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Southern Philippine city revives native crafts to boost tourism

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The local government of Cagayan de Oro, one of the major cities in the southern Philippines, announced its plans to revive its traditional pottery and weaving industries as part of a broader effort to promote local tourism and trade.

Joyleen Balaba, a councillor for the second district of the city, stated the city council is collaborating with fellow officials and local artisans to revive the pottery trade, locally known as kolon. 

Balaba added that the city is also gathering more data on traditional weaving practices, especially in rural districts with Indigenous communities. 

By doing so, they aim to position these native crafts as attractions unique to the city, as well as products with great potential as exports. 

The city’s Bulua district was a hub for artisanal pottery production, for the better part of three decades. Aside from resident potters, the clay used was locally sourced from within the community. 

Prior to the pandemic, the district also hosted an annual Kolon Festival which celebrated the expertise of local craftsmen and the quality of their work.

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Millennium Hotels and Resorts presents its initiatives for Breast Cancer Awareness Month

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Millennium Hotels and Resorts (MHR) commemorates Breast Cancer Awareness Month this October with several activities honouring those who survived the dread disease, as well as their allies.

The hospitality brand partnered with survivor and advocate Jill Alphonso and expert sound-healer Michele Chong to organise a one-day wellness event on 13th October at the Grand Copthorne Waterfront Hotel’s Waterfront Ballroom to empower and inspire hope for the community.

Alphonso will lead a yoga session designed to boost confidence and resilience, while Chong will guide participants through a therapeutic sound healing experience, promoting relaxation and wellness.

Participants can also take part in a meaningful sharing session dedicated to helping individuals explore their internal landscape for healing. 

The event will also feature a marketplace with various brands supporting breast cancer survivors, offering mementos, screenings, and educational materials.

Guests at Millennium’s Grand Copthorne Waterfront Hotel may also partake of its Pink-Tastic Afternoon Tea this month. This commemorative high tea spread features a rosy selection of sweet and savoury specialities for them to enjoy.

To unite and uplift the community

Carolyn Wishnowski, Millennium Hotels and Resorts’ global brand, marketing, and loyalty director, expressed pride that the group champions initiatives that unite and uplift those in need.

Such initiatives underscore the company’s commitment to enhance well-being and make a positive difference for the community. 

Wishnowski said: “We are thankful for the opportunity to work with Jill Alphonso and Michele Chong, pioneers of healing and empowerment through this inspiring event. By continually exploring new facets of wellness and community-driven activities, we look forward to deepening our connections and showcasing our commitment to solidarity and positive impact.”

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Accor commemorates Indonesia’s National Batik Day

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In celebration of Hari Batik Nasional [National Batik Day] in Indonesia, Accor presents KarnavALL Batik Indonesia, a programme of activities in over 30 destinations throughout the country.

The immersive experience offers a range of activities, including fashion shows, workshops, exhibitions featuring batik products from local small and medium-sized enterprises, as well as culinary offerings infused with batik themes. 

Guests of all ages will be engaged by everything from interactive activities for children to special discounts for those arriving in batik attire.

Accor chief operating officer for its premium, midscale, and economy division in Asia Garth Simmons remarked: “This celebration not only honours the exquisite art of Batik but also connects tradition with contemporary experiences, allowing our guests to engage with Indonesian culture in meaningful ways. We are proud to support local communities and small and medium-sized enterprises, showcasing their craftsmanship while offering unique and memorable experiences to our guests.

What activities can guests look forward to?

Mercure Bandung City Centre presents a collaboration with local small and medium-sized enterprise Tlatah Nusantara. This involves a mini batik showcase in the hotel’s lobby, alongside a batik talk and fashion show highlighting the work of seven small- and medium-sized enterprises batik from the wider Bandung area.

At Mövenpick Resort & Spa Jimbaran Bali, national costume designer Inggi Kendran will lead a workshop and talk show to explore the artistry behind Indonesian batik, with guests wearing batik receiving a ten percent discount on food and beverages at Mövenpick Café throughout October.

