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New study reveals ten most polluted tourist cities

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A new study reveals the tourist cities with the highest pollution levels anywhere worldwide.

Based on the study conducted by DIPNDIVE, Egypt’s Cairo came out on top, despite attracting 14.9 million visitors annually.

Meanwhile, Los Angeles, the world’s third most visited city with more than 49 million tourists annually, is the second most polluted destination, while top Asian destination Hong Kong ranked third.

The analysis identified these destinations based on their average annual number of visitors.

Pollution levels were assessed using key indicators, including the Air Quality Index, PM2.5 concentrations, water quality index, and noise levels. These metrics were then combined into a pollution score to rank cities by environmental conditions.

A representative from DIPNDIVE remarked: “Travel is one of the most enriching experiences, but it’s important to recognize how environmental factors can impact our journeys and the destinations we visit. Cities like Los Angeles and Bangkok demonstrate the challenges of managing air quality and noise in highly urbanized tourist hubs. On the other hand, destinations like Cancun remind us that even seemingly pristine locations can face unique environmental concerns, such as high noise pollution. Understanding these dynamics enhances traveler awareness and underscores the need for sustainable tourism practices globally.”

Where the conditions are the worst

Cairo, which welcomes 14.9 million annual visitors, recorded the highest pollution levels among the analyzed destinations. Cairo’s Air Quality Index (AQI) stood at 160, reflecting unhealthy air conditions, while PM2.5 concentrations, referring to tiny air particles harmful to human health, reached 68.4 µg/m³—well above the WHO’s recommended safe limit of 5 µg/m³.

Los Angeles, attracting 49.1 million visitors annually, is the second most polluted city on the list, with a score of 51.17. As the third most visited city worldwide, Los Angeles has serious issues with air quality. The city comes right after Cairo with an AQI of 116 and PM2.5 levels averaging 41.5 µg/m³.

Hong Kong, welcoming 14.7 million visitors annually, had a pollution score of 50.33, which is the third highest on the list. The city recorded an Air Quality Index of 83, indicating polluted air conditions. PM2.5 concentrations were measured at 26.5 µg/m³, five times exceeding the WHO’s recommended safe limit of 5 µg/m³. The city’s water quality index was reported at 69.

Bangkok, with 12.2 million visitors annually, is the fourth most polluted city on the list, with a score of 48.97. The city recorded an AQI of 91, indicating polluted air quality. PM2.5 levels reached 30.8 µg/m³, more than six times exceeding the safe limit.

San Diego, attracting 31.8 million visitors annually, ranks as the fifth most polluted city on the list, with a pollution score of 40.04. The city recorded an Air Quality Index of 73, with PM2.5 concentrations reaching 20.8 µg/m³, significantly exceeding the WHO’s recommended safe limit of 5 µg/m³. Noise and water pollution also contribute to its overall environmental challenges.

Phuket, which welcomes 8.4 million visitors annually, is the sixth most polluted city on the list, with a pollution score of 40. The city recorded an AQI of 58, with PM2.5 levels measured at 13.1 µg/m³. Noise levels averaged 71 dBA, while the water quality index stood at 54, further highlighting environmental challenges in this popular tourist destination.

Athens, attracting 6.4 million visitors annually, is the seventh most polluted city on the list, with a score of 39.87. The city recorded an Air Quality Index of 81 and PM2.5 concentrations at 25.1 µg/m³, five times above the WHO’s safe limit. With noise levels reaching 55 dBA and a water quality index of 63, Athens faces significant environmental challenges impacting its appeal as a tourist destination.

Cancun, welcoming 10.8 million visitors annually, ranks as the eighth most polluted city on the list, with a pollution score of 36.66. The city recorded the highest noise pollution in this list, with levels averaging 103 dBA. Its AQI of 15 reflects relatively good air quality, but other factors, such as noise and water quality, contribute to its overall pollution challenges.

