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Oman Air Highlights Digital Innovation at COMEX 2025

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Oman Air, the national airline of the Sultanate of Oman and Official Carrier of COMEX 2025, is showcasing its role as a modern, digital-first airline through a series of activations and thought leadership engagements at the flagship technology exhibition.

As part of the conference programme, Oman Air’s Commercial and Digital teams shared insights on the transformative impact of digitalisation in the airline industry, as well as the airline’s own digital journey that has introduced significant enhancements in guest experience, ancillary services, and smarter retailing.

“Our ongoing digital transformation reflects our broader strategy to solidify Oman Air’s position as a leading and innovative carrier, while making travel simpler, smarter, and more rewarding,” said Mike Rutter, Oman Air’s Chief Commercial Officer. “We’re proud to be part of COMEX, to showcase how the future of aviation is taking shape, how we’re driving innovation to enhance the travel experience, and how we’re supporting the continued development of Oman’s digital ecosystem.”

Oman Air’s recent digital initiatives include the launch of its new online booking platform, Oman Air Holidays, the revamp of its website and mobile app, and the introduction of flexible fare bundles, tailored to guests’ needs. As part of its strategy to strengthen engagement on its channels, the airline has increased direct sales to over 70%, up from less than 25% prior to its transformation and reducing reliance on third-party channels. Part of its ongoing journey, the airline is revitalising its loyalty programme, Sindbad, expanding its range of ancillary products, and harnessing AI to enhance both customer service and the booking process; just a few examples of the exciting initiatives currently underway.

Visitors to COMEX 2025, taking place at the Oman Conference and Exhibition Centre until 11 September, can find out more about Oman Air’s innovative digital solutions at its dedicated booth.

 

 

 

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Riyadh selected as host for Routes World 2026

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Representative Image: Drone shot: King Fahd Road in Riyadh capital city of Saudi Arabia

The Kingdom of Saudi Arabia has been selected to host the 31st World Route Development Forum (Routes World 2026), the premier global event that defines the future of air connectivity. The event will be officially led by the General Authority of Civil Aviation (GACA), in partnership with the Saudi Tourism Authority (STA) as the tourism partner, the Air Connectivity Program (ACP) as the air connectivity partner, Matarat Holding as the Airport partner and organised by Tahaluf.

Routes World is a leading international platform where airlines, airports, tourism authorities, and aviation stakeholders come together to plan and negotiate future air services. Each year, the event attracts thousands of aviation decision-makers, driving global connectivity and supporting the growth of international travel and tourism.

The selection of Riyadh as host city reflects the Kingdom’s progress in becoming a global aviation hub and premier tourism destination in support of Vision 2030. The air transport sector in Saudi Arabia achieved record-breaking growth in 2024, with more than 128 million passengers traveling through the Kingdom’s airports. This represented a 15% year-on-year increase and a 25% jump compared to pre-pandemic levels, underscoring the sector’s full recovery from COVID-19.

Momentum continued in the first half of 2025, when Saudi airports welcomed 66.7 million passengers, handled 467,000 flights, and processed 575,000 tons of cargo, further cementing the Kingdom’s position as one of the fastest-growing aviation markets globally.

“Hosting Routes World 2026 is a major milestone in our journey to position Riyadh and the Kingdom as a central hub for global aviation. The decision endorses Saudi Arabia’s dynamic aviation growth, infrastructure investment programme, and ambitious Vision 2030 tourism and economic growth agenda,” said GACA President and Chairman of Matarat Holding, Abdulaziz Al-Duailej.

Fahd Hamidaddin, CEO of the Saudi Tourism Authority, said: “Saudi is not just welcoming the world, we’re connecting it. Our rise as a global leader in tourism and aviation is opening doors between people, places, and opportunities like never before. The travel and tourism industry are growing at a pace the world has never seen – with Saudi welcoming 116 million visitors in 2024, a 6% increase from 2023. Strong air links are the lifeblood of that growth, and by hosting Routes World 2026, the Kingdom will play a vital role in ensuring that from Riyadh to every corner of the globe, the world is within reach.”