For those staying at Mercure Samarinda and ibis Samarinda, they can expect a unique collaboration with emerging batik artists, designers, and influencers. The hotels will host a talk show, a workshop, a fashion show, and an exhibition spotlighting small- and medium-sized enterprises involved in the batik trade. Guests are invited to participate in an Instagram challenge, sharing photos of themselves in batik, with the chance to win special prizes.

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Travel eSIM provider Truely completes latest financing round

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Innovative travel SIM provider Truely announced that it just completed  a US$3.5 million round of financing led by 1982 Ventures with participation from Beenext, and Kopital Ventures. 

The round also saw participation from the founding team members and various strategic angel investors, including JJ Chai (ex-Airbnb), Kum Hong Siew (ex-Airbnb), HY Sia (founder of Tranglo), Mohammad Gharaybeh, Qin En Looi, Eric Dadoun, and Gilbert Relou, among others.

With this round of financing, Truely plans to release B2B2C services designed for major travel operators, Airlines, Airports, OTA’s and service providers, as well as release additional products and services to help keep global travellers connected to workplaces and loved ones.

Truely’s flagship technology Switchless provides, global connectivity for travellers ensuring that they are always able to access mobile data across a wide range of destinations and regions with services in multiple languages. Utilising eSIM technology, Truely provides local data plans in over 200 destinations and regions, eliminating the need for physical SIM cards and associated clutter, expiring and overlapping plans, and expensive roaming charges.

With easy installation, competitive rates, and 24/7 support, Truely is able to dramatically enhance remote connectivity to meet the demands of a new digital era.

In a position to dominate the sector

1982 Ventures founding managing partner Herston Powers remarked that Truely is well-positioned to dominate the massive eSIM market.

Powers said: “No other team in the market has Truely’s track record of building successful business combined with the operators’ decades of experience in global telecom. Truely’s technology stands out from existing players by making it easy and painless for consumers and enterprises to sustainably leverage global connectivity.”

Beenext partner Faiz Rahman likewise expressed excitement over the long-term partnership with the connectivity solutions developer.

Rahman said of Truely’s development team: “Their vision to enhance global connectivity for travelers through Switchless™ technology is truly inspiring. We believe Truely has the execution power to build a global business, especially with the perfect market timing as travel rebounds post-pandemic, and with the backing of their high-quality products.”

Kopital Ventures founding partner Fandy Cendrajaya lauded the founding team at Truely as their Switchless technology gives it an edge when it comes to building up its global presence.

Cendrajaya said: “The eSIM sector is still in its infancy, as evidenced by the fact that the largest smartphone manufacturer only introduced eSIM technology in 2017. Despite this, the industry has rapidly expanded into a multi-billion dollar market, presenting a substantial opportunity for Truely to capitalise on.”

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Luxury Travel Trends 2025: Virtuoso & Globetrender

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Representative Image

 

Virtuoso has partnered with travel trend forecasting agency, Globetrender, to unveil the Luxury Travel Trend Watch: 2025. Working with global data from Virtuoso’s 2024 Brand & Travel Tracker Survey – a global survey of its high-net-worth/ultra-high-net-worth clientele – Globetrender and Virtuoso have identified seven trends shaping the luxury travel landscape for 2025, from Silver Bullet Wellness and Wander Women to F**k-it Lists.

Wellness tourism, projected to grow 16.6 percent annually and reach £1.6 trillion by 2027 (Global Wellness Institute), is seeing the rise of “Silver Bullet Wellness,” which provides personalised health habits and longevity plans. Luxury travellers are now seeking treatments for issues like insomnia, cognitive decline and disease prevention, moving beyond traditional pampering treatments to life-extension programmes. Switzerland, Spain, Germany and Thailand are among the countries leading the charge, with high-net-worth travellers increasingly favouring retreats offering intensive, tailored mind-body transformations. With one in eight Virtuoso clients travelling for wellness, demand for specialised treatments is soaring. Adopters of Silver Bullet Wellness want to return home regenerated and rewired, whether that’s thanks to a “monk-level” meditation retreat at the Aleenta Retreat Chiang Mai in Thailand; genetic testing at Buchinger Wilhelmi in Germany; menopause therapy at the Amilla Maldives; or “quantum healing” at Kintsugi Space in Abu Dhabi.

