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A&K Travel Group announces new appointments for its Asia-Pacific segment

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In line with its one-company strategy, the A&K Travel Group (AKTG), parent company of Abercrombie & Kent (A&K) and Crystal, announced two new appointments that reflect its commitment to boosting trade within the Asia-Pacific region.

The company appointed Susan Haberle as vice-president of sales for Australia and New Zealand (AU/NZ) and Tony Archbold as vice-president of sales for Asia. 

Both Haberle and Archbold will oversee A&K and Crystal brands within their respective regions.

At the same time, A&K Travel Group welcomed Sada Memic into the newly created role of Director of Sales and Reservations Centre APAC, for AKTG brands, following the announcement of Ann-Marie Chapman’s promotion to global vice-president of education, sales, and service.

Memic joins the firm with extensive experience in both the travel sector and the luxury property market, specialising in exceptional channel engagement and service excellence.

These strategic appointments are part of a broader strategy to reinforce AKTG’s market presence in the APAC region and come at a pivotal time for the company, as it embarks on an exciting period of transformation, including a major brand refresh and significant investment in product development. 

AKTG is set to offer an even more compelling and diverse range of luxury travel experiences, ensuring that both A&K and Crystal remain at the forefront of luxury travel.

The renewed focus and energy are aimed at strengthening AKTG’s commitment to its trade partners across the Asia-Pacific (APAC) region, setting the company up for further growth in both brands, including an expansion of the on-road trade sales team who will represent both A&K and Crystal.

Meet the new executives 

Susan Haberle, an experienced industry leader with a strong track record of success, brings with her a wealth of expertise in luxury travel. 

Her deep understanding of the market will be instrumental in advancing AKTG’s goals in AU/NZ.

Tony Archbold, a veteran sales professional with extensive knowledge and experience in the Asian market across various sectors of the industry, will take the lead on sales strategy in Asia whilst working closely alongside A&K and Crystal’s Asia director of sales Evon Ler.

AKTG managing director for Australasia, as well as A&K and Crystal executive vice-president for Asia-Pacific sales Debra Fox remarked: “We are delighted to congratulate Haberle and Archbold in their new roles within AKTG. This is an incredible time for us. With Susan and Tony at the helm of our sales team in AU/NZ and Asia, we are confident that we will continue to lead the way in the region’s luxury travel market.”

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London Luton Airport reveals its annual 2025 travel trend predictions

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From AI-powered getaways to nostalgia-fuelled adventures, the UK’s simplest and friendliest airport reveals five new travel trends that are helping pave the way for holidaymakers for the year ahead.

London Luton Airport (LLA) reveals its annual 2025 travel trend predictions, uncovering insights from a survey of 2,000 UK adults1 about their evolving holiday habits.

Clare Armstrong, Head of Guest Experience at London Luton Airport says: “London Luton Airport is gearing up for an exciting 2025 and we are thrilled to see our departure boards showing even more routes and destinations for passengers to choose from. From the day-to-day conversations we have with passengers, it’s clear to see that for many people, travel is so much more than an opportunity to visit a new place. It’s also an opportunity to connect with new cultures, broaden perspectives, revisit memories and enrich your life in a number of ways. Whether it’s families reuniting, sport and fitness fans chasing new personal challenges, or scene seekers travelling to iconic TV and movie locations, we will be working hard to provide a warm welcome and a simple and friendly passenger experience to get their journeys off to a flying start in 2025.”

London Luton Airport’s 2025 UK Travel Trends:

