Lighting Design & Technology Expo. Due to the high demand from exhibitors, the event aims to better servicing Saudi Arabia’s unprecedented hospitality industry growth.

“As Saudi Arabia continues its strategic expansion within the global hospitality landscape and towards its goals for Vision 2030, this year’s Hotel and Hospitality Expo is poised to be a significant milestone,” said Jasmeet Bakshi, Vice President, Design and Hospitality at dmg events. “With all four halls in RICEC sold out, the event underscores the rapid growth and developing opportunities within the Kingdom’s hospitality sector.”

Saudi Arabia’s hospitality industry is undergoing unprecedented new build development. According to Knight Frank, the Kingdom will welcome 320,000 new hotel rooms by 2030 to cater to 150 million annual tourists as part of the Saudi Vision 2030 goal of having tourism contribute 10 per cent of GDP. More than a third – 67 per cent of the new rooms — will be in ‘upscale’ or ‘luxury’ 4- and 5-star properties. New hotel management agreements are being announced monthly, with owners opting for ambitious refurbishments to remain competitive.

The expo’s dedicated industry focus has attracted the official support of the Restaurant and Café Owners Association, which boasts a network of 3,500-plus restaurateurs and investors with numerous industry buyers expected to attend. Ahmed Alkashakri, CEO of Restaurants & Cafes Association: “The event presents unparalleled opportunities to explore innovative solutions that will propel our industry forward. It will also showcase the immense potential of Saudi Arabia’s hospitality and tourism transformation, offering valuable insights and benefits for all.”

The sector outlook is strong, driven by major projects and global events such as the 2027 Asian Cup, the FIFA World Cup 2034, and World Expo 2030, which is expected to attract 40m visitors and contribute $94.6bn to the Saudi economy. Additionally, the launch of Riyadh Air in 2025 will boost growth with flights to 100-plus destinations across six continents.

Considered ‘The gateway to Saudi Arabia’s hospitality sector,’ the Hotel & Hospitality Expo is expected to attract 8,000 industry professionals to network, forge alliances, and explore the latest innovations and excellence across the entire hospitality eco-system. Attendees will also discover the trends and timelines for Saudi Arabia’s hospitality masterplan through expert presentations and panel discussions from C-level executives at Diriyah Company, Marriot International, and Hilton, among others, at the show’s ‘Hospitality Leaders’ Summit.’ The show will also boast the Hotel & Hospitality Awards.

dmg events, is a leading organizer of face-to-face events in the region, has delivered world-class exhibitions in the Kingdom since 2011, leveraging deep regional ties and global expertise to fuel industry growth. “The exhibition industry is inextricably linked to international and domestic business tourism. With over a decade of experience in the Saudi market dmg events is playing its part in driving the hospitality industry,” added Bakshi. “Hotel & Hospitality Expo is in the vanguard of that growth drive.”

 

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