F**k-It Lists 

The term “bucket list” has long dominated the travel landscape, but now, the focus has shifted to spontaneous, short-term experiences, reflecting a “carpe diem” mindset. In 2025 and beyond, travellers are embracing “F**k-It Lists” – spontaneous, fun and liberating adventures that prioritise living in the moment. As the affluent continue to favour experiences over luxury goods, this trend is fuelling splurges on more extravagant modes of travel like yacht charters, first-class flights and private jets. “F**k-It Lists”  also serve to push travellers out of their comfort zones, focusing on personal fulfilment rather than conventional tourist spots. Examples include tagging hammerhead sharks in Costa Rica, canyoneering in Utah’s Zion National Park,  hot air ballooning in Namibia, attending Burning Man or participating in a psychedelic ceremony. Companies like Pelorus organise supercar road trips, while Based on a True Story offers unique experiences with actors, costumes and scripts, such as surprise kidnappings or pirate treasure hunts. For extreme adventurers, Desert Island Survival teaches castaway skills on uninhabited islands in places like Tonga and Panama, where participants must survive without instructors after learning basic survival skills.

Mood Boarding 

When planning a trip, most people think of the destinations and activities, often overlooking how they want to feel. Many seek relaxation but find themselves still thinking about work by the pool. In reality, an itinerary involving physical activities like hiking may better help disconnect from professional stress. As travel designers ask the right questions to tap into clients’ true motivations, they can address deeper emotional needs, giving rise to the “Mood Boarding” trend in pre-trip consultations.

Philosopher Alain de Botton notes that the challenge of travel is that “you take yourself with you,” stressing the importance of understanding the purpose behind trips. Virtuoso believes luxury travel advisors should help clients distinguish between “wants” and “needs,” curating experiences that offer emotional nourishment. For instance, a candlelit beach dinner may be less about the event itself and more about fostering connection or forgiveness between partners. Philippe Brown, founder of Brown + Hudson, a Virtuoso member agency, was an early pioneer of “Mood Boarding,” using psychometric questionnaires to assess travellers’ psychological preferences. In 2023, Black Tomato launched “See You in the Moment,” a series of experiences designed to create lasting psychological impact by promoting presence, such as a candlelit banquet inside a volcano in Iceland.

XZ Beta Travel 

By 2025, seven generations will be travelling together for the first time in history, as “Beta Babies” are born to Gen Z parents (aged 16-30). This includes Generation Alpha (aged 1-15 in 2025), Millennials, Gen X, Boomers and the Matures. A key trend, “XZ Beta Travel,” will see young Gen Z parents traveling with their children and Gen X grandparents, who often finance the trips.

Gen Z, with 2 billion people and expected to represent 27 percent of the global workforce by 2025, is a growing and aspirational consumer group. McKinsey reports that 35 percent of the luxury travel market consists of “aspiring” travellers with net worths between $100,000 and $1 million, typically under 40 and increasingly from Asia. This demographic drives over a third of the $239 billion luxury travel market. The challenge is catering to this new group of young parents, who often find inspiration on TikTok (60 percent of users are Gen Z). While many Gen Zs are delaying or opting out of parenthood, even a small percentage having children will still amount to millions, and hotels are adapting. Shangri-La Hong Kong Island, for example, transformed an entire floor into a luxury haven for Beta Babies and Generation Alpha, complete with communal spaces and themed rooms like treehouses and submarines. In the Italian Dolomites, Sonnwies caters exclusively to families with its wellness offerings, including milk baths and chocolate massages for kids, an aquapark, playgrounds and zoo.