  1. Don’t Look Back – Wander: Like the Gallaghers, 2025 is all about reconnecting with family and hitting the road, rediscovering bonds, creating new memories and having the time of your life together. A third (33%) go on family-focused trips at least once a year, with a fifth (21%) planning a trip to visit a long lost relative.
  2. Flyrox: Inspired by global contests, a fifth (20%) plan on travelling abroad this year for a fitness competition, turning travel destinations into endurance arenas in the search for sporting glory. Fuelled by competition, a quarter (25%) say the prospect of competing abroad makes them more eager to participate.
  3. Real Roaming: In a move toward genuine connection and cultural immersion, travellers are saying goodbye to Wi-Fi, turning off data roaming and embracing digital detoxes abroad (59%). 44% felt digital detoxing increases relaxation, allowing them to be in the moment (41%), leading to more meaningful experiences (32%) and personal interactions (27%).
  4. Scene Seeking: This is more than just visiting film sets and locations; film fans are diving into the nostalgia of much-loved cult classics and old-school favourites, and heading off to their favourite on screen destinations. Nearly half (49%) want to go on holiday where they can revisit places from their favourite childhood movies, with 58% citing nostalgia as a key motivator when choosing their travel destinations.
  5. AI-tinerary: AI tools are set to revolutionise spontaneous travel in 2025, with over half (54%) admitting AI improves their travel planning experience. Making last-minute getaways effortless, AI will power travel itineraries, as 37% plan to use it for last minute trip recommendations.

Don’t look back – wander: Reuniting with family through meaningful adventures

Reconnecting with family is always rewarding, and if the Gallaghers can do it, there’s no excuse not to follow suit. In 2025, one in five (21%) of holidaymakers are planning trips to visit long-lost relatives, while 74% say they’re open to travelling with extended family for a bonding experience.

With seven in 10 (71%) believing shared holiday and travel experiences can improve, or even heal relationships, and 67% admitting that it’s a meaningful way to reconnect even after years of separation, holidays aren’t solely about the destination. In search of unforgettable shared memories, over half (55%) of travellers now prioritise family reconnection over solo journeys – family adventures are back. Whether it’s a road trip to explore cultural roots (70%), or a trip to celebrate a special occasion (80%), these trips are for rediscovering the ties that bind.

Flyrox: For endurance athletes, the world is their arena 

A new wave of fitness-driven travellers will take to the skies in 2025, with over a quarter (26%) planning to travel for fitness competitions three times this year. Blending a love of sport with adventure, 24% are travelling to locations they would otherwise not consider visiting, and over one in three (34%) are going abroad to meet new people with similar sporting interests. These endurance enthusiasts are redefining what it means to ‘holiday’.

From football (49%) and rugby (20%) matches, to marathons (35%), triathlons (17%), and Hyrox competitions (9%), a quarter (25%) of respondents say the prospect of competing abroad makes them more eager to participate. For these modern gladiators, every destination becomes an endurance arena – a chance to push limits, embrace resilience, and combine overseas travel with a test of grit and determination. With connections to over 130 destinations* across Europe, the Middle East and Africa, London Luton Airport is ready to take fitness enthusiasts international.

Real Roaming: Disconnect to reconnect with cultural immersion

Travellers are saying goodbye to Wi-Fi and hello to genuine cultural connection and immersion in 2025, with nearly three in five (59%) planning to limit phone usage during holidays. By spending an average of over two and a half (2.6) hours less on their devices per day, these ‘Real Roamers’ are embracing the joy of being truly present.

Gone are the days of scrolling for restaurant reviews, 56% enjoy the prospect of organically discovering places to dine in, letting curiosity guide their journey. Holidaymakers are prioritising living in the moment (41%); 44% feel more relaxed when disconnected, and 48% are determined not to let social media distract them from immersing themselves in cultural experiences.

It’s time to swap Facetime for face-to-face encounters and savour each sight and sound, rediscovering the art of immersive travel.

Scene Seeking: Nostalgia meets wanderlust 

With blockbuster remakes and much anticipated sequels, like Karate Kid: Legends or Jurassic World Rebirth, set to hit screens in 2025, film fans want to relive old school movie magic in real time – nearly half (49%) want to visit places from their favourite childhood films and 39% are looking to head off on a classic movie inspired getaway. This is more than just seeing iconic film sets; it’s a gateway into timeless locations and a chance to visit places that have become cultural touchpoints.

Destinations topping the list of where travellers have been inspired by cinematic wonder include the romantic destinations of Italy (42%) and France (31%) where flyers can relive the romance of Moulin Rouge in Paris or Romeo and Juliet in fair Verona.