Dubai, which draws 16.8 million visitors annually, is the ninth most polluted city on the list, with a pollution score of 36.12. The city recorded an Air Quality Index of 66, while PM2.5 concentrations were measured at 17 µg/m³, over three times the WHO’s recommended safe limit. Noise and water quality issues also contribute to its pollution score.

San Francisco, attracting 23.1 million visitors annually, ranks as the tenth most polluted city on the list, with a score of 34.15. The city recorded an Air Quality Index of 82, and PM2.5 concentrations reached 25.9 µg/m³, significantly exceeding the WHO’s safe limit. While noise and water quality are relatively better, air pollution remains a major concern.

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Philippine Department of Tourism warns travellers following eruption of Mount Kanlaon

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The Philippine Department of Tourism (DOT) issued a warning to tourists against travelling to areas affected by the recent eruption of Mount Kanlaon in the Central Philippines.

Both tourists and locals have been advised to monitor local advisories to keep tabs on any changes regarding volcanic activity.

In a statement, the DOT said: “While no injuries, fatalities, or stranded tourists have been reported, travelers are strongly advised to avoid destinations within the 6-km. permanent danger zone and areas heavily affected by ashfall. The DOT prioritizes the safety of all tourists and local communities and encourages everyone to remain vigilant and informed during this time.” 

Which areas are in the danger zone?

The DOT advisory identified towns affected by heavy ashfall as La Castellana, La Carlota City, Bago City, and Murcia in Negros Occidental, as well as Canlaon City in Negros Oriental.

As a precautionary measure, trekking, swimming, farm site visits, and day tours to and around these areas have been suspended.

Specific attractions temporarily closed also include the Guintubdan Spring, Buenos Aires Resort, Mambukal Resort, Sugar Valley Coffee Farm, and other sites near or within the 6-km. permanent danger zone.

Additionally, the Kanlaon Inland Resort and Eco-Tourism, Padudusan Falls, Bao-bao Viewing Deck, and Quipot Falls in Canlaon City have been closed by the local government to ensure public safety.

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IATA report shows slow growth in terms of Sustainable Aviation Fuel production

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The International Air Transport Association (IATA) released new estimates for Sustainable Aviation Fuel (SAF) production showing that, within this year, SAF production volumes reached one million tonnes (1.3 billion liters), double the 0.5 million tonnes (600 million liters) produced in 2023. 

SAF accounted for 0.3 percent of global jet fuel production and 11% of global renewable fuel.

This is significantly below previous estimates that projected SAF production in 2024 at 1.5 million tonnes (1.9 billion liters), as key SAF production facilities in the US have pushed back their production ramp up to the first half of 2025.

In 2025, SAF production is expected to reach 2.1 million tonnes (2.7 billion liters) or 0.7% of total jet fuel production and 13% of global renewable fuel capacity*.

IATA director-general Willie Walsh said: “SAF volumes are increasing, but disappointingly slowly. Governments are sending mixed signals to oil companies which continue to receive subsidies for their exploration and production of fossil oil and gas. And investors in new generation fuel producers seem to be waiting for guarantees of easy money before going full throttle. With airlines, the core of the value chain, earning just a 3.6% net margin, profitability expectations for SAF investors need to be slow and steady, not fast and furious. But make no mistake that airlines are eager to buy SAF and there is money to be made by investors and companies who see the long-term future of decarbonization. Governments can accelerate progress by winding down fossil fuel production subsidies and replacing them with strategic production incentives and clear policies supporting a future built on renewable energies, including SAF.”

A necessary part of the global energy transition

IATA senior vice-president for sustainability and chief economist Marie Owens Thomsen opines that the airline industry’s decarbonisation must be seen as part of the global energy transition, not compartmentalized as a transport issue. 

This is because solving the energy transition challenge for aviation will also benefit the wider economy, as renewable fuel refineries will produce a broad range of fuels used by other industries, and only a minor share will be SAF, used by airlines. 

Thomsen said: “We need the whole world to produce as much renewable energy as possible for everybody. Airlines simply want to access their fair share of that output.”

To reach net zero CO2 emissions by 2050, IATA analysis shows that between 3,000 to over 6,500 new renewable fuel plants will be needed. 