Wander Women 

The rise of independent travel among women is set to grow in 2025 and beyond, with more women of all ages opting for solo, adventurous trips. Travel providers are responding by offering tailored experiences to cater to this trend, dubbed “Wander Women.” According to Virtuoso, 71 percent of its solo travellers are women, with 47 percent of them divorced, separated or widowed, highlighting a surge in post-partner or family-raising travel.

AmaWaterways removed single supplements for solo travellers on select European river cruises in 2024, while Swiss travel network A Small World launched the Solo Cruise Company, targeting women 55+. In small group travel, Intrepid Travel will debut its first women-only trips to Saudi Arabia in November 2024, in partnership with a local female-owned operator. Experiences include visiting Saudi women’s homes and female-only beaches. Meanwhile, startups like Mom’z offer “babymoons” in Spain for pregnant women, and the Amilla Maldives hosted a “mid-life wellbeing” retreat for perimenopausal and menopausal women in 2024. Luxury providers are finding niches in solo female travel, focusing on personal connections, unique experiences and women’s specific needs.

Memoirs in Motion 

The trend “Memoirs in Motion” involves luxury travellers hiring professional film crews to document their travels, turning holidays into cinematic experiences and personal legacies. Unlike the “Set-Jetting” trend, which focuses on visiting movie locations, this new trend lets clients star in their own documentaries, reflecting the growing demand for personalised storytelling and memory preservation.

With most people storing thousands of unused photos and videos on their phones, luxury companies like Cookson Adventures cater to the need for meaningful retrospectives. Inspired by David Attenborough-style documentaries, Cookson provides clients with cinematographers to create daily film edits, social media reels and full documentaries, starting at £13,000. According to Louis Waite, Cookson’s head of photography, capturing guests’ emotions is just as important as filming the action, with some clients even requesting on-the-go edits for social media. Other luxury travel companies like Quintessentially Travel, Pelorus, and Joro Experiences offer similar services, with project costs ranging from £25,000 to over £350,000. These companies transform travel into cinematic memories, providing a visually stunning record of extraordinary experiences.

Racketeering 

The trend of “Racketeering,” coined by Globetrender, reflects the growing popularity of racket sports like tennis, pickleball and padel during vacations, spurred by the 2024 film “Challengers.” Companies like Pickleball in Paradise now organise racket sport-themed vacations. Resorts worldwide are capitalising on this trend by adding state-of-the-art courts, clinics and tournaments. Notable destinations include Marbella Club, the birthplace of padel in Europe, and Necker Island, where Richard Branson hosts the exclusive Necker Cup tennis tournament. His Moskito Island estate also offers tennis facilities.

Luxury resorts like Hotel du Cap-Eden-Roc in France, in partnership with Lacoste, have embraced this trend with branded tennis courts and a limited-edition tennis apparel collection. Meanwhile, the Maldives’ Soneva Fushi and Soneva Jani resorts added padel courts, hosting pro players through the “Soneva Stars” program.  Other destinations like One&Only Aesthesis in Greece, Bürgenstock Resort in Switzerland, and Le Grand Bellevue in Switzerland have also embraced racket sports. Even cruise lines, such as Crystal Cruises, now offer onboard pickleball and padel courts on their ships.

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Qatar Airways to launch flights to Toronto from 11 Dec

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Qatar Airways will launch a new service to Toronto Pearson International Airport (YYZ) starting on 11 December 2024, with three weekly non-stop flights from the World’s Best Airport – Hamad International Airport (DOH).

As the airline’s fourteenth gateway to the Americas, the new Toronto route marks the airline’s second destination in Canada, joining Montréal which has served more than 1.6 million passengers across seven daily flights to and from Montréal-Trudeau International Airport (YUL) since its launch.

Operated by Boeing 777-300ER aircraft, equipped with 42 award-winning Qsuite Business Class seats and 312 Economy Class seats, the new Toronto service will provide travellers from Canada and beyond with seamless access to destinations across Qatar Airways’ extensive global network, including Colombo (CMB), Bangkok (BKK), Delhi (DEL), Kathmandu (KTM) and Mumbai (BOM).