However, it’s not just films spurring destination choice in 2025, people are chasing TV nostalgia, two in five (40%) are box-set enthusiasts, planning their holiday destinations around much-loved TV series. Northern Ireland is gaining traction, with a quarter (25%) of respondents wanting to visit after watching the much-loved comedy Derry Girls, and a Game of Thrones getaway in Croatia is on the cards for 25% of travellers.

AI-Tinerary: AI takes the guesswork out of spontaneous travel

For the more tech-savvy traveller, last minute getaways just got easier, with over half (54%) of holidaymakers now using AI-powered tools to plan trips. Travellers are saving time (35%), getting inspiration for destinations (27%), and finding the best value for their travel desires (26%) all delivered instantly by the power of AI.

Whether you are looking for a quick weekend adventure or a spontaneous escape, travellers are using AI to discover destinations they may not have otherwise considered (58%), and for last minute recommendations for local excursions (37%).

 

 

 

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Lylo to launch European expansion of pod hotel concept

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Lylo accommodation in Auckland

LyLo, part of EVT, has kickstarted the global expansion of its innovative pod hotel concept and has chosen London as the potential location of its first European property.

Appointed as sole agent, P-Three, the retail, leisure and placemaking agency, is initially focused on potential sites in Southwark, although other central locations will be considered. LyLo is looking for buildings of 15,000 to 50,000 sq ft to transform into a pod hotel, which could include office or retail conversion projects or appropriate basement space.

Lylo hostel auckland

 

Thomas Rose, Co-founder at P-Three, commented: “The pod hotel model has proven to be a game-changer in the hospitality space, especially for younger, budget-conscious travellers who often prioritise unique experiences and dynamic, social environments over traditional hotel offerings. With its large and vibrant visitor base, London is the perfect starting point for LyLo’s European expansion and we’re confident that their innovative approach and design-led concept will resonate well in this market. We look forward to working with them to bring it to life.”

Tim Alpe, Managing Director at LyLo, commented: “We are thrilled to introduce LyLo to Europe, with London as the perfect city to launch our first property. Our innovative pod hotel concept has already proven successful in New Zealand and Australia, and we are confident that the European market will embrace our unique blend of affordability and community-focused design. London’s dynamic and diverse traveller base makes it an ideal location to begin this exciting new chapter, and we look forward to bringing LyLo’s fresh approach to hospitality to the city.

Lylo accommodation in Auckland

Launched in 2022, LyLo is part of EVT, a major Australian operator of cinemas, hotels, restaurants and an alpine resort, with over 80 hotels in Australia, New Zealand and Singapore. LyLo already has operational assets in Auckland, Queenstown and Christchurch, New Zealand, and Brisbane, Australia, comprising 608 pods, 40 private rooms, 170 ensuite rooms and four F&B venues. Two further Australian properties in Gold Coast and Fremantle are in the pipeline.

Lylo accommodation in Auckland

 

Fun and communal, the LyLo concept is aimed at solo travellers, groups aged 18-35, digital nomads, sports groups and families, providing budget friendly hostel-style accommodation in a design-led and customer-centric setting with onsite coworking, social and wellness spaces. LyLo has a proven track record, with strong results across all properties, especially Auckland where the hotel is regularly the most booked property on Booking.com by room nights in the city (monthly).

 

Pod hotels typically provide a compact space that includes a bed, a secure space to store belongings and often shared amenities such as bathrooms, dining areas and entertainment spaces. LyLo elevates their offering with a focus on security and privacy, as well as modern amenities in their pods such as lights, fans and chargers.

Initially a Japanese phenomenon and primarily catered towards business professionals, pod hotels have grown in popularity globally thanks to their relative affordability versus traditional hotels, which meets the requirements of many modern travellers looking to minimise their expenses and prioritise their budget on events and experiences, whilst also gaining social and community experiences.