“The Air Connectivity Program (ACP) is proud to be an official Air Connectivity Partner for Routes World 2026 in Riyadh, the world’s most significant air connectivity conference. Hosting such a prestigious event in Saudi Arabia is a testament to our commitment to the growth of Saudi Arabia’s tourism and aviation sectors. This event directly aligns with the bold ambitions of the Saudi National Tourism Strategy and the Aviation Program, and we look forward to showcasing the incredible opportunities that lie ahead for air travel in KSA,” said Majid Khan, CEO of ACP.

Steven Small, managing director of Routes, said: “The Kingdom of Saudi Arabia’s tourism sector has demonstrated extraordinary growth, with international visitor spending reaching $40.95 billion in 2024. This remarkable performance, coupled with the country’s strategic location and modern aviation infrastructure, makes Riyadh an ideal host for Routes World 2026.”

 

 

Looking ahead, Riyadh’s King Salman International Airport (KSIA) is projected to handle 120 million passengers by 2030 and 185 million by 2050. Similarly, King Abdulaziz International Airport in Jeddah is undergoing a multi-phase expansion that will boost its capacity from around 50 million passengers today to 80–114 million annually by 2030, and eventually 100 million by 2035. Alongside these ambitious targets, the Kingdom is investing in new airlines and infrastructure, including the launch of Riyadh Air by the end of 2025, with plans to eventually serve more than 100 international destinations.

Riyadh’s successful bids for World Expo 2030 and the FIFA World Cup in 2034 demonstrate global confidence in its ability to host world-class events. By welcoming Routes World 2026, the Kingdom will further strengthen its position as a global connector and gateway between Asia, Africa, and Europe.

 

 

 

 

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WTM London 2025 to revolve around reimagining travel in a changing world

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WTM London 2025 this November will revolve around the theme Reimagining Travel in a Changing World

For the first time ever, WTM London introduces a unified theme across all six conference tracks to maintain focus and enhance clarity throughout the event. 

While the tracks remain consistent with last year as they cover Sustainability, Technology; Diversity, Equity, Accessibility, and Inclusion (DEAI); Marketing, Geo-Economics, and Travel Trends, the unified theme will create a cohesive experience for all attendees.

As WTM London conference manager Brooke Gilbertson explains: “Introducing a unified theme across the programme brings greater consistency and coherence to our content. Reimagining Travel in a Changing World is a theme designed to inspire attendees to reflect on the evolving purpose of travel in the face of global shifts, emerging challenges, and fresh opportunities. It lays the foundation for meaningful dialogue, innovation, and collaboration across every facet of the travel and tourism industry.” 

Call for content

Organisers likewise invited bold thinkers, fresh voices, and forward-looking innovators to submit proposals for WTM 2025. 

As such, this call for submissions served as an opportunity to share expertise with a wide-reaching, global audience of travel industry professionals and contribute to shaping the future of the sector.

Submissions, which all came in last 7th July, are in alignment with one of the six key conference tracks and clearly demonstrate how the proposed session supports this year’s overarching theme

Amplifying highlights

WTM’s keynotes, panel discussions and presentations are a highlight of the event, as evidenced by the overwhelmingly positive feedback each year from attendees, sponsors and speakers alike. 

Conference session attendance rose by 29 percent in 2024 compared to 2023. In response, WTM London quickly expanded stage capacity, including a debut extension into Level 0 of Excel London. 

For 2025, conference space will be increased even further to accommodate expected growth in audience numbers.

This year’s conference advisory team is made up of six global experts who will curate the submissions for their respective tracks and tap into their extensive networks to bring interesting and relevant stories to the stage.

Team members are:

  • DEAI – Uwern Jong, Experientialist®-in-Chief at OutThere
  • Geo-economics – Mark Frary, Author, Writer and Consultant
  • Marketing – Matthew Gardiner, Director of Travel Massive and Senior Vice President at FINN Partners and Tina Charisma, Director and Founder of the Charisma Campaign
  • Sustainability – Tina O’Dwyer, Founder & CEO of The Tourism Space
  • Technology – Timothy O’Neil-Dunne, President at T2Impact LLC

How the event will play out this year

Opening day on 4th November brings on the WTM Global Travel Report, sustainability summit and geo-economics summit taking place from 11am on the yellow, purple and orange stages respectively. 