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “The Toronto route is a strong and enduring commitment towards providing Qatar Airways’ Canadian customers with the enhanced connectivity they deserve, as well as access to our world-leading service and Qsuite in-flight product.

“The addition of a fourteenth gateway to our Americas network is also a testament to our aim in maintaining a key presence across the local market, and cements our reputation as a reliable global connector.”

The World’s Best Airline, as voted by Skytrax in 2024, has provided Canada with extensive support and assistance over the years, including contributing critical diplomatic efforts across several challenging issues. During the COVID-19 pandemic, Qatar Airways also assisted the country by establishing an air bridge to facilitate the repatriation of thousands of Canadians.

Qatar Airways currently flies to more than 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport (DOH), and continues to expand on its global network to provide all passengers with the most luxury travel experience in the world.

Flight Schedule to Toronto:

Every Wednesday, Friday, and Sunday (all local time)

Doha (DOH) to Toronto (YYZ) – QR767: Departure 09:50; Arrival 15:55

Toronto (YYZ) to Doha (DOH) – QR768: Departure 20:00; Arrival 16:30

 

 

 

 

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FLY91 and Accor bring the spotlight on Goa for MICE and Wedding Tourism

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In a fillip to the state’s tourism and travel industry sector keen on diversifying visitor experience, India’s pure-play regional airline, FLY91, has teamed up with France-based multinational hospitality company, Accor, to promote the coastal destination as a hub for weddings, leisure, and MICE (Meetings, Incentives, Conferences, and Exhibitions).

As part of this initiative, FLY91, Novotel and ibis Styles, a part of the Accor Group, recently hosted a three-day familiarisation trip for top travel agents and event planners from Bengaluru, offering them a firsthand look at Goa’s renowned hospitality and regional connectivity, which has made it a preferred destination for MICE events.

The industry delegation flew from Bengaluru to Goa onboard FLY91, which is based out of North Goa’s Manohar International Airport at Mopa and they were hosted at ibis Styles, Goa, Vagator and at Novotel Goa in Panaji, Accor’s newest property in Goa.The delegates visited various hospitality units operated by the Accor Group, including the ibis Styles at Calangute and the Novotel Goa Resort & Spa in Calangute. During their three-day visit (September 17-20). The delegates were also taken on a heritage tour to Fontinhas, Panaji by Make It Happen which is an experiential travel company that specializes in designing and curating unique experiences that champion local cultures and help travellers connect with local communities in a more meaningful way.

On-board FLY91’s familiarisation trip to Goa, the special guests were introduced to the airline’s tailored services for large groups, including weddings and MICE events. These offerings include dedicated check-in counters, meet and greet services, priority boarding, exclusive coach transport, customised meal options, personalised headrest covers, exclusive inflight announcements, priority baggage handling, and special luggage tags—all designed to add a personal and memorable touch to the travel experience.

“We are excited to collaborate with ibis Styles for this familiarisation trip, which showcases the wide range of MICE and wedding facilities available to the delegation of leading travel and tour operators from Bengaluru, positioning Goa as a destination that can accommodate everything from intimate events to large corporate gatherings,” said Ashutosh Chitnis, Chief Revenue Officer of FLY91.

Based out of the Manohar International Airport, Goa, FLY91 currently connects regional centres such as Sindhudurg, Jalgaon, Pune in Maharashtra, Agatti in Lakshadweep and cities like Bengaluru and Hyderabad.

 

 

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Top five tips for prioritising wellbeing during business travel

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Representative Image

 

Business travel can take a toll on employees’ physical and mental health, yet a recent State of the Market Survey from Flight Centre Travel Group reveals that only 36% of companies consider traveller wellbeing a top priority. This highlights the need for SMEs to align their travel policies with practices that support both the mental and physical wellness of their employees on the road.

To help address this, Flight Centre Travel Group’s flagship SME business travel company, Corporate Traveller, has released its top tips for business owners and frequent travellers, offering practical ways to protect and enhance traveller mental and physical wellbeing during business trips.