 

 

 

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Hospitable launches free conference and coaching initiatives

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Representative Image

 

In a move to reshape how short-term rental (STR) hosts learn and scale, Hospitable has announced two new, free initiatives set to connect hosts directly with those who truly understand their day-to-day challenges: fellow STR owners and property managers.

Pierre-Camille Hamana, Founder & CEO of Hospitable, said: “While the short-term rental world has no shortage of software or expert advice, nothing compares to hearing from hosts who’ve been in the trenches. We’ve seen firsthand how powerful it can be when hosts connect and learn from one another, and believe that the most impactful way to elevate the entire vacation rental ecosystem is to connect hosts with each other. By putting hosts in the spotlight and creating opportunities for them to share their stories, strategies, and lessons, we’re building a community rooted in real-world expertise.”

“Host to Host: A Short-Term Rental Mastermind” will take place on 28th-29th January, 5-8pm ET.

Later this month, the vacation rental management platform will present “Host to Host: A Short-Term Rental Mastermind”, a two-day, entirely virtual conference where only hosts take the stage. In a bid to break away from the STR industry’s traditional reliance on vendor-driven advice – which is often disconnected from the realities of running a vacation rental – this event offers attendees an unfiltered look at the successes, setbacks, and strategies of hosts who have built successful businesses across platforms like Airbnb, Booking.com, Vrbo, Agoda, and direct booking channels.

The conference spans eight 45-minute sessions, each diving into critical topics like onboarding and designing properties, leveraging social media for direct bookings, and incorporating AI to streamline operations. Each session also concludes with an open Q&A, allowing participants to ask unfiltered questions and receive practical answers directly from those experiencing property management firsthand.

In tandem with the conference, Hospitable is rolling out “Your Host Mentor”, a free coaching hub featuring bite-sized video tutorials led by top-performing STR operators. These tutorials provide behind-the-scenes looks at how hosts tackle challenges like guest communication, multi-channel distribution, and revenue optimization, while also offering guidance on how to maximize Hospitable’s platform. These videos not only provide step-by-step guidance, but also offer a springboard for hosts looking to engage directly with contributors—whether through one-on-one mentorship, social media Q&As, or additional paid services.

By linking new and experienced hosts, Hospitable aims to foster a genuine culture of knowledge-sharing that empowers hosts at every stage of their journey.

 

 

 

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The Boca Raton presents USD 130 million transformed Beach Club Hotel, South Florida

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Five distinct hotels, one iconic resort – A $130 million investment to Palm Beach’s only private beach resort, serving as the final phase to The Boca Raton’s overall $375 million transformation

This month, South Florida’s most storied resort The Boca Raton officially unveils the launch of its Beach Club hotel, marking the completion of a remarkable $130 million transformation. Part of the resort’s larger $375 million evolution, this milestone marks a new era for the historic property, offering elevated experiences across its half-mile stretch of private golden beach. Featuring 210 fully renovated guest rooms and suites – some with expansive outdoor terraces – the Beach Club debuts new restaurants, a refreshed arrival experience and lobby with a sophisticated cocktail lounge and café, an enhanced fitness facility, and oceanside event spaces.

Coastal design

A design project led by Miami-based Urban Robot Associates and landscape architecture firm EDSA, and Garcia Stromberg – a firm of architects, designers, and artists -, the brand-new Beach Club reflects the essence of its seaside locale. Rooms and suites feature floor-to-ceiling ocean views, inviting sea breezes, and a serene palette of natural textures complemented by vibrant coral velvet accents. With three times as many suites as before, the largest accommodations include the Grand Suite + Lanai, offering one- or two-bedroom layouts that flow into private outdoor poolside living spaces with plush lounge seating.

Culinary excellence by the sea

With an enhanced focus on culinary experiences as overseen by Executive Chef Gonzalo Rivera, Beach Club introduces standout restaurants, lounges, and more casual settings. The standout Marisol restaurant, helmed by Michelin-award-winning chef and raw bar expert Johnny Spero, showcases Mediterranean-inspired fare in a stunning indoor-outdoor setting with a covered terrace with fresh seafood delivered daily by local fishermen.