The technology and DEAI summits are happening on 5th November, also starting at 11am on the purple and orange stages.

On 6th November, the final day of the event, the marketing summit goes on the yellow stage, along with the ITT Future You Forum and the closing keynote, details of which will be announced shortly. 

Previous closing keynote speakers include businesswoman and comedian Katherine Ryan, award-winning documentary maker Louis Theroux and entrepreneur Steven Bartlett.

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Hong Kong Airlines launches flights to Lijiang, China

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Hong Kong Airlines inaugurated its first flight between Hong Kong and Lijiang. To celebrate the launch of this new route, the Company hosted inaugural ceremonies at both Hong Kong International Airport and Lijiang Sanyi International Airport.

Jeff Sun, President of Hong Kong Airlines, stated: “We are delighted to introduce this exclusive direct service to Lijiang, offering travellers a convenient option to reach this highly popular tourist destination. With the National Day and Mid-Autumn Festival long holidays approaching, we believe this new route will become a favourite choice during the ‘Golden Week’ period, attracting more visitors to explore Lijiang’s unique charm.”

“This direct route not only significantly reduces travel time but also seamlessly integrates with our extensive international network. Passengers from our destinations in Australia and North America, including Sydney, Melbourne and Vancouver, as well as those on our exclusive Saipan service, can easily connect via the Hong Kong hub to Lijiang.  With just one ticket for the entire journey and through-check baggage service, travellers enjoy a hassle-free transfer experience while effortlessly discovering the beauty of China.”

Situated in southwest China, Lijiang serves as an important gateway connecting the mainland to Southeast Asia. The launch of this route not only strengthens economic and cultural ties between Hong Kong and western mainland China, fostering deeper development in tourism between the two regions, but also underscores Hong Kong’s bridging role in the ‘Belt and Road Initiative’. Moreover, this further solidifies Hong Kong’s position as a bidirectional international aviation hub linking mainland China with the world.

Hong Kong Airlines is committed to serving the China market, with its current network covering most major cities and airports, including Beijing Capital, Beijing Daxing, Haikou, Sanya, Hangzhou, Nanjing, Shanghai Hongqiao, Shanghai Pudong, Chongqing, Chengdu Tianfu, Xining, Dunhuang, Hulunbuir, and Lijiang. In preparation for the upcoming National Day Golden Week travel peak, in addition to the newly launched Lijiang route, the company will flexibly adjust its flight capacity to meet the travel needs, including increasing flight frequencies to Hulunbuir in Inner Mongolia, and operating wide-body aircraft on various routes based on demand.

Hong Kong Airlines flight schedule* between Hong Kong and Lijiang is as follows (All times local):

Route Flight Number Departure Arrival Frequency
HKG – LJG HX412 19:05 22:10 Mon, Wed, Fri
LJG – HKG HX413 09:05 11:55 Tue, Thurs, Sat

 

* Flight number and schedule may change without prior notice

 

 

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Cathay Pacific appoints Abhijit Abhyankar as the Regional Head of Customer Travel and Lifestyle for SAMEA

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Cathay Pacific has announced the appointment of Abhijit Abhyankar as the Regional Head of Customer Travel and Lifestyle. In his new role, Abhijit will oversee customer travel experiences, passenger sales, marketing communications, and lifestyle marketing initiatives across India, Nepal, Bangladesh, Sri Lanka, the United Arab Emirates, Saudi Arabia, and South Africa (SAMEA).

With a career spanning over two decades in aviation and hospitality, Abhijit brings deep expertise in sales, marketing, and customer engagement to this role. Prior to this appointment, he served as the Regional Head of People for SAMEA., including Head of Marketing and Digital Sales – SAMEA, Regional Marketing Communications Manager – South Asia, and Area Sales Manager – Northern India. He also held the position of Country Manager – Africa and the Indian Ocean, based in Johannesburg.