Donna Joines, UK Managing Director, Corporate Traveller, says: “For many SMEs business travel is a non-negotiable and a critical part of operations as they grow, innovate and expand into new markets.

“We’ve certainly seen business trips really rebound in the last year and that pace is not going to slow down. This makes it even more important that companies really take a step back and look at how they are supporting their employees mental and physical wellbeing while they are travelling.

“Over the last number of years, we’ve seen some really great initiatives incorporated into the workplace to support mental wellbeing but I think there is more work to be done to help businesses enhance their travel policies to support their employees while on the road.”

It is estimated that in the UK every year, 18.5 million days of work are lost due to poor mental health. Employers have a duty of care to ensure their teams keep themselves safe and well, especially when travelling.

“In some old travel policies, hotels, and flights were all about maximising productivity over employee wellbeing. It’s time to change that. Keeping employees happy, high-performing, and loyal means taking a more balanced approach. It’s time we step up and ask the right questions about traveller wellness,” added Joines.

Whether your managing travel for your employees or a frequent traveller yourself, here are Donna’s key tips for prioritising wellbeing during business travel:

1. Update travel policies to prioritise flexible travel schedules

Allow employees to have flexibility in their travel schedules, including options for early arrivals or extended stays to avoid red-eye flights and minimise travel fatigue. Rigid travel schedules that focus only on cost savings can cause stress and disrupt sleep patterns, which impacts both physical and mental health. By offering flexibility, companies can help employees feel more rested and productive during business trips.

2. Select partners that focus on wellness

Ensure that accommodations are wellness-friendly, including hotel partnerships with fitness facilities or proximity to green spaces for relaxation. Provide access to wellness options such as gyms, fitness classes, or mindfulness apps as part of the travel policy

Access to these facilities might seem simple but physical activity and mental relaxation can really mitigate the effects of long flights, jet lag, and the stress of work-related travel, promoting better health and reducing burnout.

3. Emphasise Work-Life Balance During Travel

Bleisure travel is booming. Employees are tacking on holiday time before or after work trips to avoid returning to overflowing inboxes. Also bringing family members can help frequent travellers feel more connected. Implementing policies that restrict work communications after hours, or allow employees to take recovery days post-trip to decompress can really help support work-life balance ensuring employees remain energised and mentally healthy while traveling.

4. Infuse offsites and events with wellness

If your company is hosting an offsite meeting, conference or team session, look to integrate wellness activities in the schedule. Companies are partnering with wellness-focused hotels or destinations, taking offsite meetings, team workshops, and strategy sessions to places designed for recharging. Think massages, adventure activities, healthy meals, meditation, and movement seamlessly blend ed with traditional business sessions.

5. Remind employees how to stay healthy on the road

There are some key choices that travellers can make for themselves while they’re travelling to stay healthy and it’s important that companies proactively communicate and engage in this dialogue with their employees. Tips such as eating balanced meals, limiting caffeine and alcohol, prioritising exercise and building healthy pre-travel routines  so you are prepared and well rested before a trip, are all helpful lifestyle reminders for employees who find themselves on the road a lot.

 

 

 

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Uga Halloowella to open in January 2025

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Sri Lankan boutique hotel group Uga announced that its sixth property, Uga Halloowella will be opening its doors in January 2025.

Uga owner and managing director Priyanjith Weerasooria, said: “We are thrilled to announce the latest addition to our stunning portfolio of boutique Sri Lankan hotels, Uga Halloowella. One of our most ambitious projects to date, Halloowella is the epitome of old-world charm and sophistication and will offer the ultimate base from which to explore our country’s famed central tea trails region.”

The masterfully restored heritage property, surrounded on all fronts by astonishing natural beauty and characterised by the warmth of Sri Lankan hospitality, makes for a truly memorable adventure in 2025 when it opens early next year.