Onda, Beach Club’s new sand-side restaurant features outdoor dining inspired by iconic coastal destinations. Each winter will spotlight a new culinary mastermind. In its first season, Onda has partnered with Executive Chef Adriano Venturini of Eden Roc Cap Cana, with signature dishes including Langosta al Coco, poached Maine lobster with creamy coconut sauce, Dominican rice, and caviar.

Waterside wellness & adventure

Rooted in the spirit of the coastal lifestyle, curated programming invites guests to sink their toes in the sand and lounge the day away.  Beach wellness sessions include Sunset Yoga and a monthly Full Moon Yoga class. Guests can experience intentional moments from morning to night, including a Ritual Series beginning with First Light oceanside wellness classes guided by expert instructors, and a Light the Night sunset fire ritual.

When not relaxing on the beach or enjoying ocean adventures such as surfing and pedal kayaking, guests can take a dip in three pools. Or they can opt for a day at the Cabana Club by Vilebrequin, a collection of vibrant pool cabanas designed in partnership with the St. Tropez swimwear brand. For an afternoon excursion along the Intracoastal, Sorbetto is Beach Club’s floating Fiat 500 boat that adds a playful twist while showcasing the Italian craftsmanship that Fiat is known for.

Family friendly offerings

For younger guests, the Banyan Bunch Beachside programme offers educational and nature-inspired activities, while teens and pre-teens can enjoy Game Loft, a new dedicated social space featuring state-of-the-art gaming consoles, VR headsets, and classic games like shuffleboard and billiards.

Beyond the beach

In addition to experiences at the Beach Club, a stay provides access to The Boca Raton’s Harborside amenities. Just a five-minute Water Taxi across the Intracoastal, the resort offers golf, tennis, pickleball, wellness experiences at Spa Palmera, as well as three pools, water slides, a floating river, and more at the four-acre Harborside Pool Club.

“We’re thrilled to unveil Beach Club, designed for those who crave a fresh, modern take on luxury,” said Daniel A. Hostettler, President & CEO of The Boca Raton. “This next chapter builds on The Boca Raton’s storied legacy, inspiring generations of club members and global travelers who have shaped our vision for this transformation. The new Beach Club is more than just reimagined spaces—it’s an experience that blends stunning design, bold culinary creativity, and the kind of hospitality that feels effortless but unforgettable.”

 

 

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a&o Brussels Centrum opens with eventually 377 rooms and 1,368 beds

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Europe’s hostel chain has opened its 42nd European hostel, located in Belgium’s capital, Brussels. The centrally located hostel currently has 296 rooms, 45 parking spaces and a total area of 20,000 square metres. The acquisition of the former ‘The President Brussels Hotel’ on Boulevard du Roi Albert follows the opening of a&o Antwerpen Centraal in October 2024.

Founder and CEO Oliver Winter said “Opening two exceptional locations in Belgium within a few weeks is really unusual. First Antwerp and now Brussels, this fulfils our growth targets in Belgium.” The opening of a&o Brussels Centrum increases the total number of beds globally to over 30,000.

Renovation and modernisation of the hostel is being planned in stages over the next year and a&o expects to invest around seven million euros on this project, expanding the hostel to 377 rooms.

Property takeovers are our favourite”

Founder and CEO Oliver Winter said, “Property takeovers are our favourite, they enable dynamic and healthy growth for a&o Hostels.” Conversions are also a focus when it comes to further growth for the business. In February 2025, the a&o Firenze Campo di Marte will be the second a&o hostel to open in Italy, with 121 rooms in a former municipal administration building.

Preliminary results for 2024

In 2024, it is projected that there were around 2.7 million guests with around 6.2 million overnight stays. a&o is projected to expand even further in 2025, with potential a&o locations including London, Manchester, Paris, Madrid and Lisbon.

 

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UAE reaches one million air traffic movements in 2024

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Representative Image

 

The UAE’s Sheikh Zayed Air Navigation Centre has recorded one million air traffic movements in 2024, the General Civil Aviation Authority (GCAA) announced.