Abhijit began his career in the hospitality sector with Ambassador Hotel, Le Meridien, and Holiday Inn before transitioning to aviation with KLM Royal Dutch Airlines and later Air France–KLM. He joined Cathay Pacific in 2009 as Corporate Sales Manager and has since played a pivotal role in strengthening the airline’s commercial and customer-facing strategy in the region.

Based in Cathay Pacific’s regional headquarters in Mumbai, Abhijit will lead the airline’s efforts to create seamless and enriching travel experiences for customers while building strategic partnerships in lifestyle, retail, and digital engagement.

 

 

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Travelodge officially opens 80- keys Skegness Seafront hotel

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Travelodge, the UK’s first budget hotel brand, has officially opened the doors to a brand new 80-room hotel in Skegness. This is Travelodge’s 600th hotel in the UK and its first in the popular Lincolnshire seaside resort, creating more than 20 new jobs for the local community, including team members, housekeeping colleagues and management roles.

Steve Bennett, Chief Property and Development Officer, Travelodge, said: “This new opening marks both our 600th hotel in the UK and our first in this popular Lincolnshire holiday resort. With its fantastic seafront location and new top floor Bar Café, we can offer a warm welcome to families, fun seekers and business travellers looking for comfortable and great value stays on the Lincolnshire coast.

“As we expand across the UK, our focus remains on offering customers more choice and great value accommodation in top leisure destinations like Skegness.”

The hotel features Travelodge’s new, premium design, the hotel’s next generation rooms, and offers 12 SuperRooms, with two of these being accessible. Designed to offer even more comfort and convenience, SuperRooms offer an upgraded premium feel with added extras such as a mini fridge, Lavazza coffee machine, 43” flat-screen TV and in-room hairdryer, iron and ironing board.

Guests can unwind in the hotel’s first ever top floor 85 Bar Café, offering stunning views over Skegness and the coast – a perfect spot to relax after a day spent at the beach or exploring the town’s attractions. Additionally, on-site parking is provided.

The new 80-room Travelodge is located just 400 metres from Skegness’ Blue Flag beach and close to the lively Grand Parade. Guests can enjoy top local attractions right on their doorstep, including Skegness Pier, the Pleasure Beach, Aquarium and Natureland Seal Sanctuary, with Fantasy Island and Gibraltar Point Nature Reserve nearby for day trips.

Convenient transport links include Skegness railway station less than a mile away, local bus routes and the A52, making this hotel a well-connected base for seaside breaks or exploring the Lincolnshire coast.

Sustainability played a key role in the design of the hotel, which has achieved a BREEAM Excellent rating and holds an Energy Performance Certificate (EPC) rating of A. The hotel’s hot water is generated using air source heat pumps and it benefits from low-energy lighting, motion-sensing controls, and aerated showers and taps to reduce both energy and water usage.

 

 

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Oracle Hospitality OPERA Cloud Selected by Accor for Global PMS

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Representative Image

Oracle has announced that Accor is currently moving its global properties to Oracle OPERA Cloud PMS to streamline and enhance its hotel operations. With a common, secure PMS platform, Accor can standardize information across individual properties or its entire portfolio to monitor performance, inform business decisions, and better tailor guest experiences no matter where they stay.

“Implementing a global cloud-based PMS is part of our drive to deliver a consistent, high-quality experience for guests, and to optimize operations across our global footprint,” said Jean Noel Lau Keng Lun, chief distribution officer, Accor. “Oracle Hospitality OPERA Cloud has proven to be the optimal solution for consistent functionality across our diverse portfolio of brands worldwide. We particularly value Oracle’s collaborative spirit, which has transformed our engagement from that of a technology provider into a true strategic business partner.”

Accor has also selected Oracle OPERA Cloud Sales and Event Management as a preferred solution to maximize the ongoing expansion and support of its multi-billion-dollar meetings and events business. In addition to staff having a clear view into available venues, guests and third-party event coordinators will be able to use modern digital self-service tools to easily view and book event space, guestrooms, and catering services.

“Accor has been the epitome of hospitality excellence and innovation across segments for the past 50 years,” said Alex Alt, executive vice president and general manager, Oracle Consumer Industries. “They recently noted that the future of hospitality hinges on boldness, agility, and action. These concepts are at the heart of this partnership. With OPERA Cloud, Accor will be able to more quickly adapt to new opportunities, have the data to adjust where needed, and set the standard for both guest and staff experiences with a contemporary, API rich, and intuitive suite of Oracle solutions.”