These will also produce renewable diesel and other fuels for other industries. The annual average capex needed to build the new facilities over the 30-year period is about $128 billion per year, in a best-case scenario. 

Importantly, this amount is significantly less than the estimated total sum of investments in the solar and wind energy markets at $280 billion per annum between 2004 and 2022.

Walsh added: “Governments must quickly deliver concrete policy incentives to rapidly accelerate renewable energy production. There is already a model to follow with the transition to wind and solar power. The good news is that the energy transition, which includes SAF, will need less than half the annual investments that realizing wind and solar production at scale required. And a good portion of the needed funding could be realized by redirecting a portion of the retrograde subsidies that governments give to the fossil fuel industry.”

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SITA collaborates with Cluj Avram Iancu International Airport

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Air transport tech firm SITA recently announced a strategic collaboration with Romania’s Cluj Avram Iancu International Airport through a Letter of Intent (LOI). 

This joint effort represents a pioneering commitment to address the pressing technological and environmental challenges facing airports today, setting the stage for significant advancements in operational efficiency and sustainable practices.

The LOI paves the way for a range of pilot projects and proof of concept initiatives that will enable Cluj Airport to test SITA’s advanced solutions in real-world environments. 

These trials are designed to validate technologies that streamline airport processes and create a seamless experience for travelers. 

Through these early-stage projects, Cluj Airport will be able to assess advanced systems that can improve passenger flow, baggage handling, and energy efficiency, supporting the airport’s drive toward sustainable operations.

Addressing the need for smarter solutions

According to SITA president in Europe Sergio Colella, as the aviation industry faces unprecedented demands for smarter, more sustainable travel solutions, this cooperation with Cluj Avram Iancu International Airport will enable the tech firm to bring innovation directly to the forefront of airport operations.

Colella said: “Together, we are not only envisioning but actively creating the future of air travel, through projects that will showcase how technology can transform every step of the passenger journey. From reducing wait times to cutting environmental impact, our collaboration aims to set new standards that will serve as a model for airports around the world.”

A central element of the collaboration is research and development tailored to Cluj Airport’s unique operational landscape. 

By addressing specific challenges, SITA and Cluj Airport aim to co-develop practical solutions that enhance the airport’s efficiency and align with global sustainability targets. 

The collaboration also involves joint workshops to exchange knowledge on emerging technologies and trends, ensuring both parties remain at the cutting edge of advancements in passenger processing, mobile technologies, and biometrics.

With regard to this, airport chief executive David Ciceo added: “We wish to take advantage of this opportunity to collaborate with one of the most important leaders in air transport technology, because Cluj International Airport has amongst its strategic priorities investments in innovative and new technological solutions which will make our industry more resilient and sustainable for the years to come.”

Environmental responsibility is a key focus, with both SITA and Cluj Airport committed to reducing the ecological footprint of airport operations. 

Sustainability initiatives include the potential development of green aviation technologies and CSR programs, setting a benchmark for environmentally conscious practices in the aviation industry.

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House of Tin Baron officially opens in Phuket

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The House of Tin Baron in Phuket Old Town officially opened its doors to avid diners last 1st December, ushering in a new era of refined luxury in Phuket.  

Transformed from a historic landmark into a luxurious lifestyle destination, the House of Tin Baron regales gourmets with two exceptional dining experiences for discerning diners: the world’s first and only Louis Roederer Cristal Room at House of Tin Baron, and Terra, an exquisite Italian restaurant.

Located within Phuket’s vibrant historic Sino-Portuguese district, House of Tin Baron has been masterfully reimagined by global architecture and design firm dwp, building upon the original design concept by Ong-ard Satrabhandhu, the renowned Thai National Artist and architect. 

The design seamlessly blends traditional architecture with contemporary aesthetics, honoring the site’s rich heritage. 

A welcoming oasis of lush landscaping and a reflective pond complement the building’s historical splendor, while meticulously preserved elements, including keystone arches, semi-circular windows, and limestone columns, speak to the enduring significance of this Sino-Portuguese gem.