The milestone arrived on December 22, 2024 with Emirates Flight305 from Shanghai, marking what officials describe as a turning point in the UAE’s aviation sector. As informed by a news report in ANI.

The achievement comes with a 10.3 per cent growth rate compared to 2023, whilst the past two years saw a 20 per cent increase in air traffic movements, according to the GCAA.

“Under the guidance of our wise leadership, the UAE has implemented innovative national initiatives and strategies to enhance its competitiveness and prominence in the civil aviation and air services sector, both regionally and globally. Achieving the milestone of one million air traffic movements in a single year is not a mere numerical achievement but a reflection of the UAE’s steadfast commitment to developing the aviation sector as a cornerstone of its national economy and solidifying its position as a global air transport destination,” Minister of Economy and GCAA Chairman Abdullah bin Touq Al Marri said.

“This accomplishment highlights the country’s capacity to deliver innovative and integrated solutions that enhance the efficiency of aviation operations,” he added.

The Centre implemented new systems throughout 2024 to improve airspace efficiency and reduce delays.

“Exceeding one million air traffic movements reflects the dedication and hard work of the team at the Sheikh Zayed Air Navigation Centre. This is a result of years of planning, innovation, and close collaboration with our partners in the aviation sector. With an average growth rate of 10.3 per cent in 2024 compared to last year 2023, we remain committed to continuously enhancing our systems and services to uphold the highest standards of safety and efficiency, reflecting sustainable development and continued success in managing air traffic successfully and professionally,” Saif Mohammed Al Suwaidi, Director-General of GCAA added.

 

 

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Tap Air Portugal obtains IATA environmental certification

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TAP Air Portugal and Portugália Airlines are celebrating a historic milestone in their commitment to environmental sustainability by achieving IATA Environmental Assessment (IEnvA) certification. This is the first environmental certification of its kind for both airlines, reaffirming their commitment to adopting sustainable and responsible practices in the aviation sector.

The airlines achieved the IEnvA certification, based on the ISO 14001 standard, by implementing plans with policies that minimise the environmental impact of their flight operations and facilities including corporate buildings in Portugal.

“This certification represents an important step in our ongoing sustainability journey. We are committed to leading by example, reducing the environmental impacts of our operations and promoting more responsible aviation,” said Luís Rodrigues, CEO of TAP Air Portugal. “This is recognition of the joint work of our teams and TAP’s ongoing commitment to the future of the planet.”

IEnvA certification is one of several steps TAP has taken to consolidate its commitment to sustainability. Throughout 2024, the company continued its fleet renewal and modernisation programme, replacing old aircraft with more modern models that are more efficient for fuel consumption and carbon emissions. TAP has also gradually replaced its fleet of operational and corporate vehicles with electric or hybrid models, having invested in the installation of electric charging stations on the TAP Campus, which are also available for employees to use.

Another important initiative is the Sustainable Cabin project: in partnership with Cateringpor, TAP has implemented a project to recycle waste generated on board flights arriving in Lisbon. This project relies on the active participation of cabin crew, who play a crucial role in the success of the initiative. In addition, TAP has introduced reusable and recyclable utensils in economy class on its long-haul flights.

This year, TAP will use Sustainable Aviation Fuel (SAF) when refuelling at airports in the European Union, the UK and Switzerland. From 2025, the fuel airlines use to fly to those destinations must be at least 2% SAF.

While more expensive, SAF represents an important step to lowering the aviation industry’s environmental impact. To partially offset the additional costs, TAP will introduce a SAF surcharge, which will apply on departures from European airports (except domestic flights). This surcharge ranges from €2 (£1.65) in Economy class in Europe to €24 (£19.80) in Business for intercontinental flights.

Achieving IEnvA certification is testament to the ongoing commitment of TAP Air Portugal and Portugália Airlines to creating a lasting positive impact on the aviation sector and society.