 

 

 

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Amadeus expands its footprint within the Vietnamese travel industry

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Global travel technology provider Amadeus recently expanded its footprint in Vietnam by providing advanced technological solutions to some of the nation’s top online travel consolidators and startups.

These successful technology deployments and the latest industry trends were discussed in depth recently at an Amadeus-hosted event which brought together some of Vietnam’s fastest growing travel agencies. 

Indeed, travel players in the market are seeing opportunities in adopting the latest travel technology to help grow and scale their businesses.

As Amadeus senior vice-president in Southeast Asia Ramona Bohwongprasert puts itL “Vietnam is a fast growing market for travel and Amadeus is pleased to be working with the leading travel agencies and startups in the country to grow their businesses. Amadeus has made great strides in helping the industry in Vietnam thrive in the digital world. We have been working closely on implementing the latest cloud based technology solutions that enable agencies of all shapes and sizes to grow and scale their businesses. The breakthroughs we’ve seen so far are remarkable, including empowering consolidators to launch their own B2B platforms that help decentralize digital ticketing capabilities, promote innovation, and build a more dynamic and competitive sub-agent ecosystem. We are honoured to have strong partners in Vietnam like Hong Ngoc Ha Travel, Én Vi ệt and PNR Travel and we look forward to more collaboration in the future.”

Proof of excellence

Amadeus has been partnering with online travel consolidators and startups of all sizes across Vietnam to help transform their abilities in the digital space.

These local partners have been grateful for the solutions offered to them as these have made a significant difference in their operations.

According to Hong Ngoc Ha Travel executive board senior advisor Dang Hoang Tung: “As one of Vietnam’s leading travel agencies, Hong Ngoc Ha Travel consistently embraces technology innovation as a key driver for our long-term growth. Our partnership with Amadeus is a strategic step that aligns with our broader digitalization roadmap, and one that reflects our commitment to building future-ready B2B capabilities. Together, we successfully developed a scalable, insight-driven B2B platform tailored to the needs of our nationwide sub-agent network. Amadeus’ robust technology and deep industry expertise help us optimize internal workflows, enhance connectivity, and deliver greater value to our partners. This technology partnership is not only a key milestone in our digital journey, but also a strategic investment that ensures we continue to grow and lead in an ever fast-changing market.”

Likewise, Én Vi ệt vice-president Tony Dong remarked: ” We at Én Vi ệt chose to partner with Amadeus due to their proven expertise in travel technology and commitment to innovation. Our digital transformation project with Amadeus enabled us to build a robust B2B platform, streamlining operations and empowering our sub-agent network with greater efficiency. Throughout the implementation, Amadeus provided exceptional support, ensuring a seamless process and aligning with our vision for digital transformation. We are proud to collaborate with Amadeus and look forward to future growth together”

Amadeus empowers travel players to develop their online platforms by offering customized solutions that streamline operations and enable greater independence through automation.

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Sarawak Tourism Board has successful run at CelebrASIA 2025

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The Sarawak Tourism Board (STB) successfully showcased the Malaysian province’s rich cultural heritage at CelebrASIA 2025 at the Battersea Power Station in London, UK.

Held from 5th to 7th September, the three-day festival transformed one of London’s most iconic venues into a vibrant celebration of Southeast Asian food, culture, and community. 

This year’s programme included a riverside Feasting Tent, a curated artisan market of over 30 Southeast Asian brands, and interactive arts and craft sessions for visitors.

STB offered attendees an immersive experience of Sarawak through a series of hands-on craft workshops, live performances, and an information booth highlighting the state’s eco-tourism, cultural heritage, and unique travel experiences.

STB chief executive Sharzede Datu Haji Salleh Askor said: “Our participation at CelebrASIA 2025 was a wonderful opportunity to share Sarawak’s vibrant culture and heritage with a UK audience. The enthusiasm and engagement from festival visitors, from the workshops to the performances, demonstrates the growing interest in authentic Southeast Asian experiences and reinforces our commitment to promoting Sarawak as a destination that celebrates creativity, diversity, and cultural richness.”