Luxury Atelier Maison Happiness CEO and Tin Baron visionary Deepak Ohri said of the establishment: “As Phuket emerges as a premier destination for culinary artistry and luxury lifestyle, House of Tin Baron stands at the forefront of this exciting evolution. We invite guests to experience an unparalleled journey into Phuket’s history and culture at the House of Tin Baron, where the rich threads of its heritage are woven together with the dynamism of modern luxury. Here, the past informs the future of hospitality, creating a truly unique and luxurious escape.”

A toast with Louis Roederer

The Louis Roederer Cristal Room at House of Tin Baron offers an unparalleled champagne experience, a tribute to the rich heritage of Louis Roederer Cristal, originally created for Tsar Alexander II of Russia in 1876. 

The opulent interior, shimmering with luminous white, gold, and champagne hues, elevates every sip to pure indulgence. Intimate nooks, artfully crafted from repurposed window alcoves, bask in the warm glow of a magnificent chandelier, while a freshly whitewashed balustrade adds a final touch of timeless elegance. 

Within this exquisitely appointed sanctuary, guests can indulge in the world’s most prestigious selections, including Cristal Brut and Rosé, alongside rare vintages such as the celebrated 2008 and 2012 with expertly guided sommelier-led tastings.

Italian excellence at Terra

Terra, the exquisite Italian fine dining destination, embodies its namesake earth by offering a transcendent culinary experience rooted in the finest seasonal ingredients sourced from across the globe. 

Executive Chef Okan Ozturk’s curated tasting menus and à la carte options masterfully blend Italian culinary heritage with sophisticated global influences, allowing the pure essence of each ingredient to shine. 

This reverence for nature’s bounty is echoed in the restaurant’s warm and inviting ambiance, adorned with rich earthy tones of brown and green, accented by gleaming brass and bronze. 

Elevating the experience further, the centerpiece show kitchen, Dolce Terra, presents innovative interpretations of classic Italian desserts, while the enchanting outdoor Piazza provides an idyllic alfresco setting beneath the stars.

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Elite Havens shares travel insights from 2024

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As 2024 begins to wind down, Elite Havens offers travel and tourism professionals a look at the trends that characterised the sector throughout this year.

2024 has been seen as a year of recovery and rediscovery, particularly in regions that were hit the hardest by the pandemic.

In the Asia Pacific, in particular, the tourism sector has certainly surged back to life this year, as regional tourism surpassed pre-Covid levels, fueled by a resurgence of luxury travel and a growing demand for sustainable and personalised experiences.

The contribution of travel and tourism to the economies of the Asia Pacific region in 2024 were 5.5 percent above 2019 levels. 

Though 2023 was an outlier in the world of travel and tourism, fuelled largely by revenge travel post re-opening after Covid restrictions, 2024 saw this steep curve levelling out to a more stable graph.

A return to luxury

Luxury travel, in particular, witnessed a remarkable revival, with travellers seeking experiences that offered both opulence and authenticity. 

This year saw a shift in preferences, with travellers prioritising wellness, sustainability, and personalised experiences. 

Rediscovery was a prevalent theme, whether it be discovering a destination, interpersonal relationships or reconnecting with oneself.

A significant increase in spending

A recent study presented by Expedia highlighted the travel preferences of the growing Asian mass-affluent travellers. 

The study found that despite rising inflation, affluent consumers are finding creative ways to prioritise travel. 

By capitalising on promotions and travelling during low-season months, they’re ensuring travel remains a significant part of their budget. 

In fact, these travellers plan to allocate an average of 23 percent of their income to travel in the coming year, and 80 percent consider it a top priority even in the face of inflation. 

Moreover, nearly 40 percent would choose travel over a new car or electronic upgrades, and over 30 percent would prioritise it over dining out.

Wellness to the fore

One of the most prominent trends in luxury travel in 2024 was the surge in wellness tourism.

Travellers were increasingly seeking destinations that offered opportunities for rejuvenation and self-care. 