 

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Agents can now book Jumeirah Marsa Al Arab through Pure Luxury 

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Pure Luxury, the luxury brand of dnata Travel Group UK, are now able to make bookings for the  long-awaited and highly anticipated Jumeirah Marsa Al Arab. Jumeirah announced last month that  Dubai’s newest resort, a nautical lifestyle destination with striking architecture, unparalleled  hospitality, and an array of extraordinary wellness, cuisine, and mixology experiences is set to open  its doors in March 2025 and is now officially on sale.

Adrian James, Product & Commercial Director shared: “We are thrilled that agents can now call our  Pure Luxury Travel Ambassadors to secure stays at this brand-new luxury property. Not only this, but  by doing so they could be securing a stay here themselves on our 2025 FAM trip.”

James continued, “Giving our agents the opportunity to experience new luxury product is an integral  part of our robust training programme at Pure Luxury. We believe the value of first-hand experience  and building strong relationships with our supplier partners is key to supporting our agents to  successfully sell luxury travel.”

Pure Luxury, the luxury brand of dnata Travel Group UK, are now able to make bookings for the  long-awaited and highly anticipated Jumeirah Marsa Al Arab.

Pure Luxury are giving agents the chance to be one of the first to experience this incredible new  property from the renowned Jumeirah Hotels & Resorts, by joining them on an exclusive FAM trip in  2025. Four places are up for grabs and all agents need to do to be in with a chance of grabbing a  place is make a Pure Luxury package booking between 07th January 2025 – 28 February 2025 and  they will be entered into the prize draw. Make a booking including nights at Jumeirah Marsa Al Arab  or any other Jumeirah property and agents will receive an additional entry.

 

 

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Bahrain Surf Park to open by 2026

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Bahrain has announced the launch of Bahrain Surf Park – Club Hawaii Experience, the first surf park in the MENA region to use state-of-the-art ‘Wavegarden Cove’ technology from Spain. Set to open in early 2026, Bahrain Surf Park will be located on the southwest side of the island, on Bahrain’s sunset coast.

Bahrain Surf Park acknowledges Hawaii as the birthplace of surfing and intends to showcase its spirit throughout the facilities and attractions. Using the cutting-edge ‘Wavegarden Cove’ technology – with the lowest energy consumption on the market – the surf park will accommodate up to 90 surfers and produce 1,000 waves per hour.

Bahrain Surf Park will offer over 140,000 surf sessions annually at the Club Hawaii Surf Academy, where instructors will train, mentor and develop surfers through training programmes for all: catering to surfers of all levels, from beginners to professionals.

Bahrain Surf Park will also feature a range of F&B outlets, retail stores, terrace and cabanas plus an event space and private entertainment area. Plans are also underway to host a major international surfing competition in 2026.

This exciting project is a groundbreaking leisure destination developed in partnership between Edamah (Bahrain Real Estate Investment Company) and GFH Financial Group. The development will be a key attraction within the Bilaj Al Jazayer megaproject, which has already been recognised as Bahrain’s Best Leisure Development by the Arabian Property Awards.

The Bilaj Al Jazayer masterplan spans 1.3 million square metres along Bahrain’s southwest coast. Bahrain Surf Park will be a major feature within this mixed-use destination, which is expected to draw approximately 300,000 local and international visitors each year.

Bahrain Surf Park General Manager, Victoria Williams, explained: “I am extremely proud to be involved in bringing the first Wavegarden ‘Cove’ powered surf park in the Middle East to Bahrain. Bahrain Surf Park – Club Hawaii Experience will be so much more than ‘just’ a surf destination. Creating ‘Waves for All’, it will be the place for all ages and all backgrounds to enjoy everything that’s great about surfing, so don’t worry if you’ve never picked up a surfboard before!”

Wavegarden’s Chief Commercial Director, Fernando Odriozola, added: “With consistent waves of different shapes and sizes, Bahrain Surf Park is going to be an amazing destination for people from the entire area, travelling surfers and tourists alike.”

The Bahrain Surf Park – Club Hawaii Experience is set to be a groundbreaking location for surfers and visitors which will showcase Bahrain as an emerging surfing destination – a welcome addition to the variety of limitless experiences the archipelago has to offer.

 

 

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