An exquisite display of traditional crafts

The Sarawak Craft Council also showcased and sold traditional crafts, including beautiful intricate beadwork and exquisite handwoven basketry.

Visitors were able to engage in two highly popular workshops, organised by STB. 

The first, Iban necklace beadwork led by Marek Empang of Pungu Borneo, allowed participants to craft their own necklaces while learning about their cultural significance. 

The second, rattan coaster weaving guided by artisans from Kunang Studio, introduced traditional weaving techniques using natural rattan and bemban fibres.

The highlight of the event was the series of vibrant performances by a talented troupe from the Sarawak Arts Council, who showcased traditional dances throughout the weekend and brought the sights and sounds of Sarawak vividly to life.

That said, STB’s presence at CelebrASIA 2025 provided UK audiences with a taste of Sarawak’s arts, crafts, and cultural traditions, inspiring visitors to explore the Malaysian state in person and discover its richness, creativity, and natural beauty firsthand.

Looking ahead, STB will continue to strengthen its international presence with participation at World Travel Market (WTM) London in November, further showcasing Sarawak as a distinctive destination for culture, adventure, and eco-tourism to global industry partners and travellers.

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The Smurfs head to sea aboard the Genting Dream

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Take the kids on a magical voyage for the year-end holidays as Dream Cruises launches The Smurfs Dream at Sea, an immersive thematic experience aboard the Genting Dream.

Performances in the ship’s theatre commence on 21st November of this year and will run until 20th January 2026.

Guests sailing on 2-, 3-, and 5-Night  Cruises onboard the Genting Dream during this special period will certainly be in for a treat.

Onboard, guests will enjoy a vibrant lineup of The Smurfs-themed activities,  including an exclusive opportunity to meet their favourite characters, including Papa Smurf, Smurfette, Clumsy and  Brainy.

According to StarDream Cruises president Michael Goh: “We are thrilled to bring ‘The Smurfs Dream at Sea’ experience to life aboard Genting Dream,  just in time for the year end school holidays. This joint collaboration is part of our ongoing commitment to create unforgettable  themed experiences at sea. With beloved characters, interactive programs and festive  programming for all ages, this is the perfect opportunity for multi-generational families to  celebrate the festive season together while exploring Southeast Asia in comfort and  discovering new and unique experiences.” 

A Smurf-tastic experience awaits

  • The Smurfs Musical Show     Watch your favourite characters, Papa Smurf, Smurfette, Clumsy and Brainy, come to  life in a 30-minute live stage musical show at the Zodiac Theatre, featuring music,  laughter and magical storytelling.
  • The Smurfs Characters High Tea Sessions     Dine with The Smurfs and enjoy exclusive character-themed meals complete with  photo opportunities and surprise appearances.
  • The Smurfs Chef Kitchen     Kids can don their aprons for a fun and interactive culinary session where The Smurfs inspired treats come to life.
  • The Smurfs Movie Marathon & Cartoon TV Series Screenings     Enjoy movie nights in the ship’s public viewing areas or cozy up with in-cabin  screenings featuring a lineup of The Smurfs movies and popular TV cartoon series.
  • Creative & Interactive Workshops     Children can unleash their creativity with activities including The Smurfs Art AttackFace Painting & Balloon Sculpting, The Smurfs Storytime and Guess The Smurfs  Berries Contest – a fun-filled game designed especially for young cruisers.  
  • The Smurfs Dance Foam Party    Get ready to dance away at the Zouk Beach Club, where The Smurfs take centre stage  for a high-energy family foam party.
  • The Smurfs Retail Souvenirs & Giveaways     Children participating in themed programs will receive exclusive The Smurfs stickers, with the added opportunity to purchase limited-edition The Smurfs retail souvenirs.

The Smurfs Dream at Sea offers the perfect opportunity for families to create lasting memories together on the open  seas. Whether it’s a quick weekend escape or a full holiday celebration, Dream Cruises’  Genting Dream delivers endless entertainment, comfort and joy for all ages. 

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