High-end wellness retreats, spa resorts, and yoga centres witnessed a significant increase in bookings. 

The Elite Concierge reported high interest amongst guests in Elite Havens’ luxury villas for wellness experiences such as in-villa spa therapies and yoga instructors.

Beyond physical wellbeing, travellers were also seeking mental and emotional rejuvenation. 

Luxury travel experiences that focused on mindfulness, meditation, and stress reduction gained popularity. 

Retreats that combined adventure activities with wellness practices, such as yoga retreats in uncrowded or wellness-focused luxury stays, were particularly sought after.

A holistic approach to luxury

An Expedia survey conducted in partnership with Atomik Research found that mass-affluent Asian travellers prioritise premium amenities and high-end accommodations, making these key factors in their travel decision making. 

Chinese, Singaporean, and Vietnamese travellers strongly prefer gourmet dining, while Indonesian travellers seek the exclusivity of private tours. 

All-inclusive packages are one of the most likely buys among travellers in India, Indonesia, and Vietnam. 

Many of Elite Havens properties offer complimentary breakfast for the entire group during their stay, and other facilities like a private chef on call or in-villa instructors make a stay at an elite haven a holistic holiday experience rather than mere luxury accommodation.

The demand for personalised experiences also continued to grow in the luxury travel sector. 

Travellers sought unique and custom itineraries that catered to their specific interests and preferences. 

The Elite Concierge played a crucial role in curating tailored experiences, from private tours and exclusive events to bespoke dining experiences and personalised wellness programs, for all our guests. 

Personalised meals cooked to taste by a private chef, hands-on in-villa cooking experiences, and custom wellness programs were big draws in 2024.

Seeking adventure and cultural immersion

Likewise, adventure travel was identified as a popular trend in 2024. 

Travellers sought out thrilling experiences that helped them reconnect with themselves and with nature. 

They pushed their boundaries and tried new adventure activities such as scuba diving, mountain hiking, trekking, rock climbing, and white-water rafting. 

Luxury adventure travel, combining comfort and adventure, also gained popularity, with travellers seeking exclusive experiences in remote locations.

As travellers emerged from the pandemic, there was a renewed appreciation for local cultures and heritage. 

Luxury travellers craved experiences that allowed them to connect with local communities and immerse themselves in authentic traditions. 

This trend led to a resurgence in cultural tourism, with travellers visiting historical sites, temples, and local markets.

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McArthurGlen Designer Outlets offer Middle Eastern travellers a European holiday experience

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This holiday season, McArthurGlen Designer Outlets invite travelers from the Middle East to immerse themselves in the enchantment of a European Christmas. 

From sparkling lights to festive markets, Europe is a winter wonderland, and McArthurGlen’s locations provide the perfect backdrop for a holiday that blends culture, relaxation, and unforgettable shopping.

At McArthurGlen Designer Outlets one steps into a magical realm where twinkling lights, grand installations, and festive décor transport into the spirit of Christmas. 

Each of their centres across Europe exudes seasonal charm with thoughtfully crafted settings that are as Instagrammable as they are heartwarming.

For Middle Eastern families, Europe offers the perfect mix of snowy adventures, cultural discovery, and festive celebrations. 

McArthurGlen Designer Outlets enhance this experience with a unique combination of magic and value.

Visitors can indulge in the simple pleasures of the season: browsing twinkling shop windows, sharing a special meal, or finding that one perfect gift.

Where fashion and lifestyle meet

The centers bring together a curated collection of global fashion and lifestyle brands, ensuring a treasure trove for every shopper.

Whether you’re searching for elegant evening wear, casual staples, or unique gifts, the outlets offer something for everyone.

Discovering timeless luxury at Burberry, statement accessories at Swarovski, or chic Italian craftsmanship at Furla.

For athleisure enthusiasts, explore high-performance pieces at Porsche Design or trendy footwear at Bally.

Even home décor lovers will find gems that add seasonal warmth to their living spaces.