A charmed location

Perched on a hilltop within a 252-acre tea estate in Sri Lanka’s historic central tea trails region, Uga Halloowella will offer six luxurious suites alongside impeccable indoor and al-fresco dining experiences, expansive lawns, and a large, tempting infinity pool.

The six exclusive guest suites at Uga Halloowella will provide old-world sophistication together with all the luxurious comforts for which Uga is renowned. Three categories of suites, Planter’s, Pekoe and Lane, feature design cues taken from the property’s colonial history combined with ultra-modern amenities.

A range of experiences

The signature restaurant at Uga Halloowella, which will feature an indoor dining room and outdoor terrace, will take guests on a culinary adventure around Sri Lanka using the freshest produce from the surrounding highlands. With dining experiences ranging from a secret sundowner experience and a degustation and wine pairing dinner to Sri Lankan cooking masterclasses and garden barbeques, a true gastronomic journey awaits.

Endless adventure surrounds the property, which is ideally located to explore the authentic spirit of the highlands. A range of carefully curated experiences, including kayaking in the cool waters of Castlereagh Reservoir, guided tea country hikes, educational visits to a historic tea factory and the chance to uncover Sri Lanka’s rich biodiversity by bike, provide an unparalleled opportunity to escape the stresses of urban life and embrace a slower-paced way of life.

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flydubai unveils its new dedicated Business Class check-in

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flydubai, the Dubai-based carrier, has officially launched its new Business Class check-in at Terminal 2, Dubai International (DXB). The dedicated space offers flydubai’s Business Class passengers a unique and smooth check-in experience with a personalised Meet and Assist service, seated check-in and a Fast Track service through passport control and security lanes.

This is the carrier’s first dedicated check-in facility for Business Class passengers and it is located at the Departures area at Terminal 2, Dubai International (DXB) near Entrance 3. The new space is designed to elevate the Business Class preflight experience and further underscores flydubai’s commitment to investing in enhancing the overall customer experience both on the ground and in the air.

Commenting on the new Business Class check-in, Ghaith Al Ghaith, Chief Executive Officer at flydubai, said: “we are excited to be extending to our Business Class customers the personalised service we offer them in our cabin on the ground as well. The new service will ensure our customers’ journey is efficient, hassle-free and enjoyable from the minute they arrive at Terminal 2 until they reach their destination. We continue to listen to our customers’ needs and invest in enhancing our products and services and we hope this is the first of many.”

The new Business Class check-in area features design elements that draw inspiration from the serene and timeless beauty of desert dunes. The sweeping arches, warm tones and minimalist aesthetics reflect the undulating landscape of the desert, creating an inviting space for customers seeking efficiency and comfort.

The new elevated experience starts prior to Business Class passengers arriving at the terminal with a dedicated Business Team available to assist with enquiries. A Dedicated Kerbside Drop-off Area and a separate Entrance for Business Class check-in have been allocated at Terminal 2, Dubai International.

Business Class customers can enjoy a personalised Meet and Assist service from a member of the Business Team and a dedicated complimentary porter service. The welcoming space offers a variety of personalised experiences, including a quiet space for relaxation with a traditional Arabic welcome offering refreshing towels followed by coffee, dates or refreshments. Inside the check-in area, customers can look forward to a smooth check-in process while a porter attends to their baggage, minimising waiting time and queues at the terminal.

A member of the Business Team accompanies Business Class passengers to the flydubai Business Lounge while benefiting from a Fast Track service through e-gates or passport control and security lanes.

The new Business Class check-in is now available to all flydubai Business Class customers travelling from Terminal 2, Dubai International. Customers who upgrade to Business Class prior to check-in can also use the new facility.

Today flydubai has built a growing network of more than 125 destinations in 55 countries across Africa, Central Asia, the Caucasus, Central and Southeast Europe, the GCC and the Middle East, the Indian Subcontinent as well as Southeast Asia. The carrier has opened more than 90 new routes that did not previously have direct air links to Dubai and is served by a young and efficient fleet of 88 Boeing 737 aircraft.

 

 

 

 

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