The newly opened Dolce & Gabbana store at Castel Romano Designer Outlet near Rome adds an extra touch of Italian glamour to the festive lineup. With its elegant designs and exclusive collections, it’s a must-visit destination for lovers of high fashion.

Beyond luxury, McArthurGlen outlets also offer a broad spectrum of brands catering to sportswear, casual fashion, and beauty, ensuring no wish is left unfulfilled.

Whether you’re seeking the perfect festive outfit, a meaningful gift, or a treat for yourself, the choices are endless.

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Provence Holidays hits 500-listings milestone

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Provençal luxury villa rental firm Provence Holidays announced that it has hit a major milestone: surpassing 500 luxury property listings in some of Provence’s most sought-after destinations. 

Initially focussing on the renowned Luberon and Alpilles regions, as well as notable locations like Goult, Gordes, and Saint-Rémy-de-Provence, the company has worked tirelessly throughout 2024 to expand their offerings to include a growing selection of properties on the Côte d’Azur.

Thanks to this, Provence Holidays now holds the most extensive luxury holiday rental portfolio in the region, with a dedicated team residing in Provence and two agencies in St Rémy de Provence in the Alpilles and Coustellet in the Luberon. 

Provence Holidays founder Simon Richards said of the achievement: “We have seen a growing demand for holidays in Provence in recent years, particularly for large groups and families. We are thrilled to welcome around 40,000 guests each year to Provence and share with them the unique charm of this region. We take great pride in our local team and our ability to provide a true end-to-end service. Every villa is handpicked, and we offer tailored concierge services to ensure each guest experiences the authentic, local essence of Provence.” 

A commitment to personalised service

Today, Provence Holidays is experiencing rapid growth, with exciting developments and ambitious plans underway for 2025.

The fast-growing team is committed to hand-selecting and personally visiting each property, so every villa is meticulously staged and featured with immersive video tours. 

With over 30 local team members and a continually expanding selection of properties along the Côte d’Azur, Provence Holidays offers unparalleled insight into the luxury holiday market, complemented by a competitively flexible cancellation policy and dedicated concierge services to enhance the guest experience.

With the launch of their online magazine in mid-2024, Provence Holidays has elevated its status beyond being a leader in luxury villa rentals. 

They now provide an immersive, lifestyle-driven experience, offering not just stunning properties but also expertly crafted content on local events, unique experiences, and much more.

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Silversea to offer 230 new voyages for 2026-2027

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Leading experiential travel brand Silversea just announced 230 new voyages for 2026 to 2027, expanding its industry-leading destination offerings. 

The new voyage collection takes guests to all seven continents and features 131 expedition voyages to some of the world’s most remote regions and 99 ocean sailings, blending luxury and cultural immersion in over 400 destinations in more than 85 countries.  

Silversea president Bert Hernandez said of the upcoming voyages: “For 30 years, Silversea has been the pioneer in destination delivery, bringing our guests to unique and rarely explored regions in luxury and comfort. Now, we are building on our history of innovation with our new 2026/2027 voyage collection aptly named A Deeper Look at the World.”

A deeper look at the world

Hernandez added that these voyages will immerse guests into the world like never before with these new voyages, delivering iconic and off-the-beaten-path destinations in true Silversea style. 

As he puts it: “Our guests’ travels will coincide with the most enriching experiences, festivals, and events, from iconic fixtures such as the Carnival in Rio de Janeiro and the Cherry Blossom season in Japan to lesser-known, local gems. Enhancing the luxury of choice, we are also giving guests more options to combine shorter sailings, including seven- to ten-day voyages in the Caribbean, with Silver Ray sailing from Miami for the first time.” 

Traveling in luxurious accommodations aboard Silversea’s intimate ships, guests will gain a deeper look at the world, choosing their voyage their way: whether admiring the Cherry Blossom and spring/fall foliage in Japan or attending the Carnival in Rio de Janeiro. 

Plus, for the first time, all ocean-going ships in Silversea’s fleet will offer S.A.L.T. culinary experiences ashore from 2026.

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